Post -production has always been an integral part of the process when creating visual media. From cutting-up film strips with a razor blade, to rendering out 8K composite images — the spectrum of technology used in post is huge, and, sometimes, prohibitively expensive. With the new advances in resolutions and codecs, it’s getting harder and harder to cut a project on your tried-and-true laptop.
Offering an edit system for rental is a lot harder than you’d think, so we’ve taken our time and listened to our clients to try and offer the smartest, most-reliable packages possible. As anyone who has used a computer can attest to — sometimes, they get weird. That’s a deal-breaker for a us. To go all-in on renting edit systems, we needed to make sure our builds and gear choices were as bulletproof as possible.
Rule is unique in this way — we’re the only Rental house offering professional edit systems and support for traveling editors, graphic designers, colorists, post supervisors, and even students. We figure if you can rent that new RED Digital Cinema camera, why can’t you rent a system powerful enough to work alongside it?
We came to the conclusion early on that Apple was the way to go when it came to reliability. Therefore, our entire fleet of edit systems is comprised of various levels of Macs — but that’s not the whole story. As any editor knows, it’s not just the computer that makes the system work. We’ve also sourced reliable hardware for all the other odds and ends you might need in your post suite, including I/O, audio monitoring, calibrated grading monitors, and everything in between. We offer a number of tiers, and, in addition to prepackaged options, we are more than happy to work with you to piece together exactly what you need.
Currently, we offer the latest Mac Pros, in both 8 core and 12 core options. For a more budget-conscious system, we’ve got you covered with the 27” iMac Quad Core, and, for our clients that are on the move, 15” Macbook Pros.
All systems come with FCPX, but we also have add-on software options offering Adobe Creative Cloud, Avid Media Composer, DaVinci Resolve Studio, and more. We are fully stocked with Blackmagic Ultrastudios, Mackie Mixers and Audio interfaces — all pumped through some truly awesome-sounding Genelec studio monitors.
Doing color work? Why don’t we add a calibrated Sony OLED or Flanders monitor to the mix? We’ve even got RAID and Shared Storage options available. You gotta put that footage somewhere, right?
We’re very excited to offer this variety of rental options (available as Edit System – Package A, B, or C), and we can’t wait to hear from you! Call or email to talk to our Rental Agents about our rental packages or our customized edit systems for rent! Whatever your post needs call for, we’ve got you covered.
-Alex Enman, Engineer