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Professional Edit Systems + Support for RENT!

Post -production has always been an integral part of the process when creating visual media. From cutting-up film strips with a razor blade, to rendering out 8K composite images — the spectrum of technology used in post is huge, and, sometimes, prohibitively expensive. With the new advances in resolutions and codecs, it’s getting harder and harder to cut a project on your tried-and-true laptop.

Offering an edit system for rental is a lot harder than you’d think, so we’ve taken our time and listened to our clients to try and offer the smartest, most-reliable packages possible. As anyone who has used a computer can attest to — sometimes, they get weird. That’s a deal-breaker for a us. To go all-in on renting edit systems, we needed to make sure our builds and gear choices were as bulletproof as possible.

Rule is unique in this way — we’re the only Rental house offering professional edit systems and support for traveling editors, graphic designers, colorists, post supervisors, and even students. We figure if you can rent that new RED Digital Cinema camera, why can’t you rent a system powerful enough to work alongside it?

We came to the conclusion early on that Apple was the way to go when it came to reliability. Therefore, our entire fleet of edit systems is comprised of various levels of Macs — but that’s not the whole story. As any editor knows, it’s not just the computer that makes the system work. We’ve also sourced reliable hardware for all the other odds and ends you might need in your post suite, including I/O, audio monitoring, calibrated grading monitors, and everything in between. We offer a number of tiers, and, in addition to prepackaged options, we are more than happy to work with you to piece together exactly what you need.

Currently, we offer the latest Mac Pros, in both 8 core and 12 core options. For a more budget-conscious system, we’ve got you covered with the 27” iMac Quad Core, and, for our clients that are on the move, 15” Macbook Pros.

All systems come with FCPX, but we also have add-on software options offering Adobe Creative Cloud, Avid Media Composer, DaVinci Resolve Studio, and more. We are fully stocked with Blackmagic Ultrastudios, Mackie Mixers and Audio interfaces — all pumped through some truly awesome-sounding Genelec studio monitors.

Doing color work? Why don’t we add a calibrated Sony OLED or Flanders monitor to the mix? We’ve even got RAID and Shared Storage options available. You gotta put that footage somewhere, right?

We’re very excited to offer this variety of rental options (available as Edit System – Package A, B, or C), and we can’t wait to hear from you! Call or email to talk to our Rental Agents about our rental packages or our customized edit systems for rent! Whatever your post needs call for, we’ve got you covered.

-Alex Enman, Engineer

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Meet the Flexible + Foldable Aladdin Fabric-Lite 350W

The Aladdin Fabric-Lite 350W is our newest LED 3×3 panel that can be folded and flexed.  I’ve found that the best part about this light is its flexibility — because it’s made of fabric, it can easily be folded and packed into a backpack. This makes it easy to take pretty much anywhere.

The Fabric-Lite  can be mounted onto its frame with a diffuser and grid, or you can simply hang it wherever you need it. There are literally NO restrictions for where this light can go…

I took the Fabric-Lite on a recent shoot to NYC, and it was the perfect choice. I folded and packed it away in my camera bag for traveling, and when it came time to use it, I tied it up high around a pillar to use as a fill light.

Another fantastic feature about this light is that you are not restricted to AC power. It comes equipped with two gold mount plates for your battery power needs, which makes it easy to use. The light has a color temperature range of 2900 to 6200k with a CRI of 97.

Interested in renting the Aladdin Fabric-Lite 350W? Contact Rentals by email or phone at 800-rule-com.

Alex Lopez, Quality Control Technician

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Your Guide to Shared Storage Solutions

We understand our customers need to focus on creative content while simultaneously sharing, safeguarding, and coordinating volumes of original media. We apply expert knowledge and decades of experience in all aspects of media creation to help you build, maintain, and refine key tools and methods for your business and your craft.  See our guide below for the types of solutions and clientele who benefit from Shared Storage and Media Asset Management.

Are you looking for Shared Storage and Media Asset Management Solutions?

In mid-2018, Rule Boston Camera saw interesting opportunities in the Boston and New England market and decided to reshape our product range for shared storage solution and media asset management. By consolidating brands and streamlining our offerings, we were able to work collaboratively with manufacturers such as EditShare, Facilis, ProMAX, Quantum and Avid and their shared storage solution products, as well as Sony, CatDV and Axle along with their media asset management products. This allowed us to offer the best integrated solutions — enabling clients of any size to acquire, modify, distribute, repurpose and deliver their digital media assets efficiently and effectively.

Who are the clients and what are the industries that would benefit from Shared Storage/MAM solutions?

One of the great things about what we do is that we get to interact with a broad spectrum of content producers, from one-man shops to global conglomerates. What we’ve learned over the past decade is that, to one degree or another, all of our clients can benefit from some type of shared storage solution. Read on for sample case studies from some recent installations.

Company A – Large National Health Insurance Company:

As part of their in-house production strategy, they built-out 3 edit suites and a related server room. To complement this set up, we sold and installed a Facilis TerraBlock 24EX/16 – 128TB as their primary tier and Facilis TX16 TerraBlock Capacity Expansion – 128TB. We also supplied a 10GbE switch through Facilis enabling them to take advantage of 10GbE speeds along with a Middle Atlantic 4431 server rack to house the server. Additionally, they requested editing/post-production software which included Adobe, AE Scripts, Telestream, Red Giant, and Video Copilot. We also provided ancillary edit/post-production products such as TVLogic monitors, Genelec Speakers, Mackie Distributors, AJA 4K IO’s and Wacom Tablets, rounding out a turn-key experience for the client.

Company B – Local Premier Post-Production House:

One of our oldest clients presented us with a brief for 72TB of storage, upgrade to 10GbE speeds for 5 users and a reliable MAM program. We consulted with several of our shared storage partners, who in turn presented their solutions, with the client finally settling comfortably with an EditShare shared storage and MAM solution. We spec’d and installed an EditShare XStream EFS 200-72TB solution that included server, 5 seats of EditShare Flow MAM, 2 x File Ingests and 25 Ark Tape licenses. Additionally, we spec’d and installed a Netgear NG-XS728T 10GbE switch as well as 5 x ATTO ThunderLink NT 2102 10GbE with RJ45 adaptors for their users for 10GbE speeds.

Company C – Global Advertising Agency:

Another longtime client of ours, a large advertising agency, was looking to refresh their post-production department consisting of 4 edit suites and a new server room. The brief was clear, they required completely new future-proof technical capabilities, for which we needed to supply, integrate and install all the equipment  on an accelerated schedule. On the shared storage side, we worked with Facilis and spec’d an integrated solution that included a Facilis TerraBlock 24D – 192TB as the primary server that included 5 seats of their proprietary Fast Tracker MAM, a Facilis LTO7 LTFS Backup 2U 24-Slot Autoloader Kit dual tape drive, Archiware P5 Archive edition archiving/backup software, mLogic mTape LTO7 direct attached LTO data tape drive, Imagine PreRoll Post software, OWC 24TB 6-Drive HDD Storage, Middle Atlantic 3731 server rack, power solutions and a 10GbE RJ45 switch for high-speed connections. For edit/post-production equipment, we spec’d and installed (1 per suite) Apple iMac 27” 4K 10-core computers,  Flanders Scientific DM240 monitors, Flanders Scientific AM420 monitors, Tangent Element Bundle panels, JBL speakers, Blackmagic UltraStudio 4K IO’s, and, for software, we supplied and installed Adobe Creative Cloud, Maxon Cinema 4D, and DaVinci Resolve.

Who is the best contact to discuss my Shared Storage and Media Asset Management needs?

Whether you need to create, share, or store your digital assets, we are here to integrate and scale any solution to fit the needs of your business and your budget.

Our team is happy to help by starting with an assessment of your Shared Storage and Media Asset Management needs. Please contact us by email at sales@rule.com or by phone at 800-rule-com to get the conversation started.

-Dan Gruenpeter, Business Development Manager

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Stay Focussed with the Light Ranger 2

The demands on today’s focus puller are ever-increasing.  Extremely sharp, modern lenses, ultra-high resolution cameras and the expanding popularity of full-frame lensing and formats are challenging camera assistants everywhere.  In addition, productions are increasingly shot with higher page counts per day, leading to less or no rehearsal, more shots with wide-open lens apertures and generally adding more stress to the focus puller.

Enter Preston Cinema Systems’ Light Ranger 2.  It’s a device with LED sensors that tracks subjects’ distance; when coupled with a PCS HU3 handset and a MDR3 or MDR4 motor driver, it becomes a powerful tool for the focus puller.  The tracking data is relayed to a video interface which overlays sixteen vertical white boxes of the sensor over a live camera signal. This enables the user to remain looking at a monitor instead of splitting their attention between hand unit marks and live-video.

In Manual mode, these bars move up and down indicating whether an object inside the white box is closer to or farther away from camera and how much the user needs to move the lens and at what speed.  When an object is sharp, the box turns a reassuring green.  In Basic mode, the individual bars give an individual distance read-out as if sixteen laser-tape measures were atop the camera.  The most stunning feature of the Light Ranger 2 is Auto-Focus mode.  With a button-tap on the HU3 the LR2 will display a user adjustable (size and position) red box representing the subject to be kept in focus. Pushing another button on the hand unit, the focus will ‘park’ on the object and stay focussed independent of any camera movement; very helpful when subjects wipe the frame.

The Light Ranger 2 is available to rent here at Rule Boston Camera. Contact Rentals by email or phone at 800-rule-com.  Join us for an overview of the LR2 on Thursday, March 21st from 12n-1pm. No RSVP’s needed. Click here to view the event on our website and here to view the event on our Facebook page.

-Tim Coughlan, Senior Engineer