We’ll be closed on Monday, February 18th for President’s Day. Please call our main number at 800-rule-com with any gear emergencies. Have a great weekend!
Holiday Hours: Closed 12/31 and 1/1

We will be closed New Year’s Eve and New Year’s Day, December 31st and January 1st to ring in the new year with family and friends. Please reach out to us at our main number (617-277-2200) with any emergencies. From the bottom of our hearts, we thank you for your business in 2018 and for allowing us to support every type of production — from passion projects to feature films — we love our job and we love supporting you in yours!
We’ll be back on Wednesday, January 2nd. Happy New Year and cheers to 2019!
Happy Holidays from All of Us at Rule Boston Camera!
From our shop to yours, we wish you the very best of the holiday season, and we look forward to another year of collaboration and fun! Please note we will be closed for the Christmas holiday on Monday, December 24th through Wednesday, December 26th. We’ll be back on the 27th!
-From All of Us at Rule Boston Camera
Holiday Customer Thank You with Our 2 for 2 Rental Special!
As a BIG THANK YOU TO OUR CUSTOMERS this Holiday Season, we’re offering a 2 for 2 Special! Rent anything in our inventory, based on availability, from Monday, December 17th to Wednesday, January 2nd and pay a 2-day rate! Thats right! You’ll get a 2-week rental at a 2-day rate during the last 2 weeks of December! It’s the perfect opportunity to try something new in Rentals — like the Sony VENICE, the Heden YMER Follow Focus, one of our many new lenses, like the Zeiss Supreme Primes, Atlas Orion Anamorphic Primes, ARRI Ultra Primes, LOMO Standard Speed Primes, or accessories like the Small HD 503 5″ Monitor, Bright Tangerine Revolvr Atom Lightweight Follow Focus, Atomos Shogun Inferno 4K Solid State Video Recorder, MYT Works Large Camera Slider, or the Quasar Rainbow Tubes, Litegear LiteMat+ Plus 4 LED Kit, and more! Click here for a look at the 2 for 2 Holiday Flyer!
A QUICK REMINDER TO PLEASE PLAN AHEAD! Rule Boston Camera will be closed for the holidays on December 24, 25, 26 plus December 31 and January 1.
The holidays are a great time to express our gratitude! THANK YOU for being such an important part of the Rule Boston Camera family. We appreciate your business. Wishing you all the best this holiday season and into the new year.
POSITION FILLED – Seeking Dynamic, Production-Savvy Rental Agent
This position has been filled. Thanks to all who applied!
Rule Boston Camera is looking for a dynamic, production-savvy person to join our rental team — perfect candidates should be comfortable talking with our clients about the latest cutting-edge cinematography equipment.
Our rental agents form long-term relationships with our clients who are actively producing some of the best content here in New England and around the world.
If production and camera technology are your passions, please send a resume and letter of interest to General Manager, Brian Malcolm – malcolm@rule.com.
In the Showroom: The AF100
With the new Panasonic AF100 Camera being shipped, and the new Sony PMW-F3 on its way, lots of questions have arisen, especially by filmmakers who don’t actually know much about lenses. I know…seriously? However if you’re like me and want a simple explanation of what goes with what, here it is below.
We’ve recently established a relationship with Birger Engineering, a well-known company right down the road from us in Boston, and, as of February 10, we’ll start carrying their Canon EF to Micro 4/3 Adapter. Their Birger F-Mount adapter will shortly follow and after that you’ll be seeing adapters for the Sony PMW-F3, which is a native PL-mount, and also the Arri Alexa camera. Don’t forget we’re having an event this Wednesday, January 19th featuring the Sony PMW-F3, currently, only one of two in the entire country. If you have questions you’d like to ask Sony directly, this will be the event to come to! So, what next? Well, please make sure you are stocked on accessories. We are obviously seeing a delay in the AF100 inventory due to high demand, but note that we now carry stock of SanDisk CF and SDHC Cards, SxS-1 and P2 as well as batteries, chargers, headphones and more. If there is something you’d like to see more of here, email me at Brooks@Rule.com, and let me know! I’ll happily add more to the inventory if I’m missing something. Tune in for more new things to be expecting- the countdown to NAB is on now that the New Year has begun, and it’s never too late to start tracking what you’ll see. Below, we have some pictures of an AF100 we recently set up for a client, including the Zacuto Fast Draw, with an extra Zwivel Arm, 4.5 M-F Threaded Rod, 10” Arm Extensions, 77mm step-down ring, Genus 4×4 Matte Box, Arri M-FF1 Follow Focus, Zacuto Zip Gear with stops, Vibesta 8.3” Magic Arm, Canon 24-70mm L-series lens and a Convergent Design Nanoflash. Accessories? In this case, Panasonic VWV-BG6PPK batteries and single slot Panasonic charger, Panasonic 32Gb Gold SDHC Cards, SanDisk 32Gb Extreme CF Cards (Class 10) and a Canon Adapter that will be announced shortly. As we were setting this up: One thing to note: When using a non-Panasonic lens with an adapter, go to Menu>Other Functions> Lens Check and turn it “off.” Otherwise you’ll see black. Michelle Brooks, Inside Sales Rep