Panasonic EVA1 Roadshow – Boston

Join Panasonic at Red Sky Studios for an exclusive look at the new AU-EVA1 cinema camera, coming this Fall to Rentals!

At this evening event, you’ll:

• Director/DP Elle Schneider will discuss shooting her short film, “Near To Superstition” with the EVA1

• Learn from key Panasonic Cinema Specialists + Technicians

• Get hands-on access to the EVA1

The compact and lightweight EVA1 is a 5.7K handheld cinema camera that contains Dual Native ISOs of 800/2,500, records footage to low-cost SD cards, and captures 14-stops of dynamic range. It’s tailor-made for a number of shooting applications, including narrative, documentary, music videos, live events, and more. See the event flyer here.

Click here to register with Panasonic. FREE with Limited Seating.  Reserve your spot today. We’ll see you there!

Learning Lab: Cinema VariCam Experience + More with Panasonic (LIVE STREAMING ON FACEBOOK!)

Join Panasonic’s Gregger Jones for a discussion of NAB and Cine Gear Expo highlights and featured gear, including the latest on the Cinema VariCam experience with VariCam PURE, VariCam LT, and more.  Gregger will also have the 20-120mm Cabrio Lens from Fujinon, and Sales will be taking pre-orders for the newly-announced AU-EVA1 Compact Cinema Camera from Panasonic. Visit our blog for more details or contact us at sales@rule.com or 800-rule-com .

10am-12n • FREE  • Click here to RSVP. Sign-in for a 20% Rental Discount on the VariCam LT!

Can’t make it in person? We’ll be livestreaming this Learning Lab on our Facebook page starting at 10:10am EST! Click here to see our video library in the Learning Lab Playlist under the VIDEO tab.

Interested in buying or renting Panasonic products? Contact us at answers@rule.com or 800-rule-com.

Click here to watch our new IN THE SHOWROOM video series featuring the latest in production and post-production equipment and technology.

PARKING FOR RBC EVENTS:

If our parking lot at 395 Western Avenue is full, please park at the Brighton Mills parking lot at 360 Western Avenue, Brighton. Please be sure to RSVP so we can forward the parking pass for your dashboard if you park in this overflow lot, or click on RBC PARKING PASS to print your own. Thanks!

LEARNING LAB: 4K, UHD, HDR, RAW: Decode the Buzzwords & Increase Your Impact (WATCH LIVE STREAM!)

Join Bernie Mitchell of Silver Platter Productions for an explanation of 4K, UHD, HDR and RAW from a production workflow perspective, including acquisition, post, and deliverables (even if you are currently delivering in HD).

Bernie will focus on the benefits you’ll experience as producer, shooter, editor and the extra value to your clients.

You’ll also have an opportunity to demo the newest Panasonic 4K cameras, including the VariCam LT, DVX200 and the brand new UX Series 4K cameras, the UX90 and UX180.

Click here to RSVP. This event is free with breakfast. Can’t make it in person? We’ll be live streaming this Learning Lab on our Facebook page starting at 10:10am EST. 

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Interested in buying or renting Panasonic products? Contact us at answers@rule.com or 800-rule-com or check our website sales and rental pages for product details.

Click here to watch our new IN THE SHOWROOM video series featuring the latest in production and post-production equipment and technology.

 

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CASH REBATES Available for the Panasonic Varicam LT!

The only thing more exciting than the recent Patriots Super Bowl victory, is the announcement of CASH REBATES for the Panasonic Varicam LT 4K Cinema Camera! Between now and March 31, 2017, Panasonic is offering two rebates on the VariCam LT 4K cinema camcorder — a $4,500 cash rebate on a camera package purchase or a $2,500 cash rebate on a body-only purchase. Powered by the same Super 35mm 4K native imager as the full-size VariCam 35, the VariCam LT cinema camcorder offers a lighter, smaller form factor. Ideal for handheld shooting, it’s also a cinch to mount on gimbals, cranes, and drones.

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Thanks to the imagers’ 14+ stops of dynamic range, you can capture breathtaking, cinematic HDR images in up to 60p in 4K and up to 240p in 2K. Only the VariCam boasts dual native ISOs, letting you shoot ISO 5000 to capture Magic Hour or candlelight scenes; all without any loss of dynamic range, resolution, or color. Save time and money with fewer lights for quick set-ups.

There has never been a better time to own this incredible camera…. contact us today to order yours!  

Click here to learn about our VariCam LT-Pro Package.  And here to learn about our VariCam LT-ProEX-B512 Package. Interested in trying before buying? Click here for information on renting the VariCam LT.

Michael Kalish, Inside Sales, kalish@rule.com

TOUCH & TRY FIRST LOOK TOUR: Introduction to the Panasonic LUMIX GH5

Join Panasonic’s Jack Salamanchuk for a first look at the new Panasonic LUMIX GH5. Jack will demo the GH5’s photo and video capabilities, including 4K 60p / 50p UHD, smooth, video recording without a time limit and 4:2:2 10-bit 4K 30p / 25p internal video recording as well as outputting.

Click here to RSVP.  This event is free.

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Interested in pre-ordering the GH5? Click here to email Sales or call 800-rule-com. Coming this Spring to Rentals!

Missed a Learning Lab? Watch here!

PARKING FOR RBC EVENTS:

If our parking lot at 395 Western Avenue is full, please park at the Brighton Mills parking lot at 360 Western Avenue, Brighton. Please be sure to RSVP so we can forward the parking pass for your dashboard if you park in this overflow lot, or click on RBC PARKING PASS to print your own. Thanks.

SHOWROOM DEMO: AN INTRODUCTION TO THE VARICAM PURE

Join special guest presenters from Panasonic and Codex for a hands-on introduction to the VariCam PURE. Learn how video captured in 4K by the VariCam 35 is recorded as uncompressed V-RAW data to Codex’s Capture Drive 2.0 at up to 120 fps with the VariCam PURE.

Using Codex’s Production Suite, recorded data can be converted to a wide range of file formats including Panasonic V-RAW, Apple ProRes and Avid DNxHR.

This event will run between 1:00 and 4:00pm in the Showroom. Please stop by anytime!  Click here to RSVP.  This event is free.

Interested in buying or renting  VariCam or other Panasonic products? Click here to email us or call 800-rule-com.

PARKING FOR RBC EVENTS:

If our parking lot at 395 Western Avenue is full, please park at the Brighton Mills parking lot at 360 Western Avenue, Brighton. Please be sure to RSVP so we can forward the parking pass for your dashboard if you park in this overflow lot, or click on RBC PARKING PASS to print your own. Thanks.

Introduction to the New VariCam LT

Join special guest presenters from Panasonic, Rajesh Lad and Gregger Jones, for a fun and casual introduction to the VariCam LT.

Raj and Gregger will discuss how to produce cinematic 4K images with this compact, lightweight and affordable cinema camera.

You’ll see some of the latest footage shot with the VariCam LT and participate in a lively discussion of the camera’s key features and capabilities over wine and cheese.

BE SURE TO SIGN IN FOR A CHANCE TO WIN A FREE ONE-DAY RENTAL WITH THE VARICAM LT!

Wine & Cheese from 5-7pm. Click here to RSVP. This event is free.

Interested in buying or renting the VariCam LT or other Panasonic products? Click here to email us or call 800-rule-com.

TAKE ADVANTAGE OF OUR SPECIAL INTRODUCTORY RENTAL RATE OF $425 THROUGH SEPTEMBER 30TH, 2016! 

PARKING FOR RBC EVENTS:

If our parking lot at 395 Western Avenue is full, please park at the Brighton Mills parking lot at 360 Western Avenue, Brighton. Please be sure to RSVP so we can forward the parking pass for your dashboard if you park in this overflow lot, or click on RBC PARKING PASS to print your own. Thanks.

Panasonic DVX 200 Master Class with Bernie Mitchell

Join Bernie Mitchell, Pro Video Evangelist and President of Silver Platter Productions, for a master class with the Panasonic DVX200.

Bernie will share his in-depth knowledge of the DVX200, the first in a new generation of large-sensor, multi-format professional camcorders capable of capturing 4K/UHD, HD and SD. Designed as a large-format camera system, the DVX200 provides that all-important aesthetic of shallow depth of field/selective focus, but with an integrated 13X zoom for easy control over image framing as well as the ability to track your subject even in fast action. This large-format 4/3” camcorder offers exceptional image quality in all modes, as well as unique workflow options — including a dual codec workflow found in the VariCam 35. Whether for cinematic or television production, sports, news acquisition or event acquisition, the DVX200 is a workhorse, offering the perfect blend of image quality, convenience and versatility.

*10am-2pm* This is an extended Learning Lab/Master Class with Lunch!

This event is FREE, but seating is limited.

Click here to RSVP.  

DVX200 Master Class Syllabus – Created by Bernie Mitchell, Silver Platter Productions, Inc.

PART ONE: (POWERPOINT OVERVIEW)

Understanding 4K and UHD

Even SD Deliverables

Understanding Shallow Depth of Field

A. What it is

B. When to use it and when not to use it

What is Film Look?

A. How to Achieve this on the DVX200

Quick Overview of DVX200

A. Features

B. V-Log L

Wireless Communication

PART TWO (HANDS ON)

Menu Walk Through

A. System Mode

B. SW Set-up

C. Auto SW

D. Audio Set Up

E. Output Set Up

F. Display Set Up

G. Other Function

Scene Files (how to create them)

A. What is Pre-loaded

B. How to modify them

C. How to download new scene files

D. How to create your own

Best Practices for Post

A. Copying Files

B. Importing into NLEs:

• FCPX

• Adobe Premier

• Avid

PARKING FOR RBC EVENTS:

If our parking lot at 395 Western Avenue is full, please park at the Brighton Mills parking lot at 360 Western Avenue, Brighton. Please be sure to RSVP so we can forward the parking pass for your dashboard if you park in this overflow lot, or click on RBC PARKING PASS to print your own. Thanks!