03/02/2021

Streaming Hardware

Video streaming is everywhere. With all the solutions out there for more efficient and professional workflows, we at Rule thought you might like to see some of them under our roof. Whether your needs are a zoom call with heightened production value, a full on multicam livestream event or anything in between, we think these […]

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03/16/2020

Rule Boston Camera COVID-19 Update

To Our Valued Customers and Vendors, As we monitor daily updates for COVID-19, we wanted to make you aware of our plans to address the safety of our customers, vendors, and employees. Rule Boston Camera is currently following these procedures: Cleaning and disinfecting of all frequently touched objects and surfaces, including door handles, check out […]

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03/11/2020

Find Our Space On Peerspace!

Based on the many requests from our clients and in order to provide even more services to the production community, we decided to open up our beautiful industrial space to rentals! We’re working with Peerspace to make our facility available at a reasonable rate — with parking included! Click here for details.

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03/02/2020

March is Definitely in Motion with 25% Off Sliders + Jibs!

We’ll have you rolling all-month-long with a variety of easy-to-use sliders and compact jibs at 25% off in March!   Cinevate Horizen 3-Foot + 5-Foot Sliders (Click here for Alex Lopez’s blog post on their unique features!) $75/day + $85/day less 25%   Kessler 3-Foot + 5-Foot Cinesliders $95/day + $125/day less 25%     MYT Works […]

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02/24/2020

C500 MK II Cinema Camera – Leading the Full-Frame Charge!

It’s here! The new Canon C500 MK II, the long anticipated sequel to the C500 and (current) successor to the ever popular C300 MK II. This time, it’s Full Frame! Canon fans have been waiting a long time for this update to the Cine series, so how does it stack up? Right off the bat, […]

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01/31/2020

Go Full-Frame in February with 25% Off

Feel the love in February! Get 25% Off Our Full-Frame Digital Cinema Cameras + Lenses all-month-long! ARRI ALEXA Mini LF $1,600/day less 25%  •  Canon C500 MK II $550/day less 25%  •  Sony VENICE $1,300/day less 25%  •  Sony FX9 $425/day less 25%   Rehoused Leica R Primes in 19mm, 24mm, 28mm, 35mm, 50mm, 60mm Macro, 90mm, 135mm $85/day (each) less 25% […]

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01/27/2020

Trying to Make It Look Great Despite All Odds

Making cool shit is fun. And I wish I got to do it more often. So, when my friend and director, Joan Cassin, asked me if I’d be interested in working on a passion project / mini doc, I said, “Hell yes.” There was no money. Getting it scheduled was hard, but finally the night […]

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01/17/2020

The Blackmagic Pocket Cinema Camera 4K Gets the Job Done

Last weekend I filmed a little passion project. It was a music video, and I was operating as a one-man show. Since I was shooting solo, my goal was to have a camera that was both lightweight and compact without sacrificing quality. The Blackmagic Pocket Cinema Camera 4K was a perfect fit with a 4/3 […]

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01/03/2020

The New Vega Upgrade for Ready Rig Is a No Brainer

With a simple install and immediate results, the new VEGA upgrade is a no-brainer for rental houses and owner-operators alike. Owner-operators, click here to follow Ready Rig’s simple upgrade instructions. The improved stability and weight control make the upgrade worth every penny. For any gimbal job, add a Ready Rig with VEGA to your order […]

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01/02/2020

Capture an Affordable Anamorphic Look with the Atlas Orion Lenses

Unique bokeh characteristics, focus breathing, desired flaring, EF or PL mount, fast T-Stop (for anamorphic), standard front diameter (114mm), and affordable cost — these are just some of the features found in the Orion 2x Anamorphic lenses from Atlas Lens Co.   The Orion series (we have both A and B sets) brings anamorphic shooting to […]

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11/07/2019

The Sony FX9 is HERE + We’re EXCITED!

UPDATE: The Sony PXW-FX9 is now available to Rent! This blog post was written before its arrival, but we’re no less excited! Please, read on to learn why and reach out to Rentals to book by email or phone (800-rule-com). Today, I wanna talk about the newly announced Sony FX9, a camera I couldn’t be […]

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11/01/2019

Spots Available! Hands-on Internship for Spring Semester

CALLING ALL STUDENTS! Join Rule Boston Camera for our Spring Semester Internship starting in January and ending in April for 2 days a week of high-level training and hands-on access to the latest film and video equipment and technology.  You’ll learn the basics from our team in the Quality Control Department with exposure to the […]

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09/26/2019

Analog Is Alive and Well with the ARRICAM ST

Despite popular belief, analog acquisition is alive and well in 2019. The continual re-birth of photochemical filmmaking has given us at Rule the great joy of keeping our film cameras on hand for new generations to discover. After a long pause we are finally able to bring a new (to us) film camera into our […]

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09/10/2019

The ALEXA Mini Goes Full Frame with the LF

If you’re reading this, you’re probably a camera nerd — and if you’re a camera nerd, you’ve probably heard of this company called ARRI. They’re from Germany. They’ve been around for like, 100 years or so. Us camera nerds know that when ARRI announces a new camera, it’s a big deal. They make cameras that […]

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09/05/2019

Optical Support Jackal Rickshaw is the Perfect Tool

Ahhh… dreams do come true! The Jackal by Optical Support is the perfect tool for our clients and our local production market. From the easy travel case to the quick adjusting wheel base, the Jackal has it all and more. Rickshaws have been on film sets for many years now and come in all shapes […]

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08/02/2019

Kessler Killshock Isolator System Keeps Motion in Check

Camera shake and vibration are quickly becoming a thing of the past. From car rigs to crane shots, movement is getting smoother and easier. The Killshock from Kessler is a great addition to our inventory and a nice option if you are not on a Flowcine Black Arm budget. Endless mounting points for the Killshock make […]

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08/01/2019

The New Feature-Rich Cinevate Horizen Sliders

(UPDATE! Rent a variety of our Sliders + Jibs — including the Cinevate Sliders — at 25% in March! Click here for details.) You cannot reinvent the wheel, but Cinevate tried to do just that with the new Horizen Slider series. Cinevate states “We combined your feedback with our 13 years of manufacturing expertise to […]

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STAY STEADY IN AUGUST with 25% Off Key Gimbal Stabilizers

Stay steady and capture great shots while in motion with our August Stabilization Special! Rent any or all of these gimbal stabilizers at 25% off:   Freefly MōVI Pro The MōVI Pro steadies cameras weighing up to 15 pounds. Hot swappable intelligent batteries power the MōVI Pro, camera, and all accessories to keep you shooting […]

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07/19/2019

LiteMat+ Plus 8: Large, Soft, and Light

LiteGear has taken a stronghold in our rental inventory and the LiteMat+ Plus 8 is a great new option for any job. LiteGear stands out with their low-profile design and incredibly soft and color-accurate light. Mounting their products is a dream come true for any DP/gaffer/grip. The LiteMat+ Plus 8 has all these features and […]

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07/12/2019

Meet the Extraordinary Zeiss Otus Lenses

What does the perfect lens look like? Is there even such a thing? We have a lot of philosophical lens conversations here at Rule. We’ve always had an affinity for vintage glass, and all the gritty imperfections that come with them. There are, however, plenty of shooting scenarios where a vintage look isn’t appropriate. Those […]

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