SOLD OUT! Capturing + Creating the Filmic Look, from Lighting to Capture to HDR Display with Alister Chapman

Alister’s Workshop is officially SOLD OUT! Thanks to all those who registered. Just a reminder to bring your ticket to the event for entry. Thanks! 

Please visit Alister Chapman’s website for details on other, upcoming workshops, training opportunities and more. 

Sony and Rule Boston Camera present an all-day workshop with Director of Photography and Cinematographer, Alister Chapman at WGBH Yawkey 4K Theater.

At this full end-to-end Lighting and Workflow Workshop for the Modern Digital Cinematographer, participants will learn:

• Light and Shadows: Using a combination of case studies and practical demonstrations, Alister will look at how different lighting techniques can dramatically alter the look of a scene.

• Lenses: What’s the difference between a prime lens and a zoom lens?  Which lenses should you consider for different types of production?

• How light levels effect the noise levels in a finished production, the all-important signal-to-noise ratio, and how to get the best results from any video camera.

• Master the difference between standard gammas, S-Log and raw: Which to use and when, and how to correctly expose S-log and raw.

• The importance of grading and post-production in modern workflows. Using footage shot from the lighting session, discover how to create different looks and styles including the blockbuster look, how to create your own Look Up Tables (LUT’s) and load them into a Sony F7, F5 or F55 camera.

• What is HDR and what do you need to do to ensure your content is ready for the HDR revolution? See how the Sony FS5 can shoot instant HDR material and learn how to use S-log or raw for high quality HDR productions, window pass-offs, running, and more.

Click here to learn more about Alister Chapman.

Thanks to WGBH for facility support with the Yawkey 4K Theater!

10am to 4pm with lunch between 12:30–1:30pm

SHOWROOM DEMO: An Intro to the New Sony FS7 II

Join RBC Engineer, Tim Coughlan, for an introduction to the new FS7 II from Sony.

Tim will cover the many features of this versatile 4K Super35 digital cinema camera, including Electronic Variable ND filter, Lever Lock type E-Mount with locking collar, improved ergonomics, and the 18-110mm servo zoom lens. 

12n to 1pm in the Showroom

Click here to RSVP • FREE

Interested in buying or renting this or other Sony products? Contact us at answers@rule.com or 800-rule-com or check our website sales and rental pages for product details.

Click here to watch our new IN THE SHOWROOM video series featuring the latest in production and post-production equipment and technology.

PARKING FOR RBC EVENTS:

If our parking lot at 395 Western Avenue is full, please park at the Brighton Mills parking lot at 360 Western Avenue, Brighton. Please be sure to RSVP so we can forward the parking pass for your dashboard if you park in this overflow lot, or click on RBC PARKING PASS to print your own. Thanks!

LEARNING LAB: 4K, UHD, HDR, RAW: Decode the Buzzwords & Increase Your Impact (WATCH LIVE STREAM!)

Join Bernie Mitchell of Silver Platter Productions for an explanation of 4K, UHD, HDR and RAW from a production workflow perspective, including acquisition, post, and deliverables (even if you are currently delivering in HD).

Bernie will focus on the benefits you’ll experience as producer, shooter, editor and the extra value to your clients.

You’ll also have an opportunity to demo the newest Panasonic 4K cameras, including the VariCam LT, DVX200 and the brand new UX Series 4K cameras, the UX90 and UX180.

Click here to RSVP. This event is free with breakfast. Can’t make it in person? We’ll be live streaming this Learning Lab on our Facebook page starting at 10:10am EST. 

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Interested in buying or renting Panasonic products? Contact us at answers@rule.com or 800-rule-com or check our website sales and rental pages for product details.

Click here to watch our new IN THE SHOWROOM video series featuring the latest in production and post-production equipment and technology.

 

SHOWROOM DEMO with the New Fujinon MK18-55mm T2.9 Cine E-Mount Lens

Fujinon stops by the RBC Showroom with the new MK18-55mm T2.9 Cine E-Mount Zoom lens (parfocal, no breathing, 2.2 lbs and 4K under $4k!). Join us for a free demo anytime between 10:30am-2:30pm and learn about the many features of this new lens, including:

• High optical performance and T2.9 across the entire zoom range

• Suppresses focus shifts and optical axis shifts while zooming as well as lens breathing by using optical and mechanical designs, not electronic controls

• Fully manual operation with 3 mechanical lens rings, 200º focus rotation, 0.8M gear pitch and seamless iris

• 980g compact, lightweight body thanks to Super 35mm sensor compatibility and dedicated E-mount design

Click here to RSVP.  This event is free.

This lens will be coming soon to Rule Rentals and is available to buy from Rule Sales. Click here to email us or call 800-rule-com.

Watch our new IN THE SHOWROOM video series for a look at the latest equipment + technology available to buy or rent here at Rule Boston Camera.

PARKING FOR RBC EVENTS:

If our parking lot at 395 Western Avenue is full, please park at the Brighton Mills parking lot at 360 Western Avenue, Brighton. Please be sure to RSVP so we can forward the parking pass for your dashboard if you park in this overflow lot, or click on RBC PARKING PASS to print your own. Thanks.

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CASH REBATES Available for the Panasonic Varicam LT!

The only thing more exciting than the recent Patriots Super Bowl victory, is the announcement of CASH REBATES for the Panasonic Varicam LT 4K Cinema Camera! Between now and March 31, 2017, Panasonic is offering two rebates on the VariCam LT 4K cinema camcorder — a $4,500 cash rebate on a camera package purchase or a $2,500 cash rebate on a body-only purchase. Powered by the same Super 35mm 4K native imager as the full-size VariCam 35, the VariCam LT cinema camcorder offers a lighter, smaller form factor. Ideal for handheld shooting, it’s also a cinch to mount on gimbals, cranes, and drones.

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Thanks to the imagers’ 14+ stops of dynamic range, you can capture breathtaking, cinematic HDR images in up to 60p in 4K and up to 240p in 2K. Only the VariCam boasts dual native ISOs, letting you shoot ISO 5000 to capture Magic Hour or candlelight scenes; all without any loss of dynamic range, resolution, or color. Save time and money with fewer lights for quick set-ups.

There has never been a better time to own this incredible camera…. contact us today to order yours!  

Click here to learn about our VariCam LT-Pro Package.  And here to learn about our VariCam LT-ProEX-B512 Package. Interested in trying before buying? Click here for information on renting the VariCam LT.

Michael Kalish, Inside Sales, kalish@rule.com

Evolution of the Canon 5D Mark IV (LIVE STREAMING ON FB!)

Join RBC Equipment Manager, Adam Van Voorhis, who will discuss the evolution of the Canon 5D and the benefits of the Mark IV, now capable of 4K capture. Adam will compare the Mark IV to the Canon EOS 1D-C for a 4K comparison, and highlight key features of the 5D Mark IV, including great low-light performance with the 30.4 Megapixel full-frame sensor, improved auto focus with the Dual Pixel CMOS AF, and the DIGIC 6+ Image Processor.

Click here to RSVP.  This event is free with breakfast. Can’t make it in person? We’ll be live streaming this Learning Lab on our Facebook page starting at 10:10am EST. For those joining us in person, please sign-in for a 20% discount on your next Canon 5D Mark IV rental (good through March 31, 2017).

Interesteos-5d-mark-iv-ef-24-105mm-3q-675x450ed in buying or renting the 5D Mark IV or other Canon products? Click here to email us or call 800-rule-com.

Missed a Learning Lab? Watch here!

PARKING FOR RBC EVENTS:

If our parking lot at 395 Western Avenue is full, please park at the Brighton Mills parking lot at 360 Western Avenue, Brighton. Please be sure to RSVP so we can forward the parking pass for your dashboard if you park in this overflow lot, or click on RBC PARKING PASS to print your own. Thanks.

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The Evolution of the Canon 5D Mark IV

Oh, the things you can do with this camera…

I know I’m not the only one looking forward to our upcoming Learning Lab: Evolution of the Canon 5D Mark IV with Adam Van Voorhis on Wednesday, January 25th. This revolutionary camera has become a staple with filmmakers since the release of the EOS 5D Mark II in 2008.

It was the first camera of its kind to provide high-quality video in DSLR format. Since then, Canon has made significant strides with the 5D line by adding high speed 4K video, a DIGIC 6+ Image processor, as well as dual pixel auto focus, previously only seen on the higher-end EOS cameras.

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The current 5D Mark IV also runs on the affordable compact flash media and is one of the best low-light still cameras on the market. Now in-stock and for sale at Rule Boston Camera. Call or email our sales department today for a personalized demo: sales@rule.com or 800-rule-com.

Click here for rental details.
Click here for sales details.

-Michael Kalish, Inside Sales, kalish@rule.com

TOUCH & TRY FIRST LOOK TOUR: Introduction to the Panasonic LUMIX GH5

Join Panasonic’s Jack Salamanchuk for a first look at the new Panasonic LUMIX GH5. Jack will demo the GH5’s photo and video capabilities, including 4K 60p / 50p UHD, smooth, video recording without a time limit and 4:2:2 10-bit 4K 30p / 25p internal video recording as well as outputting.

Click here to RSVP.  This event is free.

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Interested in pre-ordering the GH5? Click here to email Sales or call 800-rule-com. Coming this Spring to Rentals!

Missed a Learning Lab? Watch here!

PARKING FOR RBC EVENTS:

If our parking lot at 395 Western Avenue is full, please park at the Brighton Mills parking lot at 360 Western Avenue, Brighton. Please be sure to RSVP so we can forward the parking pass for your dashboard if you park in this overflow lot, or click on RBC PARKING PASS to print your own. Thanks.

First Look at the Canon C700 – 10am and 2pm Sessions

Join Canon’s Ryan Snyder and Paul Hawxhurst for a first look at the new EOS C700 Super 35 format camera designed for a variety of shooting scenarios. 

Choose a morning (10am-12n) or afternoon (2-4pm) session for an overview of the many features of Canon’s new flagship camera including:

• Both internal 4K ProRes and XF-AVC recording

• Capable of recording 4.5K up to 100fps and 4K up to 120fps, both uncompressed RAW, with the optional Codex CDX-36150 recorder

• Available in both Cinema Lock EF and PL versions

• Dynamic range of 15 stops

• Dual Pixel CMOS AF

• Global shutter model estimated 2nd half 2017

Click here to RSVP.  This event is free.

Interested in buying or renting the C700? Click here to email us or call 800-rule-com.

Missed a Learning Lab? Watch here!

PARKING FOR RBC EVENTS:

If our parking lot at 395 Western Avenue is full, please park at the Brighton Mills parking lot at 360 Western Avenue, Brighton. Please be sure to RSVP so we can forward the parking pass for your dashboard if you park in this overflow lot, or click on RBC PARKING PASS to print your own. Thanks.

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SHOWROOM DEMO: AN INTRODUCTION TO THE VARICAM PURE

Join special guest presenters from Panasonic and Codex for a hands-on introduction to the VariCam PURE. Learn how video captured in 4K by the VariCam 35 is recorded as uncompressed V-RAW data to Codex’s Capture Drive 2.0 at up to 120 fps with the VariCam PURE.

Using Codex’s Production Suite, recorded data can be converted to a wide range of file formats including Panasonic V-RAW, Apple ProRes and Avid DNxHR.

This event will run between 1:00 and 4:00pm in the Showroom. Please stop by anytime!  Click here to RSVP.  This event is free.

Interested in buying or renting  VariCam or other Panasonic products? Click here to email us or call 800-rule-com.

PARKING FOR RBC EVENTS:

If our parking lot at 395 Western Avenue is full, please park at the Brighton Mills parking lot at 360 Western Avenue, Brighton. Please be sure to RSVP so we can forward the parking pass for your dashboard if you park in this overflow lot, or click on RBC PARKING PASS to print your own. Thanks.