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Anticipating another big year at NAB 2011

It is always nice to have an annual event that allows manufacturers to step up and focus their energy on bringing new and innovative products to light.  It is also great that so many of us – the users and evangelists of these products – get to participate in this process.  NAB is an opportunity for all of us to offer opinions and insights relative to our own spheres of expertise and influence.  I have seen over the years that we do impact in a positive way how this collective system adapts and changes. The devastation in Japan has such sad human consequences that I hope that we don’t get too selfish and just talk about how hard tape is to get or how to capitalize on “market fluctuations”. At the same time I must be on the lookout for ways to overcome the impending media drought which we have not yet seen truly strike us. I am enthused about new releases from Adobe and Avid and I expect Apple rumors and facts to preoccupy much of our time. Storage continues to be an important part of what we do and I hope to meet up with many innovators that have figured out how to make the digital asset laundrymat a cool place to hang out. It is becoming more important for all of us to not put off safekeeping of our growing file-based camera originals along with all of the iterations for the edit process and for delivery.  I sometimes feel like Chicken Little warning of impending doom if you don’t invest in smart and safe storage.  If we undervalue how to access and restore valuable content along with intelligent searching and tagging we will someday learn the hard way that the current way was often too risky and shortsighted. I would like to say that I am interested in seeing the latest in 3D (including recent announcements by GoPro 3D and Cineform) but I can’t say that I will be preoccupied with it. Not all production markets are demanding 3D and I think New England has been hesitant to jump in – although we at Rule are well prepared to assist and deliver 3D solutions for anyone interested! As always, much of NAB is meeting with people and I hope to meet many new faces along with good friends that reemerge year after year. By the way, here’s a hint – Be on the lookout for some exciting new announcements from Rule that may take some by surprise! Hope to see you on the show floor! Tom Talbot