Sales and Rentals. Rent and Buy Technology in Boston and New England

  1. New to Our Catalog
  2. Audio
  3. Cameras - Film
  4. Cameras - Video
  5. Lenses
  6. Decks and Storage
  7. Display
  8. HD Gear
  9. Lighting and Grip
  10. Matteboxes and Filters
  11. Non-Linear Editing
  12. PAL Equipment
  13. Power
  14. Production Gear
  15. Used Equipment for Sale

Buying From Rule Makes Sense

Beyond equipment, beyond mere expertise, we deliver solutions, based on our staff's many years of experience in the video and audio business. That means we can help you determine when a purchase makes more sense than a lease. We are a National Sony CineAlta Platinum Representative and a Sony Broadcast Reseller, and offer the latest top quality gear from other vendors – as well as some of the best incentives available in the industry today.

5% Rental Credit
Every time you purchase new Sony equipment from Rule, we'll credit an amount equal to 5% of the sale toward your next rental. You have two years from the sale date to use this credit, which can save you hundreds of dollars!

"Free Loaner" Policy
Rule offers customers who purchase Sony equipment an industry-leading loaner policy: If for any reason your new equipment needs service within the first two years of ownership, use a FREE loaner for up to 30 days while your equipment is being repaired at an Authorized Sony Service Center. Restrictions apply.