May 9, 2012 – Rule Boston Camera adds Sound Devices’ PIX Production Video Recorder Family to its extensive line of production and post-production equipment available for sale. As an official reseller for the PIX 220, PIX 240 and PIX 260 along with accessories such as PIX Caddy, PIX Dock, PIX Arm, PIX LCD and PIX Hood, Rule now offers its customers the option to buy as well as rent these award-winning products.

Official Press Release:

Rule Boston Camera Becomes Sound Devices Reseller for PIX Video Products

May 15, 2012 – Rule Boston Camera adds Sound Devices’ PIX Production Video Recorder Family to its extensive line of production and post-production equipment available for sale. As an official reseller for the PIX 220, PIX 240 and PIX 260 along with accessories such as PIX Caddy, PIX Dock, PIX Arm, PIX LCD and PIX Hood, Rule now offers its customers the option to buy as well as rent these award-winning products.

“Part of our mission as a company is to provide media-makers with a one-stop shop for all their production and post-production needs – whether they are renting, buying, building or integrating -- we take great pride in helping to determine the best solutions based on our customers’ needs,” said John Rule, founder and president of Rule Boston Camera. “In our Rental Department, the PIX 240 has performed admirably under often-extreme conditions. We have been so impressed with its build quality, its ease of use and the quality of its recording, that our sales team was driven to making this exceptional product line available to our customers on the sales side.”

Adds general manager, Brian Malcolm, “By coming to Rule as a rental customer, you have the ability to try before you buy. Our engineering and technical staff frequently consult with our customers to help configure production-to-post workflows that make practical sense and offer a variety of budgetary options. The PIX 240 has done extremely well in rentals, and we are excited to be able to offer it as an option to our sales clients.”

ABOUT RULE BOSTON CAMERA: For over two decades, Rule Boston Camera has provided individuals, networks, corporations and students with the professional equipment, services and support they need for their most critical projects. Rule’s stellar reputation reflects the diverse knowledge and experience of its staff along with its expansive inventory and comprehensive services for sales, rentals and system integration. Rule provides weekly and monthly educational opportunities through its Learning Lab series and Pub Night events. For more information about Rule Boston Camera, please visit http://www.rule.com.

ABOUT SOUND DEVICES: Since 1998, Sound Devices, LLC has built high-performance, field-production audio products. Its growing family of portable and durable audio mixers, digital recorders, preamplifiers, and computer interfaces are trusted by production professionals worldwide and deliver superb, consistent performance in extreme locations. Sound Devices is committed to designing and building products with unquestionable performance, quality, and value. For more information on Sound Devices, please visit http://www.sounddevices.com.

Press Contact:

Lisa D’Angelo, Director of Outreach at 617-277-2200 or dangelo@rule.com

Sales Contact:

Kevin Brunswick, Sales Operations Manager at 617-277-2200 or brunswick@rule.com