Every day, Rule matches customers with the gear they need to achieve a particular set of technical,
artistic, and business objectives. Our high volume rental business lets us operate something like a
test lab. Our staff members can tell you how any item we offer will perform in any imaginable
configuration or situation. It may be a first for you, but, chances are we've seen it or done it before.
Read our Success Stories to see how Rule's customers turn renting or buying equipment from us into a
key strategic advantage. Peruse our Tech Tips to sample the range and depth of our knowledge.
Success Stories
Shooting at the Battleship Bismarck
The following is a letter from Adam Geiger, who was on location with our equipment with National Geographic.
Tech Tips
- Wireless Collision
- Understanding DVCPro
- The Truth About Firewire
- Understanding Bits and Bytes
- Customizing Technology
- Monitoring the video signal in the Digital Age
- Winterizing Your Gear... and Yourself
- Odd - Odd, Even - Even: Dual System and 24P
- 24P, What does it mean?
- Traveling These Days
- Battery Power Consumption
- Audio for Live Events
- AVID media management
- Choosing a Shotgun Microphone For Your Project
- How to Set Up a Monitor
- Depth of Field, what's all the confusion?
- Making the Most of your Money
- Selecting The Right Video Monitor
- All Digital Video is NOT Created Equal!
- Using Sony Setup Cards