Demo Day with the Latest Tools from Teradek

Join Teradek’s Jon Landman (at our NEW location in Newton) for a look at the latest tools, including demos with the Bolt 10K ultra-long range wireless receiver (compatible with Bolt 3000 units), and the Serv Pro for streaming live HD video from your camera, video switcher, or DIT cart to multiple iOS and Android devices on set.

Stop by anytime during our morning or afternoon sessions: 10am-12n or 2-5pm  • FREE! • RSVP

Jon will also cover a variety of integrated solutions and brand-new additions, like these:

  • Bond Backpack for network redundancy wherever you go (NOW SHIPPING!)
  • Link Pro Backpack with 4 modems for high speed internet access (AVAILABLE THIS MONTH!)
  • Teradek RT a wireless FI+Z lens and camera control system
  • Serv Pro and Link for real-time smart device monitoring 
  • VidiU Go an HEVC / H.264 live streaming encoder with bonded cellular technology
  • Cube 755 the world’s smallest HEVC encoder with SRT

Take advantage of these special offers on DEMO DAY:

• GET 5% Off any Teradek purchases (ONE DAY ONLY ON DEMO DAY!)

• SIGN IN on Demo Day for 20% OFF any of our Teradek product rentals + 30% OFF Teradek Serv Pro (GOOD THROUGH JUNE 30th!)

Click below to watch our videos on these Teradek products:

 

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New in Rentals: Compact Sigma Cine Prime Lenses

New in Rentals, the compact Sigma Cine primes with full frame coverage and high speed aperture ~ T1.5 (20, 24, 35, 50, 85mm) and T2.0 (14, 135mm) have arrived.

Excellent resolution and ready for 8K, the well-crafted cine design offers smooth focus with minimal distortion or breathing. The nine blade iris makes for a soft round bokeh. Now available in EF mount.

Contact Rentals for details: email or phone at 800-rule-com.

–Dave Kudrowitz, Senior Engineer

Learning Lab: Cinema VariCam Experience + More with Panasonic (LIVE STREAMING ON FACEBOOK!)

Join Panasonic’s Gregger Jones for a discussion of NAB and Cine Gear Expo highlights and featured gear, including the latest on the Cinema VariCam experience with VariCam PURE, VariCam LT, and more.  Gregger will also have the 20-120mm Cabrio Lens from Fujinon, and Sales will be taking pre-orders for the newly-announced AU-EVA1 Compact Cinema Camera from Panasonic. Visit our blog for more details or contact us at sales@rule.com or 800-rule-com .

10am-12n • FREE  • Click here to RSVP. Sign-in for a 20% Rental Discount on the VariCam LT!

Can’t make it in person? We’ll be livestreaming this Learning Lab on our Facebook page starting at 10:10am EST! Click here to see our video library in the Learning Lab Playlist under the VIDEO tab.

Interested in buying or renting Panasonic products? Contact us at answers@rule.com or 800-rule-com.

Click here to watch our new IN THE SHOWROOM video series featuring the latest in production and post-production equipment and technology.

PARKING FOR RBC EVENTS:

If our parking lot at 395 Western Avenue is full, please park at the Brighton Mills parking lot at 360 Western Avenue, Brighton. Please be sure to RSVP so we can forward the parking pass for your dashboard if you park in this overflow lot, or click on RBC PARKING PASS to print your own. Thanks!

BAVUG’s NAB Recap at AVID Headquarters

Avid’s theme for NAB this year is “The Sky’s The Limit.” Get a first-hand look at some of their key announcements and new features at BAVUG’s NAB Recap meeting at Avid Headquarters in Burlington.

Registration is strongly encouraged to help calculate food/refreshments for everyone. All registrants will be eligible for the raffle. One lucky registrant will win a copy of Avid Media Composer!

Free registration for BAVUG meetings closes at 12pm the day of the event. After that, only paid registrations are available until 6pm.

Raffle prizes for this meeting are provided by Avid, Boris FX, iZotope, NewBlueFX and Rule Boston Camera.

**Doors open for check-in at 6pm** Enjoy refreshments, networking and socializing until the presentations start at 7pm.

Register here. 

Massachusetts Production Coalition Spring Meeting

Join your community of film and media professionals for a special Spring Meeting at District Hall.

*Reserve your ticket here.

SCHEDULE
6:00 – 7:30 pm Cocktail Reception
7:30 – 9:00 pm Presentations

PRESENTATIONS TBA

MEMBERSHIP
Ready to become a member?
Join the Mass Production Coalition online!
massprodcoalition.org/membership

PARKING
Parking is available in the lot on the west side of District Hall. Metered street parking is also available around the building.

LEARNING LAB: Virtual Reality with the Nokia OZO 360° Camera (LIVESTREAMING ON FB!)

Join RBC Engineer, Alex Enman, for a look at the Nokia OZO 360° Virtual Reality Camera.

Alex will discuss workflow from production to post, with an overview of the OZO’s streamlined system for storing all video + audio data in sync, including its one output cable and one power + memory cartridge.

10am-12n with Breakfast • FREE  • Click here to RSVP. Can’t make it in person? We’ll be livestreaming this Learning Lab on our Facebook page starting at 10:10am EST! Click here to see our video library in the Learning Lab Playlist under the VIDEO tab.

Interested in renting the Nokia OZO 360° Virtual Reality Camera? Contact us at rentals@rule.com or 800-rule-com or check the rental product page on our website for details.

Click here to watch our new IN THE SHOWROOM video series featuring the latest in production and post-production equipment and technology.

PARKING FOR RBC EVENTS:

If our parking lot at 395 Western Avenue is full, please park at the Brighton Mills parking lot at 360 Western Avenue, Brighton. Please be sure to RSVP so we can forward the parking pass for your dashboard if you park in this overflow lot, or click on RBC PARKING PASS to print your own. Thanks!

LEARNING LAB: Shooting + Posting with Green Screen (LIVESTREAMING ON FB!)

Mike Hennessey, Producer/Director and DP at Resonate Video, and RBC Engineer, Alex Enman, tag team a presentation on the in’s and out’s of working with a portable green screen backdrop. Mike will cover tips and techniques for shooting with green screen on location, and Alex will discuss what’s involved in post-production, including color-grading.

10am-12n with Breakfast • FREE

Click here to RSVP. Can’t make it in person? We’ll be livestreaming this Learning Lab on our Facebook page starting at 10:10am EST! Click here to see our video library in the Learning Lab Playlist under the VIDEO tab.

Interested in buying or renting a portable green screen or other production and post-production products? Contact us at answers@rule.com or 800-rule-com or check our website sales and rental pages for product details.

Click here to watch our new IN THE SHOWROOM video series featuring the latest in production and post-production equipment and technology.

PARKING FOR RBC EVENTS:

If our parking lot at 395 Western Avenue is full, please park at the Brighton Mills parking lot at 360 Western Avenue, Brighton. Please be sure to RSVP so we can forward the parking pass for your dashboard if you park in this overflow lot, or click on RBC PARKING PASS to print your own. Thanks!

PA Workshop

Starting out in the industry? Learning the ropes as a Production Assistant is where many get their start in the business. The Mass Production Coalition will be holding a PA workshop to prepare young industry members entering the workforce. This workshop teaches the skills to be a valuable Production Assistant on feature film and commercial productions in an immersive 1-day training program. Through hands-on training sessions and presentations, attendees gain knowledge to be a successful PA ready to work on set. The workshop is for new PA’s starting out as well as those already in the field- to hone their skill set, gain career insights, and make valuable connections.

Saturday, April 8th 9:30am-3:00pm at Red Sky Studios

*info and registration here: https://www.eventbrite.com/e/pa-workshop-tickets-32892040980

SHOWROOM DEMO: An Intro to the New Sony FS7 II

Join RBC Engineer, Tim Coughlan, for an introduction to the new FS7 II from Sony.

Tim will cover the many features of this versatile 4K Super35 digital cinema camera, including Electronic Variable ND filter, Lever Lock type E-Mount with locking collar, improved ergonomics, and the 18-110mm servo zoom lens. 

12n to 1pm in the Showroom

Click here to RSVP • FREE

Interested in buying or renting this or other Sony products? Contact us at answers@rule.com or 800-rule-com or check our website sales and rental pages for product details.

Click here to watch our new IN THE SHOWROOM video series featuring the latest in production and post-production equipment and technology.

PARKING FOR RBC EVENTS:

If our parking lot at 395 Western Avenue is full, please park at the Brighton Mills parking lot at 360 Western Avenue, Brighton. Please be sure to RSVP so we can forward the parking pass for your dashboard if you park in this overflow lot, or click on RBC PARKING PASS to print your own. Thanks!

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Quality Control

Every day, the engineers and Quality Control technicians here at RBC, check, reset, clean, test, calibrate and otherwise ensure that our equipment is ready for the next shoot.

Engineer, Jeff Dickerson, recently checked in the ARRI 60mm Macro Lens PL mount. Both front and rear elements got a detailed inspection and cleaning for dust, scuffs and scratches that get logged (if found) for future reference. He also tested the iris and focus rings to make sure they were turning smoothly and that the iris blades open and close correctly. The body of the lens was checked for scratches and dents in the metal that could cause issues, and to wrap it up, he checked to be sure that all of the screws on the lens and PL mount are accounted for and as tight as they need to be before putting the lens back in rotation. 

With the 60mm macro lens, a rear element scratch is alway a scary thing. The rear element is responsible for focusing the entire image onto the film plane (or sensor in the 21st century), so a scratch to this piece of glass will almost certainly show up in an image if damaged. Fortunately for this one, the scratch is on the perimeter of the glass, outside of the sensor’s view which does not affect image quality and flaring. 

Audio Basics with Women in Film & Video New England

Join WIFVNE with RBC Integration Engineer and audio guru, Skoty Rea, for a session on audio basics. Skoty will cover the basics of wireless lavalier microphone systems, including the gear you need, how it fits into your workflow, along with mic’ing techniques and etiquette.

All skill levels welcomed. The event is free with RSVP but space is limited, so reserve your spot today!

Click here to RSVP for this event via Women in Film.

PARKING FOR RBC EVENTS:

If our parking lot at 395 Western Avenue is full, please park at the Brighton Mills parking lot at 360 Western Avenue, Brighton, and download/print/add this RBC PARKING PASS to your dashboard. Thanks.

LEARNING LAB: 4K, UHD, HDR, RAW: Decode the Buzzwords & Increase Your Impact (WATCH LIVE STREAM!)

Join Bernie Mitchell of Silver Platter Productions for an explanation of 4K, UHD, HDR and RAW from a production workflow perspective, including acquisition, post, and deliverables (even if you are currently delivering in HD).

Bernie will focus on the benefits you’ll experience as producer, shooter, editor and the extra value to your clients.

You’ll also have an opportunity to demo the newest Panasonic 4K cameras, including the VariCam LT, DVX200 and the brand new UX Series 4K cameras, the UX90 and UX180.

Click here to RSVP. This event is free with breakfast. Can’t make it in person? We’ll be live streaming this Learning Lab on our Facebook page starting at 10:10am EST. 

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Interested in buying or renting Panasonic products? Contact us at answers@rule.com or 800-rule-com or check our website sales and rental pages for product details.

Click here to watch our new IN THE SHOWROOM video series featuring the latest in production and post-production equipment and technology.

 

LEARNING LAB: Why Buy a Professional Monitor When A Consumer Monitor Looks So Good? (WATCH LIVE STREAM!)

Join Gary Mandle, Senior Product Manager, Production Displays, for an overview of Sony’s professional monitor and display systems. Gary will discuss the value of using a professional monitor for a variety of purposes (on location, in the edit suite, etc.) and why using that $247.99 LCD from a big box store is a bad idea. 

Gary will also make it easier to select the best monitor/display with your project in mind by answering these key questions:

• Why is a professional-grade LCD the right choice, even for the price-conscious?

• What makes a PVM OLED monitor different and, potentially, a better option than an LCD monitor?

• What’s so special about the BVM OLED, anyway?

• Why is calibration so important?

Click here to RSVP.  This event is free with breakfast. Can’t make it in person? We’ll be live streaming this Learning Lab on our Facebook page starting at 10:10am EST. 

ABOUT GARY MANDLE, Senior Product Manager, Sony Electronics, Inc.:

Gary has worked within Sony’s Professional Solutions Group for over 30 years in the development of new display technologies. These include CRT, SXRD (LCOS), LCD, and OLED products for use in professional applications such as video and post production. Gary was also the lead engineer with the implantation of Sony’s digital cinema system and the introduction of 4K projection. His current focus is on Sony’s OLED technologies which are used in the Sony BVM and PVM monitor models. Other areas of work include the design of camera image stabilization systems (called Steadyshot and used in most of the Sony camera models) and CCD sensor development where he holds multiple patents. Memberships include SMPTE, CIE, IEEE, SID and OSA.

Interested in buying or renting Sony professional monitors or other Sony products? Contact us by email or call 800-rule-com.

Click here to watch our new IN THE SHOWROOM video series featuring the latest in production and post-production equipment and technology.

PARKING FOR RBC EVENTS:

If our parking lot at 395 Western Avenue is full, please park at the Brighton Mills parking lot at 360 Western Avenue, Brighton. Please be sure to RSVP so we can forward the parking pass for your dashboard if you park in this overflow lot, or click on RBC PARKING PASS to print your own. Thanks.

SOLD OUT! Shooting with Drones (LIVE STREAMING ON FB!)

WE HAVE OFFICIALLY REACHED CAPACITY FOR THIS EVENT, BUT DON’T DESPAIR! YOU CAN TUNE INTO OUR LIVE STREAM ON FACEBOOK STARTING AT 10:10am (and available afterwards).

Will Barnes of Prevailing Aerials will share his experience as a professional drone pilot on what it takes to ensure a safe and successful aerial shoot with the Aerigon MK II and the Inspire 1 Raw drones. Barnes will cover tech scout, flight parameters, locations, permissions and approvals all the way through to production for a comprehensive overview of what’s involved in capturing and delivering highly technical shots from intimate to epic.

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Can’t make it in person? We’ll be live streaming this Learning Lab on our Facebook page starting at 10:10am EST. 

Click here to watch our new IN THE SHOWROOM video series featuring the latest in production and post-production equipment and technology with our in-house specialists.

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CASH REBATES Available for the Panasonic Varicam LT!

The only thing more exciting than the recent Patriots Super Bowl victory, is the announcement of CASH REBATES for the Panasonic Varicam LT 4K Cinema Camera! Between now and March 31, 2017, Panasonic is offering two rebates on the VariCam LT 4K cinema camcorder — a $4,500 cash rebate on a camera package purchase or a $2,500 cash rebate on a body-only purchase. Powered by the same Super 35mm 4K native imager as the full-size VariCam 35, the VariCam LT cinema camcorder offers a lighter, smaller form factor. Ideal for handheld shooting, it’s also a cinch to mount on gimbals, cranes, and drones.

pan-varicamlt-pro-1-600x600

Thanks to the imagers’ 14+ stops of dynamic range, you can capture breathtaking, cinematic HDR images in up to 60p in 4K and up to 240p in 2K. Only the VariCam boasts dual native ISOs, letting you shoot ISO 5000 to capture Magic Hour or candlelight scenes; all without any loss of dynamic range, resolution, or color. Save time and money with fewer lights for quick set-ups.

There has never been a better time to own this incredible camera…. contact us today to order yours!  

Click here to learn about our VariCam LT-Pro Package.  And here to learn about our VariCam LT-ProEX-B512 Package. Interested in trying before buying? Click here for information on renting the VariCam LT.

Michael Kalish, Inside Sales, kalish@rule.com

Evolution of the Canon 5D Mark IV (LIVE STREAMING ON FB!)

Join RBC Equipment Manager, Adam Van Voorhis, who will discuss the evolution of the Canon 5D and the benefits of the Mark IV, now capable of 4K capture. Adam will compare the Mark IV to the Canon EOS 1D-C for a 4K comparison, and highlight key features of the 5D Mark IV, including great low-light performance with the 30.4 Megapixel full-frame sensor, improved auto focus with the Dual Pixel CMOS AF, and the DIGIC 6+ Image Processor.

Click here to RSVP.  This event is free with breakfast. Can’t make it in person? We’ll be live streaming this Learning Lab on our Facebook page starting at 10:10am EST. For those joining us in person, please sign-in for a 20% discount on your next Canon 5D Mark IV rental (good through March 31, 2017).

Interesteos-5d-mark-iv-ef-24-105mm-3q-675x450ed in buying or renting the 5D Mark IV or other Canon products? Click here to email us or call 800-rule-com.

Missed a Learning Lab? Watch here!

PARKING FOR RBC EVENTS:

If our parking lot at 395 Western Avenue is full, please park at the Brighton Mills parking lot at 360 Western Avenue, Brighton. Please be sure to RSVP so we can forward the parking pass for your dashboard if you park in this overflow lot, or click on RBC PARKING PASS to print your own. Thanks.

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The Evolution of the Canon 5D Mark IV

Oh, the things you can do with this camera…

I know I’m not the only one looking forward to our upcoming Learning Lab: Evolution of the Canon 5D Mark IV with Adam Van Voorhis on Wednesday, January 25th. This revolutionary camera has become a staple with filmmakers since the release of the EOS 5D Mark II in 2008.

It was the first camera of its kind to provide high-quality video in DSLR format. Since then, Canon has made significant strides with the 5D line by adding high speed 4K video, a DIGIC 6+ Image processor, as well as dual pixel auto focus, previously only seen on the higher-end EOS cameras.

canon-5d-mark-iv

 

The current 5D Mark IV also runs on the affordable compact flash media and is one of the best low-light still cameras on the market. Now in-stock and for sale at Rule Boston Camera. Call or email our sales department today for a personalized demo: sales@rule.com or 800-rule-com.

Click here for rental details.
Click here for sales details.

-Michael Kalish, Inside Sales, kalish@rule.com

Built-in Tools with the Flanders AM250 Monitor

Join RBC Engineer, Alex Enman, for a look under the hood of the Flanders Scientific AM250 monitor, an affordable, professional OLED reference monitor designed specifically for color critical applications. Among its features, the AM250 has the ability to hold Calibration LUTs for maximum accuracy, and includes intuitive color management tools (False Color and Log Monitoring Modes) with built-in scopes and measurement capabilities. Alex will also touch on the importance of monitor calibration and what to consider when building LUTs.

Click here to RSVP.  This event is free.

flandersam250

Interested in renting the Flanders AM250? Click here to email us or call 800-rule-com.

Missed a Learning Lab? Watch here!

PARKING FOR RBC EVENTS:

If our parking lot at 395 Western Avenue is full, please park at the Brighton Mills parking lot at 360 Western Avenue, Brighton. Please be sure to RSVP so we can forward the parking pass for your dashboard if you park in this overflow lot, or click on RBC PARKING PASS to print your own. Thanks.

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Nick’s Holiday Picks – Setwear Gloves

Winter is fast upon us and outside of shooting, I’m trying to do one thing: Stay warm — especially with windchill here in Boston at 5º.

What better marriage than Setwear’s line of products, tailor-made to assist with 4-season outfitting for the video professional.  

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Setwear products are ruggedly made and built to last. I use them in all capacities; whether I’m loading cases or rigging lights, Setwear’s EZ Fit Gloves are my go to especially when it’s cold out.

img_6392

Stop on by and grab a pair!

Nick Giannino, Rentals + Expendables, giannino@rule.com

First Look at the Canon C700 – 10am and 2pm Sessions

Join Canon’s Ryan Snyder and Paul Hawxhurst for a first look at the new EOS C700 Super 35 format camera designed for a variety of shooting scenarios. 

Choose a morning (10am-12n) or afternoon (2-4pm) session for an overview of the many features of Canon’s new flagship camera including:

• Both internal 4K ProRes and XF-AVC recording

• Capable of recording 4.5K up to 100fps and 4K up to 120fps, both uncompressed RAW, with the optional Codex CDX-36150 recorder

• Available in both Cinema Lock EF and PL versions

• Dynamic range of 15 stops

• Dual Pixel CMOS AF

• Global shutter model estimated 2nd half 2017

Click here to RSVP.  This event is free.

Interested in buying or renting the C700? Click here to email us or call 800-rule-com.

Missed a Learning Lab? Watch here!

PARKING FOR RBC EVENTS:

If our parking lot at 395 Western Avenue is full, please park at the Brighton Mills parking lot at 360 Western Avenue, Brighton. Please be sure to RSVP so we can forward the parking pass for your dashboard if you park in this overflow lot, or click on RBC PARKING PASS to print your own. Thanks.

dec16_canon_rule_flyer_v2