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Rent the Angenieux Optimo Ultra 12x Zoom Lens at 25% Off in June

The best just got better! Rent the Angenieux Optimo Ultra 12x Zoom lens at 25% off all-month-long!

The Angenieux Optimo Ultra 12x Zoom Lens, with new optical and mechanical design, delivers unparalleled optical performance and mechanical reliability.  

Angenieux’s Interchangeable Rear Optics technology allows for the lens to be switched between 3 modes of coverage: Super 35mm, Ultra 35mm, and, coming soon, Full Frame/VistaVision.

Features include improved optical and mechanical design, no ramping, minimal breathing, superior optical characteristics, 321 degree focus ring with over 70 marks, and top carry handle. Click here to read Alex Enman’s blog post on this “multi-format monster”. 

Rent it for 25% off the regular rental rate of $695/day in June! Contact Rentals by email or phone at 800-rule-com for details, including multi-day rates.
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SL1 Mix + Mini Mix LED’s: High-Color Performance, Advanced Technology, Easy-to-Use

Durability, high-color performance, ease-of-use, advanced technology, and portability are all features that I look for when bringing new lights into our rental pool.  The SL1 Mix and the Mini Mix from DMG Lumiere provide all of the above, and make them a perfect fit for our rental clients.

Having the complete line-up of Rosco Gels at your fingertips is one of the many features of both the SL1 Mix and Mini Mix. While this isn’t new in the world of LED lighting, it’s nice to see these options integrated by many manufacturers.

Both fixtures can be powered by batteries, and this is, hands-down, my favorite feature. Production is a fast and furious business, so the ability to quickly power a fixture via battery is crucial!

Last but not least is the DMG Lumiere app that controls both of these units. Making your own colors, matching sources, dimming, and creating your own lighting libraries are just a few of the benefits that this app offers its users.

Both units are available to rent at Rule Boston Camera. Take either or both for a test run with our 25% discount in May. Click here to email rentals or call 800-rule-com.

-Dylan Law, QC/Logistics and MoVI Tech

 

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Rent the DMG Lumière SL1 + Mini Mix LED’s at 25% Off in May

Go bright and save with 25% off either or both of the DMG Lumière LED’s — SL1 + Mini Mix — during the month of May!

Stylish, bright, and versatile, the new SL1 Mix is the perfect “go-to” light for all your on-set needs. RENT it at $195/day less 25% during the month of May!

Lightweight, compact, and feature-rich, the new Mini Mix provides a bright, reliable source in a small package. RENT it at $150/day less 25% during the month of May!

The rugged housing for both the SL1 + Mini Mix have multiple mounting points for the lights’ simple-to-use controller.  The AC power supply and battery plate can be controlled remotely via wired or wireless DMX or by using the MyMix app for your mobile phone.

Both lights are color-changing and outfitted with a library of Rosco gels for use in multiple applications, whether in the studio or on location.

Contact Rentals by email or phone at 800-rule-com for details + to book either or both LED’s.

Follow us on our social media channels for the latest products, events, and news!

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Gear up at 25% Off RED Digital Cinema Cameras in April

All-month-long, we’re offering a 25% discount on your favorite RED Digital Cinema Camera. Rent the Epic-W Helium, Gemini, or Weapon with RED Media at 25% off through April 30th.

RED Epic-W Helium 8K Digital Cinema Camera 

Powered by the HELIUM 8K S35 sensor, the RED EPIC-W is capable of shooting  8K Full Format at up to 30fps.

RED Gemini 5K Digital Cinema Camera

Featuring a dual sensitivity rating, the Gemini produces a clean high ISO image.

 

RED Weapon 8K S35

Capable of shooting motion and stills in 8K 2.4:1 at up to 75fps, or 8K Full Format at 60fps.

Contact Rentals by email or phone at 617-277-2200 (800-rule-com) to schedule your discounted RED Rental Rate in April!

You can also REGISTER FOR REDucation Boston, a 3-day workshop taught by AbelCine’s Director of Education, Jeff Lee, here at Rule Boston Camera over the weekend of May 3rd-5th. Click here to learn more and register.

 

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Professional Edit Systems + Support for RENT!

Post -production has always been an integral part of the process when creating visual media. From cutting-up film strips with a razor blade, to rendering out 8K composite images — the spectrum of technology used in post is huge, and, sometimes, prohibitively expensive. With the new advances in resolutions and codecs, it’s getting harder and harder to cut a project on your tried-and-true laptop.

Offering an edit system for rental is a lot harder than you’d think, so we’ve taken our time and listened to our clients to try and offer the smartest, most-reliable packages possible. As anyone who has used a computer can attest to — sometimes, they get weird. That’s a deal-breaker for a us. To go all-in on renting edit systems, we needed to make sure our builds and gear choices were as bulletproof as possible.

Rule is unique in this way — we’re the only Rental house offering professional edit systems and support for traveling editors, graphic designers, colorists, post supervisors, and even students. We figure if you can rent that new RED Digital Cinema camera, why can’t you rent a system powerful enough to work alongside it?

We came to the conclusion early on that Apple was the way to go when it came to reliability. Therefore, our entire fleet of edit systems is comprised of various levels of Macs — but that’s not the whole story. As any editor knows, it’s not just the computer that makes the system work. We’ve also sourced reliable hardware for all the other odds and ends you might need in your post suite, including I/O, audio monitoring, calibrated grading monitors, and everything in between. We offer a number of tiers, and, in addition to prepackaged options, we are more than happy to work with you to piece together exactly what you need.

Currently, we offer the latest Mac Pros, in both 8 core and 12 core options. For a more budget-conscious system, we’ve got you covered with the 27” iMac Quad Core, and, for our clients that are on the move, 15” Macbook Pros.

All systems come with FCPX, but we also have add-on software options offering Adobe Creative Cloud, Avid Media Composer, DaVinci Resolve Studio, and more. We are fully stocked with Blackmagic Ultrastudios, Mackie Mixers and Audio interfaces — all pumped through some truly awesome-sounding Genelec studio monitors.

Doing color work? Why don’t we add a calibrated Sony OLED or Flanders monitor to the mix? We’ve even got RAID and Shared Storage options available. You gotta put that footage somewhere, right?

We’re very excited to offer this variety of rental options (available as Edit System – Package A, B, or C), and we can’t wait to hear from you! Call or email to talk to our Rental Agents about our rental packages or our customized edit systems for rent! Whatever your post needs call for, we’ve got you covered.

-Alex Enman, Engineer

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Meet the Flexible + Foldable Aladdin Fabric-Lite 350W

The Aladdin Fabric-Lite 350W is our newest LED 3×3 panel that can be folded and flexed.  I’ve found that the best part about this light is its flexibility — because it’s made of fabric, it can easily be folded and packed into a backpack. This makes it easy to take pretty much anywhere.

The Fabric-Lite  can be mounted onto its frame with a diffuser and grid, or you can simply hang it wherever you need it. There are literally NO restrictions for where this light can go…

I took the Fabric-Lite on a recent shoot to NYC, and it was the perfect choice. I folded and packed it away in my camera bag for traveling, and when it came time to use it, I tied it up high around a pillar to use as a fill light.

Another fantastic feature about this light is that you are not restricted to AC power. It comes equipped with two gold mount plates for your battery power needs, which makes it easy to use. The light has a color temperature range of 2900 to 6200k with a CRI of 97.

Interested in renting the Aladdin Fabric-Lite 350W? Contact Rentals by email or phone at 800-rule-com.

Alex Lopez, Quality Control Technician

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Your Guide to Shared Storage Solutions

We understand our customers need to focus on creative content while simultaneously sharing, safeguarding, and coordinating volumes of original media. We apply expert knowledge and decades of experience in all aspects of media creation to help you build, maintain, and refine key tools and methods for your business and your craft.  See our guide below for the types of solutions and clientele who benefit from Shared Storage and Media Asset Management.

Are you looking for Shared Storage and Media Asset Management Solutions?

In mid-2018, Rule Boston Camera saw interesting opportunities in the Boston and New England market and decided to reshape our product range for shared storage solution and media asset management. By consolidating brands and streamlining our offerings, we were able to work collaboratively with manufacturers such as EditShare, Facilis, ProMAX, Quantum and Avid and their shared storage solution products, as well as Sony, CatDV and Axle along with their media asset management products. This allowed us to offer the best integrated solutions — enabling clients of any size to acquire, modify, distribute, repurpose and deliver their digital media assets efficiently and effectively.

Who are the clients and what are the industries that would benefit from Shared Storage/MAM solutions?

One of the great things about what we do is that we get to interact with a broad spectrum of content producers, from one-man shops to global conglomerates. What we’ve learned over the past decade is that, to one degree or another, all of our clients can benefit from some type of shared storage solution. Read on for sample case studies from some recent installations.

Company A – Large National Health Insurance Company:

As part of their in-house production strategy, they built-out 3 edit suites and a related server room. To complement this set up, we sold and installed a Facilis TerraBlock 24EX/16 – 128TB as their primary tier and Facilis TX16 TerraBlock Capacity Expansion – 128TB. We also supplied a 10GbE switch through Facilis enabling them to take advantage of 10GbE speeds along with a Middle Atlantic 4431 server rack to house the server. Additionally, they requested editing/post-production software which included Adobe, AE Scripts, Telestream, Red Giant, and Video Copilot. We also provided ancillary edit/post-production products such as TVLogic monitors, Genelec Speakers, Mackie Distributors, AJA 4K IO’s and Wacom Tablets, rounding out a turn-key experience for the client.

Company B – Local Premier Post-Production House:

One of our oldest clients presented us with a brief for 72TB of storage, upgrade to 10GbE speeds for 5 users and a reliable MAM program. We consulted with several of our shared storage partners, who in turn presented their solutions, with the client finally settling comfortably with an EditShare shared storage and MAM solution. We spec’d and installed an EditShare XStream EFS 200-72TB solution that included server, 5 seats of EditShare Flow MAM, 2 x File Ingests and 25 Ark Tape licenses. Additionally, we spec’d and installed a Netgear NG-XS728T 10GbE switch as well as 5 x ATTO ThunderLink NT 2102 10GbE with RJ45 adaptors for their users for 10GbE speeds.

Company C – Global Advertising Agency:

Another longtime client of ours, a large advertising agency, was looking to refresh their post-production department consisting of 4 edit suites and a new server room. The brief was clear, they required completely new future-proof technical capabilities, for which we needed to supply, integrate and install all the equipment  on an accelerated schedule. On the shared storage side, we worked with Facilis and spec’d an integrated solution that included a Facilis TerraBlock 24D – 192TB as the primary server that included 5 seats of their proprietary Fast Tracker MAM, a Facilis LTO7 LTFS Backup 2U 24-Slot Autoloader Kit dual tape drive, Archiware P5 Archive edition archiving/backup software, mLogic mTape LTO7 direct attached LTO data tape drive, Imagine PreRoll Post software, OWC 24TB 6-Drive HDD Storage, Middle Atlantic 3731 server rack, power solutions and a 10GbE RJ45 switch for high-speed connections. For edit/post-production equipment, we spec’d and installed (1 per suite) Apple iMac 27” 4K 10-core computers,  Flanders Scientific DM240 monitors, Flanders Scientific AM420 monitors, Tangent Element Bundle panels, JBL speakers, Blackmagic UltraStudio 4K IO’s, and, for software, we supplied and installed Adobe Creative Cloud, Maxon Cinema 4D, and DaVinci Resolve.

Who is the best contact to discuss my Shared Storage and Media Asset Management needs?

Whether you need to create, share, or store your digital assets, we are here to integrate and scale any solution to fit the needs of your business and your budget.

Our team is happy to help by starting with an assessment of your Shared Storage and Media Asset Management needs. Please contact us by email at sales@rule.com or by phone at 800-rule-com to get the conversation started.

-Dan Gruenpeter, Business Development Manager

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Stay Focussed with the Light Ranger 2

The demands on today’s focus puller are ever-increasing.  Extremely sharp, modern lenses, ultra-high resolution cameras and the expanding popularity of full-frame lensing and formats are challenging camera assistants everywhere.  In addition, productions are increasingly shot with higher page counts per day, leading to less or no rehearsal, more shots with wide-open lens apertures and generally adding more stress to the focus puller.

Enter Preston Cinema Systems’ Light Ranger 2.  It’s a device with LED sensors that tracks subjects’ distance; when coupled with a PCS HU3 handset and a MDR3 or MDR4 motor driver, it becomes a powerful tool for the focus puller.  The tracking data is relayed to a video interface which overlays sixteen vertical white boxes of the sensor over a live camera signal. This enables the user to remain looking at a monitor instead of splitting their attention between hand unit marks and live-video.

In Manual mode, these bars move up and down indicating whether an object inside the white box is closer to or farther away from camera and how much the user needs to move the lens and at what speed.  When an object is sharp, the box turns a reassuring green.  In Basic mode, the individual bars give an individual distance read-out as if sixteen laser-tape measures were atop the camera.  The most stunning feature of the Light Ranger 2 is Auto-Focus mode.  With a button-tap on the HU3 the LR2 will display a user adjustable (size and position) red box representing the subject to be kept in focus. Pushing another button on the hand unit, the focus will ‘park’ on the object and stay focussed independent of any camera movement; very helpful when subjects wipe the frame.

The Light Ranger 2 is available to rent here at Rule Boston Camera. Contact Rentals by email or phone at 800-rule-com.  Join us for an overview of the LR2 on Thursday, March 21st from 12n-1pm. No RSVP’s needed. Click here to view the event on our website and here to view the event on our Facebook page.

-Tim Coughlan, Senior Engineer

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Flexible, Secure and Efficient Shared Storage System for Rent

Our Facilis TerraBlock rental system has just come back from a long term rental and our clients were so thrilled with the capabilities and performance that they decided to buy their own permanent system. We just completed that installation for them, and it’s been gratifying to see them leverage this system for added efficiency AND creativity.

Way back in 1992, we were the first rental house in the country to rent mobile computer-based edit systems and it’s something we’ve excelled in ever since. Over the past few years, as workflows have gotten more complicated and collaboration in Post has become more prevalent, we’ve found that small shared storage systems (this one is 48TB) have become more and more necessary.

The TerraBlock shared storage system is perfect for smaller workgroups that are built to grow. Editors, colorists, and producers will be much more efficient, with their media and projects easy to access, share, and find. Safety is heightened also, as it becomes so much easier to back up the media since it is not spread out across multiple workstations.

Rent this shared storage system if you’re temporarily scaling up for a larger project and you’re looking to give your post team a flexible, secure and efficient environment for the media.

Didn’t your mother always tell you to share?

-John Rule, President

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EXTENDED! It’s Full-Frame February (through 3/15) with 30% OFF Zeiss Supreme + Sigma Cine Prime Lenses + Zeiss Zooms

EXTENDED + EXPANDED! Due to popular demand, we’re extending Full-Frame February to MARCH 15th with 30% off Zeiss Supreme Primes + Cine Sigma Primes, PLUS we’re adding Zeiss Zooms (28-80mm + 70-200mm) to the discount! All are available at 30% off through March 15th!

The Zeiss Supreme Primes aka “Super Speeds” for the full-frame, digital-cinema age, pack an incredible amount of optical clarity and refined imaging beauty into a lightweight compact lens. With each lens designed to cover a full frame 24x36mm sensor and a 46.3mm image circle, you’ll want to utilize the lenses’ “sweet spot” for astounding images with Super 35mm imagers. Zeiss Supreme Primes are available to rent in 25mm, 29mm, 35mm, 50mm, 85mm T1.5 Prime with the 100mm Coming Soon! The rate per lens is $200/day LESS 30%!

The Sigma Cine full-frame, high-speed prime lenses are compact + lightweight, delivering crisp, high-resolution images. Each lens in the set is matched, features standard .8 gearing on the focus and iris rings, and all have a common 95mm front diameter. The Sigma Cine Primes are available in 14mm, 20mm, 24mm, 35mm, 50mm, 85mm, and 135mm ranging from $70-85 each per day LESS 30%! 

The Zeiss 28-80mm T2.9 Compact Zoom Lens is a standard zoom lens, great for motion picture production with full-frame coverage and no focus shift over the zoom range. The cine-style housing features calibrated focus scales and industry standard gearing for focus, iris and zoom. Lens is available in either PL or EF Mount. Rent it for $350/day LESS 30%! 

The Zeiss 70-200mm T2.9 Compact Zoom is versatile and robust, with cine-style housing, full-frame coverage and interachangeable mounts. Lens is available in either PL or EF Mount. Rent it for $350/day LESS 30%!

Contact Rentals by email or phone at 800-rule-com for more details or to schedule your rental. Click here for our flyer, and feel free to share!