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JOB FILLED! Seeking Dynamic, Production-Savvy Rental Agent

UPDATE: The Rental Agent position has been filled. Thanks to all those who inquired, applied, shared, etc… you’re awesome!

Rule Boston Camera is looking for a dynamic, production-savvy person to join our rental team — perfect candidates should be comfortable talking with our clients about the latest cutting-edge cinematography equipment.

Our rental agents form long-term relationships with our clients who are actively producing some of the best content here in New England and around the world.

If production and camera technology are your passions, please send a resume and letter of interest to General Manager, Brian Malcolm – malcolm@rule.com.

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The Sigma FF High Speed Cine Primes Do Not Disappoint

I geek out as much as the next guy when it comes to lenses, so you could imagine my excitement when a set of Sigma FF High Speed Cine Primes rolled through our doors recently. I had heard very little about these lenses before seeing them in person and couldn’t wait to see what they could do. 

After my initial testing, I have to say they do not disappoint. 

This line of lenses is Sigma’s jump into the cinema world and it seems as though they have landed firmly on both feet. The full set includes focal lengths of 20, 24, 35, 50 and 85 at a T1.5 and a 14 and 135 at a T2.0. 

At first glance, the lenses cosmetically look and feel a lot like ARRI Ultra Primes, dense but still compact. From one lens to the next, the Sigma Cine Primes are expertly constructed with silky smooth iris and focus rings, clear and precise markings and an electronic EF mount to transmit lens data to your camera. Although this set can be swapped out to PL mount, our set currently comes in EF only. 

Sigma really went all the way in on these lenses to make them look and feel like true high quality cinema glass. Iris markings are all evenly spaced and focus scales span nearly a 300 degree rotation. Focus pulls feel great with not too much resistance and just enough dampening for smooth starts and stops. If using a wireless FF on set, you will never have to move your motors around, as the distance between iris and focus gears never changes between lenses. This might seem like a small thing, but for AC’s it makes all the difference. 

Getting past the outer build quality and onto the optics, this is where things get even better. Full frame lenses in the cinema world are becoming more and more present as our camera’s sensors have been changing. With films being shot on cameras like the 5D MK4 and a7S2 all the way up to the RED Weapon 8K, these types of lenses are becoming necessary.

Having all of the qualities that one would hope for in a great cinema lens, this set performs extremely well. Very little lens breathing, check. Smooth focus fall off, check. Razor sharp at all stops, check. Good close focus, check. Pleasing bokeh, check. No noticeable chromatic aberration, check. With the exception of the two widest lenses, this set has almost no distortion and is tack sharp from corner to corner. The list goes on and on. For the price that these lenses go for, I would confidently call these the frontrunners.

If my stamp of approval means anything, these lenses certainly have it. Interested in renting the Sigma’s? Contact rentals@rule.com or 800-rule-com.

-Jeff Dickerson, Engineer, dickerson@rule.com

 

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New in Rentals: Compact Sigma Cine Prime Lenses

New in Rentals, the compact Sigma Cine primes with full frame coverage and high speed aperture ~ T1.5 (20, 24, 35, 50, 85mm) and T2.0 (14, 135mm) have arrived.

Excellent resolution and ready for 8K, the well-crafted cine design offers smooth focus with minimal distortion or breathing. The nine blade iris makes for a soft round bokeh. Now available in EF mount.

Contact Rentals for details: email or phone at 800-rule-com.

–Dave Kudrowitz, Senior Engineer

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Buy or Rent the GoPro HERO6

Stop by our GoPro display in Production Outfitters! We are selling (and renting) the all new GoPro HERO6 camera. 

Retailing for $499.99, the HERO6 Black is compatible with all GoPro mounting accessories.

This new addition to the GoPro family boasts real image stabilization and an all new GP1 processor. The Hero6 is capable of 240fps at 1080p image quality or 4k up to 60fps making it ideal for slow-mo action. Click here to watch #GoProHERO6 action. 

Contact us for more details: answers@rule.com or 800-rule-com.

–Haley Parizo, Sales Operations Manager

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Quasar LED Lighting Tools to Rent or Buy

Quasar: one of over a thousand known extragalactic objects, starlike in appearance and having spectra with characteristically large redshifts, that are thought to be the most distant and most luminous objects in the universe.

Unfortunately, we don’t have “the most luminous objects in the universe” in our inventory but we do have a fleet of Quasar Science products available to rent and buy. Quasar offers a wide variety of LED lighting tools and many of them can be found right here at Rule Boston Camera.

Low profile, self ballasted, dimmer compatible, energy efficient, 95+ CRI, flicker free, 25,000 hour lifetime, and much more are just a few of the many features in the Quasar line-up of products.

We encourage you to stop by the shop, and check out these lights for yourself. We’ve got a bunch of new fixtures on the horizon for both rentals and sales in addition to what’s already in our rental inventory (Crossfade LED Kit, Kino Quasar 4ft/4 Bank Fixture) and in our Production Outfitters Expendables Store.

Another resource is our IN THE SHOWROOM video on the A-LED and Q-LED Crossfade lighting tools. Click here to watch, and reach out with questions.

Dylan Law, QC/Logistics & MoVI Tech

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The Angenieux EZ-1: Affordable and Flexible Cine Zoom

The Angenieux EZ-1 30-90mm T2 Super35 zoom lens is one of a handful of lenses in the quickly expanding category of affordable cine-zooms. For a long time, cinema zooms were always two things: heavy and expensive. In the past year or so, we have seen manufacturers innovate and release a new group of lightweight cinema zooms. To name a few: Zeiss 21-100mm, Sigma 18-35mm / 50-100mm, Fujinon 18-55mm, and Canon 18-80mm. As a documentary and commercial shooter, it has been great to see this huge increase in choices at a reasonable price. I find myself taking the Angenieux on set because of its size, its flexibility, and its wide open performance.

First and foremost, the size, weight, and handling of this lens is superb. It is well-balanced and weighs in at just 4lbs. I shoot a lot of handheld and gimbal work so weight is always a factor. Having built-in focus, iris, and zoom gears is a big advantage in both keeping the lens streamlined and removing any extra weight from add-on 3rd party focus gears. The EZ-1 also features rubberized grips along the lens for better control when not using a follow focus. This lens is built with the operator in mind.

In the documentary world, staying flexible on set is a must. The ability to quickly go from PL to EF to E mount on set with no tools is a big deal. Pairing lenses and sensors is a big part of a cinematographer’s job these days — both from an aesthetics standpoint and a function standpoint. This lens is equally at home on a Sony a7S wedged inside a car as it is on a 35mm ARRI film camera on a dolly. In addition to the lens mount, you can also change the rear optical block to go from covering just Super35 to covering full frame/ VistaVision. 

There is a certain feeling imbued into lenses by each manufacturer. A subtle difference that doesn’t come across in technical specifications but is often talked about amongst cinematographers and is unique to that manufacturer. Angenieux’s reputation is one of the best in the industry. The EZ-1 fits in easily amongst its family members and delivers the same consistent colors and pleasing sharpness that one should expect from Angenieux.  

-Harvey Burrell, Guest Blogger and Co-founder of Windy Films

 

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Now Taking Orders for the Canon EOS C200 Digital Cinema Camera

Coming Soon to Rentals and Now Taking orders for Sales! The Canon EOS C200 Digital Cinema Camera is the latest “ready-to-go” production camera from Canon that delivers outstanding image quality, performance and versatility, making it ideal for film, documentary and television production, corporate and event photography, and newsgathering.

Features include:

• 8.85 Megapixel Super 35mm 16:9 CMOS sensor that supports 4K (DCI) recording with a maximum resolution of 4096 x 2160 pixels

• Fully compatible with new and existing Canon EF-Mount lenses

• Built-in Viewfinder with LCD Touch Panel, Camera Grip and Handle Unit

• Dual DiG!C DV 6 Image Processors

• Dual Pixel CMOS AF Technology

• Internal 4K RAW Recording with New Cinema RAW Light

• Internal 4K UHD and Full HD Recording in MP4

• Full HD 120P / 100P Slow Motion Recording

• Professional Workflow

• HDR Viewing

• ACES 1.0 Support

• Wide Range of Connectivity Options

Sales is taking orders. Contact sales@rule.com or 800-rule-com for details. We’ll be adding the C200 to our Rental inventory as soon as it’s available. Stay tuned for more details.

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ARRI Announces New Lightweight Matte Box LMB-4×5

At long last ARRI weds the popular LMB-25 with the studio functionality of the MB-19 in the new LMB 4×5. 

No longer must we double up on studio and lightweight boxes on the same job as the 4×5 can fill both roles.   

The swing away and tilt module is my favorite new option!  

Click here to watch ARRI’s cool CGI video that visually explains the whole system:

Adam Van Voorhis, Equipment Manager,

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The New AKIRA Firmware Update for the MōVI

Everyone loves a good firmware update and Freefly Systems did not disappoint with the newest Akira update. New features and incredible improvements make up the newest download. The MōVI camera stabilization system has already offered up amazing opportunities for filmmakers, and the gifts keep coming.

Movi-Firmware-Akira

 

HiPER STABILIZATION: This new feature (more of an improvement) is the shinning star of Akira, in my opinion. Stabilization performance of the MōVI has increased, resulting in images that are much more stable and stronger overall. Longer lenses, focus, iris, and zoom setups can now be achieved more easily with incredible results.

TIMELAPSE MODE: The possibilities seem endless when working with the MōVI and now, with Timelapse Mode, yet another door has opened. Creating your time-lapse moves with this new software is literally a dream come true, so GO OUT AND MAKE NEW IMAGES!

TARGET MODE: GPS position locking and follow mode! Oh, this is getting fun now! When working with the MIMIC, transmitter operators and DP’s can introduce a “chase cam” look — seamlessly.

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Improvements all around and new added features make up the Akira update. I didn’t even mention the new user interface for the mobile applications. Oh, and there are even more goodies to be found. Ok, enough reading! It’s time to put Akira to the test.

We sell and rent a variety of Freefly motion tools. Please contact us at answers@rule.com or 800-rule-com (800-785-3266) for more information.

Dylan Law, QC/Logistics & MōVI Tech, law@rule.com

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First-time clients get 30% off your first rental during the month of September!

CONTENT CREATORS! Going back to work just got more exciting during the month of September. We are offering all first-time clients a 30% rental discount on your first rental during the month of September.

Whatever your project, we’re here to help. Our Rental Agents are here to gear you up with just the right audio, video, lighting and editing equipment for your most critical projects.

If you’re one of our regular customers, we’ve got something special for you, too.

Reach out to Rule Rentals by email or phone at 800-rule-com.

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