Posted on

TV Logic’s New Electronic Viewfinder

At tonight’s Pub Night, we’ll be introducing an exciting new Electronic Viewfinder made by TV Logic and distributed by Alphatron that will be available at NAB 2012.  You can see the basic specs below, and more information will be released monthly. EVF 035W-3G Electronic Viewfinder, available Spring 2012. Made by TV Logic and distributed by Alphatron. Stats: 3.5” Display 960×640 HD-SDI loop through HDMI in/out 1080P Headphone Jack Focus Assist Each month between now and then we will release updates with new product features.  TV Logic and Alphatron came up with the idea for the new EVF at last year’s NAB and have spent this year working together to develop and fine-tune it.  Rene van der Reiden of Alphatron describes the relationship between Alphatron and TV Logic as, “a good combination with many factors, so this combination hopefully will be very successful in the time to come.” We encourage you to ask us questions about this new product!  We’ll channel them to Alphatron in order to get answers and to let them know what kind of feedback we’re hearing from our customers about the product so far.  The EVF035W-3G Viewfinder will not be available through TV Logic or Alphatron online.  The product will only be available through product resellers.  The list of resellers has not been announced yet, but Rule Boston Camera is one of them, and we look forward to answering your questions and telling you more about the viewfinder.  The EVF will list for a price of $1,395 which is also Minimum Advertised Price.  As a company that has had good experiences with TV Logic products in the past, we agree with Rene’s statement that, ‘what is important is how they handle problems and how they support you.  We have been working with them for the last 4 years and have an excellent relationship not only business to business, but person to person. Here, we are very excited because we know a little more than everyone else does and it will be a brilliant product, I’m sure.  It’s [a company to customer] win-win.’ -Michelle Brooks, Inside Sales, brooks@rule.com If you have further questions, please contact either our Sales Team here at Rule Boston Camera or myself at 617-277-2200 or email us at RuleSales@rule.com.

Posted on

Shoemount Anyone?

With all of these shoulder mounts getting put together, most of my customers are finding that they need more than one shoe mount. And with all of those extra screw holes in the FS100, might as well put them to good use, right? So here you have the top shoe mounts that I’ve found to be most useful. I’m well aware there might be others out there that are working excellently, and if so I would love to add them to this collection.  I would also love feedback about which of these works best for you, the customer. So please, if you read this and so desire, email me at Brooks@Rule.com these three things: 1.    Which would you buy for the price and usability? 2.    Is this an item that would be useful for Rule to stock? 3.    Which would you find yourself using the most?

Posted on

New In The Showroom

Lots going on In The Showroom these days.  Much of it consists of rendering footage on the showroom comp and loading the new Adobe 5.5, Apple Final Cut X and updating our Avid.  If you’re not familiar with that software and are considering an upgrade, you should come by and ask us your questions. What we have in stock and ready to go is exciting. We’ve got lots of new Sennheiser headphones, tons of SxS, CF, SDHC, and P2 Cards, plenty of different speeds to fit whatever camera/recorder you are working on, custom Zacuto rigs, Canon lenses and DSLR’s, and…ta da…the Sony FS100 and F3 cameras (which, yes, we do have in stock… just raring to go and definitely ready to be your latest experience!). We’ll be running a sale on Ki Pro Mini’s, so if you attend any of our August Learning Labs, stop by the Showroom for a look-see!  This sale will only be running for a short time, so if this is something that you’ve been thinking about purchasing, please let us give you a quote.  We also have an interesting addition of Porta Brace bags. This is an experiment on my part–since it is easy to go online and see all sorts of bags that you are curious about, but, if you are like me and need to see it and touch it, well — now you can!  We have sack packs, Cable bags, small DSLR bags, airplane bags for traveling, backpacks, ect.  If there is something you’d really like to see in here, let me know! I’ll make it happen. Sincerely, Your Neighborhood Salesperson, Brooks

Posted on

Sony FS100 Camera (NXCAM Super 35)

I got a look at the new Sony Super 35mm FS100 camera recently, and I was relatively impressed- especially when the lights were turned off and the gain was tuned slightly to reveal a fresh crisp picture, with skin tones and blacks intact. Granted, this was with a Sony E-Alpha mount and Zeiss 85mm lens with a 1.4 F-stop, but still…  It was music to my eyes.  With a price range of $5,800 list for body only, it’s not made to be the F3, but could easily serve as a B-camera.  Actually, the gain level is better than the F3. I’ll keep this short and sweet so that hopefully your questions are answered quickly: Inputs: Comp/RCA video (L, R) USB out (2) XLR, one on the back of the camera, one on the right side AVCHD, 28mbps remote LANC clean HDMI out w/ LCD setting in menu “turned on” 1080/60i/24p 720/60i Does not have: ND Filters iLINK Timecode Out 720/24p Special Features: Tripod screw inputs on both the bottom and side of the camera Ability to use the FMU128 hardrive (List $800) for 10 Hours nonstop footage LCD screen on TOP center of the camera, 180-degree turn angle Optional Viewfinder (same hardware as EX3) Expanded Focus button Auto Iris (with E-mount lens lens) Peaking Interesting — included hot shoe mounted mic holder, looks like a handle, fairly sturdy, I wouldn’t use it as a handle if I had a choice… which I do. You’ll likely see 3rd party handles start coming to market pretty soon. And finally: Adapters: Currently Available: NOVAFLEX- E-Nikon F MTF                E-Canon FD MTF                E-PL MTF                E-Nikon G (manual iris control on adapter) SONY              E-Alpha 16×9                 E- PL On their way: Birger Eng.    E-Canon EF Hotrod            E-PL These are expected around the time that the camera starts shipping June-July however nothing is set in stone (4) Sony E-mount lenses coming out this year, (3) more coming out next year The stock lens that comes with it is an F/3.5 Stop fully zoomed in. Michelle Brooks, Inside Sales Representative brooks@rule.com

Posted on

In The Showroom: PMW-F3, Ki-Pro Mini, Zeiss CP.2 & More!

I love the smell of fresh styrofoam and cardboard.  Especially since that’s all I’ve been smelling for the last 4 days as I open up a new PMW-F3, KiPro Mini, Pan. AF-100, Marshall HDMI 5″ monitor, Zeiss ZF.2’s (18, 28, 35, 50, 85mm), Zeiss CP.2 (28, 35mm). Not so bad. Pair these diesel items with some custom Zacuto rigs, which I’ve been building lately (and which are the equivalent of grown-up legos) and you’ve got a set-up made specifically for you.  These items are so new and so popular that they’re challenging enough to use successfully without being overrated.  We’ve been sending AF-100’s and F3’s out to high-end freelancers, art schools, film schools, and pro feature film production sets.  They fit in anywhere if you can take advantage of the features that they offer.  Rule has recently become a Zeiss dealer and we’re pairing the latest Zeiss lenses with many of our cameras along with the Canon lensing and optional stock lensing from both Sony and Panasonic.  I just recently used an 18mm ZF.2 with the 60D last weekend up in Maine, but that’s a blog post for another time! Some questions have recently come up about lensing options for these cameras, specifically the F3 and AF-100, and, luckily, we’ll have some answers at this Wednesday’s 3/2 Learning Lab when Birger Engineering visits with their new Canon 4/3 to EF adapter which will be out in April.    As the Spring goes on, you’ll see lots of new announcements pending NAB.  I’ve included some pictures below of the F3 with the Mini Ki-Pro and CP.2.  Enjoy! Also, stay tuned — Mike Sutton is taking the F3 out with a Zeiss CP.2 this weekend, and I’m sure you’ll see a blog post from him sometime soon! Michelle Brooks, Inside Sales Representative

Sony PMW-F3
Zeiss CP.2
Sony PMW-F3 with AJA Mini Ki-Pro & Zeiss CP.2

Posted on

In the Showroom: Sony EX1R & EX3 Savings!

With the recent influx of large sensor cameras with detachable lenses like Sony’s PMW-F3 and Panasonic’s AF-100, many people are wondering what the future holds for their PMW-EX1R or PMW-EX3 — both of which are only a few years old and still going strong.  Sony made adjustments around the new trend by offering a $300 rebate on the EX1R and a $500 rebate on the EX3 with great leasing options.  This isn’t meant to dwindle the EX inventory, however, and it’s not because the EX series is going out of style, but it’s meant to highlight the fact that both are still phenomenal cameras with great features.  In our Sales Showroom, we’ve seen lots of EX sales activity, and this special rebate offer from Sony is a great opportunity for savings. You won’t see a comparable camera like this from Sony anytime soon. Here’s a quick overview of some capabilities of the EX1R/EX3: 1/2″ sensor 1080p 24p HD-SDI 8-pin remote connection 2/3″ Lens Capability (EX3 Only) 2 XLR inputs Interchangeable Lens System (EX3 only) Dual SxS Express Card Slot 1/33 – 1/2000 shutter speed range Stop by the Showroom for more details. Michelle Brooks, Inside Sales Representative

Posted on

Sony F3’s @ Rule Boston Camera next week !

The highly anticipated Sony F3 is making its way to Rule next week.  We will have the F3 available in our rental department as well as in our showroom.  If you have not put down a deposit on the camera you will want to reserve one asap.   We anticipate the camera will be sold out and become one of the most popular cameras for 2011 due to its familiar workflow, lensing options, sensor size, and form factor.  Myself and the sales team will be available for demos on the showroom camera (please call in advance to book an appointment) with various lenses and accessories. Soon we will have Zeiss CP.2 lenses (several sets on order) on hand in rentals and sales to test with the camera. We will also have the MTF services Nikon mount and Zeiss ZF.2 lenses as well very soon. Come check out the camera everyone is talking about. Mike Sutton, Senior Account Manager Twitter: @MNS1974