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The Blackmagic Pocket Cinema Camera 4K Gets the Job Done

Last weekend I filmed a little passion project. It was a music video, and I was operating as a one-man show. Since I was shooting solo, my goal was to have a camera that was both lightweight and compact without sacrificing quality. The Blackmagic Pocket Cinema Camera 4K was a perfect fit with a 4/3 image sensor that captures 4096 x 2160 DCI 4K. With great Codecs — like ProRes and Blackmagic Raw — I was in for an easy post-production workflow. 

For this shoot, I was operating in a variety of locations, and I knew the camera had to be able to handle each one. The first location was a dark basement and another location was outdoors in daylight. My goal was to make sure I didn’t lose my shadows in the basement or my highlights in the sky while outdoors. With the BMPCC’s 13 stops of dynamic range and its dual ISO, I didn’t have any issues at all.

The 5-inch LCD touch screen that comes with the camera was perfect. I had mounted a SmallHD monitor to the camera, but I caught myself looking more at the camera’s screen than at the external monitor. It was big enough to get that sharp focus, which I really liked.

The one flaw I found with the camera was using it with an LP-E6 Battery. I use these batteries with my Canon DSLR, so I always have a bunch of them lying around. I couldn’t believe how fast I went through them while shooting. I was switching batteries about every half hour or so. Since I was in one location with a charge station it was not a concern for me. If your shoot happens to be less convenient to a power source, then you’ll be glad to know that this camera does come with a DTap Power Cable to draw power off your gold mount and V-mount batteries. Keep in mind that this adds weight to your camera set-up, but it saves you from the hassle of worrying about power.

One last great feature with the BMPCC is that you have some media options for recording. This camera has built-in SD and CFast card slots along with a USB-C port. The USB-C is great because you can record to an SSD through it, and you’ll get almost endless amounts of storage potential. 

Overall, I was glad I brought the Blackmagic Pocket Cinema Camera 4K along. It most definitely got the job done.

– Alex Lopez, QC Technician

WIFVNE Mentorship Event: BTS with Producers + Directors

Join Women in Film and Video-New England for a panel discussion focusing on the vast world of production. These Producers and Directors form a talented group of women with a wide range of experience working on all aspects of production — from creative planning and directing to production logistics and management — they are behind the scenes, in the field, and on set with travel that takes them or their crews all over the country and around the world.

You’ll hear about the work they do from the creative elements of writing, developing, and directing content to all aspects of production including scheduling and hiring, budgeting, shooting, directing, and, at times — editing through to post-production.

They manage companies, people, and projects for a variety of platforms including film, television, radio, digital and event content for advertising and brand campaigns, sports, commercial, corporate, and documentary content.

Moderated by WIFVNE President, Alecia Orsini, the panelists (see below) will share their personal experiences on education, mentorships, how they got their start in the industry, how their experiences shaped where they are today, challenging moments, and what they value most about the work they do.

Click here for more details + to register! $5 WIFVNE Members • $10 General Admission • ALL ARE WELCOME!

MODERATOR:

Alecia Orsini, WIFVNE President and CEO at Good Natured Dog Productions

PANELISTS:

Joan Cassin, Freelance Director / Producer for Commercial Video Production + Television Production at www.joancassin.com

Kristen Kearns, COO / Executive Producer at ELEMENT

Nikki McMorrow, Director / Creative Director at (add)ventures

Jackie Mow, Director / Producer at Rock Salt Creative

Catharine Uyenoyama, Production Manager, Producer, Principal at DGA Productions

Anya Adamsky, Production Manager, Producer, and Social Media Manager at DGA Productions 

New Wireless Lens Control, Live Streaming, and On-Camera Monitors

Join Creative Solutions’ Michel Dussack and Andrew Navratil for a hands-on demo with the newest line of Teradek RT wireless lens control products, including the CTRL.3, MDR.X, and MOTR.X, plus Vidiu Go Professional Live Streaming, and the new Cine 7 monitor from SmallHD

Stop by anytime between 1:00 and 4:00pm for a look at the latest professional tools from Teradek RT and SmallHD.

RSVP: events@rule.com • FREE!

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Meet the Flexible + Foldable Aladdin Fabric-Lite 350W

The Aladdin Fabric-Lite 350W is our newest LED 3×3 panel that can be folded and flexed.  I’ve found that the best part about this light is its flexibility — because it’s made of fabric, it can easily be folded and packed into a backpack. This makes it easy to take pretty much anywhere.

The Fabric-Lite  can be mounted onto its frame with a diffuser and grid, or you can simply hang it wherever you need it. There are literally NO restrictions for where this light can go…

I took the Fabric-Lite on a recent shoot to NYC, and it was the perfect choice. I folded and packed it away in my camera bag for traveling, and when it came time to use it, I tied it up high around a pillar to use as a fill light.

Another fantastic feature about this light is that you are not restricted to AC power. It comes equipped with two gold mount plates for your battery power needs, which makes it easy to use. The light has a color temperature range of 2900 to 6200k with a CRI of 97.

Interested in renting the Aladdin Fabric-Lite 350W? Contact Rentals by email or phone at 800-rule-com.

Alex Lopez, Quality Control Technician

Mass Media Expo: Press Pause Play at WGBH

UPDATE: Big thanks to Massachusetts Production Coalition’s David Hartman and Ashley Haskell for another great Expo! Shout out to WGBH for sharing their space + resources. We’re already looking forward to next year! In the meantime, click here to take a look at photos from Saturday’s Expo.

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LET’S PLAY! Join us at WGBH for the 6th annual MASS MEDIA EXPO, presented by the Massachusetts Production Coalition, and attended by over 500 film and media industry members including producers, filmmakers, craft professionals, creative agencies, production houses, and more. This special daylong event features over 50 creative film and media industry exhibitors (like us), suppliers, products, services, and filmmaking organizations, alongside Panels & Talks, IFFBoston Made In MA Short Films, and a Closing Party.

Visit Rule Boston Camera in the Calderwood Studio from 11:00am to 3:30pm. Play games, win prizes, and check out the latest tools + services for film + media makers at our booth.  Visit massmediaexpo.com for tickets and updates. Click here for our flyer.

Exhibition Hours: 11:00am-3:30pm in Calderwood Studio

Panels & Talks: 12:00-5:30pm in Yawkey Theater and Fraser Studio

IFFBoston Made In MA Short Films in Fraser Studio

Cafe: 11:00am-4:00pm (with Pennypackers food truck serving it up throughout the day)

Closing Party: 5:30-7:00pm

 

 

 

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POSITION FILLED – Seeking Dynamic, Production-Savvy Rental Agent

This position has been filled. Thanks to all who applied!

Rule Boston Camera is looking for a dynamic, production-savvy person to join our rental team — perfect candidates should be comfortable talking with our clients about the latest cutting-edge cinematography equipment.

Our rental agents form long-term relationships with our clients who are actively producing some of the best content here in New England and around the world.

If production and camera technology are your passions, please send a resume and letter of interest to General Manager, Brian Malcolm – malcolm@rule.com.

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New in Rentals: Compact Sigma Cine Prime Lenses

New in Rentals, the compact Sigma Cine primes with full frame coverage and high speed aperture ~ T1.5 (20, 24, 35, 50, 85mm) and T2.0 (14, 135mm) have arrived.

Excellent resolution and ready for 8K, the well-crafted cine design offers smooth focus with minimal distortion or breathing. The nine blade iris makes for a soft round bokeh. Now available in EF mount.

Contact Rentals for details: email or phone at 800-rule-com.

–Dave Kudrowitz, Senior Engineer

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Now Renting the RED EPIC-W Helium 8K

Now renting, the RED EPIC-W Helium 8K with these key features:

  • HELIUM 35.4 Megapixel CMOS
  • 8K 2.4:1 resolution up to 30 fps
  • 16.5+ stops of dynamic range
  • 275 MB/s data speeds
  • REDCODE RAW + Apple ProRes or Avid DNxHR/HD

Click here for Rentals or call us at 800-rule-com for details.

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The Angenieux EZ-1: Affordable and Flexible Cine Zoom

The Angenieux EZ-1 30-90mm T2 Super35 zoom lens is one of a handful of lenses in the quickly expanding category of affordable cine-zooms. For a long time, cinema zooms were always two things: heavy and expensive. In the past year or so, we have seen manufacturers innovate and release a new group of lightweight cinema zooms. To name a few: Zeiss 21-100mm, Sigma 18-35mm / 50-100mm, Fujinon 18-55mm, and Canon 18-80mm. As a documentary and commercial shooter, it has been great to see this huge increase in choices at a reasonable price. I find myself taking the Angenieux on set because of its size, its flexibility, and its wide open performance.

First and foremost, the size, weight, and handling of this lens is superb. It is well-balanced and weighs in at just 4lbs. I shoot a lot of handheld and gimbal work so weight is always a factor. Having built-in focus, iris, and zoom gears is a big advantage in both keeping the lens streamlined and removing any extra weight from add-on 3rd party focus gears. The EZ-1 also features rubberized grips along the lens for better control when not using a follow focus. This lens is built with the operator in mind.

In the documentary world, staying flexible on set is a must. The ability to quickly go from PL to EF to E mount on set with no tools is a big deal. Pairing lenses and sensors is a big part of a cinematographer’s job these days — both from an aesthetics standpoint and a function standpoint. This lens is equally at home on a Sony a7S wedged inside a car as it is on a 35mm ARRI film camera on a dolly. In addition to the lens mount, you can also change the rear optical block to go from covering just Super35 to covering full frame/ VistaVision. 

There is a certain feeling imbued into lenses by each manufacturer. A subtle difference that doesn’t come across in technical specifications but is often talked about amongst cinematographers and is unique to that manufacturer. Angenieux’s reputation is one of the best in the industry. The EZ-1 fits in easily amongst its family members and delivers the same consistent colors and pleasing sharpness that one should expect from Angenieux.  

-Harvey Burrell, Guest Blogger and Co-founder of Windy Films

 

BAVUG’s NAB Recap at AVID Headquarters

Avid’s theme for NAB this year is “The Sky’s The Limit.” Get a first-hand look at some of their key announcements and new features at BAVUG’s NAB Recap meeting at Avid Headquarters in Burlington.

Registration is strongly encouraged to help calculate food/refreshments for everyone. All registrants will be eligible for the raffle. One lucky registrant will win a copy of Avid Media Composer!

Free registration for BAVUG meetings closes at 12pm the day of the event. After that, only paid registrations are available until 6pm.

Raffle prizes for this meeting are provided by Avid, Boris FX, iZotope, NewBlueFX and Rule Boston Camera.

**Doors open for check-in at 6pm** Enjoy refreshments, networking and socializing until the presentations start at 7pm.

Register here. 

Massachusetts Production Coalition Spring Meeting

Join your community of film and media professionals for a special Spring Meeting at District Hall.

*Reserve your ticket here.

SCHEDULE
6:00 – 7:30 pm Cocktail Reception
7:30 – 9:00 pm Presentations

PRESENTATIONS TBA

MEMBERSHIP
Ready to become a member?
Join the Mass Production Coalition online!
massprodcoalition.org/membership

PARKING
Parking is available in the lot on the west side of District Hall. Metered street parking is also available around the building.

IMAGINE Magazine 200th Issue & 19th Birthday Celebration

Help usher in the 200th edition of IMAGINE plus celebrate IMAGINE’s 19th Birthday with an evening of networking, great music, fun, fabulous food and spirited libations at Darryl’s Corner Bar & Kitchen.

WHEN: Tuesday, May 9th, 6 – 9pm
WHERE: At Darryl’s Corner Bar & Kitchen in Boston
WHO: FEATURING The Legendary James Montgomery & His Band +1, Don Packer, on SAX

Photos from this event will be in the 200th edition!

*Click here for more information 

LEARNING LAB: Virtual Reality with the Nokia OZO 360° Camera (LIVESTREAMING ON FB!)

Join RBC Engineer, Alex Enman, for a look at the Nokia OZO 360° Virtual Reality Camera.

Alex will discuss workflow from production to post, with an overview of the OZO’s streamlined system for storing all video + audio data in sync, including its one output cable and one power + memory cartridge.

10am-12n with Breakfast • FREE  • Click here to RSVP. Can’t make it in person? We’ll be livestreaming this Learning Lab on our Facebook page starting at 10:10am EST! Click here to see our video library in the Learning Lab Playlist under the VIDEO tab.

Interested in renting the Nokia OZO 360° Virtual Reality Camera? Contact us at rentals@rule.com or 800-rule-com or check the rental product page on our website for details.

Click here to watch our new IN THE SHOWROOM video series featuring the latest in production and post-production equipment and technology.

PARKING FOR RBC EVENTS:

If our parking lot at 395 Western Avenue is full, please park at the Brighton Mills parking lot at 360 Western Avenue, Brighton. Please be sure to RSVP so we can forward the parking pass for your dashboard if you park in this overflow lot, or click on RBC PARKING PASS to print your own. Thanks!

PA Workshop

Starting out in the industry? Learning the ropes as a Production Assistant is where many get their start in the business. The Mass Production Coalition will be holding a PA workshop to prepare young industry members entering the workforce. This workshop teaches the skills to be a valuable Production Assistant on feature film and commercial productions in an immersive 1-day training program. Through hands-on training sessions and presentations, attendees gain knowledge to be a successful PA ready to work on set. The workshop is for new PA’s starting out as well as those already in the field- to hone their skill set, gain career insights, and make valuable connections.

Saturday, April 8th 9:30am-3:00pm at Red Sky Studios

*info and registration here: https://www.eventbrite.com/e/pa-workshop-tickets-32892040980

SHOWROOM DEMO: An Intro to the New Sony FS7 II

Join RBC Engineer, Tim Coughlan, for an introduction to the new FS7 II from Sony.

Tim will cover the many features of this versatile 4K Super35 digital cinema camera, including Electronic Variable ND filter, Lever Lock type E-Mount with locking collar, improved ergonomics, and the 18-110mm servo zoom lens. 

12n to 1pm in the Showroom

Click here to RSVP • FREE

Interested in buying or renting this or other Sony products? Contact us at answers@rule.com or 800-rule-com or check our website sales and rental pages for product details.

Click here to watch our new IN THE SHOWROOM video series featuring the latest in production and post-production equipment and technology.

PARKING FOR RBC EVENTS:

If our parking lot at 395 Western Avenue is full, please park at the Brighton Mills parking lot at 360 Western Avenue, Brighton. Please be sure to RSVP so we can forward the parking pass for your dashboard if you park in this overflow lot, or click on RBC PARKING PASS to print your own. Thanks!

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Quality Control

Every day, the engineers and Quality Control technicians here at RBC, check, reset, clean, test, calibrate and otherwise ensure that our equipment is ready for the next shoot.

Engineer, Jeff Dickerson, recently checked in the ARRI 60mm Macro Lens PL mount. Both front and rear elements got a detailed inspection and cleaning for dust, scuffs and scratches that get logged (if found) for future reference. He also tested the iris and focus rings to make sure they were turning smoothly and that the iris blades open and close correctly. The body of the lens was checked for scratches and dents in the metal that could cause issues, and to wrap it up, he checked to be sure that all of the screws on the lens and PL mount are accounted for and as tight as they need to be before putting the lens back in rotation. 

With the 60mm macro lens, a rear element scratch is alway a scary thing. The rear element is responsible for focusing the entire image onto the film plane (or sensor in the 21st century), so a scratch to this piece of glass will almost certainly show up in an image if damaged. Fortunately for this one, the scratch is on the perimeter of the glass, outside of the sensor’s view which does not affect image quality and flaring. 

Audio Basics with Women in Film & Video New England

Join WIFVNE with RBC Integration Engineer and audio guru, Skoty Rea, for a session on audio basics. Skoty will cover the basics of wireless lavalier microphone systems, including the gear you need, how it fits into your workflow, along with mic’ing techniques and etiquette.

All skill levels welcomed. The event is free with RSVP but space is limited, so reserve your spot today!

Click here to RSVP for this event via Women in Film.

PARKING FOR RBC EVENTS:

If our parking lot at 395 Western Avenue is full, please park at the Brighton Mills parking lot at 360 Western Avenue, Brighton, and download/print/add this RBC PARKING PASS to your dashboard. Thanks.

LEARNING LAB: 4K, UHD, HDR, RAW: Decode the Buzzwords & Increase Your Impact (WATCH LIVE STREAM!)

Join Bernie Mitchell of Silver Platter Productions for an explanation of 4K, UHD, HDR and RAW from a production workflow perspective, including acquisition, post, and deliverables (even if you are currently delivering in HD).

Bernie will focus on the benefits you’ll experience as producer, shooter, editor and the extra value to your clients.

You’ll also have an opportunity to demo the newest Panasonic 4K cameras, including the VariCam LT, DVX200 and the brand new UX Series 4K cameras, the UX90 and UX180.

Click here to RSVP. This event is free with breakfast. Can’t make it in person? We’ll be live streaming this Learning Lab on our Facebook page starting at 10:10am EST. 

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Interested in buying or renting Panasonic products? Contact us at answers@rule.com or 800-rule-com or check our website sales and rental pages for product details.

Click here to watch our new IN THE SHOWROOM video series featuring the latest in production and post-production equipment and technology.

 

BAVUG March Meeting: Narrative Storytelling w/Steve Audette

Have you ever wondered how FRONTLINE approaches cutting a scene for one of their award-winning documentaries? From rough script and stringouts, to rough cut and fine cut, Steve Audette, ACE will discuss not so much “how” to cut, but will explore the question of WHY to cut.

Using scenes from the recent documentary “Trump’s Road To The White House“, this will not be a technical session on using Avid Media Composer, but rather a glimpse into the thinking process behind narrative storytelling. It is sure to be an insightful and entertaining opportunity to see a scene built through the eyes of a master editor.

Please note, this event may be streamed live on Facebook.

Wed. March 15, 2017 6-9pm

WGBH Yawkey Auditorium 1 Guest Street Boston, MA 02135 

Doors open for check-in at 6pm

* Register here