Hands-on with the Fujinon Premista Full-Frame Zoom

Join Fujinon’s Tom Fletcher and Bob Van Bodegon for a hands-on demo with the new Premista 28-100mm Full-Frame Zoom Lens. Learn how the new Premista lenses will maximize the benefits of large format camera sensors, facilitate high-quality capture with outstanding resolution, beautiful bokeh, and rich gradation with HDR.

Fujinon will screen a BTS look on the set of RHINESTONE BLUE, the first film shot on FUJINON Premista large format lenses.

Plus, hands-on and testing with the Musashi 1.4 Expander — a great combo with the Cabrio 19-90mm T2.9 which turns it into 26.5–126mm T4.1 + Cabrio 85-300mm T2.9 which turns it into 119-420mm T4.1.Lots to see… and Zack’s Ice Cream Truck makes a stop at Rule from 2-2:30!

RSVP: events@rule.comGET YOUR FAVORITE ICE CREAM BAR FROM ZACK’S ICE CREAM TRUCK — 2:00 TO 2:30PM! • DEMO RUNS 2:00-4:00pm • ALL FREE! 
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EXTENDED! It’s Full-Frame February (through 3/15) with 30% OFF Zeiss Supreme + Sigma Cine Prime Lenses + Zeiss Zooms

EXTENDED + EXPANDED! Due to popular demand, we’re extending Full-Frame February to MARCH 15th with 30% off Zeiss Supreme Primes + Cine Sigma Primes, PLUS we’re adding Zeiss Zooms (28-80mm + 70-200mm) to the discount! All are available at 30% off through March 15th!

The Zeiss Supreme Primes aka “Super Speeds” for the full-frame, digital-cinema age, pack an incredible amount of optical clarity and refined imaging beauty into a lightweight compact lens. With each lens designed to cover a full frame 24x36mm sensor and a 46.3mm image circle, you’ll want to utilize the lenses’ “sweet spot” for astounding images with Super 35mm imagers. Zeiss Supreme Primes are available to rent in 25mm, 29mm, 35mm, 50mm, 85mm T1.5 Prime with the 100mm Coming Soon! The rate per lens is $200/day LESS 30%!

The Sigma Cine full-frame, high-speed prime lenses are compact + lightweight, delivering crisp, high-resolution images. Each lens in the set is matched, features standard .8 gearing on the focus and iris rings, and all have a common 95mm front diameter. The Sigma Cine Primes are available in 14mm, 20mm, 24mm, 35mm, 50mm, 85mm, and 135mm ranging from $70-85 each per day LESS 30%! 

The Zeiss 28-80mm T2.9 Compact Zoom Lens is a standard zoom lens, great for motion picture production with full-frame coverage and no focus shift over the zoom range. The cine-style housing features calibrated focus scales and industry standard gearing for focus, iris and zoom. Lens is available in either PL or EF Mount. Rent it for $350/day LESS 30%! 

The Zeiss 70-200mm T2.9 Compact Zoom is versatile and robust, with cine-style housing, full-frame coverage and interachangeable mounts. Lens is available in either PL or EF Mount. Rent it for $350/day LESS 30%!

Contact Rentals by email or phone at 800-rule-com for more details or to schedule your rental. Click here for our flyer, and feel free to share! 
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New in Rentals: Compact Sigma Cine Prime Lenses

New in Rentals, the compact Sigma Cine primes with full frame coverage and high speed aperture ~ T1.5 (20, 24, 35, 50, 85mm) and T2.0 (14, 135mm) have arrived.

Excellent resolution and ready for 8K, the well-crafted cine design offers smooth focus with minimal distortion or breathing. The nine blade iris makes for a soft round bokeh. Now available in EF mount.

Contact Rentals for details: email or phone at 800-rule-com.

–Dave Kudrowitz, Senior Engineer