SHOWROOM DEMO with the New Fujinon MK18-55mm T2.9 Cine E-Mount Lens

Fujinon stops by the RBC Showroom with the new MK18-55mm T2.9 Cine E-Mount Zoom lens (parfocal, no breathing, 2.2 lbs and 4K under $4k!). Join us for a free demo anytime between 10:30am-2:30pm and learn about the many features of this new lens, including:

• High optical performance and T2.9 across the entire zoom range

• Suppresses focus shifts and optical axis shifts while zooming as well as lens breathing by using optical and mechanical designs, not electronic controls

• Fully manual operation with 3 mechanical lens rings, 200º focus rotation, 0.8M gear pitch and seamless iris

• 980g compact, lightweight body thanks to Super 35mm sensor compatibility and dedicated E-mount design

Click here to RSVP.  This event is free.

This lens will be coming soon to Rule Rentals and is available to buy from Rule Sales. Click here to email us or call 800-rule-com.

Watch our new IN THE SHOWROOM video series for a look at the latest equipment + technology available to buy or rent here at Rule Boston Camera.


If our parking lot at 395 Western Avenue is full, please park at the Brighton Mills parking lot at 360 Western Avenue, Brighton. Please be sure to RSVP so we can forward the parking pass for your dashboard if you park in this overflow lot, or click on RBC PARKING PASS to print your own. Thanks.

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Freefly MoVI Pro Time-lapse Build on Video

Watch the latest video in our IN THE SHOWROOM series with RBC MoVI Tech, Dylan Law, who has some fun with a time-lapse build for the Freefly MoVI Pro, with RED WEAPON digital cinema camera, Zeiss Standard Prime lens and the Teradek Bolt.

Stay tuned to our social media channels (follow us on Facebook, InstagramTwitterGoogle+, LinkedIn, Vimeo  and Pinterest) for the latest news + events including more with the MoVI Pro.

Need to buy or rent this or other Freefly motion tools? We’d love to help! Contact us at or 800-rule-com.

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Save with Canon Rebates and Special Offers Through March 31, 2017

Rebates…rebates…rebates!  It’s that time of year again when Canon announces tremendous savings in the world of digital cinema cameras. While some things change, others… stay the same. Beginning earlier this month, and now extended to March 31, 2017, you’ll find significant savings when you buy a C300 Mark II, as well as a C100, and C100 Mark II.  

We were also pleasantly surprised to see the return of the $300 instant rebate for the Cinema Prime Lenses. What’s really exciting is the wide range of rebates for the Pro Camcorder line, including the XF305, XF300, as well as the XF205, and XF200. 

Click here for a summary of Canon deals, and I would definitely encourage you to pick up the phone and chat with anyone on our sales team, myself included. We’re happy to help with the right gear for your next project.

Michael Kalish, Inside Sales,

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MōVI Pro: Boston, You Ready?

Just when you thought that Freefly Systems had changed the stabilization game with the M15 — making a must-have, on-set production tool — they go out and do it again. Not just a major firmware update, new accessories, another type of handle, or iOS support, but all of this and an entire new system called the MōVI Pro!

The team at Freefly went all in with the Pro and developed what I and other MōVI owners/operators have always wanted. A few weeks ago, Freefly held a launch party at their headquarters, and I was lucky enough to attend. The minute I walked into the warehouse, I couldn’t wipe the smile from my face. MōVI Pro, Alta 6 and 8, Jibs, Tero, XL, Mimic, Food, Awesome People, and Craft Beer. It was a great time!


Immediately, I had to try-out the Pro and see what the deal was. I got my hands on a Pro with a RED Epic build consisting of focus and iris motors, wireless video, and a Canon CN-E lens. This is a pretty standard build when it comes to MōVI work, especially in Boston. It felt great, looked elegant, and responded with incredible accuracy. Let me explain a few new details that really make me geek out over the new MōVI Pro.

New Ring: I have always been a huge fan of the MōVI Ring, and I
moviproffevent_0262always make sure that it’s ready to go with me on any job I’m on. Now, the Pro is integrated natively with the new style ring and it has FEET. How many times when on set have you thought, “I wish I could just put this thing down for 5 minutes?” Now you can do just that, and it opens up a new style of shooting as well. I know it may sound trivial, but it really is a huge factor in my opinion.


Power Base: Yes, please! D-Taps for accessory power as well as camera power is the real “game changer.” Now, no need for an onboard battery to power your Epic or Mini. Power your focus/iris/zoom motors straight from the base. Future MōVI builds will look so much more elegant, and camera assistants will love the power integration when setting up for the job at hand.

New Batteries: Enough said – hot swappable batteries with a 22.5v 1.8Ah rating are a dream come true. Let’s not forget they have battery life indicators on them. Big thanks!

Control Screen: We now have the ability to tune and adjust the MōVI Pro directly on location with no need of a tablet or computer. Before I forget, iOS users rejoice! You can now run the app on your device.

moviproffevent_0257New Mimic: Beautiful design and capabilities. MōVI control options will make this a must-have for your camera assistant.

RED RCP: MōVI and RED builds have become even better. Directly from your Mimic controller, you can now adjust camera settings when the operator is doing their job. Say what?!

Clamps and Mounts: It really is all about the little things. Now, with the new Pop-N-Lock system you can easily mount all your accessories that the job calls for. No more Velcro and Bongo Ties. After building many MōVI setups, this really excites me — just from an aesthetic view.

New Design: Hidden cables, dual pan bar, slightly taller cage, and enclosed motors. These new changes are bringing better and stronger stabilization to all operators.

As an operator, moving from an M15 (even M5) to the Pro will be a dream, and I see no major challenges (only sighs of relief). I still can’t get over the integrated control with RED cameras. This makes productions with this set up so much more streamlined and efficient. Let your operator get the shots that present themselves with literally no down time. I hope for a future update from Freefly that opens this technology up to other camera manufacturers. As an M15 and ARRI Mini user, my fingers are crossed.

Tabb and the crew at Freefly Systems really did an amazing job with their new product launch — from the brilliant and always exciting marketing (one of my favorite Instagram accounts), to their forward-thinking technology, and their ability to change the way we can achieve new shots — they are also gracious hosts (Sumerian Brewery is amazing). I thank you very much (yes, I’m a fan boy).

Interested in buying or renting the MōVI Pro or other Freefly motion tools? Click here to email us or call 800-rule-com.

Dylan Law, MōVI Tech and QC/Logistics, moviproffevent_0245

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Now Taking Pre-Orders – Buy the Freefly MoVI Pro at Rule Boston Camera

We’re now taking pre-orders for the latest in Freefly’s line of camera movement systems. Introducing the new MōVi Pro — their most powerful, versatile, smart and reliable digital handheld stabilizer yet!


Freefly plans to start shipping mid-November. Each MōVi Pro system will include the MōVi Pro, the MIMIC, 2x MōVi Pro battery packs & more to get you started right out of the box! To place your pre-order with a $200 deposit (non-refundable, but transferrable), contact Michael Kalish at or 800-rule-com. Be sure to watch the intro video at And click here for the MōVi Pro sales price, description, specs and features.

Interested in trying before buying? The MōVi Pro is coming soon to Rentals. Click here for rental rate and details or contact rentals at or

RBC’s Dylan Law flew to Freefly HQ in Washington for their MōVi Pro launch party. Stay tuned for his upcoming blog post with all the technical and creative details.

-Haley Parizo, Sales Operations Manager,