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Rent the Angenieux Optimo Ultra 12x Zoom Lens at 25% Off in June

The best just got better! Rent the Angenieux Optimo Ultra 12x Zoom lens at 25% off all-month-long!

The Angenieux Optimo Ultra 12x Zoom Lens, with new optical and mechanical design, delivers unparalleled optical performance and mechanical reliability.  

Angenieux’s Interchangeable Rear Optics technology allows for the lens to be switched between 3 modes of coverage: Super 35mm, Ultra 35mm, and, coming soon, Full Frame/VistaVision.

Features include improved optical and mechanical design, no ramping, minimal breathing, superior optical characteristics, 321 degree focus ring with over 70 marks, and top carry handle. Click here to read Alex Enman’s blog post on this “multi-format monster”. 

Rent it for 25% off the regular rental rate of $695/day in June! Contact Rentals by email or phone at 800-rule-com for details, including multi-day rates.
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SL1 Mix + Mini Mix LED’s: High-Color Performance, Advanced Technology, Easy-to-Use

Durability, high-color performance, ease-of-use, advanced technology, and portability are all features that I look for when bringing new lights into our rental pool.  The SL1 Mix and the Mini Mix from DMG Lumiere provide all of the above, and make them a perfect fit for our rental clients.

Having the complete line-up of Rosco Gels at your fingertips is one of the many features of both the SL1 Mix and Mini Mix. While this isn’t new in the world of LED lighting, it’s nice to see these options integrated by many manufacturers.

Both fixtures can be powered by batteries, and this is, hands-down, my favorite feature. Production is a fast and furious business, so the ability to quickly power a fixture via battery is crucial!

Last but not least is the DMG Lumiere app that controls both of these units. Making your own colors, matching sources, dimming, and creating your own lighting libraries are just a few of the benefits that this app offers its users.

Both units are available to rent at Rule Boston Camera. Take either or both for a test run with our 25% discount in May. Click here to email rentals or call 800-rule-com.

-Dylan Law, QC/Logistics and MoVI Tech

 

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Rediscovering Celluloid: Film Capture with the Arriflex 535B

I’ve used the Arriflex 535B dozens of times on commercial shoots in the past, as an operator and as a DP. Sometimes you just take it for granted that it’s a tool to get a specific job done. But now, as a Professor of Cinematography, I watch my students learning the camera and rediscovering celluloid. I see that joy and wonder back in their faces the minute the camera starts running and they see the flicker through the eyepiece. It is so powerful.

When you’re shooting on film, 80 percent of the creative process happens outside of the camera. You have to think about your lighting plan, contrast ratios, and overall dynamics in a much more organic way. All of these things are also important when shooting digitally but the way they are approached is slightly different.

When working with film, you have to be more intentional at the outset. You’re not able to preview your imagery like you can with digital. There are no look-up tables or wave forms for you to rely on. You have to rely on your knowledge of the film stock and your light meter to tell you what’s going on. This causes you to pause and take more time with what you’re doing, as there is far less room for error.

The immediacy of digital technology and how it gives us what we want so quickly has really flavored how we approach image making. Film is the shoulders that digital stands upon. If we could all just take a step back and remember what film has given us, we will really think about what it is we are capturing, how we are capturing it and most importantly, why.

Thanks to Guest Blogger, Joey Kolbe, a talented Wildlife Photographer, Cinematographer, and Cinematography Professor for sharing his insight and experiences shooting with film. Be sure to follow him on Instagram

ABOUT JOEY KOLBE: Joey Kolbe is a Wildlife Photographer and Cinematographer for Live Action Narrative, Formula One and MotoGP, Special Effects and Stop Motion Animation. He also teaches Cinematography at Emerson College, Lesley University, and the Massachusetts College of Art where he shares his passion for filmmaking with the next generation. He lives in the Boston area with his wife and two daughters.

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Rent the DMG Lumière SL1 + Mini Mix LED’s at 25% Off in May

Go bright and save with 25% off either or both of the DMG Lumière LED’s — SL1 + Mini Mix — during the month of May!

Stylish, bright, and versatile, the new SL1 Mix is the perfect “go-to” light for all your on-set needs. RENT it at $195/day less 25% during the month of May!

Lightweight, compact, and feature-rich, the new Mini Mix provides a bright, reliable source in a small package. RENT it at $150/day less 25% during the month of May!

The rugged housing for both the SL1 + Mini Mix have multiple mounting points for the lights’ simple-to-use controller.  The AC power supply and battery plate can be controlled remotely via wired or wireless DMX or by using the MyMix app for your mobile phone.

Both lights are color-changing and outfitted with a library of Rosco gels for use in multiple applications, whether in the studio or on location.

Contact Rentals by email or phone at 800-rule-com for details + to book either or both LED’s.

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