LEARNING LAB: Virtual Reality with the Nokia OZO 360° Camera (LIVESTREAMING ON FB!)

Join RBC Engineer, Alex Enman, for a look at the Nokia OZO 360° Virtual Reality Camera.

Alex will discuss workflow from production to post, with an overview of the OZO’s streamlined system for storing all video + audio data in sync, including its one output cable and one power + memory cartridge.

10am-12n with Breakfast • FREE  • Click here to RSVP. Can’t make it in person? We’ll be livestreaming this Learning Lab on our Facebook page starting at 10:10am EST! Click here to see our video library in the Learning Lab Playlist under the VIDEO tab.

Interested in renting the Nokia OZO 360° Virtual Reality Camera? Contact us at rentals@rule.com or 800-rule-com or check the rental product page on our website for details.

Click here to watch our new IN THE SHOWROOM video series featuring the latest in production and post-production equipment and technology.

PARKING FOR RBC EVENTS:

If our parking lot at 395 Western Avenue is full, please park at the Brighton Mills parking lot at 360 Western Avenue, Brighton. Please be sure to RSVP so we can forward the parking pass for your dashboard if you park in this overflow lot, or click on RBC PARKING PASS to print your own. Thanks!

PA Workshop

Starting out in the industry? Learning the ropes as a Production Assistant is where many get their start in the business. The Mass Production Coalition will be holding a PA workshop to prepare young industry members entering the workforce. This workshop teaches the skills to be a valuable Production Assistant on feature film and commercial productions in an immersive 1-day training program. Through hands-on training sessions and presentations, attendees gain knowledge to be a successful PA ready to work on set. The workshop is for new PA’s starting out as well as those already in the field- to hone their skill set, gain career insights, and make valuable connections.

Saturday, April 8th 9:30am-3:00pm at Red Sky Studios

*info and registration here: https://www.eventbrite.com/e/pa-workshop-tickets-32892040980

Emerson College “It’s All True” Documentary Showcase

“It’s All True” is Emerson College’s Documentary Film Festival that features outstanding documentary work by Emerson students. Filmmaker Ross McElwee will kick off this year’s festival with a screening of his film “Bright Leaves” Wednesday, April 5th, and will host the student showcase the following evening. Both events will be held at 7pm in the Bright Family Screening Room.

*Click here for all the details

These events are free and open to the public. Doors open at 6:30pm.

SHOWROOM DEMO: An Intro to the New Sony FS7 II

Join RBC Engineer, Tim Coughlan, for an introduction to the new FS7 II from Sony.

Tim will cover the many features of this versatile 4K Super35 digital cinema camera, including Electronic Variable ND filter, Lever Lock type E-Mount with locking collar, improved ergonomics, and the 18-110mm servo zoom lens. 

12n to 1pm in the Showroom

Click here to RSVP • FREE

Interested in buying or renting this or other Sony products? Contact us at answers@rule.com or 800-rule-com or check our website sales and rental pages for product details.

Click here to watch our new IN THE SHOWROOM video series featuring the latest in production and post-production equipment and technology.

PARKING FOR RBC EVENTS:

If our parking lot at 395 Western Avenue is full, please park at the Brighton Mills parking lot at 360 Western Avenue, Brighton. Please be sure to RSVP so we can forward the parking pass for your dashboard if you park in this overflow lot, or click on RBC PARKING PASS to print your own. Thanks!

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Quality Control

Every day, the engineers and Quality Control technicians here at RBC, check, reset, clean, test, calibrate and otherwise ensure that our equipment is ready for the next shoot.

Engineer, Jeff Dickerson, recently checked in the ARRI 60mm Macro Lens PL mount. Both front and rear elements got a detailed inspection and cleaning for dust, scuffs and scratches that get logged (if found) for future reference. He also tested the iris and focus rings to make sure they were turning smoothly and that the iris blades open and close correctly. The body of the lens was checked for scratches and dents in the metal that could cause issues, and to wrap it up, he checked to be sure that all of the screws on the lens and PL mount are accounted for and as tight as they need to be before putting the lens back in rotation. 

With the 60mm macro lens, a rear element scratch is alway a scary thing. The rear element is responsible for focusing the entire image onto the film plane (or sensor in the 21st century), so a scratch to this piece of glass will almost certainly show up in an image if damaged. Fortunately for this one, the scratch is on the perimeter of the glass, outside of the sensor’s view which does not affect image quality and flaring. 

Audio Basics with Women in Film & Video New England

Join WIFVNE with RBC Integration Engineer and audio guru, Skoty Rea, for a session on audio basics. Skoty will cover the basics of wireless lavalier microphone systems, including the gear you need, how it fits into your workflow, along with mic’ing techniques and etiquette.

All skill levels welcomed. The event is free with RSVP but space is limited, so reserve your spot today!

Click here to RSVP for this event via Women in Film.

PARKING FOR RBC EVENTS:

If our parking lot at 395 Western Avenue is full, please park at the Brighton Mills parking lot at 360 Western Avenue, Brighton, and download/print/add this RBC PARKING PASS to your dashboard. Thanks.

LEARNING LAB: 4K, UHD, HDR, RAW: Decode the Buzzwords & Increase Your Impact (WATCH LIVE STREAM!)

Join Bernie Mitchell of Silver Platter Productions for an explanation of 4K, UHD, HDR and RAW from a production workflow perspective, including acquisition, post, and deliverables (even if you are currently delivering in HD).

Bernie will focus on the benefits you’ll experience as producer, shooter, editor and the extra value to your clients.

You’ll also have an opportunity to demo the newest Panasonic 4K cameras, including the VariCam LT, DVX200 and the brand new UX Series 4K cameras, the UX90 and UX180.

Click here to RSVP. This event is free with breakfast. Can’t make it in person? We’ll be live streaming this Learning Lab on our Facebook page starting at 10:10am EST. 

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Interested in buying or renting Panasonic products? Contact us at answers@rule.com or 800-rule-com or check our website sales and rental pages for product details.

Click here to watch our new IN THE SHOWROOM video series featuring the latest in production and post-production equipment and technology.

 

BAVUG March Meeting: Narrative Storytelling w/Steve Audette

Have you ever wondered how FRONTLINE approaches cutting a scene for one of their award-winning documentaries? From rough script and stringouts, to rough cut and fine cut, Steve Audette, ACE will discuss not so much “how” to cut, but will explore the question of WHY to cut.

Using scenes from the recent documentary “Trump’s Road To The White House“, this will not be a technical session on using Avid Media Composer, but rather a glimpse into the thinking process behind narrative storytelling. It is sure to be an insightful and entertaining opportunity to see a scene built through the eyes of a master editor.

Please note, this event may be streamed live on Facebook.

Wed. March 15, 2017 6-9pm

WGBH Yawkey Auditorium 1 Guest Street Boston, MA 02135 

Doors open for check-in at 6pm

* Register here

 

SOLD OUT! Shooting with Drones (LIVE STREAMING ON FB!)

WE HAVE OFFICIALLY REACHED CAPACITY FOR THIS EVENT, BUT DON’T DESPAIR! YOU CAN TUNE INTO OUR LIVE STREAM ON FACEBOOK STARTING AT 10:10am (and available afterwards).

Will Barnes of Prevailing Aerials will share his experience as a professional drone pilot on what it takes to ensure a safe and successful aerial shoot with the Aerigon MK II and the Inspire 1 Raw drones. Barnes will cover tech scout, flight parameters, locations, permissions and approvals all the way through to production for a comprehensive overview of what’s involved in capturing and delivering highly technical shots from intimate to epic.

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Can’t make it in person? We’ll be live streaming this Learning Lab on our Facebook page starting at 10:10am EST. 

Click here to watch our new IN THE SHOWROOM video series featuring the latest in production and post-production equipment and technology with our in-house specialists.

*SOLD OUT* Studio Lighting Set-ups at Studio 16 with DPs Matt Workman + Harvey Burrell

SOLD OUT, but don’t despair!

This “On The Road” Learning Lab at Studio 16 with DPs Matt Workman (Cinematography Database) and Harvey Burrell (Windy Films) is officially SOLD OUT. Tune into Matt’s Cinematography Database YouTube Channel afterwards (stay tuned for “when” — Matt’s moving this week) for the video version showing various studio lighting set-ups with the ARRI L10C, S60-C with Chimera Softbox, SkyPanel and 1K. You’ll learn how to:

  • Match/balance against window light
  • Create soft beauty lighting
  • Light for high-end, table-top shoots
  • Compare the new ARRI L10C with the more traditional ARRI Fresnel 1K

Interested in buying or renting ARRI or other lighting products? Click here to email us or call 800-rule-com.

For all those who RSVP’d before we sold out, you will have received parking and public transportation details.  If not, email us at events@rule.com. Thanks.

Watch our new IN THE SHOWROOM videos for the latest in new and featured gear.

Evolution of the Canon 5D Mark IV (LIVE STREAMING ON FB!)

Join RBC Equipment Manager, Adam Van Voorhis, who will discuss the evolution of the Canon 5D and the benefits of the Mark IV, now capable of 4K capture. Adam will compare the Mark IV to the Canon EOS 1D-C for a 4K comparison, and highlight key features of the 5D Mark IV, including great low-light performance with the 30.4 Megapixel full-frame sensor, improved auto focus with the Dual Pixel CMOS AF, and the DIGIC 6+ Image Processor.

Click here to RSVP.  This event is free with breakfast. Can’t make it in person? We’ll be live streaming this Learning Lab on our Facebook page starting at 10:10am EST. For those joining us in person, please sign-in for a 20% discount on your next Canon 5D Mark IV rental (good through March 31, 2017).

Interesteos-5d-mark-iv-ef-24-105mm-3q-675x450ed in buying or renting the 5D Mark IV or other Canon products? Click here to email us or call 800-rule-com.

Missed a Learning Lab? Watch here!

PARKING FOR RBC EVENTS:

If our parking lot at 395 Western Avenue is full, please park at the Brighton Mills parking lot at 360 Western Avenue, Brighton. Please be sure to RSVP so we can forward the parking pass for your dashboard if you park in this overflow lot, or click on RBC PARKING PASS to print your own. Thanks.

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The Evolution of the Canon 5D Mark IV

Oh, the things you can do with this camera…

I know I’m not the only one looking forward to our upcoming Learning Lab: Evolution of the Canon 5D Mark IV with Adam Van Voorhis on Wednesday, January 25th. This revolutionary camera has become a staple with filmmakers since the release of the EOS 5D Mark II in 2008.

It was the first camera of its kind to provide high-quality video in DSLR format. Since then, Canon has made significant strides with the 5D line by adding high speed 4K video, a DIGIC 6+ Image processor, as well as dual pixel auto focus, previously only seen on the higher-end EOS cameras.

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The current 5D Mark IV also runs on the affordable compact flash media and is one of the best low-light still cameras on the market. Now in-stock and for sale at Rule Boston Camera. Call or email our sales department today for a personalized demo: sales@rule.com or 800-rule-com.

Click here for rental details.
Click here for sales details.

-Michael Kalish, Inside Sales, kalish@rule.com

An Introduction to the New MōVI Pro (LIVE STREAMING ON FB!)

Join RBC MōVI Tech, Dylan Law, for an overview of the many features of the new MōVI  Pro including: hot swappable batteries, integrated fuel gauge, screen/power indicator, 180 degree roll, Toad in the Hole quick release system, changes to the MōVI Ring, MIMIC, MōVI  Controller and Tilt Stage Unit, and Tuning, with improvements to internal wiring for weather protection, faster boot time, built-in stand and more. Read Dylan’s blog post for a look at some of his favorite features.

Click here to RSVP.  This event is free with breakfast.  Can’t make it in person? We’ll be live streaming this Learning Lab on our Facebook page starting at 10:10am EST. For those joining us in person, please sign-in for a 20% discount on your next MōVI Pro rental (good through March 31, 2017).

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Interested in buying or renting the MōVI Pro or other Freefly motion tools? Click here to email us or call 800-rule-com.

Missed a Learning Lab? Watch here!

PARKING FOR RBC EVENTS:

If our parking lot at 395 Western Avenue is full, please park at the Brighton Mills parking lot at 360 Western Avenue, Brighton. Please be sure to RSVP so we can forward the parking pass for your dashboard if you park in this overflow lot, or click on RBC PARKING PASS to print your own. Thanks.

Built-in Tools with the Flanders AM250 Monitor

Join RBC Engineer, Alex Enman, for a look under the hood of the Flanders Scientific AM250 monitor, an affordable, professional OLED reference monitor designed specifically for color critical applications. Among its features, the AM250 has the ability to hold Calibration LUTs for maximum accuracy, and includes intuitive color management tools (False Color and Log Monitoring Modes) with built-in scopes and measurement capabilities. Alex will also touch on the importance of monitor calibration and what to consider when building LUTs.

Click here to RSVP.  This event is free.

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Interested in renting the Flanders AM250? Click here to email us or call 800-rule-com.

Missed a Learning Lab? Watch here!

PARKING FOR RBC EVENTS:

If our parking lot at 395 Western Avenue is full, please park at the Brighton Mills parking lot at 360 Western Avenue, Brighton. Please be sure to RSVP so we can forward the parking pass for your dashboard if you park in this overflow lot, or click on RBC PARKING PASS to print your own. Thanks.

IMAGINE Industry New Year’s Celebration & “Imaginnaire” Awards Gala

Publisher Carol Patten invites you to join her at the best networking and award celebration for the production community in the northeast, the IMAGINE Industry New Year’s Celebration and “Imaginnaire” Awards Gala! The exciting guests, food and drinks, networking, and honoring of peers will take place at MAST Boston on Tuesday, January 10th 7:30-10:30pm in celebration of the New Year.

*reserve your tickets*  http://imaginenews.com/come-celebrate-imagine-news/

SMPTE-NE Presents “Preserving the Image- Archiving America’s Visual History”

Wednesday, 12/28, SMPTE-NE presents “Preserving the Image- Archiving America’s Visual History” with Emmy award-winning digital media expert James Snyder! The meeting will cover the challenges of media archiving, and will delve into how the Library of Congress, the largest and most comprehensive collection of audiovisual works, protects this valuable cultural heritage. The meeting will be held at WCVB-TV, 5 TV Place, Needham, MA. Doors open at 6:30 pm. Presentation at 7 pm. 

Click here for details on SMPTE-NE’s website. For more information, contact Marty Feldman at mfeldman@isgboston.com.

 

 

First Look at the Canon C700 – 10am and 2pm Sessions

Join Canon’s Ryan Snyder and Paul Hawxhurst for a first look at the new EOS C700 Super 35 format camera designed for a variety of shooting scenarios. 

Choose a morning (10am-12n) or afternoon (2-4pm) session for an overview of the many features of Canon’s new flagship camera including:

• Both internal 4K ProRes and XF-AVC recording

• Capable of recording 4.5K up to 100fps and 4K up to 120fps, both uncompressed RAW, with the optional Codex CDX-36150 recorder

• Available in both Cinema Lock EF and PL versions

• Dynamic range of 15 stops

• Dual Pixel CMOS AF

• Global shutter model estimated 2nd half 2017

Click here to RSVP.  This event is free.

Interested in buying or renting the C700? Click here to email us or call 800-rule-com.

Missed a Learning Lab? Watch here!

PARKING FOR RBC EVENTS:

If our parking lot at 395 Western Avenue is full, please park at the Brighton Mills parking lot at 360 Western Avenue, Brighton. Please be sure to RSVP so we can forward the parking pass for your dashboard if you park in this overflow lot, or click on RBC PARKING PASS to print your own. Thanks.

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Camera and Lens Combos with Zeiss (2nd of 2 Zeiss events on 12/14)

Join Zeiss’ Snehal Patel and Rich Schleuning for an afternoon session in the Showroom as they demonstrate a variety of camera and lens combos. Get an up-close look at the newest combinations possible with Zeiss Lens Gears and test the pre-release LWZ on two different cameras.

Stop by anytime between 1:00 and 3:00pm.

Click here to RSVP.  This event is free.

See both Zeiss events here!

Interested in buying or renting Zeiss products? Click here to email us or call 800-rule-com.

Missed a Learning Lab? Watch here!

PARKING FOR RBC EVENTS:

If our parking lot at 395 Western Avenue is full, please park at the Brighton Mills parking lot at 360 Western Avenue, Brighton. Please be sure to RSVP so we can forward the parking pass for your dashboard if you park in this overflow lot, or click on RBC PARKING PASS to print your own. Thanks.

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Choosing Lenses For Motion with Zeiss (1st of 2 Zeiss Events on 12/14)

Join Snehal Patel and Rich Schleuning from Zeiss for an overview of how lenses are used for motion and how to apply these techniques to your next project. Snehal and Rich will cover lens design, T-stops, sensor coverage, primes vs. zooms, and wide vs. tele along with practical applications and historical examples from top DPs.

They’ll bring the latest cine lenses, including the brand new LWZ.3 Lightweight Zoom 21-100, along with the CZ.2 Zooms, CP.2 SuperSpeeds, Otus, Milvus, Loxia and Batis for ARRI, Sony, Canon, RED, Nikon, Blackmagic and other digital cinema cameras.

Stop by in the afternoon for a second event with Zeiss in the Showroom from 1:00 to 3:00pm.

Click here to RSVP.  This event is free.

See both Zeiss events here!

Interested in buying or renting Zeiss products? Click here to email us or call 800-rule-com.

Missed a Learning Lab? Watch here!

PARKING FOR RBC EVENTS:

If our parking lot at 395 Western Avenue is full, please park at the Brighton Mills parking lot at 360 Western Avenue, Brighton. Please be sure to RSVP so we can forward the parking pass for your dashboard if you park in this overflow lot, or click on RBC PARKING PASS to print your own. Thanks.

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Now Taking Pre-Orders – Buy the Freefly MoVI Pro at Rule Boston Camera

We’re now taking pre-orders for the latest in Freefly’s line of camera movement systems. Introducing the new MōVi Pro — their most powerful, versatile, smart and reliable digital handheld stabilizer yet!

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Freefly plans to start shipping mid-November. Each MōVi Pro system will include the MōVi Pro, the MIMIC, 2x MōVi Pro battery packs & more to get you started right out of the box! To place your pre-order with a $200 deposit (non-refundable, but transferrable), contact Michael Kalish at sales@rule.com or 800-rule-com. Be sure to watch the intro video at https://vimeo.com/188601738. And click here for the MōVi Pro sales price, description, specs and features.

Interested in trying before buying? The MōVi Pro is coming soon to Rentals. Click here for rental rate and details or contact rentals at answers@rule.com or 800-rule.com

RBC’s Dylan Law flew to Freefly HQ in Washington for their MōVi Pro launch party. Stay tuned for his upcoming blog post with all the technical and creative details.

-Haley Parizo, Sales Operations Manager, parizo@rule.com