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Holiday Hours: Closed 12/31 and 1/1

We will be closed New Year’s Eve and New Year’s Day, December 31st and January 1st to ring in the new year with family and friends. Please reach out to us at our main number (617-277-2200) with any emergencies. From the bottom of our hearts, we thank you for your business in 2018 and for allowing us to support every type of production — from passion projects to feature films — we love our job and we love supporting you in yours!

We’ll be back on Wednesday, January 2nd. Happy New Year and cheers to 2019!

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Holiday Customer Thank You with Our 2 for 2 Rental Special!

As a BIG THANK YOU TO OUR CUSTOMERS this Holiday Season, we’re offering a 2 for 2 Special! Rent anything in our inventory, based on availability, from Monday, December 17th to Wednesday, January 2nd and pay a 2-day rate! Thats right! You’ll get a 2-week rental at a 2-day rate during the last 2 weeks of December! It’s the perfect opportunity to try something new in Rentals — like the Sony VENICE, the Heden YMER Follow Focus, one of our many new lenses, like the Zeiss Supreme Primes, Atlas Orion Anamorphic Primes, ARRI Ultra Primes, LOMO Standard Speed Primes, or accessories like the Small HD 503 5″ Monitor, Bright Tangerine Revolvr Atom Lightweight Follow Focus, Atomos Shogun Inferno 4K Solid State Video Recorder, MYT Works Large Camera Slider, or the Quasar Rainbow TubesLitegear LiteMat+ Plus 4 LED Kit, and more!  Click here for a look at the 2 for 2 Holiday Flyer!

A QUICK REMINDER TO PLEASE PLAN AHEAD! Rule Boston Camera will be closed for the holidays on December 24, 25, 26 plus December 31 and January 1.

The holidays are a great time to express our gratitude!  THANK YOU for being such an important part of the Rule Boston Camera family. We appreciate your business. Wishing you all the best this holiday season and into the new year.

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POSITION FILLED – Seeking Dynamic, Production-Savvy Rental Agent

This position has been filled. Thanks to all who applied!

Rule Boston Camera is looking for a dynamic, production-savvy person to join our rental team — perfect candidates should be comfortable talking with our clients about the latest cutting-edge cinematography equipment.

Our rental agents form long-term relationships with our clients who are actively producing some of the best content here in New England and around the world.

If production and camera technology are your passions, please send a resume and letter of interest to General Manager, Brian Malcolm – malcolm@rule.com.

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Highlights from 2018 Cine Gear Expo Atlanta

RBC’s Brian Malcolm and Dylan Law journeyed to Pinewood Atlanta Studios for the first Cine Gear Expo in Atlanta.  For gearheads like us who have checked-in at Cine Gear’s annual expo on the West Coast, this was a bit closer to home.

What do we love about both Cine Gear Expo events? You get access to a lot of manufacturers along with inside knowledge behind the latest camera and lighting equipment and accessories for film, video, and digital media makers. You also have lots of conversations with the makers — DP’s and AC’s who are or will be using the gear.  This combination, along with hands-on access and demos, goes a long way in determining what makes sense for our rental customers, and, eventually, what we will add to our rental inventory.

Below is a quick look at the gear and technology that made an impression. Click here to follow Rule Boston Camera on Instagram and check out Dylan’s Instagram takeover for #2018CineGearExpoATL.

Highlights from 2018 Cine Gear Expo Atlanta:

• The continuing synergism between the two VITEC companies, SmallHD and Teradek, who are hard at work developing new wireless monitor products. 

• The VITEC group via Teradek is also integrating RT Motion wireless focus into the line-up with a promising new wireless focus system.

Lindsey Optics has an awesome line of tray mounted close up filters which will become a “must have” for any rental house.

• LED tubes continue to crowd out all other lighting at trade shows. Quasar continues to dominate the offerings with price and quality, while the new Freestyle tubes from Kino Flo introduce a ballast-based RGB alternative. And, finally, Digital Sputnik seems about to release their very versatile RGB tube.

LiteGear is stepping up to the RGB world with their versatile new LiteMat Spectrum series.

Canon had their new mirrorless R camera, featuring a new line up of high quality RF lenses. It’s very likely that the RF mount will show up on future pro digital cinema cameras.

• Shout out to our pals at PC&E Atlanta for a tour of their rental facility and their awesome party.

Interested in learning more? Reach out to us at answers@rule.com. And follow us on Twitter, Facebook, and Instagram.

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Fully-Equipped Services: Monitor Calibrations, Custom Training, Shared Storage and More

You may only know us as a production equipment rental house. What you may not know is that we are a fully-equipped and knowledgable service house, too. Whether you are looking for monitor calibrations, custom training sessions, consultation, equipment maintenance, or shared storage check-ups and improvements, we’ve got your back! All services are available on an a la carte basis, however, we also offer one of the best-valued service programs in the industry today. Rule+ enables you to access all of our services whenever you need them.

What is Rule+ and What are the Benefits?

 

Rule+, our customized pre-paid service spending program, is built to provide the highest level of assurance to agencies, in-house and external production companies, owner-operators, and post-production houses. Available in four service levels — Bronze, Silver, Gold, and Platinum — Ruleensures that you are able to extract the maximum value from your gear with minimum hassle.  Not only does each service level enable you to use any of your pre-paid credit against any of our services at a generous discount, we also throw-in many value-added incentives such as periodic check-ups, priority tech support, FREE monitor calibrations, rental credits, and FREE local delivery for our Platinum clients.

“EXPERT HELP FOR CONSISTENT OUTPUT!”

Who uses Rule+? 

Every organization, large or small, can take advantage of Rule+ benefits as any of our plans can be customized to suit any company size. Our current clients include leading advertising agencies, leading local and ivy league academic institutions, and in-house agencies with global brand organizations, as well as Boston’s premiere sports teams.

Justin Peterson, Director, Digital Content Production at the Boston Celtics explains:

“Expert help for consistent output! As we grew and began mixing and matching cameras and monitors, we noticed inconsistencies. Some monitors ran red, while others ran blue. Our Sony ENG and Canon C-line cameras didn’t mesh well. Rule+ allowed us to get expert help in painting our cameras, and properly calibrating our monitors for consistency. We no longer question who’s monitor is the right color. Rule+ was an easy way for us to ensure we had the necessary resources included in our budget so we could focus on our job; producing high quality content”. 

 

Contact us today to see which Rule+ plan best suits your needs!

Dan Gruenpeter, Business Development Manager
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Summer Deals on Pre-owned Equipment!

What’s on Adam’s list of used gear this month? He’s got a little bit of everything for sale, including tripods from Sachtler, cameras from Panasonic and Sony, mixers and recorders from Sound Devices and Shure, a prime lens from Zeiss (Vintage Super 35mm Fisheye!), recorders from AJA, monitors from TVLogic, a Teradek Bolt 600, and more from Flowcine, ARRI, and Canon, plus Magliners to cart it all away. See the partial list below, and email Adam for details.

Teradek Bolt 600 Wireless Video Kits
Sachtler Video 18 SB Tripod With Carbon Fiber Legs
Sachtler Video 18P Tripod With Carbon Fiber Legs
Sachtler DV6 SB Tripods
Flowcine 2 Axis Puppeteer Stabilizer
Magliner Junior Carts With Shelf (Local Pickup Only)
Panasonic AC130A Camcorder
Sony PDW F800 Camcorder
Sound Devices 702 Recorder
Sound Devices 302 Audio Mixer
Sound Devices 442 Audio Mixer
Shure FP33 Audio Mixer
Zeiss 12mm PL Prime Lens (Vintage Super 35mm Fisheye)
Canon 10-22mm EF-S Lens
Aja Ki Pro Recorder
Aja Ki Pro Ultra Recorder
TVLogic VFM-056WP Monitor
TVLogic LVM-071W Monitor
Zacuto Z-Finder EVF’s
Arri FF2 Follow Focus
Arri FF3 Follow Focus
Canon Remote Focus & Zoom Studio Controls

 

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Winner Announced – THE GODFATHERS OF HARDCORE Contest

UPDATE: CONGRATS TO WINNER JAMES KOSCHELLA WHO WON 2 IFFBOSTON PASSES, OFFICIAL GODFATHERS OF HARDCORE MOVIE POSTER, AND A RARE VINYL SET! ANSWERS ADDED TO QUESTIONS BELOW.

Enter to win 2 Independent Film Festival of Boston Passes (good for all screenings from April 25th to May 2nd), and see the Massachusetts premiere of THE GODFATHERS OF HARD CORE* this Saturday, April 28th, 9:30pm at the Brattle Theatre (advance tickets are sold out, ONLY rush seats are currently available). Click here for more.

At the screening will be Agnostic Front’s Vinnie Stigma and Mike Gallo, and Director Ian McFarland.

THE GODFATHERS OF HARDCORE documentary follows Roger Miret and Vinnie Stigma, and the pivotal role they played in the hardcore movement throughout their 30+ year career with Agnostic Front.

Rolling Stone says, “Godfathers acts as a dynamic, crucial companion piece to American Hardcore, The Decline of Western Civilization and other films chronicling the evolution of Eighties punk.” Click here to see more about the film.

ENTER TO WIN FREE PASSES, PLUS an Official “The Godfathers of Hardcore” 11×17 Movie Poster, and the Agnostic Front vinyl collection courtesy of Bridge Nine Records. This rare set features their first album, Victim In Pain on clear “smoke” colored vinyl, and two, 7 inch records — their ten song 1983 debut EP, United Blood as well as their four song 2015 Police Violence EP. 

FOLLOW US ON INSTAGRAM, FACEBOOK AND TWITTER FOR CLUES. 

Send your answers by email (events@rule.com) to the 3 questions below by Wednesday, April 25th at 1:00 pm EST, and you’ll be entered to win!   Winner announced by 2:00 pm EST on April 25th. Passes available for pick-up at Rule Boston Camera, 320 Nevada Street, Newton, MA.

1.  What was Vinnie Stigma’s band before he started Agnostic Front? The Eliminators
2.  What were the names of the two singers that sang for Agnostic Front before Roger Miret joined the band? John Watson and Jimmy “The Mad Russian”. Bonus: Keith Kabula.
3.  In what country was lead singer, Roger Miret, born? Cuba

 

Rule Boston Camera is proud to support filmmakers McFarland & Pecci and the IFFBoston.

*You must arrive at least 30 minutes before show time for seating.

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Calibrating Our Monitors, And Yours, Too

We just finished calibrating and updating the firmware on all of our Sony OLED monitors in the rental inventory — specifically the PVM-A170s and A250.

In addition to having a refreshed calibration sticker, they are all on the new 2.0 firmware which adds a few things, most notably the False Color and  Sync-Free split screen. This means you can run signal into SDI1 and SDI2 and split screen them. In the past, this required the camera’s to be genlocked which is no longer needed (and very cool). Click here for a video with all the new features.  

We recommend calibrating your monitors every 6 months. While we calibrate our own monitors regularly, we also help customers by making on-site visits to calibrate monitors at ad agencies, for DITs and editors, and for all other color-grading professionals. As part of this service, we generate calibration LUTS for televisions and more consumer displays, in addition to ICC profiles for computer monitors.

Interested in learning more? Give me a shout by email or phone at 800-rule-com.

Alex Enman, Engineer, enman@rule.com