Sales and Rentals

  1. New to Our Catalog
  2. Audio
  3. Cameras
  4. Decks and Storage
  5. Display
  6. HD Gear
  7. Lenses
  8. Lighting and Grip
  9. Matteboxes and Filters
  10. Non-Linear Editing
  11. PAL Equipment
  12. Power
  13. Printers
  14. Production Gear
  15. Routers and Servers
  16. Used Equipment for Sale
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Rule's Rules

These guiding principles help ensure that when you rent or buy from Rule, you'll get the equipment, service, and professionalism you need to accomplish your production goals.

  1. We invest in the technology you need. We continually expand our inventory and our expertise, making thoughtful equipment selections that benefit our customers, and supporting even the newest technologies with know-how unmatched in the Northeast. We're an authorized Sony reseller, and we offer the latest equipment from many vendors for rental or direct purchase.
  2. Choice is part of the package. When you want a specific piece of equipment, you should be able to obtain it. With the largest rental inventory in New England, we offer the depth, breadth, and guidance you need to make the best possible selection after exploring a range of options. If you're trying to decide between renting and buying, we'll guide you through the process, but never pressure you one way or the other.
  3. Reliability is our concern, not yours. We stand behind every piece of equipment we rent or sell. Our highly trained maintenance staff checks all rental equipment in and out, and maintains it to the highest standards in the industry.
  4. Service is a full-time commitment. In a crisis or on a whim, you can count on us. Our pagers are on 24 hours a day, so you never have to wait for service.
  5. We produce results, not programming. We never want to compete with our clients, so we don't get directly involved in production. Our only focus is on helping media professionals do what they do best.
  6. There's no substitute for experience. We understand both production processes and the equipment they require inside and out. We also strive to anticipate our clients' needs, and continually fine-tune our systems and procedures to meet their requirements. Our expertise enables us to head off most potential problems, and troubleshoot issues that may arise quickly and effectively, so that your project runs smoothly.
  7. Reputation counts. In a word-of-mouth industry, reputation is more than a matter of pride: it's a necessity for survival. We work hard to exceed your expectations, knowing that the better you look to your client, the better we look to you.