Just came from today’s Learning Lab on the new Arri Alexa camera and I’m practically salivating!

The presentation was done by Arri technical sales representative Guenter Noesner who wowed us with the elegant design and seemingly perfect mechanics of the much anticipated Alexa.

I was most impressed with how modular and adaptable the camera is.  Arri designed the camera to grow and adapt with time and the changing technological trends.  The Alexa currently records to Sony SXS cards but can be updated to stay current with the fastest recording media.  The robust metal shell of the camera is separated into plates that can be replaced or upgraded. You break a BNC connector on set? No worries! The BNC connectors can be switched out and repaired right on location!

The Alexa boots up in no time and has a customized ventilation system that keeps the camera quiet while recording.  If the camera starts to get loud over time the fan can be replaced easily without having to send the whole unit out for repair.  The Alexa menu system is intuitive and easy to navigate.  I toggled through the camera changing  ASA, Shutter, Frame rates – all by the touch of a button or the turn of a dial.

If you haven’t had a chance to play around with the Alexa visit the Arri website and check out the Alexa simulator, it’s a great way to familiarize yourself with the camera menu – http://www.arridigital.com/technical/simulator

Can’t wait to see all the amazing footage our clients will be shooting with the new Alexa.  Don’t wait another day to get out their and get shooting!

Evelyn Seijido, Rental Agent