Hands-on with the Fujinon Premista Full-Frame Zoom

Join Fujinon’s Tom Fletcher and Bob Van Bodegon for a hands-on demo with the new Premista 28-100mm Full-Frame Zoom Lens. Learn how the new Premista lenses will maximize the benefits of large format camera sensors, facilitate high-quality capture with outstanding resolution, beautiful bokeh, and rich gradation with HDR.

Fujinon will screen a BTS look on the set of RHINESTONE BLUE, the first film shot on FUJINON Premista large format lenses.

Plus, hands-on and testing with the Musashi 1.4 Expander — a great combo with the Cabrio 19-90mm T2.9 which turns it into 26.5–126mm T4.1 + Cabrio 85-300mm T2.9 which turns it into 119-420mm T4.1.Lots to see… and Zack’s Ice Cream Truck makes a stop at Rule from 2-2:30!

RSVP: events@rule.com • GET YOUR FAVORITE ICE CREAM BAR FROM ZACK’S ICE CREAM TRUCK — 2:00 TO 2:30PM! • DEMO RUNS 2:00-4:00pm • ALL FREE! 

The Latest Pro Camera Accessories from ARRI

Join ARRI’s Philip Vischer for an overview of the latest pro camera accessories and hands-on demo with the LMB 4×5 + LMB 6×6, Diopter Accessories 138mm + 6”, Rota Pola Frame 4×5.65 + 6×6, New Bottom Dovetail Plates, and accessories for the Sony VENICE, VENICE Extension Unit, and the RED DSMC2.

RSVP: events@rule.com • FREE!

WIFV-NE Presents Women in the Industry: AC’s and DP’s – Techs and Creatives

Join Women in Film and Video-New England for one of several “Women in the Industry” panel discussions with this session focusing on the technical and creative aspects of shooting. Panelists include: 
First Assistant Camera:  Jill Tufts, Julia Liu, Mary Anne Janke, Richelle Topping
Directors of Photography:  Amanda McGrady, Kat Castro, Nikki Bramley 
Moderated by Women in Film & Video-NE President:  Alecia Orsini

 

This talented group of AC’s and DP’s has a wide range of experience working on independent and feature films, documentaries, television, and corporate and commercial projects. You’ll hear about the work they do as an integral part of the Camera Department and how they work together to fulfill the look and style of a production.

 

AC’s or Assistant Camera (First AC or Focus Puller and Second AC) are in charge of all camera equipment, camera set-ups for each shot and moving the camera(s) efficiently from set-up to set-up based on the direction of the DP or camera operator. They are also responsible for changing lenses and reading out and clapping the slate. A Camera/1st AC (and sometimes A Camera/2nd AC) may also be in charge of staffing the entire department below the camera operators, and for additional camera units.

 

DP’s or Directors of Photography (aka Cinematographers) work behind the lens, controlling the camera to achieve the cinematic look established by the Director. They work with others in the Camera Department including AC’s and Camera Operators to accomplish the camera work through the choice of cameras, lenses, filters, movement, and shot composition.

 

The panelists will share their personal experiences on education and training, how they got started in the industry, mentorships, how to find work, how to promote yourself, how AC’s and DPs work together and with others in the Camera Department, and how gender comes into play. You’ll learn about challenging moments, fulfilling projects, funny stories and more. They’ll talk about Boston as a film community, resources and a look ahead at our industry.
 
Please join us for what will be a fun and inspiring discussion! Refreshments will be served.
 
FREE for all WIFV-NE Members and just $5 for all others. Click here to register through WIFV-NE.  Not a member? Click here to join and you’ll get in FREE!
 
This event will be held in memory of Priscilla Forance, an early WIFV-NE Board Member and President who contributed greatly to the growth of the organization and to the advancement of women’s voices in the media industry.  Visit the WIFV-NE website to learn more about Priscilla’s contributions to both the organization and the industry.  

SOLD OUT! Capturing + Creating the Filmic Look, from Lighting to Capture to HDR Display with Alister Chapman

Alister’s Workshop is officially SOLD OUT! Thanks to all those who registered. Just a reminder to bring your ticket to the event for entry. Thanks! 

Please visit Alister Chapman’s website for details on other, upcoming workshops, training opportunities and more. 

Sony and Rule Boston Camera present an all-day workshop with Director of Photography and Cinematographer, Alister Chapman at WGBH Yawkey 4K Theater.

At this full end-to-end Lighting and Workflow Workshop for the Modern Digital Cinematographer, participants will learn:

• Light and Shadows: Using a combination of case studies and practical demonstrations, Alister will look at how different lighting techniques can dramatically alter the look of a scene.

• Lenses: What’s the difference between a prime lens and a zoom lens?  Which lenses should you consider for different types of production?

• How light levels effect the noise levels in a finished production, the all-important signal-to-noise ratio, and how to get the best results from any video camera.

• Master the difference between standard gammas, S-Log and raw: Which to use and when, and how to correctly expose S-log and raw.

• The importance of grading and post-production in modern workflows. Using footage shot from the lighting session, discover how to create different looks and styles including the blockbuster look, how to create your own Look Up Tables (LUT’s) and load them into a Sony F7, F5 or F55 camera.

• What is HDR and what do you need to do to ensure your content is ready for the HDR revolution? See how the Sony FS5 can shoot instant HDR material and learn how to use S-log or raw for high quality HDR productions, window pass-offs, running, and more.

Click here to learn more about Alister Chapman.

Thanks to WGBH for facility support with the Yawkey 4K Theater!

10am to 4pm with lunch between 12:30–1:30pm

SHOWROOM DEMO: An Intro to the New Sony FS7 II

Join RBC Engineer, Tim Coughlan, for an introduction to the new FS7 II from Sony.

Tim will cover the many features of this versatile 4K Super35 digital cinema camera, including Electronic Variable ND filter, Lever Lock type E-Mount with locking collar, improved ergonomics, and the 18-110mm servo zoom lens. 

12n to 1pm in the Showroom

Click here to RSVP • FREE

Interested in buying or renting this or other Sony products? Contact us at answers@rule.com or 800-rule-com or check our website sales and rental pages for product details.

Click here to watch our new IN THE SHOWROOM video series featuring the latest in production and post-production equipment and technology.

PARKING FOR RBC EVENTS:

If our parking lot at 395 Western Avenue is full, please park at the Brighton Mills parking lot at 360 Western Avenue, Brighton. Please be sure to RSVP so we can forward the parking pass for your dashboard if you park in this overflow lot, or click on RBC PARKING PASS to print your own. Thanks!

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Freefly MoVI Pro Time-lapse Build on Video

Watch the latest video in our IN THE SHOWROOM series with RBC MoVI Tech, Dylan Law, who has some fun with a time-lapse build for the Freefly MoVI Pro, with RED WEAPON digital cinema camera, Zeiss Standard Prime lens and the Teradek Bolt.

Stay tuned to our social media channels (follow us on Facebook, Instagram, Twitter, Google+, LinkedIn, Vimeo  and Pinterest) for the latest news + events including more with the MoVI Pro.

Need to buy or rent this or other Freefly motion tools? We’d love to help! Contact us at answers@rule.com or 800-rule-com.

*SOLD OUT* Studio Lighting Set-ups at Studio 16 with DPs Matt Workman + Harvey Burrell

SOLD OUT, but don’t despair!

This “On The Road” Learning Lab at Studio 16 with DPs Matt Workman (Cinematography Database) and Harvey Burrell (Windy Films) is officially SOLD OUT. Tune into Matt’s Cinematography Database YouTube Channel afterwards (stay tuned for “when” — Matt’s moving this week) for the video version showing various studio lighting set-ups with the ARRI L10C, S60-C with Chimera Softbox, SkyPanel and 1K. You’ll learn how to:

  • Match/balance against window light
  • Create soft beauty lighting
  • Light for high-end, table-top shoots
  • Compare the new ARRI L10C with the more traditional ARRI Fresnel 1K

Interested in buying or renting ARRI or other lighting products? Click here to email us or call 800-rule-com.

For all those who RSVP’d before we sold out, you will have received parking and public transportation details.  If not, email us at events@rule.com. Thanks.

Watch our new IN THE SHOWROOM videos for the latest in new and featured gear.

First Look at the Canon C700 – 10am and 2pm Sessions

Join Canon’s Ryan Snyder and Paul Hawxhurst for a first look at the new EOS C700 Super 35 format camera designed for a variety of shooting scenarios. 

Choose a morning (10am-12n) or afternoon (2-4pm) session for an overview of the many features of Canon’s new flagship camera including:

• Both internal 4K ProRes and XF-AVC recording

• Capable of recording 4.5K up to 100fps and 4K up to 120fps, both uncompressed RAW, with the optional Codex CDX-36150 recorder

• Available in both Cinema Lock EF and PL versions

• Dynamic range of 15 stops

• Dual Pixel CMOS AF

• Global shutter model estimated 2nd half 2017

Click here to RSVP.  This event is free.

Interested in buying or renting the C700? Click here to email us or call 800-rule-com.

Missed a Learning Lab? Watch here!

PARKING FOR RBC EVENTS:

If our parking lot at 395 Western Avenue is full, please park at the Brighton Mills parking lot at 360 Western Avenue, Brighton. Please be sure to RSVP so we can forward the parking pass for your dashboard if you park in this overflow lot, or click on RBC PARKING PASS to print your own. Thanks.

dec16_canon_rule_flyer_v2

DEMYSTIFYING LUTs with Women in Film & Video New England

Join WIFVNE with RBC engineer, Alex Enman, for a session on demystifying Look Up Tables or “LUTs”. Alex will discuss how the “look” for LUTs is planned and tested in pre-production with the Director, DP and Editor, how LUTs work on set with the DP, and how LUTs are handled in post-production with the Editor in order to maintain the unique, established “look” of your program or series from start to finish. WIFVNE members — enter to win a $250 Rental Certificate during the event! Not a member? Click here to join now!

Click here to RSVP for this event via Women in Film.

PARKING FOR RBC EVENTS:

If our parking lot at 395 Western Avenue is full, please park at the Brighton Mills parking lot at 360 Western Avenue, Brighton, and download/print/add this RBC PARKING PASS to your dashboard. Thanks.

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Canon Introduces New Firmware Upgrade for C300 + C300 MKII

Canon has announced a new firmware upgrade at NAB New York that is sure to please C300 shooters.  The main features for the Mark II are enabled audio recording in 2K crop mode and the ability to turn off the internal microphone.  The update brings an expanded Zebra range (5% to 100%) on the Mark II and shutter angle priority (keep your desired shutter angle as you change frame rates) on both the original C300 and the Mark II.

screen-shot-2016-11-17-at-11-38-52-am

The other updates coming with the firmware relate to Canon’s Cine Servo Zoom lenses in EF mount.  Auto and push iris are now available for Cine Servo EF 17-120mm and EF 50-1000mm, as well as the new 18-80mm that will be released shortly.  Dual Pixel autofocus will also be supported for the EF 17-120mm and 18-80mm on the Mark II and original cameras with dual pixel capability.  We currently do not carry these lenses (we have the 17-120mm available in PL mount only), but we will have an 18-80mm once it is released later this month.

Check out this video with Canon Technical Advisor, Brent Ramsey, for more information about the upgrade.  We’ll be updating the C300 Mark II EF Mount and PL Mount cameras in our rental inventory when the firmware is released on December 13th. Interested in buying the C300 Mark II? See links below and contact us at sales@rule.com or 800-rule-com.

Canon EOS C300 EF 24-70 Kit

Canon EOS C300 with Dual Pixel CMOS AF Feature Upgrade

Canon EOS C300 MK II 

-Grace Deacon, Engineer, deacon@rule.com

Camera in Action with Zach Zamboni at Maine Media Workshops + College

Maine Media Workshops + College offers a variety of courses in photography, filmmaking, multimedia, and more. Join them for the CAMERA IN ACTION Workshop with DP, Zach Zamboni in September where attendees will have an opportunity to “develop cinematic techniques to capture fluid motion and dynamic scene coverage” over 7 days in scenic Maine.

FROM MAINE MEDIA WORKSHOPS:
This course covers the creative use of the camera in dramatic film and television production, and includes the artistic and technical responsibilities of the Director of Photography.

The course explores shot design, camera technique, point-of-view, aspect ratio, lens selection, and scene coverage for multi-camera shoots. Students will also gain insight to the working relationship between the Director of Photography and the crew.

Through lectures and hands-on production of reality-based, documentary and narrative scenarios; students come to understand the requirements for shooting in the field. Learn to prepare for shoots to provide the best camera coverage to ensure that the final edit is smooth. Every shoot is multi-camera in this intense workshop.

Students work side by side using identical set ups, including Sony F55s, custom handheld rigs, Canon compact zooms and industry sponsored cine primes, on a different location almost every day. Students are expected to shoot on their toes and protect each others’ back as a series of unknown elements are designed to surprise them while in action. This workshop tests students on their technical and creative skills as filmmakers. Students review their dailies to study growth during this highly active workshop.

MPC Seminar: From Still To Motion, Creating Images That Move

Join the Massachusetts Production Coalition for the seminar, FROM STILL TO MOTION, Creating Images That Move, hosted by Windy Films at Studio 16 in East Boston.

With featured panelists including Photographers and DPs, Creative/Art Directors along with equipment from Canon and Rule Boston Camera, see details below from the MPC, visit the MPC website, or click here for a direct link to tickets.

From Still To Motion

In the media landscape, moving fluidly between still and motion photography is increasingly common in the same campaign, and often production schedule! What are the conceptual challenges and potential benefits for photographers, DPs, and directors working between capturing “a moment” and “moments of time”?

With compressed schedules and budgets, but deliverables increasing, this seminar will explore the growing trend of capturing still and moving images in the same production, and how photographers and directors make the transition.

A panel of top photographers, DPs, creative and art directors, will discuss how this impacts the philosophy of image making, creative direction, and the production that ties it all together to create remarkable campaign images and videos for clients.

Camera Demos

Specialists from Canon and Rule Boston Camera will be on hand with time for demos, networking, and hands on play with some of the latest cameras and tools from Canon. 

Meet The Panel

John Huet : Photographer & Director  johnhuet.com

Craig Orsini : Photographer & Director  orsinistudio.com

Courtney Ryan : Cinematographer  courtneyryan.co

Dana Edwards : Associate Creative Director, Bose

Nichole Hynes : Media Production Lead, Bose

Rick Frisello : Creative Director, I03 Creative

Moderated By
Chuck Matzker : Art Director, I03 Creative

9:30 am – 10:00 am  Registration
10:00 am – 11:30 am  Panel Discussion
11:30 am –   1:00 pm  Demos from Canon & Rule Boston Camera
Coffee & Light Breakfast will be served.