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The Canon EOS C300 and Project Imagin8ion’s WHEN YOU FIND ME really had an impact on me..

– How do I begin… I just watched When You Find Me, which made its debeut a few days ago as part of Canon’s Project Imagin8ion.

Described as a Hollywood short film inspired by 8 winning photographs chosen by Ron Howard and Directed by Bryce Dallas Howard, When You Find Me was shot with Canon’s soon to be released Cinema EOS C300 camera. As a father of two daughters, similar in age to the girls in this film, and husband to a wife who I would never want to be without, I will publicly admit, it moved me -tears and all!  And, I think, for all the right reasons. Within one minute, I totally forgot why I was actually watching it (which was to study how the Canon EOS C300 actually performed ) and I was completely enshrouded in the story, the characters, the mood – everything.  I felt so much, for what the girls were feeling, for what parents feel for their children, and how each of us carries our own fear, hope, regret, and ultimately, relief.  I was quickly overwhelmed by simultaneous emotions… it was powerful, I didn’t expect it at all. This short film simply reminded me why I went into this business in the first place! My apologies for being sappy on this post.  That said – Thank you Ron Howard, thank you Bryce, and thank you to everyone involved in this project – especially our friends at Canon! – Tom Talbot Director of Technology Rule Boston Camera

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Grandpa Rule sees the Future

There is a lot of family lore about my grandfather, John T Rule II, who was an author and Professor of Mathematics at MIT and Dean of Students between 1956 and 1961. He was good friends with Dr. Edwin Land (the founder of Polaroid) and in fact, together during World War II they invented the first 3D bomb-sighting mechanism which greatly improved the Allies’ reconnaissance and bombing efficacy. And this is the really interesting part: Earlier, in 1939, Grandpa and Dr. Land had collaborated on the very first commercial use of polarized 3D when they created the “In Tune With Tomorrow” film for the Chrysler Pavilion at the 1939 Worlds Fair (mentioned here as the no. 9 milestone in 3D Movie history). So as I was researching this subject, I stumbled across this piece that he wrote for the October 1953 edition of the Atlantic, actually posted on the Internet! In it, he discusses the then current state of the nascent 3D industry, decrying it’s tendency towards sensationalistic gimmickry, and cautioning that badly done 3D would negatively impact the box office. He advises that 3D done artistically and in service to the creative goals of the Director will create an experience unmatchable by home televisions, thus stopping the theater industry’s steady drop in customers. Wow. People say that the more things change, the more they stay the same…it’s hard to believe that he wrote this 57 years ago. My favorite part of this article is at the end where he proposes that feature films should be released first on TV with Pay-per-view before going to theaters! He’s talking about Pay-per-view in 1953! It boggles the mind. John Rule