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Meet the Flexible + Foldable Aladdin Fabric-Lite 350W

The Aladdin Fabric-Lite 350W is our newest LED 3×3 panel that can be folded and flexed.  I’ve found that the best part about this light is its flexibility — because it’s made of fabric, it can easily be folded and packed into a backpack. This makes it easy to take pretty much anywhere.

The Fabric-Lite  can be mounted onto its frame with a diffuser and grid, or you can simply hang it wherever you need it. There are literally NO restrictions for where this light can go…

I took the Fabric-Lite on a recent shoot to NYC, and it was the perfect choice. I folded and packed it away in my camera bag for traveling, and when it came time to use it, I tied it up high around a pillar to use as a fill light.

Another fantastic feature about this light is that you are not restricted to AC power. It comes equipped with two gold mount plates for your battery power needs, which makes it easy to use. The light has a color temperature range of 2900 to 6200k with a CRI of 97.

Interested in renting the Aladdin Fabric-Lite 350W? Contact Rentals by email or phone at 800-rule-com.

Alex Lopez, Quality Control Technician

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POSITION FILLED – Seeking Dynamic, Production-Savvy Rental Agent

This position has been filled. Thanks to all who applied!

Rule Boston Camera is looking for a dynamic, production-savvy person to join our rental team — perfect candidates should be comfortable talking with our clients about the latest cutting-edge cinematography equipment.

Our rental agents form long-term relationships with our clients who are actively producing some of the best content here in New England and around the world.

If production and camera technology are your passions, please send a resume and letter of interest to General Manager, Brian Malcolm – malcolm@rule.com.

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The Sigma FF High Speed Cine Primes Do Not Disappoint

I geek out as much as the next guy when it comes to lenses, so you could imagine my excitement when a set of Sigma FF High Speed Cine Primes rolled through our doors recently. I had heard very little about these lenses before seeing them in person and couldn’t wait to see what they could do. 

After my initial testing, I have to say they do not disappoint. 

This line of lenses is Sigma’s jump into the cinema world and it seems as though they have landed firmly on both feet. The full set includes focal lengths of 20, 24, 35, 50 and 85 at a T1.5 and a 14 and 135 at a T2.0. 

At first glance, the lenses cosmetically look and feel a lot like ARRI Ultra Primes, dense but still compact. From one lens to the next, the Sigma Cine Primes are expertly constructed with silky smooth iris and focus rings, clear and precise markings and an electronic EF mount to transmit lens data to your camera. Although this set can be swapped out to PL mount, our set currently comes in EF only. 

Sigma really went all the way in on these lenses to make them look and feel like true high quality cinema glass. Iris markings are all evenly spaced and focus scales span nearly a 300 degree rotation. Focus pulls feel great with not too much resistance and just enough dampening for smooth starts and stops. If using a wireless FF on set, you will never have to move your motors around, as the distance between iris and focus gears never changes between lenses. This might seem like a small thing, but for AC’s it makes all the difference. 

Getting past the outer build quality and onto the optics, this is where things get even better. Full frame lenses in the cinema world are becoming more and more present as our camera’s sensors have been changing. With films being shot on cameras like the 5D MK4 and a7S2 all the way up to the RED Weapon 8K, these types of lenses are becoming necessary.

Having all of the qualities that one would hope for in a great cinema lens, this set performs extremely well. Very little lens breathing, check. Smooth focus fall off, check. Razor sharp at all stops, check. Good close focus, check. Pleasing bokeh, check. No noticeable chromatic aberration, check. With the exception of the two widest lenses, this set has almost no distortion and is tack sharp from corner to corner. The list goes on and on. For the price that these lenses go for, I would confidently call these the frontrunners.

If my stamp of approval means anything, these lenses certainly have it. Interested in renting the Sigma’s? Contact rentals@rule.com or 800-rule-com.

-Jeff Dickerson, Engineer, dickerson@rule.com

 

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Now Renting the RED EPIC-W Helium 8K

Now renting, the RED EPIC-W Helium 8K with these key features:

  • HELIUM 35.4 Megapixel CMOS
  • 8K 2.4:1 resolution up to 30 fps
  • 16.5+ stops of dynamic range
  • 275 MB/s data speeds
  • REDCODE RAW + Apple ProRes or Avid DNxHR/HD

Click here for Rentals or call us at 800-rule-com for details.

Panasonic EVA1 Roadshow – Boston

Join Panasonic at Red Sky Studios for an exclusive look at the new AU-EVA1 cinema camera, coming this Fall to Rentals!

At this evening event, you’ll:

• Director/DP Elle Schneider will discuss shooting her short film, “Near To Superstition” with the EVA1

• Learn from key Panasonic Cinema Specialists + Technicians

• Get hands-on access to the EVA1

The compact and lightweight EVA1 is a 5.7K handheld cinema camera that contains Dual Native ISOs of 800/2,500, records footage to low-cost SD cards, and captures 14-stops of dynamic range. It’s tailor-made for a number of shooting applications, including narrative, documentary, music videos, live events, and more. See the event flyer here.

Click here to register with Panasonic. FREE with Limited Seating.  Reserve your spot today. We’ll see you there!

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The Angenieux EZ-1: Affordable and Flexible Cine Zoom

The Angenieux EZ-1 30-90mm T2 Super35 zoom lens is one of a handful of lenses in the quickly expanding category of affordable cine-zooms. For a long time, cinema zooms were always two things: heavy and expensive. In the past year or so, we have seen manufacturers innovate and release a new group of lightweight cinema zooms. To name a few: Zeiss 21-100mm, Sigma 18-35mm / 50-100mm, Fujinon 18-55mm, and Canon 18-80mm. As a documentary and commercial shooter, it has been great to see this huge increase in choices at a reasonable price. I find myself taking the Angenieux on set because of its size, its flexibility, and its wide open performance.

First and foremost, the size, weight, and handling of this lens is superb. It is well-balanced and weighs in at just 4lbs. I shoot a lot of handheld and gimbal work so weight is always a factor. Having built-in focus, iris, and zoom gears is a big advantage in both keeping the lens streamlined and removing any extra weight from add-on 3rd party focus gears. The EZ-1 also features rubberized grips along the lens for better control when not using a follow focus. This lens is built with the operator in mind.

In the documentary world, staying flexible on set is a must. The ability to quickly go from PL to EF to E mount on set with no tools is a big deal. Pairing lenses and sensors is a big part of a cinematographer’s job these days — both from an aesthetics standpoint and a function standpoint. This lens is equally at home on a Sony a7S wedged inside a car as it is on a 35mm ARRI film camera on a dolly. In addition to the lens mount, you can also change the rear optical block to go from covering just Super35 to covering full frame/ VistaVision. 

There is a certain feeling imbued into lenses by each manufacturer. A subtle difference that doesn’t come across in technical specifications but is often talked about amongst cinematographers and is unique to that manufacturer. Angenieux’s reputation is one of the best in the industry. The EZ-1 fits in easily amongst its family members and delivers the same consistent colors and pleasing sharpness that one should expect from Angenieux.  

-Harvey Burrell, Guest Blogger and Co-founder of Windy Films

 

Learning Lab: Cinema VariCam Experience + More with Panasonic (LIVE STREAMING ON FACEBOOK!)

Join Panasonic’s Gregger Jones for a discussion of NAB and Cine Gear Expo highlights and featured gear, including the latest on the Cinema VariCam experience with VariCam PURE, VariCam LT, and more.  Gregger will also have the 20-120mm Cabrio Lens from Fujinon, and Sales will be taking pre-orders for the newly-announced AU-EVA1 Compact Cinema Camera from Panasonic. Visit our blog for more details or contact us at sales@rule.com or 800-rule-com .

10am-12n • FREE  • Click here to RSVP. Sign-in for a 20% Rental Discount on the VariCam LT!

Can’t make it in person? We’ll be livestreaming this Learning Lab on our Facebook page starting at 10:10am EST! Click here to see our video library in the Learning Lab Playlist under the VIDEO tab.

Interested in buying or renting Panasonic products? Contact us at answers@rule.com or 800-rule-com.

Click here to watch our new IN THE SHOWROOM video series featuring the latest in production and post-production equipment and technology.

PARKING FOR RBC EVENTS:

If our parking lot at 395 Western Avenue is full, please park at the Brighton Mills parking lot at 360 Western Avenue, Brighton. Please be sure to RSVP so we can forward the parking pass for your dashboard if you park in this overflow lot, or click on RBC PARKING PASS to print your own. Thanks!

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Now Taking Orders for the Canon EOS C200 Digital Cinema Camera

Coming Soon to Rentals and Now Taking orders for Sales! The Canon EOS C200 Digital Cinema Camera is the latest “ready-to-go” production camera from Canon that delivers outstanding image quality, performance and versatility, making it ideal for film, documentary and television production, corporate and event photography, and newsgathering.

Features include:

• 8.85 Megapixel Super 35mm 16:9 CMOS sensor that supports 4K (DCI) recording with a maximum resolution of 4096 x 2160 pixels

• Fully compatible with new and existing Canon EF-Mount lenses

• Built-in Viewfinder with LCD Touch Panel, Camera Grip and Handle Unit

• Dual DiG!C DV 6 Image Processors

• Dual Pixel CMOS AF Technology

• Internal 4K RAW Recording with New Cinema RAW Light

• Internal 4K UHD and Full HD Recording in MP4

• Full HD 120P / 100P Slow Motion Recording

• Professional Workflow

• HDR Viewing

• ACES 1.0 Support

• Wide Range of Connectivity Options

Sales is taking orders. Contact sales@rule.com or 800-rule-com for details. We’ll be adding the C200 to our Rental inventory as soon as it’s available. Stay tuned for more details.

SOLD OUT! Capturing + Creating the Filmic Look, from Lighting to Capture to HDR Display with Alister Chapman

Alister’s Workshop is officially SOLD OUT! Thanks to all those who registered. Just a reminder to bring your ticket to the event for entry. Thanks! 

Please visit Alister Chapman’s website for details on other, upcoming workshops, training opportunities and more. 

Sony and Rule Boston Camera present an all-day workshop with Director of Photography and Cinematographer, Alister Chapman at WGBH Yawkey 4K Theater.

At this full end-to-end Lighting and Workflow Workshop for the Modern Digital Cinematographer, participants will learn:

• Light and Shadows: Using a combination of case studies and practical demonstrations, Alister will look at how different lighting techniques can dramatically alter the look of a scene.

• Lenses: What’s the difference between a prime lens and a zoom lens?  Which lenses should you consider for different types of production?

• How light levels effect the noise levels in a finished production, the all-important signal-to-noise ratio, and how to get the best results from any video camera.

• Master the difference between standard gammas, S-Log and raw: Which to use and when, and how to correctly expose S-log and raw.

• The importance of grading and post-production in modern workflows. Using footage shot from the lighting session, discover how to create different looks and styles including the blockbuster look, how to create your own Look Up Tables (LUT’s) and load them into a Sony F7, F5 or F55 camera.

• What is HDR and what do you need to do to ensure your content is ready for the HDR revolution? See how the Sony FS5 can shoot instant HDR material and learn how to use S-log or raw for high quality HDR productions, window pass-offs, running, and more.

Click here to learn more about Alister Chapman.

Thanks to WGBH for facility support with the Yawkey 4K Theater!

10am to 4pm with lunch between 12:30–1:30pm

Showroom Demo: Next Generation Recoil Rig + More with Zacuto

Stop by the Showroom with Zacuto’s Kim Hutchinson who will demo the latest tools from Zacuto including the Next Generation Recoil Rig with trigger grip, designed for optimal balance and comfort with reinvented VCT style baseplate for use with a variety of cameras from mirrorless to larger-format digital cinema cameras. Also featured will be the Gratical EVF, Tornado Grip and Marauder paired with:

•  Zacuto Complete Recoil Next Generation Kit for Canon C300 MK II + Canon 18-80mm with Gratical EVF + Tornado Grip

•  Zacuto Recoil for Sony FS7 II + Zeiss 21-100 with Gratical EVF + Tornado Grip

•  Zacuto Marauder + EVF for the Canon 5D Mark IV + 24-70mm

1:00-3:00pm • FREE  • Click here to RSVP.

ASK US ABOUT OUR SPECIAL “SHOW BUNDLES” AVAILABLE TO BUY:

Complete C300 MKII + Zacuto Recoil V2 Cine Bundle: Canon C300 MKII, Zacuto C300 MKII EVF Recoil Rig, Canon BP-A60 x 2, SanDisk 128GB Extreme PRO CFast 2.0 Memory Card x 2, Digital Video Organizer Bag

Complete C300 MKII + Zacuto Gratical HD Cine Bundle: Canon C300 MKII, Zacuto C300 MKII Gratical HD Bundle, Canon BP-A60 x 2, SanDisk 128GB Extreme PRO CFast 2.0 Memory Card x 2, Digital Video Organizer Bag

Complete C300 MKII + Zacuto Gratical Eye Cine Bundle: Canon C300 MKII, Zacuto C300 MKII Gratical Eye Bundle, Canon BP-A60 x 2, SanDisk 128GB Extreme PRO CFast 2.0 Memory Card x 2, Digital Video Organizer Bag

Complete Sony FS7II + Zacuto Recoil Cine Bundle: Sony PXW-FS7II, Sony FS7 Recoil, Sony BPU 60 Batteries x 2, Sony 64GB XQD G Series Memory Card x 2, Porta Brace RIG-FS7XT Carrying Case

Complete Sony FS7II + Zacuto Gratical HD Cine Bundle: Sony PXW-FS7II, Sony FS7 Gratical HD Bundle, Sony BPU 60 Batteries x 2, Sony 64GB XQD G Series, Memory Card x 2, Porta Brace RIG-FS7XT Carrying Case

Complete Sony FS7II + Zacuto Gratical Eye Cine Bundle: Sony PXW-FS7II, Zacuto Gratical Eye Bundle for Sony FS7, Canon BP-A60 Batteries x 2, Sony 64GB XQD G Series Memory Card x 2, Porta Brace RIG-FS7XT Carrying Case
Canon 5D MKIV + Maurauder Run & Gun Kit: Canon 5D MKIV DSLR Camera, Zacuto Marauder Foldable Camera Rig, Canon LP-E69 Batteries x 2, SanDisk 64GB Extreme Pro Compact Flash Memory Card x 2, CB35 Stryker Camera Bag
Interested in buying these or other Zacuto products? Contact us at answers@rule.com or 800-rule-com. 
Click here to watch our new IN THE SHOWROOM video series featuring the latest in production and post-production equipment and technology. 

PARKING FOR RBC EVENTS:

If our parking lot at 395 Western Avenue is full, please park at the Brighton Mills parking lot at 360 Western Avenue, Brighton. Please be sure to RSVP so we can forward the parking pass for your dashboard if you park in this overflow lot, or click on RBC PARKING PASS to print your own. Thanks!