CALLING ALL STUDENTS! Join Rule Boston Camera for our Spring Semester Internship starting in January and ending in April for 2 days a week of high-level training and hands-on access to the latest film and video equipment and technology. You’ll learn the basics from our team in the Quality Control Department with exposure to the in’s and out’s of Rentals and Engineering along with demos of the latest and most popular gear from our tech team.
Despite popular belief, analog acquisition is alive and well in 2019.
The continual re-birth of photochemical filmmaking has given us at Rule the great joy of keeping our film cameras on hand for new generations to discover. After a long pause we are finally able to bring a new (to us) film camera into our offerings.
The ARRICAM ST (short for Studio) is the flagship culmination of ARRI’s long history in building beautiful motion picture cameras — with the ST combining features from the ARRI 535B and the Austrian Moviecam Compact into one elegant camera system. It is a whisper quiet film camera (under 20dB) with all the bells and whistles one would expect from a studio camera.
One of my favorite features of this particular ARRICAM ST is that it has a 3 perforation Super 35mm movement. This allows you to frame for 1.78, 1.85, and 2.39 while using 25% less film. Less film means longer takes on the same 400′ and 1000′ loads as well as a significant cost savings in processing, prep, and scanning of your film. While not as aggressive a savings as shooting 2 perf, 3 perf affords you more flexibility for choice of aspect ratio and still leaves you some wiggle room for reframing when shooting for a 2.39 aspect ratio.
My second favorite feature is the programmable speed control box on the side of the camera. By working in conjunction with the electronically controlled spinning mirror shutter, the speed control box can generate speed ramps from anywhere within 1-60fps at the push of a button. The ability to “slow time on a dime” is something incredibly special when imaged on film. Cue up your favorite Wes Anderson film for reference.
I’m admittedly quite personally biased to shooting film. While many will find good reasons to disagree, I feel that nothing quite matches the characteristic response of a spinning mirror exposing emulsion. Film after all has the built-in “film look” that many of us try to desperately mimic with every digital cinema camera that races down the track. Film negative has unparalleled highlight handling, smooth motion cadence, and fine organic texture. Film is even more forgiving to focus pulls.
If you haven’t had a chance to experience the guilty pleasure of shooting film, perhaps the ARRICAM ST can be the muse for your next project and your first photochemical romance.
-Adam Van Voorhis, Equipment Manager
UPDATE: Big thanks to Massachusetts Production Coalition’s David Hartman and Ashley Haskell for another great Expo! Shout out to WGBH for sharing their space + resources. We’re already looking forward to next year! In the meantime, click here to take a look at photos from Saturday’s Expo.
LET’S PLAY! Join us at WGBH for the 6th annual MASS MEDIA EXPO, presented by the Massachusetts Production Coalition, and attended by over 500 film and media industry members including producers, filmmakers, craft professionals, creative agencies, production houses, and more. This special daylong event features over 50 creative film and media industry exhibitors (like us), suppliers, products, services, and filmmaking organizations, alongside Panels & Talks, IFFBoston Made In MA Short Films, and a Closing Party.
Visit Rule Boston Camera in the Calderwood Studio from 11:00am to 3:30pm. Play games, win prizes, and check out the latest tools + services for film + media makers at our booth. Visit massmediaexpo.com for tickets and updates. Click here for our flyer.
Exhibition Hours: 11:00am-3:30pm in Calderwood Studio
Panels & Talks: 12:00-5:30pm in Yawkey Theater and Fraser Studio
IFFBoston Made In MA Short Films in Fraser Studio
Cafe: 11:00am-4:00pm (with Pennypackers food truck serving it up throughout the day)
Closing Party: 5:30-7:00pm
This event is SOLD OUT!
WGBH is proud to host Academy Award-winning sound designer Mark Mangini, who will present a talk and film screening at WGBH’s 4K Yawkey Theater on Friday, September 28th, starting at 5:30pm. At this special event, sponsored by Avid ProTools and Rule Boston Camera, Mark will discuss the process of designing sound for film using scenes from the Oscar-nominated BLADE RUNNER 2049 to illustrate his methodologies. Blade Runner 2049: “And the sound design is so remarkable that it’s almost overwhelming—this is a film you don’t passively watch, you experience it.” –Brian Tallerico, Editor of RogerEbert.com
All guests are invited to stay for a screening of the feature film BLADE RUNNER 2049 (2:44) with its stunning 7.1 surround soundtrack. Refreshments will be provided before the event along with an opportunity to meet Mark’s Oscar for Mad Max Fury Road.
WGBH Yawkey Theatre
6:15pm Deconstructing Sound Design for Motion Pictures – Blade Runner 2049
7:30pm Screening Blade Runner 2049
THIS EVENT IS SOLD OUT! YOU MUST HAVE A TICKET TO ENTER.
Presented by WGBH with support from AVID Pro Tools and Rule Boston Camera.
Join us for the 3rd Annual Media Resource Expo on Tuesday, September 26th at the Double Tree by Hilton, Westborough MA, featuring the latest in broadcast, film, instructional media, and communication, along with manufacturers, resellers and integrators (like us!). Highlights include Ask-the Expert Tables, Product Showcases, Networking, and a chance to win two $500 Raffle Prizes.
Visit Rule Boston Camera at Booth 9 where you’ll find an assortment of tools, technology and services for educators, media-makers and content-creators.
Grab a flyer for 20% off your next Rental order, and be sure to enter for a chance to win a $250 Rental Certificate. We’re looking forward to seeing you!
$50.00 or FREE with RBC Discount Code MRE9 when you register by Aug 31st
$50.00 or apply $25 RBC Discount Code MRE9 when you register by Sept 25th
$50.00 day of event registration on Sept 26th
Click here to register. Admission includes access to all educational sessions, product showcases and Ask the Expert tables. Free parking. Look for us at Booth 9 on Tuesday, September 26th from 10am to 5pm.
Join RBC Equipment Manager, Adam Van Voorhis, who will discuss the evolution of the Canon 5D and the benefits of the Mark IV, now capable of 4K capture. Adam will compare the Mark IV to the Canon EOS 1D-C for a 4K comparison, and highlight key features of the 5D Mark IV, including great low-light performance with the 30.4 Megapixel full-frame sensor, improved auto focus with the Dual Pixel CMOS AF, and the DIGIC 6+ Image Processor.
Click here to RSVP. This event is free with breakfast. Can’t make it in person? We’ll be live streaming this Learning Lab on our Facebook page starting at 10:10am EST. For those joining us in person, please sign-in for a 20% discount on your next Canon 5D Mark IV rental (good through March 31, 2017).
Missed a Learning Lab? Watch here!
PARKING FOR RBC EVENTS:
If our parking lot at 395 Western Avenue is full, please park at the Brighton Mills parking lot at 360 Western Avenue, Brighton. Please be sure to RSVP so we can forward the parking pass for your dashboard if you park in this overflow lot, or click on RBC PARKING PASS to print your own. Thanks.
BE SURE TO REGISTER WITH RBC DISCOUNT CODE MRE203 BY SEPTEMBER 25th FOR FREE ADMISSION!
The 2nd Annual Media Resource Expo features the latest in broadcast, film, instructional media, and communication, along with manufacturers, resellers and integrators (like us!). Visit RBC at Booth 203 where you’ll find an assortment of tools + technology for film + media makers.
At 11:30am, join RBC Engineer, Alex Enman for his Tech Showcase, “Bringing Virtual Reality to Your Next Production with the GoPro 360º Rig”. Alex will provide an overview of the GoPro 10-camera 360 rig which captures high-resolution, 360 degree footage for a variety of virtual reality applications. You’ll learn about camera syncing, multi-camera control, recording and the software needed to stitch together your captured content.
From 1:00-3:00pm, stop by the “Expert’s Table” for a one-on-one consultation with Tom Talbot who will talk about “Utilizing the Blackmagic ATEM Production Ecosystem to Build Your Next Studio”.
Grab a flyer at our Booth (203!) for 20% off your next Rental order, and while you’re there, be sure to enter for chance to win a $250 Rental Certificate.
Proud to be a Gold Sponsor!
Admission: $25 – CLICK HERE TO REGISTER BY SEPTEMBER 25th WITH RBC DISCOUNT CODE MRE203 FOR FREE ADMISSION!
Bernie will share his in-depth knowledge of the DVX200, the first in a new generation of large-sensor, multi-format professional camcorders capable of capturing 4K/UHD, HD and SD. Designed as a large-format camera system, the DVX200 provides that all-important aesthetic of shallow depth of field/selective focus, but with an integrated 13X zoom for easy control over image framing as well as the ability to track your subject even in fast action. This large-format 4/3” camcorder offers exceptional image quality in all modes, as well as unique workflow options — including a dual codec workflow found in the VariCam 35. Whether for cinematic or television production, sports, news acquisition or event acquisition, the DVX200 is a workhorse, offering the perfect blend of image quality, convenience and versatility.
*10am-2pm* This is an extended Learning Lab/Master Class with Lunch!
This event is FREE, but seating is limited.
DVX200 Master Class Syllabus – Created by Bernie Mitchell, Silver Platter Productions, Inc.
PART ONE: (POWERPOINT OVERVIEW)
Understanding 4K and UHD
Even SD Deliverables
Understanding Shallow Depth of Field
A. What it is
B. When to use it and when not to use it
What is Film Look?
A. How to Achieve this on the DVX200
Quick Overview of DVX200
B. V-Log L
PART TWO (HANDS ON)
Menu Walk Through
A. System Mode
B. SW Set-up
C. Auto SW
D. Audio Set Up
E. Output Set Up
F. Display Set Up
G. Other Function
Scene Files (how to create them)
A. What is Pre-loaded
B. How to modify them
C. How to download new scene files
D. How to create your own
Best Practices for Post
A. Copying Files
B. Importing into NLEs:
• Adobe Premier
PARKING FOR RBC EVENTS:
If our parking lot at 395 Western Avenue is full, please park at the Brighton Mills parking lot at 360 Western Avenue, Brighton. Please be sure to RSVP so we can forward the parking pass for your dashboard if you park in this overflow lot, or click on RBC PARKING PASS to print your own. Thanks!
Join the Massachusetts Production Coalition for the seminar, FROM STILL TO MOTION, Creating Images That Move, hosted by Windy Films at Studio 16 in East Boston.
With featured panelists including Photographers and DPs, Creative/Art Directors along with equipment from Canon and Rule Boston Camera, see details below from the MPC, visit the MPC website, or click here for a direct link to tickets.
From Still To Motion
In the media landscape, moving fluidly between still and motion photography is increasingly common in the same campaign, and often production schedule! What are the conceptual challenges and potential benefits for photographers, DPs, and directors working between capturing “a moment” and “moments of time”?
With compressed schedules and budgets, but deliverables increasing, this seminar will explore the growing trend of capturing still and moving images in the same production, and how photographers and directors make the transition.
A panel of top photographers, DPs, creative and art directors, will discuss how this impacts the philosophy of image making, creative direction, and the production that ties it all together to create remarkable campaign images and videos for clients.
Specialists from Canon and Rule Boston Camera will be on hand with time for demos, networking, and hands on play with some of the latest cameras and tools from Canon.
Meet The Panel
John Huet : Photographer & Director johnhuet.com
Craig Orsini : Photographer & Director orsinistudio.com
Courtney Ryan : Cinematographer courtneyryan.co
Dana Edwards : Associate Creative Director, Bose
Nichole Hynes : Media Production Lead, Bose
Rick Frisello : Creative Director, I03 Creative
Chuck Matzker : Art Director, I03 Creative