Sales and Rentals. Rent and Buy Technology in Boston and New England

  1. New to Our Catalog
  2. Audio
  3. Cameras - Film
  4. Cameras - Video
  5. Lenses
  6. Decks and Storage
  7. Display
  8. HD Gear
  9. Lighting and Grip
  10. Matteboxes and Filters
  11. Non-Linear Editing
  12. Power
  13. Production Gear
  14. Used Equipment for Sale

Buying From Rule Makes Sense

Beyond equipment, beyond mere expertise, we deliver solutions, based on our staff's many years of experience in the video and audio business. That means we can help you determine when a purchase makes more sense than a lease. We are a National Sony CineAlta Platinum Representative and a Sony Broadcast Reseller, and offer the latest top quality gear from other vendors – as well as some of the best incentives available in the industry today.

5% Rental Credit
Every time you purchase a new Sony or Panasonic Camera, Deck (Player, Recorder, Reader) or Display product from Rule, you receive a credit worth 5% of the purchase cost— good toward your next rental. A processed Business Account Application must be on file. Excludes tax and shipping charges.

  • - Can not be used for sales items or labor
  • - Credit expires after 12 months.
  • - Can be used after the invoice has been paid in full.
  • - Rental equipment is subject to availability.

10% Loaner Credit Policy
Every time you purchase a new Sony or Panasonic Camera, Deck (Player, Recorder, Reader) or Display product from Rule, you receive a credit worth 10% of the purchase cost toward a rental piece of equipment should your equipment have issues during the first 12 months, while your equipment is being shipped and being repaired at an Authorized Service Center. Restrictions apply.