Choosing Lenses For Motion with Zeiss (1st of 2 Zeiss Events on 12/14)

Join Snehal Patel and Rich Schleuning from Zeiss for an overview of how lenses are used for motion and how to apply these techniques to your next project. Snehal and Rich will cover lens design, T-stops, sensor coverage, primes vs. zooms, and wide vs. tele along with practical applications and historical examples from top DPs.

They’ll bring the latest cine lenses, including the brand new LWZ.3 Lightweight Zoom 21-100, along with the CZ.2 Zooms, CP.2 SuperSpeeds, Otus, Milvus, Loxia and Batis for ARRI, Sony, Canon, RED, Nikon, Blackmagic and other digital cinema cameras.

Stop by in the afternoon for a second event with Zeiss in the Showroom from 1:00 to 3:00pm.

Click here to RSVP.  This event is free.

See both Zeiss events here!

Interested in buying or renting Zeiss products? Click here to email us or call 800-rule-com.

Missed a Learning Lab? Watch here!

PARKING FOR RBC EVENTS:

If our parking lot at 395 Western Avenue is full, please park at the Brighton Mills parking lot at 360 Western Avenue, Brighton. Please be sure to RSVP so we can forward the parking pass for your dashboard if you park in this overflow lot, or click on RBC PARKING PASS to print your own. Thanks.

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Canon Introduces New Firmware Upgrade for C300 + C300 MKII

Canon has announced a new firmware upgrade at NAB New York that is sure to please C300 shooters.  The main features for the Mark II are enabled audio recording in 2K crop mode and the ability to turn off the internal microphone.  The update brings an expanded Zebra range (5% to 100%) on the Mark II and shutter angle priority (keep your desired shutter angle as you change frame rates) on both the original C300 and the Mark II.

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The other updates coming with the firmware relate to Canon’s Cine Servo Zoom lenses in EF mount.  Auto and push iris are now available for Cine Servo EF 17-120mm and EF 50-1000mm, as well as the new 18-80mm that will be released shortly.  Dual Pixel autofocus will also be supported for the EF 17-120mm and 18-80mm on the Mark II and original cameras with dual pixel capability.  We currently do not carry these lenses (we have the 17-120mm available in PL mount only), but we will have an 18-80mm once it is released later this month.

Check out this video with Canon Technical Advisor, Brent Ramsey, for more information about the upgrade.  We’ll be updating the C300 Mark II EF Mount and PL Mount cameras in our rental inventory when the firmware is released on December 13th. Interested in buying the C300 Mark II? See links below and contact us at sales@rule.com or 800-rule-com.

Canon EOS C300 EF 24-70 Kit

Canon EOS C300 with Dual Pixel CMOS AF Feature Upgrade

Canon EOS C300 MK II 

-Grace Deacon, Engineer, deacon@rule.com

Introduction to the New VariCam LT

Join special guest presenters from Panasonic, Rajesh Lad and Gregger Jones, for a fun and casual introduction to the VariCam LT.

Raj and Gregger will discuss how to produce cinematic 4K images with this compact, lightweight and affordable cinema camera.

You’ll see some of the latest footage shot with the VariCam LT and participate in a lively discussion of the camera’s key features and capabilities over wine and cheese.

BE SURE TO SIGN IN FOR A CHANCE TO WIN A FREE ONE-DAY RENTAL WITH THE VARICAM LT!

Wine & Cheese from 5-7pm. Click here to RSVPThis event is free.

Interested in buying or renting the VariCam LT or other Panasonic products? Click here to email us or call 800-rule-com.

TAKE ADVANTAGE OF OUR SPECIAL INTRODUCTORY RENTAL RATE OF $425 THROUGH SEPTEMBER 30TH, 2016! 

PARKING FOR RBC EVENTS:

If our parking lot at 395 Western Avenue is full, please park at the Brighton Mills parking lot at 360 Western Avenue, Brighton. Please be sure to RSVP so we can forward the parking pass for your dashboard if you park in this overflow lot, or click on RBC PARKING PASS to print your own. Thanks.