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EXTENDED! It’s Full-Frame February (through 3/15) with 30% OFF Zeiss Supreme + Sigma Cine Prime Lenses + Zeiss Zooms

EXTENDED + EXPANDED! Due to popular demand, we’re extending Full-Frame February to MARCH 15th with 30% off Zeiss Supreme Primes + Cine Sigma Primes, PLUS we’re adding Zeiss Zooms (28-80mm + 70-200mm) to the discount! All are available at 30% off through March 15th!

The Zeiss Supreme Primes aka “Super Speeds” for the full-frame, digital-cinema age, pack an incredible amount of optical clarity and refined imaging beauty into a lightweight compact lens. With each lens designed to cover a full frame 24x36mm sensor and a 46.3mm image circle, you’ll want to utilize the lenses’ “sweet spot” for astounding images with Super 35mm imagers. Zeiss Supreme Primes are available to rent in 25mm, 29mm, 35mm, 50mm, 85mm T1.5 Prime with the 100mm Coming Soon! The rate per lens is $200/day LESS 30%!

The Sigma Cine full-frame, high-speed prime lenses are compact + lightweight, delivering crisp, high-resolution images. Each lens in the set is matched, features standard .8 gearing on the focus and iris rings, and all have a common 95mm front diameter. The Sigma Cine Primes are available in 14mm, 20mm, 24mm, 35mm, 50mm, 85mm, and 135mm ranging from $70-85 each per day LESS 30%! 

The Zeiss 28-80mm T2.9 Compact Zoom Lens is a standard zoom lens, great for motion picture production with full-frame coverage and no focus shift over the zoom range. The cine-style housing features calibrated focus scales and industry standard gearing for focus, iris and zoom. Lens is available in either PL or EF Mount. Rent it for $350/day LESS 30%! 

The Zeiss 70-200mm T2.9 Compact Zoom is versatile and robust, with cine-style housing, full-frame coverage and interachangeable mounts. Lens is available in either PL or EF Mount. Rent it for $350/day LESS 30%!

Contact Rentals by email or phone at 800-rule-com for more details or to schedule your rental. Click here for our flyer, and feel free to share! 
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The Sigma FF High Speed Cine Primes Do Not Disappoint

I geek out as much as the next guy when it comes to lenses, so you could imagine my excitement when a set of Sigma FF High Speed Cine Primes rolled through our doors recently. I had heard very little about these lenses before seeing them in person and couldn’t wait to see what they could do. 

After my initial testing, I have to say they do not disappoint. 

This line of lenses is Sigma’s jump into the cinema world and it seems as though they have landed firmly on both feet. The full set includes focal lengths of 20, 24, 35, 50 and 85 at a T1.5 and a 14 and 135 at a T2.0. 

At first glance, the lenses cosmetically look and feel a lot like ARRI Ultra Primes, dense but still compact. From one lens to the next, the Sigma Cine Primes are expertly constructed with silky smooth iris and focus rings, clear and precise markings and an electronic EF mount to transmit lens data to your camera. Although this set can be swapped out to PL mount, our set currently comes in EF only. 

Sigma really went all the way in on these lenses to make them look and feel like true high quality cinema glass. Iris markings are all evenly spaced and focus scales span nearly a 300 degree rotation. Focus pulls feel great with not too much resistance and just enough dampening for smooth starts and stops. If using a wireless FF on set, you will never have to move your motors around, as the distance between iris and focus gears never changes between lenses. This might seem like a small thing, but for AC’s it makes all the difference. 

Getting past the outer build quality and onto the optics, this is where things get even better. Full frame lenses in the cinema world are becoming more and more present as our camera’s sensors have been changing. With films being shot on cameras like the 5D MK4 and a7S2 all the way up to the RED Weapon 8K, these types of lenses are becoming necessary.

Having all of the qualities that one would hope for in a great cinema lens, this set performs extremely well. Very little lens breathing, check. Smooth focus fall off, check. Razor sharp at all stops, check. Good close focus, check. Pleasing bokeh, check. No noticeable chromatic aberration, check. With the exception of the two widest lenses, this set has almost no distortion and is tack sharp from corner to corner. The list goes on and on. For the price that these lenses go for, I would confidently call these the frontrunners.

If my stamp of approval means anything, these lenses certainly have it. Interested in renting the Sigma’s? Contact rentals@rule.com or 800-rule-com.

-Jeff Dickerson, Engineer, dickerson@rule.com

 

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Now Renting the RED EPIC-W Helium 8K

Now renting, the RED EPIC-W Helium 8K with these key features:

  • HELIUM 35.4 Megapixel CMOS
  • 8K 2.4:1 resolution up to 30 fps
  • 16.5+ stops of dynamic range
  • 275 MB/s data speeds
  • REDCODE RAW + Apple ProRes or Avid DNxHR/HD

Click here for Rentals or call us at 800-rule-com for details.

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The Angenieux EZ-1: Affordable and Flexible Cine Zoom

The Angenieux EZ-1 30-90mm T2 Super35 zoom lens is one of a handful of lenses in the quickly expanding category of affordable cine-zooms. For a long time, cinema zooms were always two things: heavy and expensive. In the past year or so, we have seen manufacturers innovate and release a new group of lightweight cinema zooms. To name a few: Zeiss 21-100mm, Sigma 18-35mm / 50-100mm, Fujinon 18-55mm, and Canon 18-80mm. As a documentary and commercial shooter, it has been great to see this huge increase in choices at a reasonable price. I find myself taking the Angenieux on set because of its size, its flexibility, and its wide open performance.

First and foremost, the size, weight, and handling of this lens is superb. It is well-balanced and weighs in at just 4lbs. I shoot a lot of handheld and gimbal work so weight is always a factor. Having built-in focus, iris, and zoom gears is a big advantage in both keeping the lens streamlined and removing any extra weight from add-on 3rd party focus gears. The EZ-1 also features rubberized grips along the lens for better control when not using a follow focus. This lens is built with the operator in mind.

In the documentary world, staying flexible on set is a must. The ability to quickly go from PL to EF to E mount on set with no tools is a big deal. Pairing lenses and sensors is a big part of a cinematographer’s job these days — both from an aesthetics standpoint and a function standpoint. This lens is equally at home on a Sony a7S wedged inside a car as it is on a 35mm ARRI film camera on a dolly. In addition to the lens mount, you can also change the rear optical block to go from covering just Super35 to covering full frame/ VistaVision. 

There is a certain feeling imbued into lenses by each manufacturer. A subtle difference that doesn’t come across in technical specifications but is often talked about amongst cinematographers and is unique to that manufacturer. Angenieux’s reputation is one of the best in the industry. The EZ-1 fits in easily amongst its family members and delivers the same consistent colors and pleasing sharpness that one should expect from Angenieux.  

-Harvey Burrell, Guest Blogger and Co-founder of Windy Films

 

LEARNING LAB: Canon C200 Digital Cinema Camera with Ryan Snyder and Paul Hawxhurst

PLEASE NOTE: THIS LEARNING LAB WILL NOT BE LIVE STREAMED! WE HOPE YOU WILL JOIN US IN PERSON!

Join Ryan Snyder and Paul Hawxhurst for an overview of the Canon EOS C200, the latest “ready-to-go” production camera from Canon, delivering outstanding image quality, performance and versatility, and making it ideal for film, documentary and television production, corporate and event photography, and newsgathering.

Ryan and Paul will also cover the many features of the C200, including:

  • Internal 4K UHD and Full HD Recording in MP4
  • Internal 4K RAW recording with New Cinema RAW Light
  • Dual Pixel CMOS AF Technology with LCD Touch Panel
  • HDR Viewing and ACES 1.0 support
  • Built-in WiFi and LAN for camera control and FTP

10am-12n • FREE with Breakfast  • Click here to RSVP and here for the C200 event flyer.

The C200 is Coming Soon to Rentals, and Sales is currently taking pre-orders. Contact us at answers@rule.com or 800-rule-com for details.

Click here to watch our new IN THE SHOWROOM video series featuring the latest in production and post-production equipment and technology.

PARKING FOR RBC EVENTS:

If our parking lot at 395 Western Avenue is full, please park at the Brighton Mills parking lot at 360 Western Avenue, Brighton. Please be sure to RSVP so we can forward the parking pass for your dashboard if you park in this overflow lot, or click on RBC PARKING PASS to print your own. Thanks!

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Professional Video Production Cases, USED, For Sale

WE’VE GOT USED PRODUCTION CASES FOR SALE! Stop by the Production Outfitters Store for a look at our large inventory of big and small cases from top manufacturers A&J, Pelican and Thermodyne.

Condition varies by case, bargain-priced, all sales are final.

Stop by for a look. Questions? Contact adam@rule.com, but Adam encourages you to stop by, take a look and grab a case before they’re gone.

P.S. They also make great furniture.

Learning Lab: Cinema VariCam Experience + More with Panasonic (LIVE STREAMING ON FACEBOOK!)

Join Panasonic’s Gregger Jones for a discussion of NAB and Cine Gear Expo highlights and featured gear, including the latest on the Cinema VariCam experience with VariCam PURE, VariCam LT, and more.  Gregger will also have the 20-120mm Cabrio Lens from Fujinon, and Sales will be taking pre-orders for the newly-announced AU-EVA1 Compact Cinema Camera from Panasonic. Visit our blog for more details or contact us at sales@rule.com or 800-rule-com .

10am-12n • FREE  • Click here to RSVP. Sign-in for a 20% Rental Discount on the VariCam LT!

Can’t make it in person? We’ll be livestreaming this Learning Lab on our Facebook page starting at 10:10am EST! Click here to see our video library in the Learning Lab Playlist under the VIDEO tab.

Interested in buying or renting Panasonic products? Contact us at answers@rule.com or 800-rule-com.

Click here to watch our new IN THE SHOWROOM video series featuring the latest in production and post-production equipment and technology.

PARKING FOR RBC EVENTS:

If our parking lot at 395 Western Avenue is full, please park at the Brighton Mills parking lot at 360 Western Avenue, Brighton. Please be sure to RSVP so we can forward the parking pass for your dashboard if you park in this overflow lot, or click on RBC PARKING PASS to print your own. Thanks!

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Now Taking Orders for the Canon EOS C200 Digital Cinema Camera

Coming Soon to Rentals and Now Taking orders for Sales! The Canon EOS C200 Digital Cinema Camera is the latest “ready-to-go” production camera from Canon that delivers outstanding image quality, performance and versatility, making it ideal for film, documentary and television production, corporate and event photography, and newsgathering.

Features include:

• 8.85 Megapixel Super 35mm 16:9 CMOS sensor that supports 4K (DCI) recording with a maximum resolution of 4096 x 2160 pixels

• Fully compatible with new and existing Canon EF-Mount lenses

• Built-in Viewfinder with LCD Touch Panel, Camera Grip and Handle Unit

• Dual DiG!C DV 6 Image Processors

• Dual Pixel CMOS AF Technology

• Internal 4K RAW Recording with New Cinema RAW Light

• Internal 4K UHD and Full HD Recording in MP4

• Full HD 120P / 100P Slow Motion Recording

• Professional Workflow

• HDR Viewing

• ACES 1.0 Support

• Wide Range of Connectivity Options

Sales is taking orders. Contact sales@rule.com or 800-rule-com for details. We’ll be adding the C200 to our Rental inventory as soon as it’s available. Stay tuned for more details.

Showroom Demo: Tube Lighting with Quasar’s Crossfade LED Kit

RBC’s Dylan Law demos our Quasar Crossfade LED Kit with 1, 2, and 4 foot tubes and plug adapters ideal for tight and hard-to-light spaces. Versatile, low-profile, energy-efficient and affordable, these LEDs are perfect for indie films, music videos and shorts.

The LED tubes are flicker-free, fit into standard Kino housings, and are dimmable/fully-adjustable with a wheel at the end of each unit to scroll to the desired color temperature setting from 2000K to 600K.

Stop by for a look! 12:00 to 1:00pm • FREE  • Click here to RSVP.

Interested in renting the Quasar Crossfade LED Kit? Contact us at rentals@rule.com or 800-rule-com.

Click here to watch our new IN THE SHOWROOM video series featuring the latest in production and post-production equipment and technology.

PARKING FOR RBC EVENTS:

If our parking lot at 395 Western Avenue is full, please park at the Brighton Mills parking lot at 360 Western Avenue, Brighton. Please be sure to RSVP so we can forward the parking pass for your dashboard if you park in this overflow lot, or click on RBC PARKING PASS to print your own. Thanks!

Showroom Demo: Next Generation Recoil Rig + More with Zacuto

Stop by the Showroom with Zacuto’s Kim Hutchinson who will demo the latest tools from Zacuto including the Next Generation Recoil Rig with trigger grip, designed for optimal balance and comfort with reinvented VCT style baseplate for use with a variety of cameras from mirrorless to larger-format digital cinema cameras. Also featured will be the Gratical EVF, Tornado Grip and Marauder paired with:

•  Zacuto Complete Recoil Next Generation Kit for Canon C300 MK II + Canon 18-80mm with Gratical EVF + Tornado Grip

•  Zacuto Recoil for Sony FS7 II + Zeiss 21-100 with Gratical EVF + Tornado Grip

•  Zacuto Marauder + EVF for the Canon 5D Mark IV + 24-70mm

1:00-3:00pm • FREE  • Click here to RSVP.

ASK US ABOUT OUR SPECIAL “SHOW BUNDLES” AVAILABLE TO BUY:

Complete C300 MKII + Zacuto Recoil V2 Cine Bundle: Canon C300 MKII, Zacuto C300 MKII EVF Recoil Rig, Canon BP-A60 x 2, SanDisk 128GB Extreme PRO CFast 2.0 Memory Card x 2, Digital Video Organizer Bag

Complete C300 MKII + Zacuto Gratical HD Cine Bundle: Canon C300 MKII, Zacuto C300 MKII Gratical HD Bundle, Canon BP-A60 x 2, SanDisk 128GB Extreme PRO CFast 2.0 Memory Card x 2, Digital Video Organizer Bag

Complete C300 MKII + Zacuto Gratical Eye Cine Bundle: Canon C300 MKII, Zacuto C300 MKII Gratical Eye Bundle, Canon BP-A60 x 2, SanDisk 128GB Extreme PRO CFast 2.0 Memory Card x 2, Digital Video Organizer Bag

Complete Sony FS7II + Zacuto Recoil Cine Bundle: Sony PXW-FS7II, Sony FS7 Recoil, Sony BPU 60 Batteries x 2, Sony 64GB XQD G Series Memory Card x 2, Porta Brace RIG-FS7XT Carrying Case

Complete Sony FS7II + Zacuto Gratical HD Cine Bundle: Sony PXW-FS7II, Sony FS7 Gratical HD Bundle, Sony BPU 60 Batteries x 2, Sony 64GB XQD G Series, Memory Card x 2, Porta Brace RIG-FS7XT Carrying Case

Complete Sony FS7II + Zacuto Gratical Eye Cine Bundle: Sony PXW-FS7II, Zacuto Gratical Eye Bundle for Sony FS7, Canon BP-A60 Batteries x 2, Sony 64GB XQD G Series Memory Card x 2, Porta Brace RIG-FS7XT Carrying Case
Canon 5D MKIV + Maurauder Run & Gun Kit: Canon 5D MKIV DSLR Camera, Zacuto Marauder Foldable Camera Rig, Canon LP-E69 Batteries x 2, SanDisk 64GB Extreme Pro Compact Flash Memory Card x 2, CB35 Stryker Camera Bag
Interested in buying these or other Zacuto products? Contact us at answers@rule.com or 800-rule-com. 
Click here to watch our new IN THE SHOWROOM video series featuring the latest in production and post-production equipment and technology. 

PARKING FOR RBC EVENTS:

If our parking lot at 395 Western Avenue is full, please park at the Brighton Mills parking lot at 360 Western Avenue, Brighton. Please be sure to RSVP so we can forward the parking pass for your dashboard if you park in this overflow lot, or click on RBC PARKING PASS to print your own. Thanks!