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Apple Predictions for NAB 2011

We all give Apple credit for keeping the lid on information regarding new products or even new announcements. So since I don’t have any direct knowledge to NOT pass along I thought I would do what everyone likes to do – guess! I suspect that Apple may offer a new paradigm for media collection, assembly, and dispersion. I don’t know if all of us will like it but I suspect that Apple is about to make media social. I also wonder if Thunderbolt will electrocute the need for larger workhorse desktop computers or if Apple does still enjoy being in the traditional “heavy iron” computer business.  My hope is that a Mac Pro ergonomic redesign is in the works that will become the next must have Media Manipulator. Native camera formats will trivially exist outside the sphere of QuickTime and I suspect that H.264, AVCHD and many others will just play and edit with the right computer and graphics cards. We will continue to discuss the emotion and feel of anything new that Apple brings us.  Bits and bytes are part of the equation but if Apple continues to value and respect the creation community (which I suspect they do) I hope to see some real tactile interfaces that leverage the other consumer technologies such as the iPad and iPhone. Finally, I  predict that many of these predictions will be predictably preposterous unless they are perfectly punctilious. Tom Talbot