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Rent the Sony VENICE Digital Cinema Camera at 25% off in July

Rent the Sony VENICE Digital Cinema Camera at 25% off in July! Each month, we offer a special rental rate on equipment we think you’ll love. This month, we’re offering the Sony VENICE at 25% off the regular rate of $1,300.

The VENICE is equipped with a newly developed, full-frame image sensor, phenomenal color science, and a user-friendly design with clear and simple menu navigation. With the wide latitude and gamut recorded by the VENICE, freedom of expression is significantly expanded in grading and based on established workflow. Click here for product page and rental rate.

Contact RENTALS by email or phone at 800-rule-com for availability, details, and to book.

25% OFF REDucation Workshop at Rule Boston Camera with SPRING INTO SAVINGS Code

SAVE 25% with our SPRING INTO SAVINGS Discount Code: RBC-SPRING-25

Good for BOSTON workshop only! See registration details + link below!

Join us for a 3-day REDucation workshop focused on hands-on learning with the latest RED Digital Cinema camera systems.

Offering a fully immersive training environment, REDucation provides the on-set and post-production experience needed to feel confident when shooting with any of RED’s professional cameras. This is real-world training taught by AbelCine’s Director of Education, Jeff Lee, for DPs, Camera Operators, Camera Assistants, DITs, and Independent Filmmakers.

REDucation is tailored to all skill levels, from students to working professionals with instructors who teach application knowledge of RED’s entire RAW workflow process, from digital acquisition through post production. 

Participants will receive a Certificate of Completion from RED Digital Cinema after completing this comprehensive workshop.

Click here for Details + Registration. Select Rule Boston Camera for “Location” and May 3-5 for “Date”, and be sure to add the SPRING INTO SAVINGS DISCOUNT CODE: RBC-SPRING-25 when you get to the cart. With this 25% discount, you’ll pay just $1,125 vs. $1,500 for the entire 3-day workshop.  Participants will receive lunch along with the Certificate of Completion from RED Digital Cinema. All REDucation courses start at 9:00 am and end at 5:00 pm each day at Rule Boston Camera’s Newton location. See below for daily agenda. And click here for downloadable flyer.

Day 1

  • Welcome/Introduction/Videos
  • About RED / Products / Build Demo
  • Camera Builds
  • Firmware Upgrading / Fan Settings
  • Advanced Black Shading
  • GUI – First Level Menus – RED Mag System
  • Exposure & Exposure Dynamics
  • Shooting Exercise #001 (Exposure / Frame Rate / Shutter Angle)
  • Introduction to REDCINE-X / Footage Review

Day 2

  • GUI – Second Level Menus
  • Sensor Technology
  • Compression Settings – How Compression Works – Downsampling 8K for 4K / 4K for 2K
  • ProRes / DNx / HDRX
  • Optical Low Pass Filter (OLPF)
  • Shooting Exercise #002 (Compression / HDRX / OLPF)
  • REDCINE-X – Advanced / Footage Review

Day 3

  • Advanced Recoding Modes (Frame Averaging / Summing / Speed Ramping / PreRecord / IPP2)
  • IPP2 / 3D LUTS / CDL’s
  • Shooting Exercise #3 (Advanced Modes / Apply LUTS / IPP2)
  • Workflow (DIT / Offload / Storage / Systems)
  • Davinci Resolve
  • Footage Review / Stills and Motion
  • Questions & Answers / Questionnaires


As Director of Education at AbelCine, Jeff Lee oversees the educational initiatives of the company and develops business opportunities in this area. Jeff helps develop new curriculums, whether for in-person workshops, online courses, or custom training. He also manages the training team across all three offices. Jeff is a technical editor on AbelCine’s blog and serves as the lead technologist for AbelCine NY. He joined AbelCine in 2009 as a member of the sales team. He then transitioned to Camera Technology Specialist and Trainer, eventually becoming the National Training Manger. Additionally, Jeff is an accomplished still photographer who has traveled extensively working on documentary projects. His work has appeared in publications such as Shutterbug, and he has been a featured Gawker Artist. His photo blog can be found at Born and raised in NYC, Jeff Lee attended Rutgers’ Mason Gross School of Arts where he concentrated in both photography and filmmaking.
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POSITION FILLED – Seeking Dynamic, Production-Savvy Rental Agent

This position has been filled. Thanks to all who applied!

Rule Boston Camera is looking for a dynamic, production-savvy person to join our rental team — perfect candidates should be comfortable talking with our clients about the latest cutting-edge cinematography equipment.

Our rental agents form long-term relationships with our clients who are actively producing some of the best content here in New England and around the world.

If production and camera technology are your passions, please send a resume and letter of interest to General Manager, Brian Malcolm –

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Now Renting the RED EPIC-W Helium 8K

Now renting, the RED EPIC-W Helium 8K with these key features:

  • HELIUM 35.4 Megapixel CMOS
  • 8K 2.4:1 resolution up to 30 fps
  • 16.5+ stops of dynamic range
  • 275 MB/s data speeds
  • REDCODE RAW + Apple ProRes or Avid DNxHR/HD

Click here for Rentals or call us at 800-rule-com for details.

LEARNING LAB: Canon C200 Digital Cinema Camera with Ryan Snyder and Paul Hawxhurst


Join Ryan Snyder and Paul Hawxhurst for an overview of the Canon EOS C200, the latest “ready-to-go” production camera from Canon, delivering outstanding image quality, performance and versatility, and making it ideal for film, documentary and television production, corporate and event photography, and newsgathering.

Ryan and Paul will also cover the many features of the C200, including:

  • Internal 4K UHD and Full HD Recording in MP4
  • Internal 4K RAW recording with New Cinema RAW Light
  • Dual Pixel CMOS AF Technology with LCD Touch Panel
  • HDR Viewing and ACES 1.0 support
  • Built-in WiFi and LAN for camera control and FTP

10am-12n • FREE with Breakfast  • Click here to RSVP and here for the C200 event flyer.

The C200 is Coming Soon to Rentals, and Sales is currently taking pre-orders. Contact us at or 800-rule-com for details.

Click here to watch our new IN THE SHOWROOM video series featuring the latest in production and post-production equipment and technology.


If our parking lot at 395 Western Avenue is full, please park at the Brighton Mills parking lot at 360 Western Avenue, Brighton. Please be sure to RSVP so we can forward the parking pass for your dashboard if you park in this overflow lot, or click on RBC PARKING PASS to print your own. Thanks!

Learning Lab: Cinema VariCam Experience + More with Panasonic (LIVE STREAMING ON FACEBOOK!)

Join Panasonic’s Gregger Jones for a discussion of NAB and Cine Gear Expo highlights and featured gear, including the latest on the Cinema VariCam experience with VariCam PURE, VariCam LT, and more.  Gregger will also have the 20-120mm Cabrio Lens from Fujinon, and Sales will be taking pre-orders for the newly-announced AU-EVA1 Compact Cinema Camera from Panasonic. Visit our blog for more details or contact us at or 800-rule-com .

10am-12n • FREE  • Click here to RSVP. Sign-in for a 20% Rental Discount on the VariCam LT!

Can’t make it in person? We’ll be livestreaming this Learning Lab on our Facebook page starting at 10:10am EST! Click here to see our video library in the Learning Lab Playlist under the VIDEO tab.

Interested in buying or renting Panasonic products? Contact us at or 800-rule-com.

Click here to watch our new IN THE SHOWROOM video series featuring the latest in production and post-production equipment and technology.


If our parking lot at 395 Western Avenue is full, please park at the Brighton Mills parking lot at 360 Western Avenue, Brighton. Please be sure to RSVP so we can forward the parking pass for your dashboard if you park in this overflow lot, or click on RBC PARKING PASS to print your own. Thanks!

BAVUG’s NAB Recap at AVID Headquarters

Avid’s theme for NAB this year is “The Sky’s The Limit.” Get a first-hand look at some of their key announcements and new features at BAVUG’s NAB Recap meeting at Avid Headquarters in Burlington.

Registration is strongly encouraged to help calculate food/refreshments for everyone. All registrants will be eligible for the raffle. One lucky registrant will win a copy of Avid Media Composer!

Free registration for BAVUG meetings closes at 12pm the day of the event. After that, only paid registrations are available until 6pm.

Raffle prizes for this meeting are provided by Avid, Boris FX, iZotope, NewBlueFX and Rule Boston Camera.

**Doors open for check-in at 6pm** Enjoy refreshments, networking and socializing until the presentations start at 7pm.

Register here. 

IMAGINE Magazine 200th Issue & 19th Birthday Celebration

Help usher in the 200th edition of IMAGINE plus celebrate IMAGINE’s 19th Birthday with an evening of networking, great music, fun, fabulous food and spirited libations at Darryl’s Corner Bar & Kitchen.

WHEN: Tuesday, May 9th, 6 – 9pm
WHERE: At Darryl’s Corner Bar & Kitchen in Boston
WHO: FEATURING The Legendary James Montgomery & His Band +1, Don Packer, on SAX

Photos from this event will be in the 200th edition!

*Click here for more information 

PA Workshop

Starting out in the industry? Learning the ropes as a Production Assistant is where many get their start in the business. The Mass Production Coalition will be holding a PA workshop to prepare young industry members entering the workforce. This workshop teaches the skills to be a valuable Production Assistant on feature film and commercial productions in an immersive 1-day training program. Through hands-on training sessions and presentations, attendees gain knowledge to be a successful PA ready to work on set. The workshop is for new PA’s starting out as well as those already in the field- to hone their skill set, gain career insights, and make valuable connections.

Saturday, April 8th 9:30am-3:00pm at Red Sky Studios

*info and registration here:

Emerson College “It’s All True” Documentary Showcase

“It’s All True” is Emerson College’s Documentary Film Festival that features outstanding documentary work by Emerson students. Filmmaker Ross McElwee will kick off this year’s festival with a screening of his film “Bright Leaves” Wednesday, April 5th, and will host the student showcase the following evening. Both events will be held at 7pm in the Bright Family Screening Room.

*Click here for all the details

These events are free and open to the public. Doors open at 6:30pm.