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Now Renting! The Avenger D650 Junior Boom Arm

Who doesn’t like constructing that perfectly-executed, overhead shot of a beautiful plate of food?

I’m a sucker for one — that’s for sure! It seems like this type of shot is becoming a “go-to” look for many new shows especially when highlighting all sorts of products.

Camera mounting aside (that’s an entirely different issue), lighting this type of setup can be tricky. C-Stands, Speed Rail, Clamps, and Mounting Hardware can be clumsy and take up valuable space on set. However, with the Avenger Junior Boom Arm in our rental inventory, things just got a little easier. From Quasars to SkyPanels, the Junior Boom Arm can handle it all. Just mount the light and extend the arm to your desired setup.

I’m looking forward to seeing what our clients come up with and how they’ll end up using the Boom Arm on set.

-Dylan Law, MoVI Tech and QC/Logistics

 

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Now Renting the RED EPIC-W Helium 8K

Now renting, the RED EPIC-W Helium 8K with these key features:

  • HELIUM 35.4 Megapixel CMOS
  • 8K 2.4:1 resolution up to 30 fps
  • 16.5+ stops of dynamic range
  • 275 MB/s data speeds
  • REDCODE RAW + Apple ProRes or Avid DNxHR/HD

Click here for Rentals or call us at 800-rule-com for details.

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Buy or Rent the GoPro HERO6

Stop by our GoPro display in Production Outfitters! We are selling (and renting) the all new GoPro HERO6 camera. 

Retailing for $499.99, the HERO6 Black is compatible with all GoPro mounting accessories.

This new addition to the GoPro family boasts real image stabilization and an all new GP1 processor. The Hero6 is capable of 240fps at 1080p image quality or 4k up to 60fps making it ideal for slow-mo action. Click here to watch #GoProHERO6 action. 

Contact us for more details: answers@rule.com or 800-rule-com.

–Haley Parizo, Sales Operations Manager

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Quasar LED Lighting Tools to Rent or Buy

Quasar: one of over a thousand known extragalactic objects, starlike in appearance and having spectra with characteristically large redshifts, that are thought to be the most distant and most luminous objects in the universe.

Unfortunately, we don’t have “the most luminous objects in the universe” in our inventory but we do have a fleet of Quasar Science products available to rent and buy. Quasar offers a wide variety of LED lighting tools and many of them can be found right here at Rule Boston Camera.

Low profile, self ballasted, dimmer compatible, energy efficient, 95+ CRI, flicker free, 25,000 hour lifetime, and much more are just a few of the many features in the Quasar line-up of products.

We encourage you to stop by the shop, and check out these lights for yourself. We’ve got a bunch of new fixtures on the horizon for both rentals and sales in addition to what’s already in our rental inventory (Crossfade LED Kit, Kino Quasar 4ft/4 Bank Fixture) and in our Production Outfitters Expendables Store.

Another resource is our IN THE SHOWROOM video on the A-LED and Q-LED Crossfade lighting tools. Click here to watch, and reach out with questions.

Dylan Law, QC/Logistics & MoVI Tech

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The Angenieux EZ-1: Affordable and Flexible Cine Zoom

The Angenieux EZ-1 30-90mm T2 Super35 zoom lens is one of a handful of lenses in the quickly expanding category of affordable cine-zooms. For a long time, cinema zooms were always two things: heavy and expensive. In the past year or so, we have seen manufacturers innovate and release a new group of lightweight cinema zooms. To name a few: Zeiss 21-100mm, Sigma 18-35mm / 50-100mm, Fujinon 18-55mm, and Canon 18-80mm. As a documentary and commercial shooter, it has been great to see this huge increase in choices at a reasonable price. I find myself taking the Angenieux on set because of its size, its flexibility, and its wide open performance.

First and foremost, the size, weight, and handling of this lens is superb. It is well-balanced and weighs in at just 4lbs. I shoot a lot of handheld and gimbal work so weight is always a factor. Having built-in focus, iris, and zoom gears is a big advantage in both keeping the lens streamlined and removing any extra weight from add-on 3rd party focus gears. The EZ-1 also features rubberized grips along the lens for better control when not using a follow focus. This lens is built with the operator in mind.

In the documentary world, staying flexible on set is a must. The ability to quickly go from PL to EF to E mount on set with no tools is a big deal. Pairing lenses and sensors is a big part of a cinematographer’s job these days — both from an aesthetics standpoint and a function standpoint. This lens is equally at home on a Sony a7S wedged inside a car as it is on a 35mm ARRI film camera on a dolly. In addition to the lens mount, you can also change the rear optical block to go from covering just Super35 to covering full frame/ VistaVision. 

There is a certain feeling imbued into lenses by each manufacturer. A subtle difference that doesn’t come across in technical specifications but is often talked about amongst cinematographers and is unique to that manufacturer. Angenieux’s reputation is one of the best in the industry. The EZ-1 fits in easily amongst its family members and delivers the same consistent colors and pleasing sharpness that one should expect from Angenieux.  

-Harvey Burrell, Guest Blogger and Co-founder of Windy Films

 

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Rule Boston Camera Summer Used Gear Sale!

Check out our eBay store or email Adam directly (adam@rule.com) for hot, hot deals on used cameras, lenses, and accessories!

Current headliners:

Canon C300 (Mark I EF Mount)

Sony HXR NX5 Camcorders

Canon 24-70 Mark II Lenses

Redrock Micro Remote Wireless Follow Focus

Looking for something else? Just ask Adam. We might have it!

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Professional Video Production Cases, USED, For Sale

WE’VE GOT USED PRODUCTION CASES FOR SALE! Stop by the Production Outfitters Store for a look at our large inventory of big and small cases from top manufacturers A&J, Pelican and Thermodyne.

Condition varies by case, bargain-priced, all sales are final.

Stop by for a look. Questions? Contact adam@rule.com, but Adam encourages you to stop by, take a look and grab a case before they’re gone.

P.S. They also make great furniture.

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Now Taking Orders for the Canon EOS C200 Digital Cinema Camera

Coming Soon to Rentals and Now Taking orders for Sales! The Canon EOS C200 Digital Cinema Camera is the latest “ready-to-go” production camera from Canon that delivers outstanding image quality, performance and versatility, making it ideal for film, documentary and television production, corporate and event photography, and newsgathering.

Features include:

• 8.85 Megapixel Super 35mm 16:9 CMOS sensor that supports 4K (DCI) recording with a maximum resolution of 4096 x 2160 pixels

• Fully compatible with new and existing Canon EF-Mount lenses

• Built-in Viewfinder with LCD Touch Panel, Camera Grip and Handle Unit

• Dual DiG!C DV 6 Image Processors

• Dual Pixel CMOS AF Technology

• Internal 4K RAW Recording with New Cinema RAW Light

• Internal 4K UHD and Full HD Recording in MP4

• Full HD 120P / 100P Slow Motion Recording

• Professional Workflow

• HDR Viewing

• ACES 1.0 Support

• Wide Range of Connectivity Options

Sales is taking orders. Contact sales@rule.com or 800-rule-com for details. We’ll be adding the C200 to our Rental inventory as soon as it’s available. Stay tuned for more details.

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NOW TAKING PRE-ORDERS for the NEW Panasonic AU-EVA1 Compact Cinema Camera

Panasonic announced it’s new AU-EVA1 Compact Cinema Camera at Cine Gear, and we’re pretty excited about it.  In fact, we’re taking pre-orders in sales with a $500 non-refundable (but, transferrable) deposit to get a space in line! Contact sales@rule.com or contact 800-rule-com (Mon-Fri) for details. Delivery expected this Fall, and we’ll be adding it to our Rental inventory as soon as it’s available.

Among the EVA1’s features:

Super 35, 5.7K, Dual Native ISO, VariCam colors, V-log and V-gamut, 4K60P / 2K240P, 422 10-Bit processing with 400mbps recording, SD Card Recording and in the future, 5.7K RAW Output.

The EVA1’s size and weight make it a great choice for handheld shooting, docs, commercials, and music videos (and it’s gimbal-friendly). 

Price is $7,345. Click here for specs, and stay tuned for more details.

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ARRI Announces New Lightweight Matte Box LMB-4×5

At long last ARRI weds the popular LMB-25 with the studio functionality of the MB-19 in the new LMB 4×5. 

No longer must we double up on studio and lightweight boxes on the same job as the 4×5 can fill both roles.   

The swing away and tilt module is my favorite new option!  

Click here to watch ARRI’s cool CGI video that visually explains the whole system:

Adam Van Voorhis, Equipment Manager,

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Quality Control

Every day, the engineers and Quality Control technicians here at RBC, check, reset, clean, test, calibrate and otherwise ensure that our equipment is ready for the next shoot.

Engineer, Jeff Dickerson, recently checked in the ARRI 60mm Macro Lens PL mount. Both front and rear elements got a detailed inspection and cleaning for dust, scuffs and scratches that get logged (if found) for future reference. He also tested the iris and focus rings to make sure they were turning smoothly and that the iris blades open and close correctly. The body of the lens was checked for scratches and dents in the metal that could cause issues, and to wrap it up, he checked to be sure that all of the screws on the lens and PL mount are accounted for and as tight as they need to be before putting the lens back in rotation. 

With the 60mm macro lens, a rear element scratch is alway a scary thing. The rear element is responsible for focusing the entire image onto the film plane (or sensor in the 21st century), so a scratch to this piece of glass will almost certainly show up in an image if damaged. Fortunately for this one, the scratch is on the perimeter of the glass, outside of the sensor’s view which does not affect image quality and flaring. 

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Rule Boston Camera Welcomes Dan Gruenpeter

Boston, MA, March 17, 2017 – Rule Boston Camera, New England’s premiere source for professional video and audio equipment rentals, sales and service, welcomes Dan Gruenpeter as Business Development Manager.

In this new role, Dan will be responsible for establishing new business relationships and reinforcing existing ones.

Prior to joining Rule Boston Camera, Dan spent over 13 years in the Film & TV production industry, working internationally for AbelCine, Canon Australia and ARRI, to name a few companies.

Born in South Africa and raised in Australia, Dan attended the University of New South Wales in Sydney, majoring in Human Resource Management and International Relations. He has also spent a number of years residing in both the UK and USA.

“We are so excited to bring Dan’s knowledge and experience to the New England market. In his career, he has demonstrated a very real talent for helping his clients grow their businesses. In conjunction with the breadth of capabilities and services we offer at Rule, Dan will be very popular, I predict!” says John Rule, President of Rule Boston Camera.

To connect with Dan Gruenpeter, contact gruenpeter@rule.com or 800-rule-com.

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Coming Soon to Rule Boston Camera

Watch what’s coming soon to Rule Boston Camera.

Stay tuned for details on Tuesday, February 21st, and check our daily feed on Facebook, Twitter, Instagram, LinkedIn, Google+, and Pinterest. Tune in to our IN THE SHOWROOM video series for a look at the latest equipment + technology available to buy or rent here at Rule Boston Camera.

Contact us via email or call 800-rule-com. We’d love to hear from you!

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Freefly MoVI Pro Time-lapse Build on Video

Watch the latest video in our IN THE SHOWROOM series with RBC MoVI Tech, Dylan Law, who has some fun with a time-lapse build for the Freefly MoVI Pro, with RED WEAPON digital cinema camera, Zeiss Standard Prime lens and the Teradek Bolt.

Stay tuned to our social media channels (follow us on Facebook, InstagramTwitterGoogle+, LinkedIn, Vimeo  and Pinterest) for the latest news + events including more with the MoVI Pro.

Need to buy or rent this or other Freefly motion tools? We’d love to help! Contact us at answers@rule.com or 800-rule-com.

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CASH REBATES Available for the Panasonic Varicam LT!

The only thing more exciting than the recent Patriots Super Bowl victory, is the announcement of CASH REBATES for the Panasonic Varicam LT 4K Cinema Camera! Between now and March 31, 2017, Panasonic is offering two rebates on the VariCam LT 4K cinema camcorder — a $4,500 cash rebate on a camera package purchase or a $2,500 cash rebate on a body-only purchase. Powered by the same Super 35mm 4K native imager as the full-size VariCam 35, the VariCam LT cinema camcorder offers a lighter, smaller form factor. Ideal for handheld shooting, it’s also a cinch to mount on gimbals, cranes, and drones.

pan-varicamlt-pro-1-600x600

Thanks to the imagers’ 14+ stops of dynamic range, you can capture breathtaking, cinematic HDR images in up to 60p in 4K and up to 240p in 2K. Only the VariCam boasts dual native ISOs, letting you shoot ISO 5000 to capture Magic Hour or candlelight scenes; all without any loss of dynamic range, resolution, or color. Save time and money with fewer lights for quick set-ups.

There has never been a better time to own this incredible camera…. contact us today to order yours!  

Click here to learn about our VariCam LT-Pro Package.  And here to learn about our VariCam LT-ProEX-B512 Package. Interested in trying before buying? Click here for information on renting the VariCam LT.

Michael Kalish, Inside Sales, kalish@rule.com

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The Evolution of the Canon 5D Mark IV

Oh, the things you can do with this camera…

I know I’m not the only one looking forward to our upcoming Learning Lab: Evolution of the Canon 5D Mark IV with Adam Van Voorhis on Wednesday, January 25th. This revolutionary camera has become a staple with filmmakers since the release of the EOS 5D Mark II in 2008.

It was the first camera of its kind to provide high-quality video in DSLR format. Since then, Canon has made significant strides with the 5D line by adding high speed 4K video, a DIGIC 6+ Image processor, as well as dual pixel auto focus, previously only seen on the higher-end EOS cameras.

canon-5d-mark-iv

 

The current 5D Mark IV also runs on the affordable compact flash media and is one of the best low-light still cameras on the market. Now in-stock and for sale at Rule Boston Camera. Call or email our sales department today for a personalized demo: sales@rule.com or 800-rule-com.

Click here for rental details.
Click here for sales details.

-Michael Kalish, Inside Sales, kalish@rule.com

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Save with Canon Rebates and Special Offers Through March 31, 2017

Rebates…rebates…rebates!  It’s that time of year again when Canon announces tremendous savings in the world of digital cinema cameras. While some things change, others… stay the same. Beginning earlier this month, and now extended to March 31, 2017, you’ll find significant savings when you buy a C300 Mark II, as well as a C100, and C100 Mark II.  

We were also pleasantly surprised to see the return of the $300 instant rebate for the Cinema Prime Lenses. What’s really exciting is the wide range of rebates for the Pro Camcorder line, including the XF305, XF300, as well as the XF205, and XF200. 

Click here for a summary of Canon deals, and I would definitely encourage you to pick up the phone and chat with anyone on our sales team, myself included. We’re happy to help with the right gear for your next project.

Michael Kalish, Inside Sales, kalish@rule.com