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Rent the DMG Lumière SL1 + Mini Mix LED’s at 25% Off in May

Go bright and save with 25% off either or both of the DMG Lumière LED’s — SL1 + Mini Mix — during the month of May!

Stylish, bright, and versatile, the new SL1 Mix is the perfect “go-to” light for all your on-set needs. RENT it at $195/day less 25% during the month of May!

Lightweight, compact, and feature-rich, the new Mini Mix provides a bright, reliable source in a small package. RENT it at $150/day less 25% during the month of May!

The rugged housing for both the SL1 + Mini Mix have multiple mounting points for the lights’ simple-to-use controller.  The AC power supply and battery plate can be controlled remotely via wired or wireless DMX or by using the MyMix app for your mobile phone.

Both lights are color-changing and outfitted with a library of Rosco gels for use in multiple applications, whether in the studio or on location.

Contact Rentals by email or phone at 800-rule-com for details + to book either or both LED’s.

Follow us on our social media channels for the latest products, events, and news!

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Gear up at 25% Off RED Digital Cinema Cameras in April

All-month-long, we’re offering a 25% discount on your favorite RED Digital Cinema Camera. Rent the Epic-W Helium, Gemini, or Weapon with RED Media at 25% off through April 30th.

RED Epic-W Helium 8K Digital Cinema Camera 

Powered by the HELIUM 8K S35 sensor, the RED EPIC-W is capable of shooting  8K Full Format at up to 30fps.

RED Gemini 5K Digital Cinema Camera

Featuring a dual sensitivity rating, the Gemini produces a clean high ISO image.

 

RED Weapon 8K S35

Capable of shooting motion and stills in 8K 2.4:1 at up to 75fps, or 8K Full Format at 60fps.

Contact Rentals by email or phone at 617-277-2200 (800-rule-com) to schedule your discounted RED Rental Rate in April!

You can also REGISTER FOR REDucation Boston, a 3-day workshop taught by AbelCine’s Director of Education, Jeff Lee, here at Rule Boston Camera over the weekend of May 3rd-5th. Click here to learn more and register.

 

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Professional Edit Systems + Support for RENT!

Post -production has always been an integral part of the process when creating visual media. From cutting-up film strips with a razor blade, to rendering out 8K composite images — the spectrum of technology used in post is huge, and, sometimes, prohibitively expensive. With the new advances in resolutions and codecs, it’s getting harder and harder to cut a project on your tried-and-true laptop.

Offering an edit system for rental is a lot harder than you’d think, so we’ve taken our time and listened to our clients to try and offer the smartest, most-reliable packages possible. As anyone who has used a computer can attest to — sometimes, they get weird. That’s a deal-breaker for a us. To go all-in on renting edit systems, we needed to make sure our builds and gear choices were as bulletproof as possible.

Rule is unique in this way — we’re the only Rental house offering professional edit systems and support for traveling editors, graphic designers, colorists, post supervisors, and even students. We figure if you can rent that new RED Digital Cinema camera, why can’t you rent a system powerful enough to work alongside it?

We came to the conclusion early on that Apple was the way to go when it came to reliability. Therefore, our entire fleet of edit systems is comprised of various levels of Macs — but that’s not the whole story. As any editor knows, it’s not just the computer that makes the system work. We’ve also sourced reliable hardware for all the other odds and ends you might need in your post suite, including I/O, audio monitoring, calibrated grading monitors, and everything in between. We offer a number of tiers, and, in addition to prepackaged options, we are more than happy to work with you to piece together exactly what you need.

Currently, we offer the latest Mac Pros, in both 8 core and 12 core options. For a more budget-conscious system, we’ve got you covered with the 27” iMac Quad Core, and, for our clients that are on the move, 15” Macbook Pros.

All systems come with FCPX, but we also have add-on software options offering Adobe Creative Cloud, Avid Media Composer, DaVinci Resolve Studio, and more. We are fully stocked with Blackmagic Ultrastudios, Mackie Mixers and Audio interfaces — all pumped through some truly awesome-sounding Genelec studio monitors.

Doing color work? Why don’t we add a calibrated Sony OLED or Flanders monitor to the mix? We’ve even got RAID and Shared Storage options available. You gotta put that footage somewhere, right?

We’re very excited to offer this variety of rental options (available as Edit System – Package A, B, or C), and we can’t wait to hear from you! Call or email to talk to our Rental Agents about our rental packages or our customized edit systems for rent! Whatever your post needs call for, we’ve got you covered.

-Alex Enman, Engineer

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Meet the Flexible + Foldable Aladdin Fabric-Lite 350W

The Aladdin Fabric-Lite 350W is our newest LED 3×3 panel that can be folded and flexed.  I’ve found that the best part about this light is its flexibility — because it’s made of fabric, it can easily be folded and packed into a backpack. This makes it easy to take pretty much anywhere.

The Fabric-Lite  can be mounted onto its frame with a diffuser and grid, or you can simply hang it wherever you need it. There are literally NO restrictions for where this light can go…

I took the Fabric-Lite on a recent shoot to NYC, and it was the perfect choice. I folded and packed it away in my camera bag for traveling, and when it came time to use it, I tied it up high around a pillar to use as a fill light.

Another fantastic feature about this light is that you are not restricted to AC power. It comes equipped with two gold mount plates for your battery power needs, which makes it easy to use. The light has a color temperature range of 2900 to 6200k with a CRI of 97.

Interested in renting the Aladdin Fabric-Lite 350W? Contact Rentals by email or phone at 800-rule-com.

Alex Lopez, Quality Control Technician

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Your Guide to Shared Storage Solutions

We understand our customers need to focus on creative content while simultaneously sharing, safeguarding, and coordinating volumes of original media. We apply expert knowledge and decades of experience in all aspects of media creation to help you build, maintain, and refine key tools and methods for your business and your craft.  See our guide below for the types of solutions and clientele who benefit from Shared Storage and Media Asset Management.

Are you looking for Shared Storage and Media Asset Management Solutions?

In mid-2018, Rule Boston Camera saw interesting opportunities in the Boston and New England market and decided to reshape our product range for shared storage solution and media asset management. By consolidating brands and streamlining our offerings, we were able to work collaboratively with manufacturers such as EditShare, Facilis, ProMAX, Quantum and Avid and their shared storage solution products, as well as Sony, CatDV and Axle along with their media asset management products. This allowed us to offer the best integrated solutions — enabling clients of any size to acquire, modify, distribute, repurpose and deliver their digital media assets efficiently and effectively.

Who are the clients and what are the industries that would benefit from Shared Storage/MAM solutions?

One of the great things about what we do is that we get to interact with a broad spectrum of content producers, from one-man shops to global conglomerates. What we’ve learned over the past decade is that, to one degree or another, all of our clients can benefit from some type of shared storage solution. Read on for sample case studies from some recent installations.

Company A – Large National Health Insurance Company:

As part of their in-house production strategy, they built-out 3 edit suites and a related server room. To complement this set up, we sold and installed a Facilis TerraBlock 24EX/16 – 128TB as their primary tier and Facilis TX16 TerraBlock Capacity Expansion – 128TB. We also supplied a 10GbE switch through Facilis enabling them to take advantage of 10GbE speeds along with a Middle Atlantic 4431 server rack to house the server. Additionally, they requested editing/post-production software which included Adobe, AE Scripts, Telestream, Red Giant, and Video Copilot. We also provided ancillary edit/post-production products such as TVLogic monitors, Genelec Speakers, Mackie Distributors, AJA 4K IO’s and Wacom Tablets, rounding out a turn-key experience for the client.

Company B – Local Premier Post-Production House:

One of our oldest clients presented us with a brief for 72TB of storage, upgrade to 10GbE speeds for 5 users and a reliable MAM program. We consulted with several of our shared storage partners, who in turn presented their solutions, with the client finally settling comfortably with an EditShare shared storage and MAM solution. We spec’d and installed an EditShare XStream EFS 200-72TB solution that included server, 5 seats of EditShare Flow MAM, 2 x File Ingests and 25 Ark Tape licenses. Additionally, we spec’d and installed a Netgear NG-XS728T 10GbE switch as well as 5 x ATTO ThunderLink NT 2102 10GbE with RJ45 adaptors for their users for 10GbE speeds.

Company C – Global Advertising Agency:

Another longtime client of ours, a large advertising agency, was looking to refresh their post-production department consisting of 4 edit suites and a new server room. The brief was clear, they required completely new future-proof technical capabilities, for which we needed to supply, integrate and install all the equipment  on an accelerated schedule. On the shared storage side, we worked with Facilis and spec’d an integrated solution that included a Facilis TerraBlock 24D – 192TB as the primary server that included 5 seats of their proprietary Fast Tracker MAM, a Facilis LTO7 LTFS Backup 2U 24-Slot Autoloader Kit dual tape drive, Archiware P5 Archive edition archiving/backup software, mLogic mTape LTO7 direct attached LTO data tape drive, Imagine PreRoll Post software, OWC 24TB 6-Drive HDD Storage, Middle Atlantic 3731 server rack, power solutions and a 10GbE RJ45 switch for high-speed connections. For edit/post-production equipment, we spec’d and installed (1 per suite) Apple iMac 27” 4K 10-core computers,  Flanders Scientific DM240 monitors, Flanders Scientific AM420 monitors, Tangent Element Bundle panels, JBL speakers, Blackmagic UltraStudio 4K IO’s, and, for software, we supplied and installed Adobe Creative Cloud, Maxon Cinema 4D, and DaVinci Resolve.

Who is the best contact to discuss my Shared Storage and Media Asset Management needs?

Whether you need to create, share, or store your digital assets, we are here to integrate and scale any solution to fit the needs of your business and your budget.

Our team is happy to help by starting with an assessment of your Shared Storage and Media Asset Management needs. Please contact us by email at sales@rule.com or by phone at 800-rule-com to get the conversation started.

-Dan Gruenpeter, Business Development Manager

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Stay Focussed with the Light Ranger 2

The demands on today’s focus puller are ever-increasing.  Extremely sharp, modern lenses, ultra-high resolution cameras and the expanding popularity of full-frame lensing and formats are challenging camera assistants everywhere.  In addition, productions are increasingly shot with higher page counts per day, leading to less or no rehearsal, more shots with wide-open lens apertures and generally adding more stress to the focus puller.

Enter Preston Cinema Systems’ Light Ranger 2.  It’s a device with LED sensors that tracks subjects’ distance; when coupled with a PCS HU3 handset and a MDR3 or MDR4 motor driver, it becomes a powerful tool for the focus puller.  The tracking data is relayed to a video interface which overlays sixteen vertical white boxes of the sensor over a live camera signal. This enables the user to remain looking at a monitor instead of splitting their attention between hand unit marks and live-video.

In Manual mode, these bars move up and down indicating whether an object inside the white box is closer to or farther away from camera and how much the user needs to move the lens and at what speed.  When an object is sharp, the box turns a reassuring green.  In Basic mode, the individual bars give an individual distance read-out as if sixteen laser-tape measures were atop the camera.  The most stunning feature of the Light Ranger 2 is Auto-Focus mode.  With a button-tap on the HU3 the LR2 will display a user adjustable (size and position) red box representing the subject to be kept in focus. Pushing another button on the hand unit, the focus will ‘park’ on the object and stay focussed independent of any camera movement; very helpful when subjects wipe the frame.

The Light Ranger 2 is available to rent here at Rule Boston Camera. Contact Rentals by email or phone at 800-rule-com.  Join us for an overview of the LR2 on Thursday, March 21st from 12n-1pm. No RSVP’s needed. Click here to view the event on our website and here to view the event on our Facebook page.

-Tim Coughlan, Senior Engineer

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Flexible, Secure and Efficient Shared Storage System for Rent

Our Facilis TerraBlock rental system has just come back from a long term rental and our clients were so thrilled with the capabilities and performance that they decided to buy their own permanent system. We just completed that installation for them, and it’s been gratifying to see them leverage this system for added efficiency AND creativity.

Way back in 1992, we were the first rental house in the country to rent mobile computer-based edit systems and it’s something we’ve excelled in ever since. Over the past few years, as workflows have gotten more complicated and collaboration in Post has become more prevalent, we’ve found that small shared storage systems (this one is 48TB) have become more and more necessary.

The TerraBlock shared storage system is perfect for smaller workgroups that are built to grow. Editors, colorists, and producers will be much more efficient, with their media and projects easy to access, share, and find. Safety is heightened also, as it becomes so much easier to back up the media since it is not spread out across multiple workstations.

Rent this shared storage system if you’re temporarily scaling up for a larger project and you’re looking to give your post team a flexible, secure and efficient environment for the media.

Didn’t your mother always tell you to share?

-John Rule, President

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EXTENDED! It’s Full-Frame February (through 3/15) with 30% OFF Zeiss Supreme + Sigma Cine Prime Lenses + Zeiss Zooms

EXTENDED + EXPANDED! Due to popular demand, we’re extending Full-Frame February to MARCH 15th with 30% off Zeiss Supreme Primes + Cine Sigma Primes, PLUS we’re adding Zeiss Zooms (28-80mm + 70-200mm) to the discount! All are available at 30% off through March 15th!

The Zeiss Supreme Primes aka “Super Speeds” for the full-frame, digital-cinema age, pack an incredible amount of optical clarity and refined imaging beauty into a lightweight compact lens. With each lens designed to cover a full frame 24x36mm sensor and a 46.3mm image circle, you’ll want to utilize the lenses’ “sweet spot” for astounding images with Super 35mm imagers. Zeiss Supreme Primes are available to rent in 25mm, 29mm, 35mm, 50mm, 85mm T1.5 Prime with the 100mm Coming Soon! The rate per lens is $200/day LESS 30%!

The Sigma Cine full-frame, high-speed prime lenses are compact + lightweight, delivering crisp, high-resolution images. Each lens in the set is matched, features standard .8 gearing on the focus and iris rings, and all have a common 95mm front diameter. The Sigma Cine Primes are available in 14mm, 20mm, 24mm, 35mm, 50mm, 85mm, and 135mm ranging from $70-85 each per day LESS 30%! 

The Zeiss 28-80mm T2.9 Compact Zoom Lens is a standard zoom lens, great for motion picture production with full-frame coverage and no focus shift over the zoom range. The cine-style housing features calibrated focus scales and industry standard gearing for focus, iris and zoom. Lens is available in either PL or EF Mount. Rent it for $350/day LESS 30%! 

The Zeiss 70-200mm T2.9 Compact Zoom is versatile and robust, with cine-style housing, full-frame coverage and interachangeable mounts. Lens is available in either PL or EF Mount. Rent it for $350/day LESS 30%!

Contact Rentals by email or phone at 800-rule-com for more details or to schedule your rental. Click here for our flyer, and feel free to share! 
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Now Renting Production Supplies along with Expendable Sales

At Rule Boston Camera we have always listened to the needs of our clients, and we take very seriously our role as being the center of production in New England.  As technology changes and the equipment needs of our clients evolves, so, too, does our equipment inventory.

In addition to the latest and greatest cameras, lenses and accessories, over the years we have been asked to supply the staples that are essential to production life: tables, chairs, pop-up tents, wardrobe racks, safety cones, etc.

These Production Supplies often take a back seat to our more glamorous rental items — but, try eating your lunch on top of an ARRI Mini or hanging the talent’s wardrobe from a MOVI Pro and this will help you realize just how essential these production items can be.

We are constantly on the lookout for equipment that satisfies the next level of production need, and with this in mind, we always welcome your requests. We can generally acquire what you need within a very short turnaround, just reach out to any of our rental agents with your requests.  In addition to rental items, Production Outfitters carries a large line of production expendables for purchase — from our very popular gel by the foot, to camera tape and spring clamps, we have most things to get your production started off right.

Brian Malcolm, General Manager

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Holiday Customer Thank You with Our 2 for 2 Rental Special!

As a BIG THANK YOU TO OUR CUSTOMERS this Holiday Season, we’re offering a 2 for 2 Special! Rent anything in our inventory, based on availability, from Monday, December 17th to Wednesday, January 2nd and pay a 2-day rate! Thats right! You’ll get a 2-week rental at a 2-day rate during the last 2 weeks of December! It’s the perfect opportunity to try something new in Rentals — like the Sony VENICE, the Heden YMER Follow Focus, one of our many new lenses, like the Zeiss Supreme Primes, Atlas Orion Anamorphic Primes, ARRI Ultra Primes, LOMO Standard Speed Primes, or accessories like the Small HD 503 5″ Monitor, Bright Tangerine Revolvr Atom Lightweight Follow Focus, Atomos Shogun Inferno 4K Solid State Video Recorder, MYT Works Large Camera Slider, or the Quasar Rainbow TubesLitegear LiteMat+ Plus 4 LED Kit, and more!  Click here for a look at the 2 for 2 Holiday Flyer!

A QUICK REMINDER TO PLEASE PLAN AHEAD! Rule Boston Camera will be closed for the holidays on December 24, 25, 26 plus December 31 and January 1.

The holidays are a great time to express our gratitude!  THANK YOU for being such an important part of the Rule Boston Camera family. We appreciate your business. Wishing you all the best this holiday season and into the new year.

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POSITION FILLED – Seeking Dynamic, Production-Savvy Rental Agent

This position has been filled. Thanks to all who applied!

Rule Boston Camera is looking for a dynamic, production-savvy person to join our rental team — perfect candidates should be comfortable talking with our clients about the latest cutting-edge cinematography equipment.

Our rental agents form long-term relationships with our clients who are actively producing some of the best content here in New England and around the world.

If production and camera technology are your passions, please send a resume and letter of interest to General Manager, Brian Malcolm – malcolm@rule.com.

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Highlights from 2018 Cine Gear Expo Atlanta

RBC’s Brian Malcolm and Dylan Law journeyed to Pinewood Atlanta Studios for the first Cine Gear Expo in Atlanta.  For gearheads like us who have checked-in at Cine Gear’s annual expo on the West Coast, this was a bit closer to home.

What do we love about both Cine Gear Expo events? You get access to a lot of manufacturers along with inside knowledge behind the latest camera and lighting equipment and accessories for film, video, and digital media makers. You also have lots of conversations with the makers — DP’s and AC’s who are or will be using the gear.  This combination, along with hands-on access and demos, goes a long way in determining what makes sense for our rental customers, and, eventually, what we will add to our rental inventory.

Below is a quick look at the gear and technology that made an impression. Click here to follow Rule Boston Camera on Instagram and check out Dylan’s Instagram takeover for #2018CineGearExpoATL.

Highlights from 2018 Cine Gear Expo Atlanta:

• The continuing synergism between the two VITEC companies, SmallHD and Teradek, who are hard at work developing new wireless monitor products. 

• The VITEC group via Teradek is also integrating RT Motion wireless focus into the line-up with a promising new wireless focus system.

Lindsey Optics has an awesome line of tray mounted close up filters which will become a “must have” for any rental house.

• LED tubes continue to crowd out all other lighting at trade shows. Quasar continues to dominate the offerings with price and quality, while the new Freestyle tubes from Kino Flo introduce a ballast-based RGB alternative. And, finally, Digital Sputnik seems about to release their very versatile RGB tube.

LiteGear is stepping up to the RGB world with their versatile new LiteMat Spectrum series.

Canon had their new mirrorless R camera, featuring a new line up of high quality RF lenses. It’s very likely that the RF mount will show up on future pro digital cinema cameras.

• Shout out to our pals at PC&E Atlanta for a tour of their rental facility and their awesome party.

Interested in learning more? Reach out to us at answers@rule.com. And follow us on Twitter, Facebook, and Instagram.

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The Sigma FF High Speed Cine Primes Do Not Disappoint

I geek out as much as the next guy when it comes to lenses, so you could imagine my excitement when a set of Sigma FF High Speed Cine Primes rolled through our doors recently. I had heard very little about these lenses before seeing them in person and couldn’t wait to see what they could do. 

After my initial testing, I have to say they do not disappoint. 

This line of lenses is Sigma’s jump into the cinema world and it seems as though they have landed firmly on both feet. The full set includes focal lengths of 20, 24, 28, 35, 50 and 85 at a T1.5 and a 14 and 135 at a T2.0. 

At first glance, the lenses cosmetically look and feel a lot like ARRI Ultra Primes, dense but still compact. From one lens to the next, the Sigma Cine Primes are expertly constructed with silky smooth iris and focus rings, clear and precise markings and an electronic EF mount to transmit lens data to your camera. Although this set can be swapped out to PL mount, our set currently comes in EF only. 

Sigma really went all the way in on these lenses to make them look and feel like true high quality cinema glass. Iris markings are all evenly spaced and focus scales span nearly a 300 degree rotation. Focus pulls feel great with not too much resistance and just enough dampening for smooth starts and stops. If using a wireless FF on set, you will never have to move your motors around, as the distance between iris and focus gears never changes between lenses. This might seem like a small thing, but for AC’s it makes all the difference. 

Getting past the outer build quality and onto the optics, this is where things get even better. Full frame lenses in the cinema world are becoming more and more present as our camera’s sensors have been changing. With films being shot on cameras like the 5D MK4 and a7S2 all the way up to the RED Weapon 8K, these types of lenses are becoming necessary.

Having all of the qualities that one would hope for in a great cinema lens, this set performs extremely well. Very little lens breathing, check. Smooth focus fall off, check. Razor sharp at all stops, check. Good close focus, check. Pleasing bokeh, check. No noticeable chromatic aberration, check. With the exception of the two widest lenses, this set has almost no distortion and is tack sharp from corner to corner. The list goes on and on. For the price that these lenses go for, I would confidently call these the frontrunners.

If my stamp of approval means anything, these lenses certainly have it. Interested in renting the Sigma’s? Contact rentals@rule.com or 800-rule-com.

-Jeff Dickerson, Engineer, dickerson@rule.com

 

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New in Rentals: Compact Sigma Cine Prime Lenses

New in Rentals, the compact Sigma Cine primes with full frame coverage and high speed aperture ~ T1.5 (20, 24, 35, 50, 85mm) and T2.0 (14, 135mm) have arrived.

Excellent resolution and ready for 8K, the well-crafted cine design offers smooth focus with minimal distortion or breathing. The nine blade iris makes for a soft round bokeh. Now available in EF mount.

Contact Rentals for details: email or phone at 800-rule-com.

–Dave Kudrowitz, Senior Engineer

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Buy or Rent the GoPro HERO6

Stop by our GoPro display in Production Outfitters! We are selling (and renting) the all new GoPro HERO6 camera. 

Retailing for $499.99, the HERO6 Black is compatible with all GoPro mounting accessories.

This new addition to the GoPro family boasts real image stabilization and an all new GP1 processor. The Hero6 is capable of 240fps at 1080p image quality or 4k up to 60fps making it ideal for slow-mo action. Click here to watch #GoProHERO6 action. 

Contact us for more details: answers@rule.com or 800-rule-com.

–Haley Parizo, Sales Operations Manager

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Quasar LED Lighting Tools to Rent or Buy

Quasar: one of over a thousand known extragalactic objects, starlike in appearance and having spectra with characteristically large redshifts, that are thought to be the most distant and most luminous objects in the universe.

Unfortunately, we don’t have “the most luminous objects in the universe” in our inventory but we do have a fleet of Quasar Science products available to rent and buy. Quasar offers a wide variety of LED lighting tools and many of them can be found right here at Rule Boston Camera.

Low profile, self ballasted, dimmer compatible, energy efficient, 95+ CRI, flicker free, 25,000 hour lifetime, and much more are just a few of the many features in the Quasar line-up of products.

We encourage you to stop by the shop, and check out these lights for yourself. We’ve got a bunch of new fixtures on the horizon for both rentals and sales in addition to what’s already in our rental inventory (Crossfade LED Kit, Kino Quasar 4ft/4 Bank Fixture) and in our Production Outfitters Expendables Store.

Another resource is our IN THE SHOWROOM video on the A-LED and Q-LED Crossfade lighting tools. Click here to watch, and reach out with questions.

Dylan Law, QC/Logistics & MoVI Tech

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The Angenieux EZ-1: Affordable and Flexible Cine Zoom

The Angenieux EZ-1 30-90mm T2 Super35 zoom lens is one of a handful of lenses in the quickly expanding category of affordable cine-zooms. For a long time, cinema zooms were always two things: heavy and expensive. In the past year or so, we have seen manufacturers innovate and release a new group of lightweight cinema zooms. To name a few: Zeiss 21-100mm, Sigma 18-35mm / 50-100mm, Fujinon 18-55mm, and Canon 18-80mm. As a documentary and commercial shooter, it has been great to see this huge increase in choices at a reasonable price. I find myself taking the Angenieux on set because of its size, its flexibility, and its wide open performance.

First and foremost, the size, weight, and handling of this lens is superb. It is well-balanced and weighs in at just 4lbs. I shoot a lot of handheld and gimbal work so weight is always a factor. Having built-in focus, iris, and zoom gears is a big advantage in both keeping the lens streamlined and removing any extra weight from add-on 3rd party focus gears. The EZ-1 also features rubberized grips along the lens for better control when not using a follow focus. This lens is built with the operator in mind.

In the documentary world, staying flexible on set is a must. The ability to quickly go from PL to EF to E mount on set with no tools is a big deal. Pairing lenses and sensors is a big part of a cinematographer’s job these days — both from an aesthetics standpoint and a function standpoint. This lens is equally at home on a Sony a7S wedged inside a car as it is on a 35mm ARRI film camera on a dolly. In addition to the lens mount, you can also change the rear optical block to go from covering just Super35 to covering full frame/ VistaVision. 

There is a certain feeling imbued into lenses by each manufacturer. A subtle difference that doesn’t come across in technical specifications but is often talked about amongst cinematographers and is unique to that manufacturer. Angenieux’s reputation is one of the best in the industry. The EZ-1 fits in easily amongst its family members and delivers the same consistent colors and pleasing sharpness that one should expect from Angenieux.  

-Harvey Burrell, Guest Blogger and Co-founder of Windy Films

 

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Now Taking Orders for the Canon EOS C200 Digital Cinema Camera

Coming Soon to Rentals and Now Taking orders for Sales! The Canon EOS C200 Digital Cinema Camera is the latest “ready-to-go” production camera from Canon that delivers outstanding image quality, performance and versatility, making it ideal for film, documentary and television production, corporate and event photography, and newsgathering.

Features include:

• 8.85 Megapixel Super 35mm 16:9 CMOS sensor that supports 4K (DCI) recording with a maximum resolution of 4096 x 2160 pixels

• Fully compatible with new and existing Canon EF-Mount lenses

• Built-in Viewfinder with LCD Touch Panel, Camera Grip and Handle Unit

• Dual DiG!C DV 6 Image Processors

• Dual Pixel CMOS AF Technology

• Internal 4K RAW Recording with New Cinema RAW Light

• Internal 4K UHD and Full HD Recording in MP4

• Full HD 120P / 100P Slow Motion Recording

• Professional Workflow

• HDR Viewing

• ACES 1.0 Support

• Wide Range of Connectivity Options

Sales is taking orders. Contact sales@rule.com or 800-rule-com for details. We’ll be adding the C200 to our Rental inventory as soon as it’s available. Stay tuned for more details.

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ARRI Announces New Lightweight Matte Box LMB-4×5

At long last ARRI weds the popular LMB-25 with the studio functionality of the MB-19 in the new LMB 4×5. 

No longer must we double up on studio and lightweight boxes on the same job as the 4×5 can fill both roles.   

The swing away and tilt module is my favorite new option!  

Click here to watch ARRI’s cool CGI video that visually explains the whole system:

Adam Van Voorhis, Equipment Manager,

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The New AKIRA Firmware Update for the MōVI

Everyone loves a good firmware update and Freefly Systems did not disappoint with the newest Akira update. New features and incredible improvements make up the newest download. The MōVI camera stabilization system has already offered up amazing opportunities for filmmakers, and the gifts keep coming.

Movi-Firmware-Akira

 

HiPER STABILIZATION: This new feature (more of an improvement) is the shinning star of Akira, in my opinion. Stabilization performance of the MōVI has increased, resulting in images that are much more stable and stronger overall. Longer lenses, focus, iris, and zoom setups can now be achieved more easily with incredible results.

TIMELAPSE MODE: The possibilities seem endless when working with the MōVI and now, with Timelapse Mode, yet another door has opened. Creating your time-lapse moves with this new software is literally a dream come true, so GO OUT AND MAKE NEW IMAGES!

TARGET MODE: GPS position locking and follow mode! Oh, this is getting fun now! When working with the MIMIC, transmitter operators and DP’s can introduce a “chase cam” look — seamlessly.

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Improvements all around and new added features make up the Akira update. I didn’t even mention the new user interface for the mobile applications. Oh, and there are even more goodies to be found. Ok, enough reading! It’s time to put Akira to the test.

We sell and rent a variety of Freefly motion tools. Please contact us at answers@rule.com or 800-rule-com (800-785-3266) for more information.

Dylan Law, QC/Logistics & MōVI Tech, law@rule.com