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Spots Available! Hands-on Internship for Spring Semester

CALLING ALL STUDENTS! Join Rule Boston Camera for our Spring Semester Internship starting in January and ending in April for 2 days a week of high-level training and hands-on access to the latest film and video equipment and technology.  You’ll learn the basics from our team in the Quality Control Department with exposure to the in’s and out’s of Rentals and Engineering along with demos of the latest and most popular gear from our tech team.

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Interested? Send resumes to Dylan Law at law@rule.com. This is an unpaid internship.

Click here to see our Interns in action.

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Analog Is Alive and Well with the ARRICAM ST

Despite popular belief, analog acquisition is alive and well in 2019.

The continual re-birth of photochemical filmmaking has given us at Rule the great joy of keeping our film cameras on hand for new generations to discover. After a long pause we are finally able to bring a new (to us) film camera into our offerings.

The ARRICAM ST (short for Studio) is the flagship culmination of ARRI’s long history in building beautiful motion picture cameras — with the ST combining features from the ARRI 535B and the Austrian Moviecam Compact into one elegant camera system. It is a whisper quiet film camera (under 20dB) with all the bells and whistles one would expect from a studio camera.

One of my favorite features of this particular ARRICAM ST is that it has a 3 perforation Super 35mm movement. This allows you to frame for 1.78, 1.85, and 2.39 while using 25% less film. Less film means longer takes on the same 400′ and 1000′ loads as well as a significant cost savings in processing, prep, and scanning of your film. While not as aggressive a savings as shooting 2 perf, 3 perf affords you more flexibility for choice of aspect ratio and still leaves you some wiggle room for reframing when shooting for a 2.39 aspect ratio.

My second favorite feature is the programmable speed control box on the side of the camera. By working in conjunction with the electronically controlled spinning mirror shutter, the speed control box can generate speed ramps from anywhere within 1-60fps at the push of a button. The ability to “slow time on a dime” is something incredibly special when imaged on film. Cue up your favorite Wes Anderson film for reference.

I’m admittedly quite personally biased to shooting film. While many will find good reasons to disagree, I feel that nothing quite matches the characteristic response of a spinning mirror exposing emulsion. Film after all has the built-in “film look” that many of us try to desperately mimic with every digital cinema camera that races down the track. Film negative has unparalleled highlight handling, smooth motion cadence, and fine organic texture. Film is even more forgiving to focus pulls.

If you haven’t had a chance to experience the guilty pleasure of shooting film, perhaps the ARRICAM ST can be the muse for your next project and your first photochemical romance.

-Adam Van Voorhis, Equipment Manager

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The ALEXA Mini Goes Full Frame with the LF

If you’re reading this, you’re probably a camera nerd — and if you’re a camera nerd, you’ve probably heard of this company called ARRI. They’re from Germany. They’ve been around for like, 100 years or so. Us camera nerds know that when ARRI announces a new camera, it’s a big deal. They make cameras that have an enormous impact on how our industry operates — and the new Alexa Mini LF is no different.

Full frame video has been increasing in popularity over the years — it’s hard to say where it started to pick up steam, but the Canon C700 Full Frame and RED Monstro Vista Vision are certainly the big cameras that hit the market first — followed closely by the Sony VENICE and ALEXA LF. We knew these cameras were coming, as lens manufacturers had been posturing for a full frame cinema option for years. 

When ARRI released the ALEXA LF, the baby brother of the large format ALEXA 65, we knew that full frame was an official part of cinema. While the ALEXA LF is a wonder of engineering, it is still packaged in the heavy and bulky ALEXA-style body. Great for large scale shoots and multiple operators, but not so great for the everyday indie or commercial setups. This is where the ALEXA Mini has found its footing, with its small scale lending itself well to gimbals, drones, and operators of every stature with its democratizing 5lb body.

Enter: The ALEXA Mini LF. The full frame, 4.5K capable, 5.7lb ALEXA. When going through the specs, one can find themselves wanting to use words like “full frame monster” and “game changer” — or other buzzword camera nerd affectations. There is no need. It’s an ARRI ALEXA Mini LF. Enough said.

The Mini LF can do all the things it’s family members can – but with some added resolutions. Below, a list of the various options for SUP 6.0:

 

The camera’s size has also remained mostly unchanged, with a few updates on body design to accommodate the newer Codex Media.

 

 

Speaking of media, ARRI has chosen to abandon the CFast format (thankfully) and has moved to the newer Codex Compact Drives. Some will say this media choice is expensive – and that’s because it is! Very much so. Coming in right around $2,400 bucks per 1TB card, they’re up there, but no more so than any other professional recording media. Have you met my friend, the RED Mini Mag? Or how about the Sony AXSM cards? Those run over $4,500 per TB!

ARRI is being aggressive with its promotion for this camera, same as the ALEXA LF — listing it’s dynamic range as higher than “any production camera.” A bold claim, but anyone who’s shot with these cameras can attest to its authenticity – these are the closest to film DR you’re going to get. 

ARRI has also chosen to remain with their Alev III sensor, assuring that the same ARRI Color Science that has won so many awards over the years is maintained at their higher resolutions. Other updates include higher usable sensitivity with lower noise, new internal ND filters, improved timecode and audio connectivity, two built-in microphones, and a brand spanking new Viewfinder – the MVF-2 HD OLED EVF. 

This new model has a 4” flip out monitor, and a newer flexible cable to cut down on wear and tear. The camera is packed full of small improvements which really proves that ARRI listens to their users and is always tweaking their designs to best serve their customers. It gives every camera they make a sense of true professionalism. 

The big draw, of course, is the full frame image. There’s something I’ve always loved about the field of view you get when shooting full frame — there’s just something about it. Perhaps it comes from years of taking still photos, or maybe my early career shooting with the 5D (MK II, so you know I’ve got that OG DSLR street cred. Where my AF100 folks at?) Regardless of why, the full frame immersion paired with the ARRI look is a match made in heaven. I very much look forward to seeing some of the amazing films and content produced with this camera — it’s a game changer, and a full frame monster.

Missed the ARRI ALEXA LF and Mini LF along with Signature Primes and accessories at our September Pub Night?  Click here for event photos.

– Alex Enman, Engineer

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Optical Support Jackal Rickshaw is the Perfect Tool

Ahhh… dreams do come true! The Jackal by Optical Support is the perfect tool for our clients and our local production market. From the easy travel case to the quick adjusting wheel base, the Jackal has it all and more.

Rickshaws have been on film sets for many years now and come in all shapes and sizes. We do a large amount of Flowcine Black Arm work at the shop, and the team at Optical Support jumped on the opportunity to help us combine both worlds.

We are very excited for our clients to take the Jackal for a spin. It’s ready for any Handheld, Easyrig, MoVI, Ronin, Steadicam, and Black Arm jobs you may have. And, if you rent the Jackal in September, you’ll get 25% off the regular rate. Click here to learn more or contact rentals@rule.com or 800-rule-com.

-Dylan Law, QC/Logistics & MoVI Tech

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Roll into Fall with 25% Off the Jackal Portable Camera Rickshaw

Rent the Jackal Portable Camera Rickshaw at 25% off in September!

The Jackal rickshaw from Optical Support is a lightweight, portable camera rickshaw that’s perfect for gimbal, handheld and Steadicam use.

With a jockey wheel for precision tracking and two wheel fast mode, an extending axle for stability, adjustable footrests, camera accessory mount for mounting stabilizer systems, and a compact design that allows for quick packing into one handy case — you can rent it all-month-long at 25% off!

Click here for our Jackal product page and here for our fancy flyer! The Jackal rents for $225/day LESS 25% discount in September. Watch our video motion test with the Jackal below and read Dylan Law’s blog post on the Jackal here.

 

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The New Feature-Rich Cinevate Horizen Sliders

You cannot reinvent the wheel, but Cinevate tried to do just that with the new Horizen Slider series. Cinevate states “We combined your feedback with our 13 years of manufacturing expertise to create our most intensively designed product, ever.”

At first I was skeptical because what can you really modify on a slider to make that much of a drastic change? I soon found out — a lot. The major feature that separates this slider from any other is the newly designed adjustable resistance control. This system actually runs off of a magnet which creates a completely silent, fluidic operation.

When first using the Horizen I noticed this right away. My biggest problem with sliders is adjusting the tension because you can never get it just right. The camera never seems to glide seamlessly unless you are controlling the slider with a motion controller, which can be easily integrated when using this slider. Since the resistance control is now magnetic, you will never have to deal with this problem again.

Besides being the best feeling slider I have used, the Horizen comes with a whole bunch of other awesome features. It natively supports both 100mm and 75mm ball heads. It also has multiple ways to mount it, whether it be on a tripod with its new center mount or with two stands on both sides. If you want to ditch the stands and go lightweight, there are quick-stow, all-terrain legs that come attached with it. This slider is also filled with a ton of mounting options for accessories like monitors.

With a payload of 100 pounds and the option of 3 or 5 feet, the Cinevate Horizen slider is ready for whatever your situation may call for. Click here for product details on the 3-foot slider and here for the 5-foot slider — both are available to rent. See what you think and let us know.

-Alex Lopez, Quality Control Technician

 

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LiteMat+ Plus 8: Large, Soft, and Light

LiteGear has taken a stronghold in our rental inventory and the LiteMat+ Plus 8 is a great new option for any job. LiteGear stands out with their low-profile design and incredibly soft and color-accurate light. Mounting their products is a dream come true for any DP/gaffer/grip. The LiteMat+ Plus 8 has all these features and packs a serious punch when it comes to output.

The form factor of this light makes for a great, large source and minimizes the amount of lights you may need for your setup. I had a chance to work with the +8 the other day and it was the perfect fixture for the job. It was as easy as putting on the SnapGrid and tossing the light up into the ceiling.

If you’re a fan of LiteGear or interested in trying a new light with a large source — this is the one!

Dylan Law, QC/Logistics & MoVI Tech
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Meet the Extraordinary Zeiss Otus Lenses

What does the perfect lens look like? Is there even such a thing? We have a lot of philosophical lens conversations here at Rule. We’ve always had an affinity for vintage glass, and all the gritty imperfections that come with them. There are, however, plenty of shooting scenarios where a vintage look isn’t appropriate. Those modern, cutting edge, sharp-as-a-tack shoots. We’ve always had sharp glass, but the Zeiss Otus Primes (avail in 28mm, 55mm, 85mm) are a cut above.

As we work within the film and photography world when it comes to glass, there has always been a clear division between the two. Lenses that were very sharp, but not suited for on set use. Lenses that were geared and friendly for all our film accessories, but weren’t really that crisp — and if they could be both, they were pretty pricey. In this way, the Zeiss Otus series is a bridge between worlds. An expensive stills lens, and an affordable cine lens. Whichever way you decide to group them, the fact of the matter remains – this is extraordinary glass. 

The Zeiss Otus series was designed over a 3-year period, deep in the underground Zeiss bunker — somewhere, I assume, in the Alps. Zeiss made one thing clear upon announcing their new “affordable” lenses — they would not be compromising quality, in any regard. Did you know there are 6 elements in the construction of these lenses that are more valuable than gold? Vibranium unconfirmed. The body is a beautiful machined metal, and the overall feeling one has when shooting with them is a profound sense of modernity. These are the lenses of right now, and they’re great. 

Using these, I’ve found myself saying things like “Wow, the GH5 looks great!” “Wow, this FS7 looks great!” It took a second to realize that this lens is just a very nice addition to any camera. We can get into the weeds all day long about sensors, debayer patterns, relative sharpness, crispening — but at the end of the day, it comes down to the thing you put on the front of the camera. They are, on one hand, larger than every stills lens I’ve ever used or even heard of, which can be a bit of a bummer for compact shooters. They are no bigger than a Canon 24-70, though, and the weight trade-off is certainly warranted. Speed is also a consideration, as our 28mm, 55mm, and 85mm are all f1.4. While some lenses can achieve an f1.2, I find that to be an aperture I seldom use. I’ll trade a stop for the improved performance, no questions asked. 

In addition to freakish clarity, the Otus primes handle chromatic aberration with ease. Edges I found ringed with purple with my Canon L series glass were made pure and clean with the Otus. Even the edges of frame are well-defined and are not only very sharp, but match the sharpness of the entire frame. They are extremely reliable in their projected image, and certainly deliver on the promise Zeiss made — they’re the new standard. 

For me, I’m finding them to perform as a budget-friendly option to the Zeiss Supremes – and that’s an enormous credential to boast. So, if you’re looking for the Lens of The Future (or, perhaps, today), give rentals a call (or click here to email), and come check these things out!

– Alex Enman, Engineer

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SL1 Mix + Mini Mix LED’s: High-Color Performance, Advanced Technology, Easy-to-Use

Durability, high-color performance, ease-of-use, advanced technology, and portability are all features that I look for when bringing new lights into our rental pool.  The SL1 Mix and the Mini Mix from DMG Lumiere provide all of the above, and make them a perfect fit for our rental clients.

Having the complete line-up of Rosco Gels at your fingertips is one of the many features of both the SL1 Mix and Mini Mix. While this isn’t new in the world of LED lighting, it’s nice to see these options integrated by many manufacturers.

Both fixtures can be powered by batteries, and this is, hands-down, my favorite feature. Production is a fast and furious business, so the ability to quickly power a fixture via battery is crucial!

Last but not least is the DMG Lumiere app that controls both of these units. Making your own colors, matching sources, dimming, and creating your own lighting libraries are just a few of the benefits that this app offers its users.

Both units are available to rent at Rule Boston Camera. Take either or both for a test run with our 25% discount in May. Click here to email rentals or call 800-rule-com.

-Dylan Law, QC/Logistics and MoVI Tech

 

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Gear up at 25% Off RED Digital Cinema Cameras in April

All-month-long, we’re offering a 25% discount on your favorite RED Digital Cinema Camera. Rent the Epic-W Helium, Gemini, or Weapon with RED Media at 25% off through April 30th.

RED Epic-W Helium 8K Digital Cinema Camera 

Powered by the HELIUM 8K S35 sensor, the RED EPIC-W is capable of shooting  8K Full Format at up to 30fps.

RED Gemini 5K Digital Cinema Camera

Featuring a dual sensitivity rating, the Gemini produces a clean high ISO image.

 

RED Weapon 8K S35

Capable of shooting motion and stills in 8K 2.4:1 at up to 75fps, or 8K Full Format at 60fps.

Contact Rentals by email or phone at 617-277-2200 (800-rule-com) to schedule your discounted RED Rental Rate in April!

You can also REGISTER FOR REDucation Boston, a 3-day workshop taught by AbelCine’s Director of Education, Jeff Lee, here at Rule Boston Camera over the weekend of May 3rd-5th. Click here to learn more and register.