Learning Lab: Post-NAB Highlights from VITEC with Gary Adcock (LIVESTREAM ON FB!)

Join Producer, Director, Cinematographer and VITEC Ambassador, Gary Adcock, for a post-NAB round-up where he’ll share the latest VITEC product announcements and new technology. Gary will have on-hand these newly-featured lights from Litepanels:

Astra 3X with an impressive output that rates among the highest of LED panels. It is now 50% brighter than the Astra EP and 3 times brighter than the original 1×1. This higher intensity results in a longer throw and illuminates a wider area, allowing the panel to compete with strong exterior light sources or illuminate a large area effectively with just a single fixture.

Sola 4+ draws a small fraction of the power of conventional Fresnel fixtures is now 120% brighter than the previous version, and like the rest of the Sola Series, it provides Litepanels’ famous full-spectrum quality light.

Sola 6+ (daylight-balanced) provides the controllability and light-shaping properties inherent in a Fresnel light, with the advantages of LED technology including DMX-controllability. The Sola 6+ draws a small fraction of the power of conventional Fresnel fixtures, is now 50% brighter than the previous version, and like the rest of the Sola Series, it provides Litepanels’ famous full-spectrum quality light.

10am-12n • FREE  • Click here to RSVP.

Can’t make it in person? We’ll be livestreaming this Learning Lab on our Facebook page starting at 10:10am EST! Click here to see our video library in the Learning Lab Playlist under the VIDEO tab.

Interested in our VITEC / Litepanels products? Contact us at answers@rule.com or 800-rule-com.

Click here to watch our new IN THE SHOWROOM video series featuring the latest in production and post-production equipment and technology.

PARKING FOR RBC EVENTS:

If our parking lot at 395 Western Avenue is full, please park at the Brighton Mills parking lot at 360 Western Avenue, Brighton. Please be sure to RSVP so we can forward the parking pass for your dashboard if you park in this overflow lot, or click on RBC PARKING PASS to print your own. Thanks!

LEARNING LAB: Digital Cinema Tools with ARRI (Watch Live Stream!)

Join ARRI’s Michael Best and Guenter Noesner for a demo of the latest Digital Cinema Tools, featuring:

ALEXA SXT Plus with powerful processing borrowed from the ALEXA 65, 14 carefully fine-tuned recording options and new media bay for Codex SXR drives. Plus four independent output choices for simultaneous monitoring of Rec 709, HDR or Log C with better on-set look management.

 


Maxima Camera Stabilize
r, a 3-axis electronically stabilized gimbal with lightweight design and perfect center of gravity. Works with cameras up to 60lbs.

 

Small and lightweight, the Cforce Mini Motor is an intelligent motor with remarkable speed and torque.  It connects directly to the ALEXA Mini camera (with Titanium PL LDS mount with LBUS connector) and is compatible with these two motor controllers: Active Motor Controller AMC-1 or Universal Motor Controller UMC-4 (for use with other camera systems).

 

CCP-1 Control Panel connects to the viewfinder port of ALEXA Mini or AMIRA for control device when no optical viewfinder is required and framing is done via an onboard monitor.

JOIN US FOR 1 OF 2 SESSIONS: 10am-12pm or 1-3pm

Click here to RSVP.  This event is free with refreshments. Can’t make it in person? We’ll be live streaming the first of the two Learning Lab events on our Facebook page starting at 10:10am EST. 

Interested in renting these or other ARRI products? Contact us by email or call 800-rule-com.

Click here to watch our IN THE SHOWROOM video series featuring the latest in production and post-production equipment and technology.

PARKING FOR RBC EVENTS:

If our parking lot at 395 Western Avenue is full, please park at the Brighton Mills parking lot at 360 Western Avenue, Brighton. Please be sure to RSVP so we can forward the parking pass for your dashboard if you park in this overflow lot, or click on RBC PARKING PASS to print your own. Thanks!

LEARNING LAB: 4K, UHD, HDR, RAW: Decode the Buzzwords & Increase Your Impact (WATCH LIVE STREAM!)

Join Bernie Mitchell of Silver Platter Productions for an explanation of 4K, UHD, HDR and RAW from a production workflow perspective, including acquisition, post, and deliverables (even if you are currently delivering in HD).

Bernie will focus on the benefits you’ll experience as producer, shooter, editor and the extra value to your clients.

You’ll also have an opportunity to demo the newest Panasonic 4K cameras, including the VariCam LT, DVX200 and the brand new UX Series 4K cameras, the UX90 and UX180.

Click here to RSVP. This event is free with breakfast. Can’t make it in person? We’ll be live streaming this Learning Lab on our Facebook page starting at 10:10am EST. 

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Interested in buying or renting Panasonic products? Contact us at answers@rule.com or 800-rule-com or check our website sales and rental pages for product details.

Click here to watch our new IN THE SHOWROOM video series featuring the latest in production and post-production equipment and technology.

 

LEARNING LAB: Why Buy a Professional Monitor When A Consumer Monitor Looks So Good? (WATCH LIVE STREAM!)

Join Gary Mandle, Senior Product Manager, Production Displays, for an overview of Sony’s professional monitor and display systems. Gary will discuss the value of using a professional monitor for a variety of purposes (on location, in the edit suite, etc.) and why using that $247.99 LCD from a big box store is a bad idea. 

Gary will also make it easier to select the best monitor/display with your project in mind by answering these key questions:

• Why is a professional-grade LCD the right choice, even for the price-conscious?

• What makes a PVM OLED monitor different and, potentially, a better option than an LCD monitor?

• What’s so special about the BVM OLED, anyway?

• Why is calibration so important?

Click here to RSVP.  This event is free with breakfast. Can’t make it in person? We’ll be live streaming this Learning Lab on our Facebook page starting at 10:10am EST. 

ABOUT GARY MANDLE, Senior Product Manager, Sony Electronics, Inc.:

Gary has worked within Sony’s Professional Solutions Group for over 30 years in the development of new display technologies. These include CRT, SXRD (LCOS), LCD, and OLED products for use in professional applications such as video and post production. Gary was also the lead engineer with the implantation of Sony’s digital cinema system and the introduction of 4K projection. His current focus is on Sony’s OLED technologies which are used in the Sony BVM and PVM monitor models. Other areas of work include the design of camera image stabilization systems (called Steadyshot and used in most of the Sony camera models) and CCD sensor development where he holds multiple patents. Memberships include SMPTE, CIE, IEEE, SID and OSA.

Interested in buying or renting Sony professional monitors or other Sony products? Contact us by email or call 800-rule-com.

Click here to watch our new IN THE SHOWROOM video series featuring the latest in production and post-production equipment and technology.

PARKING FOR RBC EVENTS:

If our parking lot at 395 Western Avenue is full, please park at the Brighton Mills parking lot at 360 Western Avenue, Brighton. Please be sure to RSVP so we can forward the parking pass for your dashboard if you park in this overflow lot, or click on RBC PARKING PASS to print your own. Thanks.

SOLD OUT! Shooting with Drones (LIVE STREAMING ON FB!)

WE HAVE OFFICIALLY REACHED CAPACITY FOR THIS EVENT, BUT DON’T DESPAIR! YOU CAN TUNE INTO OUR LIVE STREAM ON FACEBOOK STARTING AT 10:10am (and available afterwards).

Will Barnes of Prevailing Aerials will share his experience as a professional drone pilot on what it takes to ensure a safe and successful aerial shoot with the Aerigon MK II and the Inspire 1 Raw drones. Barnes will cover tech scout, flight parameters, locations, permissions and approvals all the way through to production for a comprehensive overview of what’s involved in capturing and delivering highly technical shots from intimate to epic.

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Can’t make it in person? We’ll be live streaming this Learning Lab on our Facebook page starting at 10:10am EST. 

Click here to watch our new IN THE SHOWROOM video series featuring the latest in production and post-production equipment and technology with our in-house specialists.

*SOLD OUT* Studio Lighting Set-ups at Studio 16 with DPs Matt Workman + Harvey Burrell

SOLD OUT, but don’t despair!

This “On The Road” Learning Lab at Studio 16 with DPs Matt Workman (Cinematography Database) and Harvey Burrell (Windy Films) is officially SOLD OUT. Tune into Matt’s Cinematography Database YouTube Channel afterwards (stay tuned for “when” — Matt’s moving this week) for the video version showing various studio lighting set-ups with the ARRI L10C, S60-C with Chimera Softbox, SkyPanel and 1K. You’ll learn how to:

  • Match/balance against window light
  • Create soft beauty lighting
  • Light for high-end, table-top shoots
  • Compare the new ARRI L10C with the more traditional ARRI Fresnel 1K

Interested in buying or renting ARRI or other lighting products? Click here to email us or call 800-rule-com.

For all those who RSVP’d before we sold out, you will have received parking and public transportation details.  If not, email us at events@rule.com. Thanks.

Watch our new IN THE SHOWROOM videos for the latest in new and featured gear.

Evolution of the Canon 5D Mark IV (LIVE STREAMING ON FB!)

Join RBC Equipment Manager, Adam Van Voorhis, who will discuss the evolution of the Canon 5D and the benefits of the Mark IV, now capable of 4K capture. Adam will compare the Mark IV to the Canon EOS 1D-C for a 4K comparison, and highlight key features of the 5D Mark IV, including great low-light performance with the 30.4 Megapixel full-frame sensor, improved auto focus with the Dual Pixel CMOS AF, and the DIGIC 6+ Image Processor.

Click here to RSVP.  This event is free with breakfast. Can’t make it in person? We’ll be live streaming this Learning Lab on our Facebook page starting at 10:10am EST. For those joining us in person, please sign-in for a 20% discount on your next Canon 5D Mark IV rental (good through March 31, 2017).

Interesteos-5d-mark-iv-ef-24-105mm-3q-675x450ed in buying or renting the 5D Mark IV or other Canon products? Click here to email us or call 800-rule-com.

Missed a Learning Lab? Watch here!

PARKING FOR RBC EVENTS:

If our parking lot at 395 Western Avenue is full, please park at the Brighton Mills parking lot at 360 Western Avenue, Brighton. Please be sure to RSVP so we can forward the parking pass for your dashboard if you park in this overflow lot, or click on RBC PARKING PASS to print your own. Thanks.

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The Evolution of the Canon 5D Mark IV

Oh, the things you can do with this camera…

I know I’m not the only one looking forward to our upcoming Learning Lab: Evolution of the Canon 5D Mark IV with Adam Van Voorhis on Wednesday, January 25th. This revolutionary camera has become a staple with filmmakers since the release of the EOS 5D Mark II in 2008.

It was the first camera of its kind to provide high-quality video in DSLR format. Since then, Canon has made significant strides with the 5D line by adding high speed 4K video, a DIGIC 6+ Image processor, as well as dual pixel auto focus, previously only seen on the higher-end EOS cameras.

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The current 5D Mark IV also runs on the affordable compact flash media and is one of the best low-light still cameras on the market. Now in-stock and for sale at Rule Boston Camera. Call or email our sales department today for a personalized demo: sales@rule.com or 800-rule-com.

Click here for rental details.
Click here for sales details.

-Michael Kalish, Inside Sales, kalish@rule.com

Camera and Lens Combos with Zeiss (2nd of 2 Zeiss events on 12/14)

Join Zeiss’ Snehal Patel and Rich Schleuning for an afternoon session in the Showroom as they demonstrate a variety of camera and lens combos. Get an up-close look at the newest combinations possible with Zeiss Lens Gears and test the pre-release LWZ on two different cameras.

Stop by anytime between 1:00 and 3:00pm.

Click here to RSVP.  This event is free.

See both Zeiss events here!

Interested in buying or renting Zeiss products? Click here to email us or call 800-rule-com.

Missed a Learning Lab? Watch here!

PARKING FOR RBC EVENTS:

If our parking lot at 395 Western Avenue is full, please park at the Brighton Mills parking lot at 360 Western Avenue, Brighton. Please be sure to RSVP so we can forward the parking pass for your dashboard if you park in this overflow lot, or click on RBC PARKING PASS to print your own. Thanks.

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Choosing Lenses For Motion with Zeiss (1st of 2 Zeiss Events on 12/14)

Join Snehal Patel and Rich Schleuning from Zeiss for an overview of how lenses are used for motion and how to apply these techniques to your next project. Snehal and Rich will cover lens design, T-stops, sensor coverage, primes vs. zooms, and wide vs. tele along with practical applications and historical examples from top DPs.

They’ll bring the latest cine lenses, including the brand new LWZ.3 Lightweight Zoom 21-100, along with the CZ.2 Zooms, CP.2 SuperSpeeds, Otus, Milvus, Loxia and Batis for ARRI, Sony, Canon, RED, Nikon, Blackmagic and other digital cinema cameras.

Stop by in the afternoon for a second event with Zeiss in the Showroom from 1:00 to 3:00pm.

Click here to RSVP.  This event is free.

See both Zeiss events here!

Interested in buying or renting Zeiss products? Click here to email us or call 800-rule-com.

Missed a Learning Lab? Watch here!

PARKING FOR RBC EVENTS:

If our parking lot at 395 Western Avenue is full, please park at the Brighton Mills parking lot at 360 Western Avenue, Brighton. Please be sure to RSVP so we can forward the parking pass for your dashboard if you park in this overflow lot, or click on RBC PARKING PASS to print your own. Thanks.

dec16_zeiss_rule_flyer_v3