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The Evolution of the Canon 5D Mark IV

Oh, the things you can do with this camera…

I know I’m not the only one looking forward to our upcoming Learning Lab: Evolution of the Canon 5D Mark IV with Adam Van Voorhis on Wednesday, January 25th. This revolutionary camera has become a staple with filmmakers since the release of the EOS 5D Mark II in 2008.

It was the first camera of its kind to provide high-quality video in DSLR format. Since then, Canon has made significant strides with the 5D line by adding high speed 4K video, a DIGIC 6+ Image processor, as well as dual pixel auto focus, previously only seen on the higher-end EOS cameras.

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The current 5D Mark IV also runs on the affordable compact flash media and is one of the best low-light still cameras on the market. Now in-stock and for sale at Rule Boston Camera. Call or email our sales department today for a personalized demo: sales@rule.com or 800-rule-com.

Click here for rental details.
Click here for sales details.

-Michael Kalish, Inside Sales, kalish@rule.com

TOUCH & TRY FIRST LOOK TOUR: Introduction to the Panasonic LUMIX GH5

Join Panasonic’s Jack Salamanchuk for a first look at the new Panasonic LUMIX GH5. Jack will demo the GH5’s photo and video capabilities, including 4K 60p / 50p UHD, smooth, video recording without a time limit and 4:2:2 10-bit 4K 30p / 25p internal video recording as well as outputting.

Click here to RSVP.  This event is free.

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Interested in pre-ordering the GH5? Click here to email Sales or call 800-rule-com. Coming this Spring to Rentals!

Missed a Learning Lab? Watch here!

PARKING FOR RBC EVENTS:

If our parking lot at 395 Western Avenue is full, please park at the Brighton Mills parking lot at 360 Western Avenue, Brighton. Please be sure to RSVP so we can forward the parking pass for your dashboard if you park in this overflow lot, or click on RBC PARKING PASS to print your own. Thanks.

An Introduction to the New MōVI Pro (LIVE STREAMING ON FB!)

Join RBC MōVI Tech, Dylan Law, for an overview of the many features of the new MōVI  Pro including: hot swappable batteries, integrated fuel gauge, screen/power indicator, 180 degree roll, Toad in the Hole quick release system, changes to the MōVI Ring, MIMIC, MōVI  Controller and Tilt Stage Unit, and Tuning, with improvements to internal wiring for weather protection, faster boot time, built-in stand and more. Read Dylan’s blog post for a look at some of his favorite features.

Click here to RSVP.  This event is free with breakfast.  Can’t make it in person? We’ll be live streaming this Learning Lab on our Facebook page starting at 10:10am EST. For those joining us in person, please sign-in for a 20% discount on your next MōVI Pro rental (good through March 31, 2017).

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Interested in buying or renting the MōVI Pro or other Freefly motion tools? Click here to email us or call 800-rule-com.

Missed a Learning Lab? Watch here!

PARKING FOR RBC EVENTS:

If our parking lot at 395 Western Avenue is full, please park at the Brighton Mills parking lot at 360 Western Avenue, Brighton. Please be sure to RSVP so we can forward the parking pass for your dashboard if you park in this overflow lot, or click on RBC PARKING PASS to print your own. Thanks.

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Save with Canon Rebates and Special Offers Through March 31, 2017

Rebates…rebates…rebates!  It’s that time of year again when Canon announces tremendous savings in the world of digital cinema cameras. While some things change, others… stay the same. Beginning earlier this month, and now extended to March 31, 2017, you’ll find significant savings when you buy a C300 Mark II, as well as a C100, and C100 Mark II.  

We were also pleasantly surprised to see the return of the $300 instant rebate for the Cinema Prime Lenses. What’s really exciting is the wide range of rebates for the Pro Camcorder line, including the XF305, XF300, as well as the XF205, and XF200. 

Click here for a summary of Canon deals, and I would definitely encourage you to pick up the phone and chat with anyone on our sales team, myself included. We’re happy to help with the right gear for your next project.

Michael Kalish, Inside Sales, kalish@rule.com

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Nick’s Holiday Picks – Setwear Gloves

Winter is fast upon us and outside of shooting, I’m trying to do one thing: Stay warm — especially with windchill here in Boston at 5º.

What better marriage than Setwear’s line of products, tailor-made to assist with 4-season outfitting for the video professional.  

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Setwear products are ruggedly made and built to last. I use them in all capacities; whether I’m loading cases or rigging lights, Setwear’s EZ Fit Gloves are my go to especially when it’s cold out.

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Stop on by and grab a pair!

Nick Giannino, Rentals + Expendables, giannino@rule.com

First Look at the Canon C700 – 10am and 2pm Sessions

Join Canon’s Ryan Snyder and Paul Hawxhurst for a first look at the new EOS C700 Super 35 format camera designed for a variety of shooting scenarios. 

Choose a morning (10am-12n) or afternoon (2-4pm) session for an overview of the many features of Canon’s new flagship camera including:

• Both internal 4K ProRes and XF-AVC recording

• Capable of recording 4.5K up to 100fps and 4K up to 120fps, both uncompressed RAW, with the optional Codex CDX-36150 recorder

• Available in both Cinema Lock EF and PL versions

• Dynamic range of 15 stops

• Dual Pixel CMOS AF

• Global shutter model estimated 2nd half 2017

Click here to RSVP.  This event is free.

Interested in buying or renting the C700? Click here to email us or call 800-rule-com.

Missed a Learning Lab? Watch here!

PARKING FOR RBC EVENTS:

If our parking lot at 395 Western Avenue is full, please park at the Brighton Mills parking lot at 360 Western Avenue, Brighton. Please be sure to RSVP so we can forward the parking pass for your dashboard if you park in this overflow lot, or click on RBC PARKING PASS to print your own. Thanks.

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MōVI Pro: Boston, You Ready?

Just when you thought that Freefly Systems had changed the stabilization game with the M15 — making a must-have, on-set production tool — they go out and do it again. Not just a major firmware update, new accessories, another type of handle, or iOS support, but all of this and an entire new system called the MōVI Pro!

The team at Freefly went all in with the Pro and developed what I and other MōVI owners/operators have always wanted. A few weeks ago, Freefly held a launch party at their headquarters, and I was lucky enough to attend. The minute I walked into the warehouse, I couldn’t wipe the smile from my face. MōVI Pro, Alta 6 and 8, Jibs, Tero, XL, Mimic, Food, Awesome People, and Craft Beer. It was a great time!

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Immediately, I had to try-out the Pro and see what the deal was. I got my hands on a Pro with a RED Epic build consisting of focus and iris motors, wireless video, and a Canon CN-E lens. This is a pretty standard build when it comes to MōVI work, especially in Boston. It felt great, looked elegant, and responded with incredible accuracy. Let me explain a few new details that really make me geek out over the new MōVI Pro.

New Ring: I have always been a huge fan of the MōVI Ring, and I
moviproffevent_0262always make sure that it’s ready to go with me on any job I’m on. Now, the Pro is integrated natively with the new style ring and it has FEET. How many times when on set have you thought, “I wish I could just put this thing down for 5 minutes?” Now you can do just that, and it opens up a new style of shooting as well. I know it may sound trivial, but it really is a huge factor in my opinion.

 

Power Base: Yes, please! D-Taps for accessory power as well as camera power is the real “game changer.” Now, no need for an onboard battery to power your Epic or Mini. Power your focus/iris/zoom motors straight from the base. Future MōVI builds will look so much more elegant, and camera assistants will love the power integration when setting up for the job at hand.

New Batteries: Enough said – hot swappable batteries with a 22.5v 1.8Ah rating are a dream come true. Let’s not forget they have battery life indicators on them. Big thanks!

Control Screen: We now have the ability to tune and adjust the MōVI Pro directly on location with no need of a tablet or computer. Before I forget, iOS users rejoice! You can now run the app on your device.

moviproffevent_0257New Mimic: Beautiful design and capabilities. MōVI control options will make this a must-have for your camera assistant.

RED RCP: MōVI and RED builds have become even better. Directly from your Mimic controller, you can now adjust camera settings when the operator is doing their job. Say what?!

Clamps and Mounts: It really is all about the little things. Now, with the new Pop-N-Lock system you can easily mount all your accessories that the job calls for. No more Velcro and Bongo Ties. After building many MōVI setups, this really excites me — just from an aesthetic view.

New Design: Hidden cables, dual pan bar, slightly taller cage, and enclosed motors. These new changes are bringing better and stronger stabilization to all operators.

As an operator, moving from an M15 (even M5) to the Pro will be a dream, and I see no major challenges (only sighs of relief). I still can’t get over the integrated control with RED cameras. This makes productions with this set up so much more streamlined and efficient. Let your operator get the shots that present themselves with literally no down time. I hope for a future update from Freefly that opens this technology up to other camera manufacturers. As an M15 and ARRI Mini user, my fingers are crossed.

Tabb and the crew at Freefly Systems really did an amazing job with their new product launch — from the brilliant and always exciting marketing (one of my favorite Instagram accounts), to their forward-thinking technology, and their ability to change the way we can achieve new shots — they are also gracious hosts (Sumerian Brewery is amazing). I thank you very much (yes, I’m a fan boy).

Interested in buying or renting the MōVI Pro or other Freefly motion tools? Click here to email us or call 800-rule-com.

Dylan Law, MōVI Tech and QC/Logistics, law@rule.com moviproffevent_0245

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Nick’s Holiday Picks – G-Tech 1TB G-Drive

As my second holiday gift pick for the technically-inclined, I’ve chosen the 1TB G-DRIVE ev ATC Thunderbolt from G-Technology.

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Not only is the drive water, pressure, dust, and shock resistant up to 6.6’, it can float, and endure water submersion in up to 1’ for up to 30 seconds. Equipped with a rotational speed of 7200 rpm, and data transfer speeds up to 136 MB/s, this drive is highly capable of performing multiple functions. It comes pre-formatted for Mac, but can be easily re-formatted for Windows. Just like last week’s GoPro HERO5 Black, you’ll find this week’s pick up on our giant “holiday candle” in our Production Outfitters expendables store.

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Feel free to get in touch with any questions. Thanks.

Nick Giannino, Rentals + Expendables, giannino@rule.com

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Canon Introduces New Firmware Upgrade for C300 + C300 MKII

Canon has announced a new firmware upgrade at NAB New York that is sure to please C300 shooters.  The main features for the Mark II are enabled audio recording in 2K crop mode and the ability to turn off the internal microphone.  The update brings an expanded Zebra range (5% to 100%) on the Mark II and shutter angle priority (keep your desired shutter angle as you change frame rates) on both the original C300 and the Mark II.

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The other updates coming with the firmware relate to Canon’s Cine Servo Zoom lenses in EF mount.  Auto and push iris are now available for Cine Servo EF 17-120mm and EF 50-1000mm, as well as the new 18-80mm that will be released shortly.  Dual Pixel autofocus will also be supported for the EF 17-120mm and 18-80mm on the Mark II and original cameras with dual pixel capability.  We currently do not carry these lenses (we have the 17-120mm available in PL mount only), but we will have an 18-80mm once it is released later this month.

Check out this video with Canon Technical Advisor, Brent Ramsey, for more information about the upgrade.  We’ll be updating the C300 Mark II EF Mount and PL Mount cameras in our rental inventory when the firmware is released on December 13th. Interested in buying the C300 Mark II? See links below and contact us at sales@rule.com or 800-rule-com.

Canon EOS C300 EF 24-70 Kit

Canon EOS C300 with Dual Pixel CMOS AF Feature Upgrade

Canon EOS C300 MK II 

-Grace Deacon, Engineer, deacon@rule.com

SMPTE-NE Presents Drones for Television & Motion Picture Applications

NOTE EARLY MEETING TIME: Doors open at 5:00pm, meeting starts at 5:30pm!

This Thursday, 11/3, SMPTE-NE presents “Drones for Television and Motion Picture Applications with Cinematographer Maxwell Tubman”, including a live demo of a Gryphon Dynamics Drone! Max will cover general production workflow, how to execute various shots and maneuvers, operational practices, the legal aspects of overall drone operations and potential limitations and hazards. Starts at 5pm at Foxboro Cable Access in Foxborough, MA.

Click here for details on SMPTE-NE’s website. RSVP: mfeldman@isgboston.com

 

THE LATEST CINE LENSES FROM CANON

Join Ryan Snyder for a look at the latest Cine lenses from Canon featuring the new compact and lightweight 18-80mm zoom lens with full external servo control for drama, docs and more. Ryan will also demo a set of prime lenses capable of full 4K resolution with outstanding optical performance.

Click here to RSVP.  This event is free.

Interested in buying or renting Canon products? Click here to email us or call 800-rule-com.

Missed a Learning Lab? Click here to catch up!

PARKING FOR RBC EVENTS:

If our parking lot at 395 Western Avenue is full, please park at the Brighton Mills parking lot at 360 Western Avenue, Brighton. Please be sure to RSVP so we can forward the parking pass for your dashboard if you park in this overflow lot, or click on RBC PARKING PASS to print your own. Thanks.

 

Garage Sale!

Shop our Garage Sale where you’ll find low prices on handy products such as Equipment Cases, Camera and Equipment Bags, Go Pros & Go Pro Accessories, Filters, Computers & Computer Monitors, HD & SD Video Monitors, VTR’s, Cable Stock, Audio Recorders & Mixers, XQD, Compact Flash, & SDXC Cards, C Stands, Rarities, Oddities, and Surprises!

ALL ITEMS SOLD AS-IS and PRICED TO PURGE!

CA$H & CARRY ONLY!

NO EARLY BIRDS, PLEASE!  Garage Door opens at 10am!

A sampling of available items is posted in our Garage Sale Album on Facebook. No pre-sale list of items or pricing is available.

PARKING:

If our parking lot at 395 Western Avenue is full, please park at the Brighton Mills parking lot at 360 Western Avenue, Brighton. Please be sure to RSVP so we can forward the parking pass for your dashboard if you park in this overflow lot, or click on RBC PARKING PASS to print your own. T

*POSTPONED* Canon Learning Lab

This event has been postponed and will be rescheduled later this Fall. Stay tuned for a new date coming soon. 

POSTPONED: Canon specialists Ryan Snyder and Paul Hawxhurst return for an in-depth look at the C300 Mark II Firmware Update and Canon Log 3, along with an overview of the new Compact Cine Servo 18-80 lens, and much more!

Interested in buying or renting these or other Canon products? Click here to email us or call 800-rule-com.  Take advantage of Canon’s $4,000 Instant Rebate when you buy a C300 Mark II through September 30, 2016.

Missed a Learning Lab? Click here to catch up!

PARKING FOR RBC EVENTS:

If our parking lot at 395 Western Avenue is full, please park at the Brighton Mills parking lot at 360 Western Avenue, Brighton. Please be sure to RSVP so we can forward the parking pass for your dashboard if you park in this overflow lot, or click on RBC PARKING PASS to print your own. Thanks.

Run-and-Gun with the Sony PXW-Z150

Join RBC engineer, Alex Enman, for an overview of the new PXW-Z150 camcorder from Sony with built-in ND filter, powerful autofocus and full auto mode. This practical and versatile camcorder delivers 4K image quality, 120fps HFR Full-HD slow-motion and built-in advanced networking for live streaming and wireless workflow. Learn more about the Z150 in Alex’s blog post.

Click here to RSVP.  These events are free.

Interested in buying or renting the Z150? Click here to email us or call 800-rule-com.

Missed a Learning Lab? Click here to catch up!

PARKING FOR RBC EVENTS:

If our parking lot at 395 Western Avenue is full, please park at the Brighton Mills parking lot at 360 Western Avenue, Brighton. Please be sure to RSVP so we can forward the parking pass for your dashboard if you park in this overflow lot, or click on RBC PARKING PASS to print your own. Thanks.

Women in Film & Video New England: Camera Petting Zoo

WIFVNE presents RBC engineer, Alex Enman (aka Camera Tamer), who will be on hand to talk about a variety of cameras, price ranges and the best applications for each. Click here to see more details and sign-up via WIFVNE.

Featured cameras will include:

Sony Z150 and Sony FS7

Panasonic GH4 and Panasonic VariCam 35

Canon C100 Mark II

ARRI Amira

Freefly MoVI M15 with RED EPIC X Dragon

PARKING FOR RBC EVENTS:

If our parking lot at 395 Western Avenue is full, please park at the Brighton Mills parking lot at 360 Western Avenue, Brighton. Please be sure to RSVP so we can forward the parking pass for your dashboard if you park in this overflow lot, or click on RBC PARKING PASS to print your own. Thanks!

MPC Seminar: From Still To Motion, Creating Images That Move

Join the Massachusetts Production Coalition for the seminar, FROM STILL TO MOTION, Creating Images That Move, hosted by Windy Films at Studio 16 in East Boston.

With featured panelists including Photographers and DPs, Creative/Art Directors along with equipment from Canon and Rule Boston Camera, see details below from the MPC, visit the MPC website, or click here for a direct link to tickets.

From Still To Motion

In the media landscape, moving fluidly between still and motion photography is increasingly common in the same campaign, and often production schedule! What are the conceptual challenges and potential benefits for photographers, DPs, and directors working between capturing “a moment” and “moments of time”?

With compressed schedules and budgets, but deliverables increasing, this seminar will explore the growing trend of capturing still and moving images in the same production, and how photographers and directors make the transition.

A panel of top photographers, DPs, creative and art directors, will discuss how this impacts the philosophy of image making, creative direction, and the production that ties it all together to create remarkable campaign images and videos for clients.

Camera Demos

Specialists from Canon and Rule Boston Camera will be on hand with time for demos, networking, and hands on play with some of the latest cameras and tools from Canon. 

Meet The Panel

John Huet : Photographer & Director  johnhuet.com

Craig Orsini : Photographer & Director  orsinistudio.com

Courtney Ryan : Cinematographer  courtneyryan.co

Dana Edwards : Associate Creative Director, Bose

Nichole Hynes : Media Production Lead, Bose

Rick Frisello : Creative Director, I03 Creative

Moderated By
Chuck Matzker : Art Director, I03 Creative

9:30 am – 10:00 am  Registration
10:00 am – 11:30 am  Panel Discussion
11:30 am –   1:00 pm  Demos from Canon & Rule Boston Camera
Coffee & Light Breakfast will be served.