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The Blackmagic Pocket Cinema Camera 4K Gets the Job Done

Last weekend I filmed a little passion project. It was a music video, and I was operating as a one-man show. Since I was shooting solo, my goal was to have a camera that was both lightweight and compact without sacrificing quality. The Blackmagic Pocket Cinema Camera 4K was a perfect fit with a 4/3 image sensor that captures 4096 x 2160 DCI 4K. With great Codecs — like ProRes and Blackmagic Raw — I was in for an easy post-production workflow. 

For this shoot, I was operating in a variety of locations, and I knew the camera had to be able to handle each one. The first location was a dark basement and another location was outdoors in daylight. My goal was to make sure I didn’t lose my shadows in the basement or my highlights in the sky while outdoors. With the BMPCC’s 13 stops of dynamic range and its dual ISO, I didn’t have any issues at all.

The 5-inch LCD touch screen that comes with the camera was perfect. I had mounted a SmallHD monitor to the camera, but I caught myself looking more at the camera’s screen than at the external monitor. It was big enough to get that sharp focus, which I really liked.

The one flaw I found with the camera was using it with an LP-E6 Battery. I use these batteries with my Canon DSLR, so I always have a bunch of them lying around. I couldn’t believe how fast I went through them while shooting. I was switching batteries about every half hour or so. Since I was in one location with a charge station it was not a concern for me. If your shoot happens to be less convenient to a power source, then you’ll be glad to know that this camera does come with a DTap Power Cable to draw power off your gold mount and V-mount batteries. Keep in mind that this adds weight to your camera set-up, but it saves you from the hassle of worrying about power.

One last great feature with the BMPCC is that you have some media options for recording. This camera has built-in SD and CFast card slots along with a USB-C port. The USB-C is great because you can record to an SSD through it, and you’ll get almost endless amounts of storage potential. 

Overall, I was glad I brought the Blackmagic Pocket Cinema Camera 4K along. It most definitely got the job done.

– Alex Lopez, QC Technician

Zeiss Demo with the New Supreme Prime Radiance Lenses

Join Zeiss’ Richard Schleuning for an overview and demo of the new ZEISS Supreme Prime Radiance lenses, an exclusive set of 7 cinematography lenses based on the high-speed ZEISS Supreme Prime lens family.
 

The Radiance lenses enable cinematographers to create beautiful, consistent and controlled flares in the image while maintaining contrast and avoiding transmission loss. They also provide large-format coverage, high speed, robustness and smooth and reliable focus – all in a small, light-weight package.

The ZEISS Supreme Prime Radiance lenses come as a 7-lens set in 21mm, 25mm, 29mm, 35mm, 50mm, 85mm and 100 mm – all T1.5. 

Join us anytime between 1:00 and 4:00pm. Snacks will be provided. This event is FREE, but please RSVP: events@rule.com

PUB NIGHT: An Introduction to the New ARRI ALEXA Mini LF Camera System + Accessories

Join ARRI’s Guenter Noesner and Michael Best for an overview of the new ALEXA Mini LF Camera System + accessories including the ALEXA LF, ALEXA Mini LF, ARRI Signature Primes, and the latest accessories.

The new ALEXA Mini LF (coming soon to rentals!) combines the compact size and low weight of the popular ALEXA Mini with the large-format ALEXA LF sensor, providing excellent image quality in large format, internal recording to new Codex Compact Drive, new MVF-2 high-contrast HD viewfinder, great system compatibility, and lots more.

Also on-hand will be the ARRI Signature Prime lenses in focal lengths from 18mm to 150mm and the latest accessories including the cforce mini RF, Master Grips, OCU-1, FSND Filters, as well as the WCU-4.

6-8pm Pub Night with Pizza + Beer featuring ALEXA Mini LF + Signature Primes • FREE! • RSVP here

3-5pm Drop-in with ARRI Pro Camera Accessories • FREE! • Feel free to stop by before Pub Night, anytime between 3-5pm, for a casual hands-on look at ARRI Pro Camera Accessories.

Click here to RSVP for Pub Night. RSVP’s help us plan food + drink, so THANK YOU! Click here to download our Pub Night flyer.

Hands-on with the Fujinon Premista Full-Frame Zoom

Join Fujinon’s Tom Fletcher and Bob Van Bodegon for a hands-on demo with the new Premista 28-100mm Full-Frame Zoom Lens. Learn how the new Premista lenses will maximize the benefits of large format camera sensors, facilitate high-quality capture with outstanding resolution, beautiful bokeh, and rich gradation with HDR.

Fujinon will screen a BTS look on the set of RHINESTONE BLUE, the first film shot on FUJINON Premista large format lenses.

Plus, hands-on and testing with the Musashi 1.4 Expander — a great combo with the Cabrio 19-90mm T2.9 which turns it into 26.5–126mm T4.1 + Cabrio 85-300mm T2.9 which turns it into 119-420mm T4.1.Lots to see… and Zack’s Ice Cream Truck makes a stop at Rule from 2-2:30!

RSVP: events@rule.comGET YOUR FAVORITE ICE CREAM BAR FROM ZACK’S ICE CREAM TRUCK — 2:00 TO 2:30PM! • DEMO RUNS 2:00-4:00pm • ALL FREE! 

The Latest Pro Camera Accessories from ARRI

Join ARRI’s Philip Vischer for an overview of the latest pro camera accessories and hands-on demo with the LMB 4×5 + LMB 6×6, Diopter Accessories 138mm + 6”, Rota Pola Frame 4×5.65 + 6×6, New Bottom Dovetail Plates, and accessories for the Sony VENICE, VENICE Extension Unit, and the RED DSMC2.

RSVP: events@rule.com • FREE!

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Rent the Angenieux Optimo Ultra 12x Zoom Lens at 25% Off in June

The best just got better! Rent the Angenieux Optimo Ultra 12x Zoom lens at 25% off all-month-long!

The Angenieux Optimo Ultra 12x Zoom Lens, with new optical and mechanical design, delivers unparalleled optical performance and mechanical reliability.  

Angenieux’s Interchangeable Rear Optics technology allows for the lens to be switched between 3 modes of coverage: Super 35mm, Ultra 35mm, and, coming soon, Full Frame/VistaVision.

Features include improved optical and mechanical design, no ramping, minimal breathing, superior optical characteristics, 321 degree focus ring with over 70 marks, and top carry handle. Click here to read Alex Enman’s blog post on this “multi-format monster”. 

Rent it for 25% off the regular rental rate of $695/day in June! Contact Rentals by email or phone at 800-rule-com for details, including multi-day rates.

Demo Day with the Latest Tools from Teradek

Join Teradek’s Jon Landman (at our NEW location in Newton) for a look at the latest tools, including demos with the Bolt 10K ultra-long range wireless receiver (compatible with Bolt 3000 units), and the Serv Pro for streaming live HD video from your camera, video switcher, or DIT cart to multiple iOS and Android devices on set.

Stop by anytime during our morning or afternoon sessions: 10am-12n or 2-5pm  • FREE! • RSVP

Jon will also cover a variety of integrated solutions and brand-new additions, like these:

  • Bond Backpack for network redundancy wherever you go (NOW SHIPPING!)
  • Link Pro Backpack with 4 modems for high speed internet access (AVAILABLE THIS MONTH!)
  • Teradek RT a wireless FI+Z lens and camera control system
  • Serv Pro and Link for real-time smart device monitoring 
  • VidiU Go an HEVC / H.264 live streaming encoder with bonded cellular technology
  • Cube 755 the world’s smallest HEVC encoder with SRT

Take advantage of these special offers on DEMO DAY:

• GET 5% Off any Teradek purchases (ONE DAY ONLY ON DEMO DAY!)

• SIGN IN on Demo Day for 20% OFF any of our Teradek product rentals + 30% OFF Teradek Serv Pro (GOOD THROUGH JUNE 30th!)

Click below to watch our videos on these Teradek products:

 

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Now Renting the RED EPIC-W Helium 8K

Now renting, the RED EPIC-W Helium 8K with these key features:

  • HELIUM 35.4 Megapixel CMOS
  • 8K 2.4:1 resolution up to 30 fps
  • 16.5+ stops of dynamic range
  • 275 MB/s data speeds
  • REDCODE RAW + Apple ProRes or Avid DNxHR/HD

Click here for Rentals or call us at 800-rule-com for details.

Showroom Demo: Next Generation Recoil Rig + More with Zacuto

Stop by the Showroom with Zacuto’s Kim Hutchinson who will demo the latest tools from Zacuto including the Next Generation Recoil Rig with trigger grip, designed for optimal balance and comfort with reinvented VCT style baseplate for use with a variety of cameras from mirrorless to larger-format digital cinema cameras. Also featured will be the Gratical EVF, Tornado Grip and Marauder paired with:

•  Zacuto Complete Recoil Next Generation Kit for Canon C300 MK II + Canon 18-80mm with Gratical EVF + Tornado Grip

•  Zacuto Recoil for Sony FS7 II + Zeiss 21-100 with Gratical EVF + Tornado Grip

•  Zacuto Marauder + EVF for the Canon 5D Mark IV + 24-70mm

1:00-3:00pm • FREE  • Click here to RSVP.

ASK US ABOUT OUR SPECIAL “SHOW BUNDLES” AVAILABLE TO BUY:

Complete C300 MKII + Zacuto Recoil V2 Cine Bundle: Canon C300 MKII, Zacuto C300 MKII EVF Recoil Rig, Canon BP-A60 x 2, SanDisk 128GB Extreme PRO CFast 2.0 Memory Card x 2, Digital Video Organizer Bag

Complete C300 MKII + Zacuto Gratical HD Cine Bundle: Canon C300 MKII, Zacuto C300 MKII Gratical HD Bundle, Canon BP-A60 x 2, SanDisk 128GB Extreme PRO CFast 2.0 Memory Card x 2, Digital Video Organizer Bag

Complete C300 MKII + Zacuto Gratical Eye Cine Bundle: Canon C300 MKII, Zacuto C300 MKII Gratical Eye Bundle, Canon BP-A60 x 2, SanDisk 128GB Extreme PRO CFast 2.0 Memory Card x 2, Digital Video Organizer Bag

Complete Sony FS7II + Zacuto Recoil Cine Bundle: Sony PXW-FS7II, Sony FS7 Recoil, Sony BPU 60 Batteries x 2, Sony 64GB XQD G Series Memory Card x 2, Porta Brace RIG-FS7XT Carrying Case

Complete Sony FS7II + Zacuto Gratical HD Cine Bundle: Sony PXW-FS7II, Sony FS7 Gratical HD Bundle, Sony BPU 60 Batteries x 2, Sony 64GB XQD G Series, Memory Card x 2, Porta Brace RIG-FS7XT Carrying Case

Complete Sony FS7II + Zacuto Gratical Eye Cine Bundle: Sony PXW-FS7II, Zacuto Gratical Eye Bundle for Sony FS7, Canon BP-A60 Batteries x 2, Sony 64GB XQD G Series Memory Card x 2, Porta Brace RIG-FS7XT Carrying Case
Canon 5D MKIV + Maurauder Run & Gun Kit: Canon 5D MKIV DSLR Camera, Zacuto Marauder Foldable Camera Rig, Canon LP-E69 Batteries x 2, SanDisk 64GB Extreme Pro Compact Flash Memory Card x 2, CB35 Stryker Camera Bag
Interested in buying these or other Zacuto products? Contact us at answers@rule.com or 800-rule-com. 
Click here to watch our new IN THE SHOWROOM video series featuring the latest in production and post-production equipment and technology. 

PARKING FOR RBC EVENTS:

If our parking lot at 395 Western Avenue is full, please park at the Brighton Mills parking lot at 360 Western Avenue, Brighton. Please be sure to RSVP so we can forward the parking pass for your dashboard if you park in this overflow lot, or click on RBC PARKING PASS to print your own. Thanks!

SHOWROOM DEMO: An Intro to the New Sony FS7 II

Join RBC Engineer, Tim Coughlan, for an introduction to the new FS7 II from Sony.

Tim will cover the many features of this versatile 4K Super35 digital cinema camera, including Electronic Variable ND filter, Lever Lock type E-Mount with locking collar, improved ergonomics, and the 18-110mm servo zoom lens. 

12n to 1pm in the Showroom

Click here to RSVP • FREE

Interested in buying or renting this or other Sony products? Contact us at answers@rule.com or 800-rule-com or check our website sales and rental pages for product details.

Click here to watch our new IN THE SHOWROOM video series featuring the latest in production and post-production equipment and technology.

PARKING FOR RBC EVENTS:

If our parking lot at 395 Western Avenue is full, please park at the Brighton Mills parking lot at 360 Western Avenue, Brighton. Please be sure to RSVP so we can forward the parking pass for your dashboard if you park in this overflow lot, or click on RBC PARKING PASS to print your own. Thanks!