Massachusetts Production Coalition Winter Meeting

Join your community of film and media professionals for a special Winter Meeting at WGBH Boston.

SCHEDULE
6:00 – 7:30 pm Cocktail Reception
7:30 – 9:00 pm Presentations

PRESENTATIONS TBA SOON!

*Register here: https://www.eventbrite.com/e/winter-mpc-meeting-tickets-31761092282

PARKING & DIRECTIONS

Parking: Free parking is available in the garage at WGBH. Validate your ticket at the security desk when leaving.

Directions: wgbh.org/about/directions

SHOWROOM DEMO with the New Fujinon MK18-55mm T2.9 Cine E-Mount Lens

Fujinon stops by the RBC Showroom with the new MK18-55mm T2.9 Cine E-Mount Zoom lens (parfocal, no breathing, 2.2 lbs and 4K under $4k!). Join us for a free demo anytime between 10:30am-2:30pm and learn about the many features of this new lens, including:

• High optical performance and T2.9 across the entire zoom range

• Suppresses focus shifts and optical axis shifts while zooming as well as lens breathing by using optical and mechanical designs, not electronic controls

• Fully manual operation with 3 mechanical lens rings, 200º focus rotation, 0.8M gear pitch and seamless iris

• 980g compact, lightweight body thanks to Super 35mm sensor compatibility and dedicated E-mount design

Click here to RSVP.  This event is free.

This lens will be coming soon to Rule Rentals and is available to buy from Rule Sales. Click here to email us or call 800-rule-com.

Watch our new IN THE SHOWROOM video series for a look at the latest equipment + technology available to buy or rent here at Rule Boston Camera.

PARKING FOR RBC EVENTS:

If our parking lot at 395 Western Avenue is full, please park at the Brighton Mills parking lot at 360 Western Avenue, Brighton. Please be sure to RSVP so we can forward the parking pass for your dashboard if you park in this overflow lot, or click on RBC PARKING PASS to print your own. Thanks.

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Coming Soon to Rule Boston Camera

Watch what’s coming soon to Rule Boston Camera.

Stay tuned for details on Tuesday, February 21st, and check our daily feed on Facebook, Twitter, Instagram, LinkedIn, Google+, and Pinterest. Tune in to our IN THE SHOWROOM video series for a look at the latest equipment + technology available to buy or rent here at Rule Boston Camera.

Contact us via email or call 800-rule-com. We’d love to hear from you!

Evolution of the Canon 5D Mark IV (LIVE STREAMING ON FB!)

Join RBC Equipment Manager, Adam Van Voorhis, who will discuss the evolution of the Canon 5D and the benefits of the Mark IV, now capable of 4K capture. Adam will compare the Mark IV to the Canon EOS 1D-C for a 4K comparison, and highlight key features of the 5D Mark IV, including great low-light performance with the 30.4 Megapixel full-frame sensor, improved auto focus with the Dual Pixel CMOS AF, and the DIGIC 6+ Image Processor.

Click here to RSVP.  This event is free with breakfast. Can’t make it in person? We’ll be live streaming this Learning Lab on our Facebook page starting at 10:10am EST. For those joining us in person, please sign-in for a 20% discount on your next Canon 5D Mark IV rental (good through March 31, 2017).

Interesteos-5d-mark-iv-ef-24-105mm-3q-675x450ed in buying or renting the 5D Mark IV or other Canon products? Click here to email us or call 800-rule-com.

Missed a Learning Lab? Watch here!

PARKING FOR RBC EVENTS:

If our parking lot at 395 Western Avenue is full, please park at the Brighton Mills parking lot at 360 Western Avenue, Brighton. Please be sure to RSVP so we can forward the parking pass for your dashboard if you park in this overflow lot, or click on RBC PARKING PASS to print your own. Thanks.

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The Evolution of the Canon 5D Mark IV

Oh, the things you can do with this camera…

I know I’m not the only one looking forward to our upcoming Learning Lab: Evolution of the Canon 5D Mark IV with Adam Van Voorhis on Wednesday, January 25th. This revolutionary camera has become a staple with filmmakers since the release of the EOS 5D Mark II in 2008.

It was the first camera of its kind to provide high-quality video in DSLR format. Since then, Canon has made significant strides with the 5D line by adding high speed 4K video, a DIGIC 6+ Image processor, as well as dual pixel auto focus, previously only seen on the higher-end EOS cameras.

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The current 5D Mark IV also runs on the affordable compact flash media and is one of the best low-light still cameras on the market. Now in-stock and for sale at Rule Boston Camera. Call or email our sales department today for a personalized demo: sales@rule.com or 800-rule-com.

Click here for rental details.
Click here for sales details.

-Michael Kalish, Inside Sales, kalish@rule.com

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Save with Canon Rebates and Special Offers Through March 31, 2017

Rebates…rebates…rebates!  It’s that time of year again when Canon announces tremendous savings in the world of digital cinema cameras. While some things change, others… stay the same. Beginning earlier this month, and now extended to March 31, 2017, you’ll find significant savings when you buy a C300 Mark II, as well as a C100, and C100 Mark II.  

We were also pleasantly surprised to see the return of the $300 instant rebate for the Cinema Prime Lenses. What’s really exciting is the wide range of rebates for the Pro Camcorder line, including the XF305, XF300, as well as the XF205, and XF200. 

Click here for a summary of Canon deals, and I would definitely encourage you to pick up the phone and chat with anyone on our sales team, myself included. We’re happy to help with the right gear for your next project.

Michael Kalish, Inside Sales, kalish@rule.com

Built-in Tools with the Flanders AM250 Monitor

Join RBC Engineer, Alex Enman, for a look under the hood of the Flanders Scientific AM250 monitor, an affordable, professional OLED reference monitor designed specifically for color critical applications. Among its features, the AM250 has the ability to hold Calibration LUTs for maximum accuracy, and includes intuitive color management tools (False Color and Log Monitoring Modes) with built-in scopes and measurement capabilities. Alex will also touch on the importance of monitor calibration and what to consider when building LUTs.

Click here to RSVP.  This event is free.

flandersam250

Interested in renting the Flanders AM250? Click here to email us or call 800-rule-com.

Missed a Learning Lab? Watch here!

PARKING FOR RBC EVENTS:

If our parking lot at 395 Western Avenue is full, please park at the Brighton Mills parking lot at 360 Western Avenue, Brighton. Please be sure to RSVP so we can forward the parking pass for your dashboard if you park in this overflow lot, or click on RBC PARKING PASS to print your own. Thanks.

First Look at the Canon C700 – 10am and 2pm Sessions

Join Canon’s Ryan Snyder and Paul Hawxhurst for a first look at the new EOS C700 Super 35 format camera designed for a variety of shooting scenarios. 

Choose a morning (10am-12n) or afternoon (2-4pm) session for an overview of the many features of Canon’s new flagship camera including:

• Both internal 4K ProRes and XF-AVC recording

• Capable of recording 4.5K up to 100fps and 4K up to 120fps, both uncompressed RAW, with the optional Codex CDX-36150 recorder

• Available in both Cinema Lock EF and PL versions

• Dynamic range of 15 stops

• Dual Pixel CMOS AF

• Global shutter model estimated 2nd half 2017

Click here to RSVP.  This event is free.

Interested in buying or renting the C700? Click here to email us or call 800-rule-com.

Missed a Learning Lab? Watch here!

PARKING FOR RBC EVENTS:

If our parking lot at 395 Western Avenue is full, please park at the Brighton Mills parking lot at 360 Western Avenue, Brighton. Please be sure to RSVP so we can forward the parking pass for your dashboard if you park in this overflow lot, or click on RBC PARKING PASS to print your own. Thanks.

dec16_canon_rule_flyer_v2

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Nick’s Holiday Picks – The GoPro HERO 5

Each week through mid-December, I’ll pick a gift option for the technically-inclined on your holiday gift lists.

This week, my first pick is the GoPro HERO 5, available in our Production Outfitters expendables store.  The HERO 5 is the next exciting step for GoPro’s product line, and it comes with some great upgrades from the HERO 4 Black.

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First and foremost, it’s waterproof without a housing (up to 33ft). With some new Video Stabilization and some RAW Photo capability the Hero 5 is starting to add some additional support to their already feature packed product line. GoPro is still the name of the game when it comes to action sports cameras and the HERO 5 continues that tradition.

Take a look on our giant “holiday candle” for next week’s pick.

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Get in touch with any questions. Thanks.

Nick Giannino, Rentals + Expendables, giannino@rule.com

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Canon Introduces New Firmware Upgrade for C300 + C300 MKII

Canon has announced a new firmware upgrade at NAB New York that is sure to please C300 shooters.  The main features for the Mark II are enabled audio recording in 2K crop mode and the ability to turn off the internal microphone.  The update brings an expanded Zebra range (5% to 100%) on the Mark II and shutter angle priority (keep your desired shutter angle as you change frame rates) on both the original C300 and the Mark II.

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The other updates coming with the firmware relate to Canon’s Cine Servo Zoom lenses in EF mount.  Auto and push iris are now available for Cine Servo EF 17-120mm and EF 50-1000mm, as well as the new 18-80mm that will be released shortly.  Dual Pixel autofocus will also be supported for the EF 17-120mm and 18-80mm on the Mark II and original cameras with dual pixel capability.  We currently do not carry these lenses (we have the 17-120mm available in PL mount only), but we will have an 18-80mm once it is released later this month.

Check out this video with Canon Technical Advisor, Brent Ramsey, for more information about the upgrade.  We’ll be updating the C300 Mark II EF Mount and PL Mount cameras in our rental inventory when the firmware is released on December 13th. Interested in buying the C300 Mark II? See links below and contact us at sales@rule.com or 800-rule-com.

Canon EOS C300 EF 24-70 Kit

Canon EOS C300 with Dual Pixel CMOS AF Feature Upgrade

Canon EOS C300 MK II 

-Grace Deacon, Engineer, deacon@rule.com