Feel the love in February! Get 25% Off Our Full-Frame Digital Cinema Cameras + Lenses all-month-long!
Rehoused Leica R Primes in 19mm, 24mm, 28mm, 35mm, 50mm, 60mm Macro, 90mm, 135mm $85/day (each) less 25%
Zeiss Supreme Primes in 21mm, 25mm, 29mm, 35mm, 50mm, 65mm, 85mm, 100mm $200/day (each) less 25%
Zeiss 28-80mm PL/EF Compact Zoom $350/day less 25%
Zeiss 70-200 PL/EF Compact Zoom $350/day less 25%
Zeiss Otus Primes in 28mm, 55mm, 85mm $75/day less 25%
Sigma Cine PL/EF Primes in 20mm, 24mm, 35mm, 40mm, 50mm, 85mm, 105mm T1.5 and 14mm, 135mm T2.0 $70-85/day (each) less 25%
Angenieux Optimo Ultra 12x Zoom Call for Rate less 25% • Angenieux EZ-1 30-90mm / 22-60mm Zoom $250/day less 25% • Angenieux EZ-2 15-40mm / 45-135mm Zoom $250/day less 25%
Capture full-frame resolution for more detail and exceptional image quality when you rent our full-frame digital cinema cameras and lenses at 25% off! Reach out to Rentals by email or phone at 800-rule-com.
How do the Full-Frame Lenses compare? Click here to watch our lens test, shot with the ARRI ALEXA Mini LF and comparing the Rehoused Leica R, Zeiss Supreme Prime, and Sigma Cine Prime.
This new model has a 4” flip out monitor, and a newer flexible cable to cut down on wear and tear. The camera is packed full of small improvements which really proves that ARRI listens to their users and is always tweaking their designs to best serve their customers. It gives every camera they make a sense of true professionalism. 
We are very excited for our clients to take the Jackal for a spin. It’s ready for any Handheld, 
Besides being the best feeling slider I have used, the Horizen comes with a whole bunch of other awesome features. It natively supports both 100mm and 75mm ball heads. It also has multiple ways to mount it, whether it be on a tripod with its new center mount or with two stands on both sides. If you want to ditch the stands and go lightweight, there are quick-stow, all-terrain legs that come attached with it. This slider is also filled with a ton of mounting options for accessories like monitors.
Durability, high-color performance, ease-of-use, advanced technology, and portability are all features that I look for when bringing new lights into our rental pool. The 
Enter 
sed independent of any camera movement; very helpful when subjects wipe the frame.
RBC’s Brian Malcolm and Dylan Law journeyed to 
• LED tubes continue to crowd out all other lighting at trade shows. 
I geek out as much as the next guy when it comes to lenses, so you could imagine my excitement when a set of Sigma FF High Speed Cine Primes rolled through our doors recently. I had heard very little about these lenses before seeing them in person and couldn’t wait to see what they could do. 
Having all of the qualities that one would hope for in a great cinema lens, this set performs extremely well. Very little lens breathing, check. Smooth focus fall off, check. Razor sharp at all stops, check. Good close focus, check. Pleasing bokeh, check. No noticeable chromatic aberration, check. With the exception of the two widest lenses, this set has almost no distortion and is tack sharp from corner to corner. The list goes on and on. For the price that these lenses go for, I would confidently call these the frontrunners.
For a long time, cinema zooms were always two things: heavy and expensive. In the past year or so, we have seen manufacturers innovate and release a new group of lightweight cinema zooms. To name a few: Zeiss 21-100mm, Sigma 18-35mm / 50-100mm, Fujinon 18-55mm, and Canon 18-80mm. As a documentary and commercial shooter, it has been great to see this huge increase in choices at a reasonable price. I find myself taking the Angenieux on set because of its size, its flexibility, and its wide open performance.
I shoot a lot of handheld and gimbal work so weight is always a factor. Having built-in focus, iris, and zoom gears is a big advantage in both keeping the lens streamlined and removing any extra weight from add-on 3
Pairing lenses and sensors is a big part of a cinematographer’s job these days — both from an aesthetics standpoint and a function standpoint. This lens is equally at home on a Sony a7S wedged inside a car as it is on a 35mm ARRI film camera on a dolly. In addition to the lens mount, you can also change the rear optical block to go from covering just Super35 to covering full frame/ VistaVision. 
The EZ-1 fits in easily amongst its family members and delivers the same consistent colors and pleasing sharpness that one should expect from Angenieux. 
No longer must we double up on studio and lightweight boxes on the same job as the 4×5 can fill both roles. 
There’s a lot to be said for a good camcorder-styled camera — a format that, in recent years, hasn’t been given the love and attention I feel it deserves. While not the most exciting camera, more often than not (and especially for event and corporate shooters) — it is by far the most practical. The market was given a glimpse of the future late last year, with Panasonic’s release of the DVX 200. The camera provided a Micro Four Thirds imager, with a camcorder-styled body and attached zoom lens. The idea being that run-and-gun shooters needn’t compromise on depth of field any longer. By using the larger sensor, shooters could finally get images that rivaled those of their DSLR counterparts in the sub-$5,000 market. It’s a need that won’t be going away any time soon, either — producers and content creators have come to enjoy the shallow depth of field “look” that one gets from large imagers (the Canon 5D Mark II is probably to blame). But, rigging these small cameras with external recorders, audio interfaces, shoulder mounts, top handles, and shotgun mics was never the end-all, be-all answer shooters needed (although the DVX 200 delivered on these issues). Enter the Sony PXW-Z150, Sony’s newest offering in the PXW line, sitting happily alongside the popular FS5. At a little over three grand, this camera packs a punch. Its imager is slightly smaller than that of the DVX 200, but compared to the ⅓” and even ⅔” sensors of the prior generation of camcorders, the Z150’s 1” sensor adds just enough depth-of-field options to feel very versatile. 
In addition to its sensor, the Z150 has a few more tricks up its sleeve to bring it in line with its fancier, smaller counterparts. Sony has built the foundation of the camera’s acquisition on the now tried-and-true XAVC-L codec. While it’s not as dense as the FS7’s XAVC-I, it’s a huge improvement from the price-comparative a7SII (XAVC-S). The Z150 records a UHD 4K image internally, using the same SDXC cards as the FS5. It also has the ability to overcrank to 120fps in HD formats. Slowmo seems to be the new battleground for this market, and it’s great to see that Sony has matched the challenge. Perhaps the most interesting feature, for a humble colorist to appreciate, is its ability to record 10 bit HD. Traditionally, any camera under $10,000 recorded 8 bit images internally. To see a camera like this recording a nice and dense 10 bit image is a huge improvement. This camera has far more in common with an FS7 than an EX1. After that, the features meet all the new standards easily — built-in ND filter, a powerful autofocus and full auto mode, and XLR inputs. Run-and-gun shooters will feel right at home with the familiar Sony layout, and even though they’ve simplified the menus — I don’t find myself wanting anything extra. A common criticism of Sony’s latest camera lines is how complicated their menu structures are, so to see things paired down a bit in this camera is a welcome addition. It’s slightly disappointing that the Z150 doesn’t include any LOG gammas, but the normal picture profiles fill any creative gaps you may have. I don’t foresee many people shooting LOG on a camcorder, but with 10 bit, my question is ‘why not’? I would love to use the Z150 as a B camera to an FS7. Those are small potatoes, though, and I find myself very satisfied shooting with the Z150. For folks who are comfortable with the EX1 or NX cameras, this is, most likely, the 4K upgrade you’ve been waiting for. We are currently