Sales and Rentals

  1. New to Our Catalog
  2. Audio
  3. Cameras
  4. Decks and Storage
  5. Display
  6. HD Gear
  7. Lenses
  8. Lighting and Grip
  9. Matteboxes and Filters
  10. Non-Linear Editing
  11. PAL Equipment
  12. Power
  13. Printers
  14. Production Gear
  15. Routers and Servers
  16. Used Equipment for Sale

Tech Tips:

Making the Most of your Money

By Joe Kurilecz

Many users of rental equipment wonder how they can justify renting equipment over many days, when it might seem better to buy it.

Owning the most “toys” doesn’t necessarily make you the “winner”, especially if the equipment is underutilized. Technology is so volatile these days that the ever-shortening “Window of Relevance” needs to be among the first considerations when mulling over a potential purchase. Rental companies take calculated risks on what they choose to own, thereby removing the risk of obsolescence from your shoulders.

The rental house also carries the financial debts that accompany this ownership. These include mortgages, insurance, taxes, parts and the cost of skilled labor to maintain and rent out the equipment. And because of the skill and dedication of our employees, you can trust that your rental equipment is pre-tested before your use and will work “out of the box”.

We are always cognizant of the purchase price of the equipment you are renting and our rental rates will always represent a good value relative to the purchase price, regardless of the rental’s length. By talking with your Rental Agent about your intended rental schedule and equipment needs, you can achieve favorable pricing based upon the nature of the items and the length of time you need them for. The longer gear stays off the shelves of a rental house, the better the deal you can get. While there is no clear cut rule regarding duration discounts, we start by offering a sliding days/per week scale for longer term rentals.

We have several other methods to increase your buying power, from agreed to number of usage days over time to variations of the multiple day week. Ask your Rental Agent what they can do for you after you present them with your equipment list and rental schedule.