At tonight’s Pub Night, we’ll be introducing an exciting new Electronic Viewfinder made by TV Logic and distributed by Alphatron that will be available at NAB 2012.  You can see the basic specs below, and more information will be released monthly. EVF 035W-3G Electronic Viewfinder, available Spring 2012. Made by TV Logic and distributed by Alphatron. Stats: 3.5” Display 960×640 HD-SDI loop through HDMI in/out 1080P Headphone Jack Focus Assist Each month between now and then we will release updates with new product features.  TV Logic and Alphatron came up with the idea for the new EVF at last year’s NAB and have spent this year working together to develop and fine-tune it.  Rene van der Reiden of Alphatron describes the relationship between Alphatron and TV Logic as, “a good combination with many factors, so this combination hopefully will be very successful in the time to come.” We encourage you to ask us questions about this new product!  We’ll channel them to Alphatron in order to get answers and to let them know what kind of feedback we’re hearing from our customers about the product so far.  The EVF035W-3G Viewfinder will not be available through TV Logic or Alphatron online.  The product will only be available through product resellers.  The list of resellers has not been announced yet, but Rule Boston Camera is one of them, and we look forward to answering your questions and telling you more about the viewfinder.  The EVF will list for a price of $1,395 which is also Minimum Advertised Price.  As a company that has had good experiences with TV Logic products in the past, we agree with Rene’s statement that, ‘what is important is how they handle problems and how they support you.  We have been working with them for the last 4 years and have an excellent relationship not only business to business, but person to person. Here, we are very excited because we know a little more than everyone else does and it will be a brilliant product, I’m sure.  It’s [a company to customer] win-win.’ -Michelle Brooks, Inside Sales, brooks@rule.com If you have further questions, please contact either our Sales Team here at Rule Boston Camera or myself at 617-277-2200 or email us at RuleSales@rule.com.