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The Blackmagic Pocket Cinema Camera 4K Gets the Job Done

Last weekend I filmed a little passion project. It was a music video, and I was operating as a one-man show. Since I was shooting solo, my goal was to have a camera that was both lightweight and compact without sacrificing quality. The Blackmagic Pocket Cinema Camera 4K was a perfect fit with a 4/3 image sensor that captures 4096 x 2160 DCI 4K. With great Codecs — like ProRes and Blackmagic Raw — I was in for an easy post-production workflow. 

For this shoot, I was operating in a variety of locations, and I knew the camera had to be able to handle each one. The first location was a dark basement and another location was outdoors in daylight. My goal was to make sure I didn’t lose my shadows in the basement or my highlights in the sky while outdoors. With the BMPCC’s 13 stops of dynamic range and its dual ISO, I didn’t have any issues at all.

The 5-inch LCD touch screen that comes with the camera was perfect. I had mounted a SmallHD monitor to the camera, but I caught myself looking more at the camera’s screen than at the external monitor. It was big enough to get that sharp focus, which I really liked.

The one flaw I found with the camera was using it with an LP-E6 Battery. I use these batteries with my Canon DSLR, so I always have a bunch of them lying around. I couldn’t believe how fast I went through them while shooting. I was switching batteries about every half hour or so. Since I was in one location with a charge station it was not a concern for me. If your shoot happens to be less convenient to a power source, then you’ll be glad to know that this camera does come with a DTap Power Cable to draw power off your gold mount and V-mount batteries. Keep in mind that this adds weight to your camera set-up, but it saves you from the hassle of worrying about power.

One last great feature with the BMPCC is that you have some media options for recording. This camera has built-in SD and CFast card slots along with a USB-C port. The USB-C is great because you can record to an SSD through it, and you’ll get almost endless amounts of storage potential. 

Overall, I was glad I brought the Blackmagic Pocket Cinema Camera 4K along. It most definitely got the job done.

– Alex Lopez, QC Technician

Zeiss Demo with the New Supreme Prime Radiance Lenses

Join Zeiss’ Richard Schleuning for an overview and demo of the new ZEISS Supreme Prime Radiance lenses, an exclusive set of 7 cinematography lenses based on the high-speed ZEISS Supreme Prime lens family.

The Radiance lenses enable cinematographers to create beautiful, consistent and controlled flares in the image while maintaining contrast and avoiding transmission loss. They also provide large-format coverage, high speed, robustness and smooth and reliable focus – all in a small, light-weight package.

The ZEISS Supreme Prime Radiance lenses come as a 7-lens set in 21mm, 25mm, 29mm, 35mm, 50mm, 85mm and 100 mm – all T1.5. 

Join us anytime between 1:00 and 4:00pm. Snacks will be provided. This event is FREE, but please RSVP:

PUB NIGHT: An Introduction to the New ARRI ALEXA Mini LF Camera System + Accessories

Join ARRI’s Guenter Noesner and Michael Best for an overview of the new ALEXA Mini LF Camera System + accessories including the ALEXA LF, ALEXA Mini LF, ARRI Signature Primes, and the latest accessories.

The new ALEXA Mini LF (coming soon to rentals!) combines the compact size and low weight of the popular ALEXA Mini with the large-format ALEXA LF sensor, providing excellent image quality in large format, internal recording to new Codex Compact Drive, new MVF-2 high-contrast HD viewfinder, great system compatibility, and lots more.

Also on-hand will be the ARRI Signature Prime lenses in focal lengths from 18mm to 150mm and the latest accessories including the cforce mini RF, Master Grips, OCU-1, FSND Filters, as well as the WCU-4.

6-8pm Pub Night with Pizza + Beer featuring ALEXA Mini LF + Signature Primes • FREE! • RSVP here

3-5pm Drop-in with ARRI Pro Camera Accessories • FREE! • Feel free to stop by before Pub Night, anytime between 3-5pm, for a casual hands-on look at ARRI Pro Camera Accessories.

Click here to RSVP for Pub Night. RSVP’s help us plan food + drink, so THANK YOU! Click here to download our Pub Night flyer.

Hands-on with the Fujinon Premista Full-Frame Zoom

Join Fujinon’s Tom Fletcher and Bob Van Bodegon for a hands-on demo with the new Premista 28-100mm Full-Frame Zoom Lens. Learn how the new Premista lenses will maximize the benefits of large format camera sensors, facilitate high-quality capture with outstanding resolution, beautiful bokeh, and rich gradation with HDR.

Fujinon will screen a BTS look on the set of RHINESTONE BLUE, the first film shot on FUJINON Premista large format lenses.

Plus, hands-on and testing with the Musashi 1.4 Expander — a great combo with the Cabrio 19-90mm T2.9 which turns it into 26.5–126mm T4.1 + Cabrio 85-300mm T2.9 which turns it into 119-420mm T4.1.Lots to see… and Zack’s Ice Cream Truck makes a stop at Rule from 2-2:30!


The Latest Pro Camera Accessories from ARRI

Join ARRI’s Philip Vischer for an overview of the latest pro camera accessories and hands-on demo with the LMB 4×5 + LMB 6×6, Diopter Accessories 138mm + 6”, Rota Pola Frame 4×5.65 + 6×6, New Bottom Dovetail Plates, and accessories for the Sony VENICE, VENICE Extension Unit, and the RED DSMC2.


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Rent the Angenieux Optimo Ultra 12x Zoom Lens at 25% Off in June

The best just got better! Rent the Angenieux Optimo Ultra 12x Zoom lens at 25% off all-month-long!

The Angenieux Optimo Ultra 12x Zoom Lens, with new optical and mechanical design, delivers unparalleled optical performance and mechanical reliability.  

Angenieux’s Interchangeable Rear Optics technology allows for the lens to be switched between 3 modes of coverage: Super 35mm, Ultra 35mm, and, coming soon, Full Frame/VistaVision.

Features include improved optical and mechanical design, no ramping, minimal breathing, superior optical characteristics, 321 degree focus ring with over 70 marks, and top carry handle. Click here to read Alex Enman’s blog post on this “multi-format monster”. 

Rent it for 25% off the regular rental rate of $695/day in June! Contact Rentals by email or phone at 800-rule-com for details, including multi-day rates.

Demo Day with the Latest Tools from Teradek

Join Teradek’s Jon Landman (at our NEW location in Newton) for a look at the latest tools, including demos with the Bolt 10K ultra-long range wireless receiver (compatible with Bolt 3000 units), and the Serv Pro for streaming live HD video from your camera, video switcher, or DIT cart to multiple iOS and Android devices on set.

Stop by anytime during our morning or afternoon sessions: 10am-12n or 2-5pm  • FREE! • RSVP

Jon will also cover a variety of integrated solutions and brand-new additions, like these:

  • Bond Backpack for network redundancy wherever you go (NOW SHIPPING!)
  • Link Pro Backpack with 4 modems for high speed internet access (AVAILABLE THIS MONTH!)
  • Teradek RT a wireless FI+Z lens and camera control system
  • Serv Pro and Link for real-time smart device monitoring 
  • VidiU Go an HEVC / H.264 live streaming encoder with bonded cellular technology
  • Cube 755 the world’s smallest HEVC encoder with SRT

Take advantage of these special offers on DEMO DAY:

• GET 5% Off any Teradek purchases (ONE DAY ONLY ON DEMO DAY!)

• SIGN IN on Demo Day for 20% OFF any of our Teradek product rentals + 30% OFF Teradek Serv Pro (GOOD THROUGH JUNE 30th!)

Click below to watch our videos on these Teradek products:


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Now Renting the RED EPIC-W Helium 8K

Now renting, the RED EPIC-W Helium 8K with these key features:

  • HELIUM 35.4 Megapixel CMOS
  • 8K 2.4:1 resolution up to 30 fps
  • 16.5+ stops of dynamic range
  • 275 MB/s data speeds
  • REDCODE RAW + Apple ProRes or Avid DNxHR/HD

Click here for Rentals or call us at 800-rule-com for details.

Showroom Demo: Next Generation Recoil Rig + More with Zacuto

Stop by the Showroom with Zacuto’s Kim Hutchinson who will demo the latest tools from Zacuto including the Next Generation Recoil Rig with trigger grip, designed for optimal balance and comfort with reinvented VCT style baseplate for use with a variety of cameras from mirrorless to larger-format digital cinema cameras. Also featured will be the Gratical EVF, Tornado Grip and Marauder paired with:

•  Zacuto Complete Recoil Next Generation Kit for Canon C300 MK II + Canon 18-80mm with Gratical EVF + Tornado Grip

•  Zacuto Recoil for Sony FS7 II + Zeiss 21-100 with Gratical EVF + Tornado Grip

•  Zacuto Marauder + EVF for the Canon 5D Mark IV + 24-70mm

1:00-3:00pm • FREE  • Click here to RSVP.


Complete C300 MKII + Zacuto Recoil V2 Cine Bundle: Canon C300 MKII, Zacuto C300 MKII EVF Recoil Rig, Canon BP-A60 x 2, SanDisk 128GB Extreme PRO CFast 2.0 Memory Card x 2, Digital Video Organizer Bag

Complete C300 MKII + Zacuto Gratical HD Cine Bundle: Canon C300 MKII, Zacuto C300 MKII Gratical HD Bundle, Canon BP-A60 x 2, SanDisk 128GB Extreme PRO CFast 2.0 Memory Card x 2, Digital Video Organizer Bag

Complete C300 MKII + Zacuto Gratical Eye Cine Bundle: Canon C300 MKII, Zacuto C300 MKII Gratical Eye Bundle, Canon BP-A60 x 2, SanDisk 128GB Extreme PRO CFast 2.0 Memory Card x 2, Digital Video Organizer Bag

Complete Sony FS7II + Zacuto Recoil Cine Bundle: Sony PXW-FS7II, Sony FS7 Recoil, Sony BPU 60 Batteries x 2, Sony 64GB XQD G Series Memory Card x 2, Porta Brace RIG-FS7XT Carrying Case

Complete Sony FS7II + Zacuto Gratical HD Cine Bundle: Sony PXW-FS7II, Sony FS7 Gratical HD Bundle, Sony BPU 60 Batteries x 2, Sony 64GB XQD G Series, Memory Card x 2, Porta Brace RIG-FS7XT Carrying Case

Complete Sony FS7II + Zacuto Gratical Eye Cine Bundle: Sony PXW-FS7II, Zacuto Gratical Eye Bundle for Sony FS7, Canon BP-A60 Batteries x 2, Sony 64GB XQD G Series Memory Card x 2, Porta Brace RIG-FS7XT Carrying Case
Canon 5D MKIV + Maurauder Run & Gun Kit: Canon 5D MKIV DSLR Camera, Zacuto Marauder Foldable Camera Rig, Canon LP-E69 Batteries x 2, SanDisk 64GB Extreme Pro Compact Flash Memory Card x 2, CB35 Stryker Camera Bag
Interested in buying these or other Zacuto products? Contact us at or 800-rule-com. 
Click here to watch our new IN THE SHOWROOM video series featuring the latest in production and post-production equipment and technology. 


If our parking lot at 395 Western Avenue is full, please park at the Brighton Mills parking lot at 360 Western Avenue, Brighton. Please be sure to RSVP so we can forward the parking pass for your dashboard if you park in this overflow lot, or click on RBC PARKING PASS to print your own. Thanks!

SHOWROOM DEMO: An Intro to the New Sony FS7 II

Join RBC Engineer, Tim Coughlan, for an introduction to the new FS7 II from Sony.

Tim will cover the many features of this versatile 4K Super35 digital cinema camera, including Electronic Variable ND filter, Lever Lock type E-Mount with locking collar, improved ergonomics, and the 18-110mm servo zoom lens. 

12n to 1pm in the Showroom

Click here to RSVP • FREE

Interested in buying or renting this or other Sony products? Contact us at or 800-rule-com or check our website sales and rental pages for product details.

Click here to watch our new IN THE SHOWROOM video series featuring the latest in production and post-production equipment and technology.


If our parking lot at 395 Western Avenue is full, please park at the Brighton Mills parking lot at 360 Western Avenue, Brighton. Please be sure to RSVP so we can forward the parking pass for your dashboard if you park in this overflow lot, or click on RBC PARKING PASS to print your own. Thanks!

SHOWROOM DEMO with the New Fujinon MK18-55mm T2.9 Cine E-Mount Lens

Fujinon stops by the RBC Showroom with the new MK18-55mm T2.9 Cine E-Mount Zoom lens (parfocal, no breathing, 2.2 lbs and 4K under $4k!). Join us for a free demo anytime between 10:30am-2:30pm and learn about the many features of this new lens, including:

• High optical performance and T2.9 across the entire zoom range

• Suppresses focus shifts and optical axis shifts while zooming as well as lens breathing by using optical and mechanical designs, not electronic controls

• Fully manual operation with 3 mechanical lens rings, 200º focus rotation, 0.8M gear pitch and seamless iris

• 980g compact, lightweight body thanks to Super 35mm sensor compatibility and dedicated E-mount design

Click here to RSVP.  This event is free.

This lens will be coming soon to Rule Rentals and is available to buy from Rule Sales. Click here to email us or call 800-rule-com.

Watch our new IN THE SHOWROOM video series for a look at the latest equipment + technology available to buy or rent here at Rule Boston Camera.


If our parking lot at 395 Western Avenue is full, please park at the Brighton Mills parking lot at 360 Western Avenue, Brighton. Please be sure to RSVP so we can forward the parking pass for your dashboard if you park in this overflow lot, or click on RBC PARKING PASS to print your own. Thanks.

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Freefly MoVI Pro Time-lapse Build on Video

Watch the latest video in our IN THE SHOWROOM series with RBC MoVI Tech, Dylan Law, who has some fun with a time-lapse build for the Freefly MoVI Pro, with RED WEAPON digital cinema camera, Zeiss Standard Prime lens and the Teradek Bolt.

Stay tuned to our social media channels (follow us on Facebook, InstagramTwitterGoogle+, LinkedIn, Vimeo  and Pinterest) for the latest news + events including more with the MoVI Pro.

Need to buy or rent this or other Freefly motion tools? We’d love to help! Contact us at or 800-rule-com.

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Save with Canon Rebates and Special Offers Through March 31, 2017

Rebates…rebates…rebates!  It’s that time of year again when Canon announces tremendous savings in the world of digital cinema cameras. While some things change, others… stay the same. Beginning earlier this month, and now extended to March 31, 2017, you’ll find significant savings when you buy a C300 Mark II, as well as a C100, and C100 Mark II.  

We were also pleasantly surprised to see the return of the $300 instant rebate for the Cinema Prime Lenses. What’s really exciting is the wide range of rebates for the Pro Camcorder line, including the XF305, XF300, as well as the XF205, and XF200. 

Click here for a summary of Canon deals, and I would definitely encourage you to pick up the phone and chat with anyone on our sales team, myself included. We’re happy to help with the right gear for your next project.

Michael Kalish, Inside Sales,

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MōVI Pro: Boston, You Ready?

Just when you thought that Freefly Systems had changed the stabilization game with the M15 — making a must-have, on-set production tool — they go out and do it again. Not just a major firmware update, new accessories, another type of handle, or iOS support, but all of this and an entire new system called the MōVI Pro!

The team at Freefly went all in with the Pro and developed what I and other MōVI owners/operators have always wanted. A few weeks ago, Freefly held a launch party at their headquarters, and I was lucky enough to attend. The minute I walked into the warehouse, I couldn’t wipe the smile from my face. MōVI Pro, Alta 6 and 8, Jibs, Tero, XL, Mimic, Food, Awesome People, and Craft Beer. It was a great time!


Immediately, I had to try-out the Pro and see what the deal was. I got my hands on a Pro with a RED Epic build consisting of focus and iris motors, wireless video, and a Canon CN-E lens. This is a pretty standard build when it comes to MōVI work, especially in Boston. It felt great, looked elegant, and responded with incredible accuracy. Let me explain a few new details that really make me geek out over the new MōVI Pro.

New Ring: I have always been a huge fan of the MōVI Ring, and I
moviproffevent_0262always make sure that it’s ready to go with me on any job I’m on. Now, the Pro is integrated natively with the new style ring and it has FEET. How many times when on set have you thought, “I wish I could just put this thing down for 5 minutes?” Now you can do just that, and it opens up a new style of shooting as well. I know it may sound trivial, but it really is a huge factor in my opinion.


Power Base: Yes, please! D-Taps for accessory power as well as camera power is the real “game changer.” Now, no need for an onboard battery to power your Epic or Mini. Power your focus/iris/zoom motors straight from the base. Future MōVI builds will look so much more elegant, and camera assistants will love the power integration when setting up for the job at hand.

New Batteries: Enough said – hot swappable batteries with a 22.5v 1.8Ah rating are a dream come true. Let’s not forget they have battery life indicators on them. Big thanks!

Control Screen: We now have the ability to tune and adjust the MōVI Pro directly on location with no need of a tablet or computer. Before I forget, iOS users rejoice! You can now run the app on your device.

moviproffevent_0257New Mimic: Beautiful design and capabilities. MōVI control options will make this a must-have for your camera assistant.

RED RCP: MōVI and RED builds have become even better. Directly from your Mimic controller, you can now adjust camera settings when the operator is doing their job. Say what?!

Clamps and Mounts: It really is all about the little things. Now, with the new Pop-N-Lock system you can easily mount all your accessories that the job calls for. No more Velcro and Bongo Ties. After building many MōVI setups, this really excites me — just from an aesthetic view.

New Design: Hidden cables, dual pan bar, slightly taller cage, and enclosed motors. These new changes are bringing better and stronger stabilization to all operators.

As an operator, moving from an M15 (even M5) to the Pro will be a dream, and I see no major challenges (only sighs of relief). I still can’t get over the integrated control with RED cameras. This makes productions with this set up so much more streamlined and efficient. Let your operator get the shots that present themselves with literally no down time. I hope for a future update from Freefly that opens this technology up to other camera manufacturers. As an M15 and ARRI Mini user, my fingers are crossed.

Tabb and the crew at Freefly Systems really did an amazing job with their new product launch — from the brilliant and always exciting marketing (one of my favorite Instagram accounts), to their forward-thinking technology, and their ability to change the way we can achieve new shots — they are also gracious hosts (Sumerian Brewery is amazing). I thank you very much (yes, I’m a fan boy).

Interested in buying or renting the MōVI Pro or other Freefly motion tools? Click here to email us or call 800-rule-com.

Dylan Law, MōVI Tech and QC/Logistics, moviproffevent_0245

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Now Taking Pre-Orders – Buy the Freefly MoVI Pro at Rule Boston Camera

We’re now taking pre-orders for the latest in Freefly’s line of camera movement systems. Introducing the new MōVi Pro — their most powerful, versatile, smart and reliable digital handheld stabilizer yet!


Freefly plans to start shipping mid-November. Each MōVi Pro system will include the MōVi Pro, the MIMIC, 2x MōVi Pro battery packs & more to get you started right out of the box! To place your pre-order with a $200 deposit (non-refundable, but transferrable), contact Michael Kalish at or 800-rule-com. Be sure to watch the intro video at And click here for the MōVi Pro sales price, description, specs and features.

Interested in trying before buying? The MōVi Pro is coming soon to Rentals. Click here for rental rate and details or contact rentals at or

RBC’s Dylan Law flew to Freefly HQ in Washington for their MōVi Pro launch party. Stay tuned for his upcoming blog post with all the technical and creative details.

-Haley Parizo, Sales Operations Manager,