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Meet the Flexible + Foldable Aladdin Fabric-Lite 350W

The Aladdin Fabric-Lite 350W is our newest LED 3×3 panel that can be folded and flexed.  I’ve found that the best part about this light is its flexibility — because it’s made of fabric, it can easily be folded and packed into a backpack. This makes it easy to take pretty much anywhere.

The Fabric-Lite  can be mounted onto its frame with a diffuser and grid, or you can simply hang it wherever you need it. There are literally NO restrictions for where this light can go…

I took the Fabric-Lite on a recent shoot to NYC, and it was the perfect choice. I folded and packed it away in my camera bag for traveling, and when it came time to use it, I tied it up high around a pillar to use as a fill light.

Another fantastic feature about this light is that you are not restricted to AC power. It comes equipped with two gold mount plates for your battery power needs, which makes it easy to use. The light has a color temperature range of 2900 to 6200k with a CRI of 97.

Interested in renting the Aladdin Fabric-Lite 350W? Contact Rentals by email or phone at 800-rule-com.

Alex Lopez, Quality Control Technician

Mass Media Expo: Press Pause Play at WGBH

UPDATE: Big thanks to Massachusetts Production Coalition’s David Hartman and Ashley Haskell for another great Expo! Shout out to WGBH for sharing their space + resources. We’re already looking forward to next year! In the meantime, click here to take a look at photos from Saturday’s Expo.

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LET’S PLAY! Join us at WGBH for the 6th annual MASS MEDIA EXPO, presented by the Massachusetts Production Coalition, and attended by over 500 film and media industry members including producers, filmmakers, craft professionals, creative agencies, production houses, and more. This special daylong event features over 50 creative film and media industry exhibitors (like us), suppliers, products, services, and filmmaking organizations, alongside Panels & Talks, IFFBoston Made In MA Short Films, and a Closing Party.

Visit Rule Boston Camera in the Calderwood Studio from 11:00am to 3:30pm. Play games, win prizes, and check out the latest tools + services for film + media makers at our booth.  Visit massmediaexpo.com for tickets and updates. Click here for our flyer.

Exhibition Hours: 11:00am-3:30pm in Calderwood Studio

Panels & Talks: 12:00-5:30pm in Yawkey Theater and Fraser Studio

IFFBoston Made In MA Short Films in Fraser Studio

Cafe: 11:00am-4:00pm (with Pennypackers food truck serving it up throughout the day)

Closing Party: 5:30-7:00pm

 

 

 

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POSITION FILLED – Seeking Dynamic, Production-Savvy Rental Agent

This position has been filled. Thanks to all who applied!

Rule Boston Camera is looking for a dynamic, production-savvy person to join our rental team — perfect candidates should be comfortable talking with our clients about the latest cutting-edge cinematography equipment.

Our rental agents form long-term relationships with our clients who are actively producing some of the best content here in New England and around the world.

If production and camera technology are your passions, please send a resume and letter of interest to General Manager, Brian Malcolm – malcolm@rule.com.

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New in Rentals: Compact Sigma Cine Prime Lenses

New in Rentals, the compact Sigma Cine primes with full frame coverage and high speed aperture ~ T1.5 (20, 24, 35, 50, 85mm) and T2.0 (14, 135mm) have arrived.

Excellent resolution and ready for 8K, the well-crafted cine design offers smooth focus with minimal distortion or breathing. The nine blade iris makes for a soft round bokeh. Now available in EF mount.

Contact Rentals for details: email or phone at 800-rule-com.

–Dave Kudrowitz, Senior Engineer

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Now Renting the RED EPIC-W Helium 8K

Now renting, the RED EPIC-W Helium 8K with these key features:

  • HELIUM 35.4 Megapixel CMOS
  • 8K 2.4:1 resolution up to 30 fps
  • 16.5+ stops of dynamic range
  • 275 MB/s data speeds
  • REDCODE RAW + Apple ProRes or Avid DNxHR/HD

Click here for Rentals or call us at 800-rule-com for details.

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The Angenieux EZ-1: Affordable and Flexible Cine Zoom

The Angenieux EZ-1 30-90mm T2 Super35 zoom lens is one of a handful of lenses in the quickly expanding category of affordable cine-zooms. For a long time, cinema zooms were always two things: heavy and expensive. In the past year or so, we have seen manufacturers innovate and release a new group of lightweight cinema zooms. To name a few: Zeiss 21-100mm, Sigma 18-35mm / 50-100mm, Fujinon 18-55mm, and Canon 18-80mm. As a documentary and commercial shooter, it has been great to see this huge increase in choices at a reasonable price. I find myself taking the Angenieux on set because of its size, its flexibility, and its wide open performance.

First and foremost, the size, weight, and handling of this lens is superb. It is well-balanced and weighs in at just 4lbs. I shoot a lot of handheld and gimbal work so weight is always a factor. Having built-in focus, iris, and zoom gears is a big advantage in both keeping the lens streamlined and removing any extra weight from add-on 3rd party focus gears. The EZ-1 also features rubberized grips along the lens for better control when not using a follow focus. This lens is built with the operator in mind.

In the documentary world, staying flexible on set is a must. The ability to quickly go from PL to EF to E mount on set with no tools is a big deal. Pairing lenses and sensors is a big part of a cinematographer’s job these days — both from an aesthetics standpoint and a function standpoint. This lens is equally at home on a Sony a7S wedged inside a car as it is on a 35mm ARRI film camera on a dolly. In addition to the lens mount, you can also change the rear optical block to go from covering just Super35 to covering full frame/ VistaVision. 

There is a certain feeling imbued into lenses by each manufacturer. A subtle difference that doesn’t come across in technical specifications but is often talked about amongst cinematographers and is unique to that manufacturer. Angenieux’s reputation is one of the best in the industry. The EZ-1 fits in easily amongst its family members and delivers the same consistent colors and pleasing sharpness that one should expect from Angenieux.  

-Harvey Burrell, Guest Blogger and Co-founder of Windy Films

 

BAVUG’s NAB Recap at AVID Headquarters

Avid’s theme for NAB this year is “The Sky’s The Limit.” Get a first-hand look at some of their key announcements and new features at BAVUG’s NAB Recap meeting at Avid Headquarters in Burlington.

Registration is strongly encouraged to help calculate food/refreshments for everyone. All registrants will be eligible for the raffle. One lucky registrant will win a copy of Avid Media Composer!

Free registration for BAVUG meetings closes at 12pm the day of the event. After that, only paid registrations are available until 6pm.

Raffle prizes for this meeting are provided by Avid, Boris FX, iZotope, NewBlueFX and Rule Boston Camera.

**Doors open for check-in at 6pm** Enjoy refreshments, networking and socializing until the presentations start at 7pm.

Register here. 

Massachusetts Production Coalition Spring Meeting

Join your community of film and media professionals for a special Spring Meeting at District Hall.

*Reserve your ticket here.

SCHEDULE
6:00 – 7:30 pm Cocktail Reception
7:30 – 9:00 pm Presentations

PRESENTATIONS TBA

MEMBERSHIP
Ready to become a member?
Join the Mass Production Coalition online!
massprodcoalition.org/membership

PARKING
Parking is available in the lot on the west side of District Hall. Metered street parking is also available around the building.

IMAGINE Magazine 200th Issue & 19th Birthday Celebration

Help usher in the 200th edition of IMAGINE plus celebrate IMAGINE’s 19th Birthday with an evening of networking, great music, fun, fabulous food and spirited libations at Darryl’s Corner Bar & Kitchen.

WHEN: Tuesday, May 9th, 6 – 9pm
WHERE: At Darryl’s Corner Bar & Kitchen in Boston
WHO: FEATURING The Legendary James Montgomery & His Band +1, Don Packer, on SAX

Photos from this event will be in the 200th edition!

*Click here for more information 

Filmmakers Collaborative 30th Anniversary Member Mixer & Reception

You’re invited to celebrate Filmmakers Collaborative’s 30th Anniversary with an afternoon member mixer, reception & presentation with FC staff, board members & filmmakers on Sunday, April 30, 2017 from 4PM – 6PM at Orleans Restaurant in Somerville.

The event is free with RSVP and features appetizers and a no-host cash bar.

*Click here to RSVP