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Canon C300 Pub Night With Larry Thorpe

I would like to thank all of those who joined us for Canon’s C300 event last night.  It was very well attended with a record 150 guests at our popular Pub Night series.  It was great to see a crowd of seasoned professionals eager to learn about the exciting new cinema camera offered by Canon.  As always, the night began with an excellent selection of  pizza and beer, but the floor was quickly handed over to Canon’s Larry Thorpe, an industry veteran who is one of the masterminds behind the development of the C300.  He was, by far, the best candidate to give the presentation.  He led the audience through many exciting specifications on the camera including its new Super 35mm sensor designed from the ground up with its native 850 iso sensitivity.  For a great list of specs on the camera you can visit Canon’s EOS web page.  Larry also showed various Canon-funded projects that were commissioned to highlight the range and resolution of the new camera.  The projects clearly show that the C300 promises to be a very important cinematic tool for filmmakers. We had four C300s on display (two with EF mounts and two with PL mounts) with one set-up to record Larry’s presentation.  Afterward, all hands were on the demo C300 models which were configured in various handheld and studio setups.  It was a great opportunity for everyone to push buttons, prod accessories, focus lenses and ask questions. Although the cameras will be returning to Canon, we expect to have another unit in-house soon for those of you who may have missed the event. We are actively working with Canon to finalize a dealership agreement for the C300 which would place us in a newly-formed Canon group titled “Professional Production System Dealers”. The group was formed not only to support the C300 but also to reinforce Canon’s commitment to produce future cinema cameras and lenses.  I am very excited about our developing relationship with Canon and all that it promises to bring to our clients.  I will, of course, keep you posted. We should have pricing and delivery info by January 17th.  If you are thinking about purchasing a C300 please consider talking to us first.  We are here to support you. Brian Malcolm, General Manager, malcolm@rule.com

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Multiple Canon C300 (and C300PL) in our Shop for New England’s big unveiling Thursday night!

Picture this… I am sitting in a staff meeting and I see, through the glass door, a cart with 4 cardboard boxes from Fed Ex roll by headed my way. I know that I am expecting a delivery of 4 Canon C300 cameras for our Special January Pub Night with Larry Thorpe. For those of you not aware, Larry is Senior Director of Professional Engineering and Solutions at Canon.  He will be presenting  an overview of the C300 followed by Q&A.  By the way, if you are interested in joining us, it goes from 6-8pm. and you can RSVP to events@rule.com Just like a kid on Christmas day, I rush to open these boxes.  I was fortunate to be invited by Canon to attend their grand unveiling in Hollywood on Nov. 3rd so I already had my hands on the camera but I knew that today, I would be able to spend some real time tinkering with these and in quantity! We received two EF mount and two PL.  We will be showing them in various configurations – from bare bones DSLR-like handheld configs to fully built-up studio style cinema rigs with Optimo zoom cinema lenses. Very shortly I will follow this up with a more detailed blog about my observations, but in summary, the C300 is a winner for sure!  It is elegant, logical, sturdy and tight.  Its modular design does not feel like you are taking apart a child’s toy and the more I played with it the more I understood that a lot of consideration was given to each module. The pistol grip side handle has a 4 pin electronic connector cable that plugs in before you set your angle for mounting. The mount itself is a very sturdy metal thread which gives you confidence in its reliability. The menu and controls are straightforward in intuitive.  You have options to label in ISO or Gain, Shutter in Degrees or fractions, White balance  presets displayed in iconic sun or light bulb form or in kelvin (K) The base sensitivity is shown at [850], for use when utilizing Canon Log, and as most of you have already heard it goes up to an astounding 20,000 ISO!  This of course doesn’t mean that you should always shoot this way nor does it mean that there is no amplifier noise but when the judgement of “acceptable”  is yours to make for some shots, its is nice to know you’ve got it when you need it. The EF mount with one of our 24-70 EF lenses looked great and of course an Optimo on the PL version looks stunning. –  Tom Talbot Director of Technology