Sales and Rentals

  1. New to Our Catalog
  2. Audio
  3. Cameras
  4. Decks and Storage
  5. Display
  6. HD Gear
  7. Lenses
  8. Lighting and Grip
  9. Matteboxes and Filters
  10. Non-Linear Editing
  11. PAL Equipment
  12. Power
  13. Printers
  14. Production Gear
  15. Routers and Servers
  16. Used Equipment for Sale

Buying From Rule Makes Sense

Beyond equipment, beyond mere expertise, we deliver solutions, based on our staff's many years of experience in the video and audio business. That means we can help you determine when a purchase makes more sense than a lease. We are a National Sony CineAlta Platinum Representative and a Sony Broadcast Reseller, and offer the latest top quality gear from other vendors – as well as some of the best incentives available in the industry today.

5% Rental Credit
Every time you purchase new Sony equipment from Rule, we'll credit an amount equal to 5% of the sale toward your next rental. You have two years from the sale date to use this credit, which can save you hundreds of dollars!

"Free Loaner" Policy
Rule offers customers who purchase Sony equipment an industry-leading loaner policy: If for any reason your new equipment needs service within the first two years of ownership, use a FREE loaner for up to 30 days while your equipment is being repaired at an Authorized Sony Service Center. Restrictions apply.