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The Evolution of the Canon 5D Mark IV

Oh, the things you can do with this camera…

I know I’m not the only one looking forward to our upcoming Learning Lab: Evolution of the Canon 5D Mark IV with Adam Van Voorhis on Wednesday, January 25th. This revolutionary camera has become a staple with filmmakers since the release of the EOS 5D Mark II in 2008.

It was the first camera of its kind to provide high-quality video in DSLR format. Since then, Canon has made significant strides with the 5D line by adding high speed 4K video, a DIGIC 6+ Image processor, as well as dual pixel auto focus, previously only seen on the higher-end EOS cameras.

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The current 5D Mark IV also runs on the affordable compact flash media and is one of the best low-light still cameras on the market. Now in-stock and for sale at Rule Boston Camera. Call or email our sales department today for a personalized demo: sales@rule.com or 800-rule-com.

Click here for rental details.
Click here for sales details.

-Michael Kalish, Inside Sales, kalish@rule.com

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Now Taking Pre-Orders – Buy the Freefly MoVI Pro at Rule Boston Camera

We’re now taking pre-orders for the latest in Freefly’s line of camera movement systems. Introducing the new MōVi Pro — their most powerful, versatile, smart and reliable digital handheld stabilizer yet!

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Freefly plans to start shipping mid-November. Each MōVi Pro system will include the MōVi Pro, the MIMIC, 2x MōVi Pro battery packs & more to get you started right out of the box! To place your pre-order with a $200 deposit (non-refundable, but transferrable), contact Michael Kalish at sales@rule.com or 800-rule-com. Be sure to watch the intro video at https://vimeo.com/188601738. And click here for the MōVi Pro sales price, description, specs and features.

Interested in trying before buying? The MōVi Pro is coming soon to Rentals. Click here for rental rate and details or contact rentals at answers@rule.com or 800-rule.com

RBC’s Dylan Law flew to Freefly HQ in Washington for their MōVi Pro launch party. Stay tuned for his upcoming blog post with all the technical and creative details.

-Haley Parizo, Sales Operations Manager, parizo@rule.com

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Canon Introduces New Firmware Upgrade for C300 + C300 MKII

Canon has announced a new firmware upgrade at NAB New York that is sure to please C300 shooters.  The main features for the Mark II are enabled audio recording in 2K crop mode and the ability to turn off the internal microphone.  The update brings an expanded Zebra range (5% to 100%) on the Mark II and shutter angle priority (keep your desired shutter angle as you change frame rates) on both the original C300 and the Mark II.

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The other updates coming with the firmware relate to Canon’s Cine Servo Zoom lenses in EF mount.  Auto and push iris are now available for Cine Servo EF 17-120mm and EF 50-1000mm, as well as the new 18-80mm that will be released shortly.  Dual Pixel autofocus will also be supported for the EF 17-120mm and 18-80mm on the Mark II and original cameras with dual pixel capability.  We currently do not carry these lenses (we have the 17-120mm available in PL mount only), but we will have an 18-80mm once it is released later this month.

Check out this video with Canon Technical Advisor, Brent Ramsey, for more information about the upgrade.  We’ll be updating the C300 Mark II EF Mount and PL Mount cameras in our rental inventory when the firmware is released on December 13th. Interested in buying the C300 Mark II? See links below and contact us at sales@rule.com or 800-rule-com.

Canon EOS C300 EF 24-70 Kit

Canon EOS C300 with Dual Pixel CMOS AF Feature Upgrade

Canon EOS C300 MK II 

-Grace Deacon, Engineer, deacon@rule.com

Mass Media Expo at WGBH

Experience all that MASSACHUSETTS has to offer in film, television, and media! Join us at the 4th annual MASS MEDIA EXPO, presented by the Massachusetts Production Coalition, on Saturday, November 5th from 11am to 7pm. The largest exhibition and conference for the film and media industry in New England, this special daylong event features over 50 creative film and media industry exhibitors (like us), suppliers, products, services and filmmaking organizations. Alongside a special forum of “talks” and panels with industry thought leaders, leading producers, film screenings, and more.

The Mass Media Expo brings together the diverse range of film and media professionals and storytellers that make our industry special, with Massachusetts as a leading destination for filmmaking.

Visit Rule Boston Camera in the Calderwood Studio at WGBH from 11:00am to 3:30pm for a look at the latest tools and technology for film and media makers. Enter our contest on site for a chance to win a $500 Rental Certificate! Grab a flyer for 20% off your next rental!

Click here for details and tickets and use discount code RuleBostonCam for $5 off your ticket price.

Parking is free in the garage at WGBH. Validate your ticket at the security desk when leaving the event. 

See our Mass Media Expo Flyer for more details.

Field + Studio Lighting from Zylight

Join lighting specialists James Suit and Bob Jones, who will demo Zylight’s field + studio-friendly F8 and F8-200, the fully-dimmable IS3, and the camera-top Newz lights along with the ZyLink Bridge and app for wireless lighting control. 12n-2pm

Click here to RSVP.  This event is free.

Missed one of our Learning Labs? Click here to catch up!

PARKING FOR RBC EVENTS:

If our parking lot at 395 Western Avenue is full, please park at the Brighton Mills parking lot at 360 Western Avenue, Brighton. Please be sure to RSVP so we can forward the parking pass for your dashboard if you park in this overflow lot, or click on RBC PARKING PASS to print your own. Thanks!

SMPTE-NE June Meeting & Annual BBQ Features GoPro 10-Camera 360 Rig

SMPTE-NE presents their June Meeting and Annual BBQ with food served between 6:00 and 7:00pm followed by a presentation with Alex Enman from 7:00 to 8:30pm on the GoPro 360º Virtual Reality Rig.

Learn how the durable 360HEROS Pro10HD 360º rig captures high-resolution, spherical footage for a variety of virtual reality applications. RBC Engineer, Alex Enman, will show you how, with the touch of a button, all 10 cameras respond to one GoPro remote, triggering all cameras to record simultaneously. The rig is powered by internal GoPro batteries with additional Anton Bauer batteries to supply an overall unified power solution.

Alex will also discuss the stitching software for viewing the footage as a 360º image and what to expect in post production.

ABOUT ALEX ENMAN:

Alex Enman has worked as an Engineer at Rule Boston Camera since 2013, in addition to working as a freelance Editor, Colorist, and Director since 2009. His work has shown on MTV, ESPN, and all around the web. At Rule, Alex specializes in Monitor Calibration, Digital Cinema, and 360 Video.

Registration + Details: http://www.smpte-ne.org/

This event is FREE.

PARKING FOR RBC EVENTS:

If our parking lot at 395 Western Avenue is full, please park at the Brighton Mills parking lot at 360 Western Avenue, Brighton. Please be sure to RSVP so we can forward the parking pass for your dashboard if you park in this overflow lot, or click on RBC PARKING PASS to print your own. Thanks!