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Seeking Dynamic, Production-Savvy Rental Agent

Rule Boston Camera is looking for a dynamic, production-savvy person to join our rental team — perfect candidates should be comfortable talking with our clients about the latest cutting-edge cinematography equipment.

Our rental agents form long-term relationships with our clients who are actively producing some of the best content here in New England and around the world.

If production and camera technology are your passions, please send a resume and letter of interest to General Manager, Brian Malcolm – malcolm@rule.com.

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In the Showroom: The AF100

With the new Panasonic AF100 Camera being shipped, and the new Sony PMW-F3 on its way, lots of questions have arisen, especially by filmmakers who don’t actually know much about lenses.  I know…seriously?  However if you’re like me and want a simple explanation of what goes with what, here it is below.

We’ve recently established a relationship with Birger Engineering, a well-known company right down the road from us in Boston, and, as of February 10, we’ll start carrying their Canon EF to Micro 4/3 Adapter.  Their Birger F-Mount adapter will shortly follow and after that you’ll be seeing adapters for the Sony PMW-F3, which is a native PL-mount, and also the Arri Alexa camera.  Don’t forget we’re having an event this Wednesday, January 19th featuring the Sony PMW-F3, currently, only one of two in the entire country.  If you have questions you’d like to ask Sony directly, this will be the event to come to! So, what next?  Well, please make sure you are stocked on accessories.  We are obviously seeing a delay in the AF100 inventory due to high demand, but note that we now carry stock of SanDisk CF and SDHC Cards, SxS-1 and P2 as well as batteries, chargers, headphones and more.  If there is something you’d like to see more of here, email me at Brooks@Rule.com, and let me know!  I’ll happily add more to the inventory if I’m missing something.  Tune in for more new things to be expecting- the countdown to NAB is on now that the New Year has begun, and it’s never too late to start tracking what you’ll see. Below, we have some pictures of an AF100 we recently set up for a client, including the Zacuto Fast Draw, with an extra Zwivel Arm, 4.5 M-F Threaded Rod, 10” Arm Extensions, 77mm step-down ring, Genus 4×4 Matte Box, Arri M-FF1 Follow Focus, Zacuto Zip Gear with stops, Vibesta 8.3” Magic Arm, Canon 24-70mm L-series lens and a Convergent Design Nanoflash.  Accessories?  In this case, Panasonic VWV-BG6PPK batteries and single slot Panasonic charger, Panasonic 32Gb Gold SDHC Cards, SanDisk 32Gb Extreme CF Cards (Class 10) and a Canon Adapter that will be announced shortly. As we were setting this up: One thing to note: When using a non-Panasonic lens with an adapter, go to Menu>Other Functions> Lens Check and turn it “off.” Otherwise you’ll see black. Michelle Brooks, Inside Sales Rep

(Above) Panasonic AG-AF100 with Arri MFF-1 Follow Focus, Zacuto Fast Draw Kit Canon 24-70mm LF/2.4 Lens and Genus Matte Box (Below) Same set-up with C.D. Nanoflash and Vibesta Magic Arm.