It’s nice to be back in Massachusetts following the heat of Orlando at this year’s InfoComm Show. The show was great and provided opportunities for learning new skills from other industry professionals, exposure to the cutting edge of what technologies are available now in AV installation and continuing positive relationships with manufacturers. This year’s show focused on a few things that we at Rule Boston Camera already do well. There was talk about the move in our industry away from providing products and towards providing services. We go into most of our jobs assuming that all of your perspective installers can get you the same equipment that we can. What sets us apart needs to be our attention to detail and the ongoing relationship that we have in providing not only the gear you want but the “Engineering Services” you need. The product category that seemed to have some buzz behind it this year was digital signage. I agree with many of the presenters at the show, that in the next year to three years, who is using digital signage, and how they are using it will change dramatically. New products at a wide range of vertical markets and price points can meet this need. It is our goal at Rule to ride this wave since we already started surfing it! We will take what we have learned from our clients who are already running digital signage and from those running bulletin boards on their PEG stations in order to offer a full range of products along with our engineering expertise to find the right solution for each customer’s need. Each year at this show, I learn more and more of what else is out there. I am looking forward to implementing much of what I saw and to returning next year to learn more of what I have not even thought of yet. Ian Tosh Director of Engineering Services
Boston’s film community is a growing community, and there is no greater partner to that growth than Rule Boston Camera. Inherent in the company is a drive and motivation to supply the film and video community with the latest and greatest — not only in cameras and support but with an eye on covering all of the bases of production equipment needs. Enter Production Outfitters, Rule Boston Camera’s resource for production and expendable needs. At Production Outfitters–as a convenience to our customers–we strive to provide all of the little tools and supplies that might otherwise be overlooked. Ranging from gaff and camera tape to gels, Assistant Camera equipment, Hard Drives and memory cards for the latest digital cameras, Production Outfitters aims to be an expanding resource to our customers and to the ever-growing local industry. If you have any suggestions on what’s hot or new in the industry, call or email me and I’ll work to make these options available to you. Help us to help the Boston film community keep growing and shooting! Nick Giannino, Production Outfitters Store and Rental Agent firstname.lastname@example.org.