LEARNING LAB: The Latest in Lighting from Zylight and Aladdin (LIVE STREAMING ON FB!)

Join James Suit and Bob Jones for a look at the latest in lighting from Zylight and Aladdin, including the FXLion lithium ion batteries, chargers, and high power lithium packs, the Rayzr 7, a new series of 7” LED Fresnels with 4 different models: 300 (300W), 200 (200W) daylight and 300B (150W tungsten or daylight), and 200BM (100W tungsten or daylight) bi-color models, plus the NanGuang 400-watt CN-400, ideal for studio and location work, delivering high-quality light (95 CRI) with spot and flood operation, as well as passive cooling for silent operation. Also on hand: Zylight F8, IS3 and Aladdin EyeLite, A-LITE, BI-FLEX and BI-FOLD. 

10am-12n • FREE  • Click here to RSVP. Sign-in (or like/comment on live stream) for a 20% Rental Discount on the Zylight F8 and Aladdin BiFlex (good through August 31, 2017).

Can’t make it in person? We’ll be livestreaming this Learning Lab on our Facebook page starting at 10:10am EST! Click here to see our video library in the Learning Lab Playlist under the VIDEO tab.

Interested in renting Zylight and Aladdin products? Contact us at rentals@rule.com or 800-rule-com.

Click here to watch our new IN THE SHOWROOM video series featuring the latest in production and post-production equipment and technology.

PARKING FOR RBC EVENTS:

If our parking lot at 395 Western Avenue is full, please park at the Brighton Mills parking lot at 360 Western Avenue, Brighton. Please be sure to RSVP so we can forward the parking pass for your dashboard if you park in this overflow lot, or click on RBC PARKING PASS to print your own. Thanks!

Learning Lab: Cinema VariCam Experience + More with Panasonic (LIVE STREAMING ON FACEBOOK!)

Join Panasonic’s Gregger Jones for a discussion of NAB and Cine Gear Expo highlights and featured gear, including the latest on the Cinema VariCam experience with VariCam PURE, VariCam LT, and more.  Gregger will also have the 20-120mm Cabrio Lens from Fujinon, and Sales will be taking pre-orders for the newly-announced AU-EVA1 Compact Cinema Camera from Panasonic. Visit our blog for more details or contact us at sales@rule.com or 800-rule-com .

10am-12n • FREE  • Click here to RSVP. Sign-in for a 20% Rental Discount on the VariCam LT!

Can’t make it in person? We’ll be livestreaming this Learning Lab on our Facebook page starting at 10:10am EST! Click here to see our video library in the Learning Lab Playlist under the VIDEO tab.

Interested in buying or renting Panasonic products? Contact us at answers@rule.com or 800-rule-com.

Click here to watch our new IN THE SHOWROOM video series featuring the latest in production and post-production equipment and technology.

PARKING FOR RBC EVENTS:

If our parking lot at 395 Western Avenue is full, please park at the Brighton Mills parking lot at 360 Western Avenue, Brighton. Please be sure to RSVP so we can forward the parking pass for your dashboard if you park in this overflow lot, or click on RBC PARKING PASS to print your own. Thanks!

SOLD OUT! Capturing + Creating the Filmic Look, from Lighting to Capture to HDR Display with Alister Chapman

Alister’s Workshop is officially SOLD OUT! Thanks to all those who registered. Just a reminder to bring your ticket to the event for entry. Thanks! 

Please visit Alister Chapman’s website for details on other, upcoming workshops, training opportunities and more. 

Sony and Rule Boston Camera present an all-day workshop with Director of Photography and Cinematographer, Alister Chapman at WGBH Yawkey 4K Theater.

At this full end-to-end Lighting and Workflow Workshop for the Modern Digital Cinematographer, participants will learn:

• Light and Shadows: Using a combination of case studies and practical demonstrations, Alister will look at how different lighting techniques can dramatically alter the look of a scene.

• Lenses: What’s the difference between a prime lens and a zoom lens?  Which lenses should you consider for different types of production?

• How light levels effect the noise levels in a finished production, the all-important signal-to-noise ratio, and how to get the best results from any video camera.

• Master the difference between standard gammas, S-Log and raw: Which to use and when, and how to correctly expose S-log and raw.

• The importance of grading and post-production in modern workflows. Using footage shot from the lighting session, discover how to create different looks and styles including the blockbuster look, how to create your own Look Up Tables (LUT’s) and load them into a Sony F7, F5 or F55 camera.

• What is HDR and what do you need to do to ensure your content is ready for the HDR revolution? See how the Sony FS5 can shoot instant HDR material and learn how to use S-log or raw for high quality HDR productions, window pass-offs, running, and more.

Click here to learn more about Alister Chapman.

Thanks to WGBH for facility support with the Yawkey 4K Theater!

10am to 4pm with lunch between 12:30–1:30pm

Showroom Demo: Next Generation Recoil Rig + More with Zacuto

Stop by the Showroom with Zacuto’s Kim Hutchinson who will demo the latest tools from Zacuto including the Next Generation Recoil Rig with trigger grip, designed for optimal balance and comfort with reinvented VCT style baseplate for use with a variety of cameras from mirrorless to larger-format digital cinema cameras. Also featured will be the Gratical EVF, Tornado Grip and Marauder paired with:

•  Zacuto Complete Recoil Next Generation Kit for Canon C300 MK II + Canon 18-80mm with Gratical EVF + Tornado Grip

•  Zacuto Recoil for Sony FS7 II + Zeiss 21-100 with Gratical EVF + Tornado Grip

•  Zacuto Marauder + EVF for the Canon 5D Mark IV + 24-70mm

1:00-3:00pm • FREE  • Click here to RSVP.

ASK US ABOUT OUR SPECIAL “SHOW BUNDLES” AVAILABLE TO BUY:

Complete C300 MKII + Zacuto Recoil V2 Cine Bundle: Canon C300 MKII, Zacuto C300 MKII EVF Recoil Rig, Canon BP-A60 x 2, SanDisk 128GB Extreme PRO CFast 2.0 Memory Card x 2, Digital Video Organizer Bag

Complete C300 MKII + Zacuto Gratical HD Cine Bundle: Canon C300 MKII, Zacuto C300 MKII Gratical HD Bundle, Canon BP-A60 x 2, SanDisk 128GB Extreme PRO CFast 2.0 Memory Card x 2, Digital Video Organizer Bag

Complete C300 MKII + Zacuto Gratical Eye Cine Bundle: Canon C300 MKII, Zacuto C300 MKII Gratical Eye Bundle, Canon BP-A60 x 2, SanDisk 128GB Extreme PRO CFast 2.0 Memory Card x 2, Digital Video Organizer Bag

Complete Sony FS7II + Zacuto Recoil Cine Bundle: Sony PXW-FS7II, Sony FS7 Recoil, Sony BPU 60 Batteries x 2, Sony 64GB XQD G Series Memory Card x 2, Porta Brace RIG-FS7XT Carrying Case

Complete Sony FS7II + Zacuto Gratical HD Cine Bundle: Sony PXW-FS7II, Sony FS7 Gratical HD Bundle, Sony BPU 60 Batteries x 2, Sony 64GB XQD G Series, Memory Card x 2, Porta Brace RIG-FS7XT Carrying Case

Complete Sony FS7II + Zacuto Gratical Eye Cine Bundle: Sony PXW-FS7II, Zacuto Gratical Eye Bundle for Sony FS7, Canon BP-A60 Batteries x 2, Sony 64GB XQD G Series Memory Card x 2, Porta Brace RIG-FS7XT Carrying Case
Canon 5D MKIV + Maurauder Run & Gun Kit: Canon 5D MKIV DSLR Camera, Zacuto Marauder Foldable Camera Rig, Canon LP-E69 Batteries x 2, SanDisk 64GB Extreme Pro Compact Flash Memory Card x 2, CB35 Stryker Camera Bag
Interested in buying these or other Zacuto products? Contact us at answers@rule.com or 800-rule-com. 
Click here to watch our new IN THE SHOWROOM video series featuring the latest in production and post-production equipment and technology. 

PARKING FOR RBC EVENTS:

If our parking lot at 395 Western Avenue is full, please park at the Brighton Mills parking lot at 360 Western Avenue, Brighton. Please be sure to RSVP so we can forward the parking pass for your dashboard if you park in this overflow lot, or click on RBC PARKING PASS to print your own. Thanks!

LEARNING LAB: Digital Cinema Tools with ARRI (Watch Live Stream!)

Join ARRI’s Michael Best and Guenter Noesner for a demo of the latest Digital Cinema Tools, featuring:

ALEXA SXT Plus with powerful processing borrowed from the ALEXA 65, 14 carefully fine-tuned recording options and new media bay for Codex SXR drives. Plus four independent output choices for simultaneous monitoring of Rec 709, HDR or Log C with better on-set look management.

 


Maxima Camera Stabilize
r, a 3-axis electronically stabilized gimbal with lightweight design and perfect center of gravity. Works with cameras up to 60lbs.

 

Small and lightweight, the Cforce Mini Motor is an intelligent motor with remarkable speed and torque.  It connects directly to the ALEXA Mini camera (with Titanium PL LDS mount with LBUS connector) and is compatible with these two motor controllers: Active Motor Controller AMC-1 or Universal Motor Controller UMC-4 (for use with other camera systems).

 

CCP-1 Control Panel connects to the viewfinder port of ALEXA Mini or AMIRA for control device when no optical viewfinder is required and framing is done via an onboard monitor.

JOIN US FOR 1 OF 2 SESSIONS: 10am-12pm or 1-3pm

Click here to RSVP.  This event is free with refreshments. Can’t make it in person? We’ll be live streaming the first of the two Learning Lab events on our Facebook page starting at 10:10am EST. 

Interested in renting these or other ARRI products? Contact us by email or call 800-rule-com.

Click here to watch our IN THE SHOWROOM video series featuring the latest in production and post-production equipment and technology.

PARKING FOR RBC EVENTS:

If our parking lot at 395 Western Avenue is full, please park at the Brighton Mills parking lot at 360 Western Avenue, Brighton. Please be sure to RSVP so we can forward the parking pass for your dashboard if you park in this overflow lot, or click on RBC PARKING PASS to print your own. Thanks!

Audio Basics with Women in Film & Video New England

Join WIFVNE with RBC Integration Engineer and audio guru, Skoty Rea, for a session on audio basics. Skoty will cover the basics of wireless lavalier microphone systems, including the gear you need, how it fits into your workflow, along with mic’ing techniques and etiquette.

All skill levels welcomed. The event is free with RSVP but space is limited, so reserve your spot today!

Click here to RSVP for this event via Women in Film.

PARKING FOR RBC EVENTS:

If our parking lot at 395 Western Avenue is full, please park at the Brighton Mills parking lot at 360 Western Avenue, Brighton, and download/print/add this RBC PARKING PASS to your dashboard. Thanks.

LEARNING LAB: 4K, UHD, HDR, RAW: Decode the Buzzwords & Increase Your Impact (WATCH LIVE STREAM!)

Join Bernie Mitchell of Silver Platter Productions for an explanation of 4K, UHD, HDR and RAW from a production workflow perspective, including acquisition, post, and deliverables (even if you are currently delivering in HD).

Bernie will focus on the benefits you’ll experience as producer, shooter, editor and the extra value to your clients.

You’ll also have an opportunity to demo the newest Panasonic 4K cameras, including the VariCam LT, DVX200 and the brand new UX Series 4K cameras, the UX90 and UX180.

Click here to RSVP. This event is free with breakfast. Can’t make it in person? We’ll be live streaming this Learning Lab on our Facebook page starting at 10:10am EST. 

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Interested in buying or renting Panasonic products? Contact us at answers@rule.com or 800-rule-com or check our website sales and rental pages for product details.

Click here to watch our new IN THE SHOWROOM video series featuring the latest in production and post-production equipment and technology.

 

LEARNING LAB: Why Buy a Professional Monitor When A Consumer Monitor Looks So Good? (WATCH LIVE STREAM!)

Join Gary Mandle, Senior Product Manager, Production Displays, for an overview of Sony’s professional monitor and display systems. Gary will discuss the value of using a professional monitor for a variety of purposes (on location, in the edit suite, etc.) and why using that $247.99 LCD from a big box store is a bad idea. 

Gary will also make it easier to select the best monitor/display with your project in mind by answering these key questions:

• Why is a professional-grade LCD the right choice, even for the price-conscious?

• What makes a PVM OLED monitor different and, potentially, a better option than an LCD monitor?

• What’s so special about the BVM OLED, anyway?

• Why is calibration so important?

Click here to RSVP.  This event is free with breakfast. Can’t make it in person? We’ll be live streaming this Learning Lab on our Facebook page starting at 10:10am EST. 

ABOUT GARY MANDLE, Senior Product Manager, Sony Electronics, Inc.:

Gary has worked within Sony’s Professional Solutions Group for over 30 years in the development of new display technologies. These include CRT, SXRD (LCOS), LCD, and OLED products for use in professional applications such as video and post production. Gary was also the lead engineer with the implantation of Sony’s digital cinema system and the introduction of 4K projection. His current focus is on Sony’s OLED technologies which are used in the Sony BVM and PVM monitor models. Other areas of work include the design of camera image stabilization systems (called Steadyshot and used in most of the Sony camera models) and CCD sensor development where he holds multiple patents. Memberships include SMPTE, CIE, IEEE, SID and OSA.

Interested in buying or renting Sony professional monitors or other Sony products? Contact us by email or call 800-rule-com.

Click here to watch our new IN THE SHOWROOM video series featuring the latest in production and post-production equipment and technology.

PARKING FOR RBC EVENTS:

If our parking lot at 395 Western Avenue is full, please park at the Brighton Mills parking lot at 360 Western Avenue, Brighton. Please be sure to RSVP so we can forward the parking pass for your dashboard if you park in this overflow lot, or click on RBC PARKING PASS to print your own. Thanks.

SHOWROOM DEMO with the New Fujinon MK18-55mm T2.9 Cine E-Mount Lens

Fujinon stops by the RBC Showroom with the new MK18-55mm T2.9 Cine E-Mount Zoom lens (parfocal, no breathing, 2.2 lbs and 4K under $4k!). Join us for a free demo anytime between 10:30am-2:30pm and learn about the many features of this new lens, including:

• High optical performance and T2.9 across the entire zoom range

• Suppresses focus shifts and optical axis shifts while zooming as well as lens breathing by using optical and mechanical designs, not electronic controls

• Fully manual operation with 3 mechanical lens rings, 200º focus rotation, 0.8M gear pitch and seamless iris

• 980g compact, lightweight body thanks to Super 35mm sensor compatibility and dedicated E-mount design

Click here to RSVP.  This event is free.

This lens will be coming soon to Rule Rentals and is available to buy from Rule Sales. Click here to email us or call 800-rule-com.

Watch our new IN THE SHOWROOM video series for a look at the latest equipment + technology available to buy or rent here at Rule Boston Camera.

PARKING FOR RBC EVENTS:

If our parking lot at 395 Western Avenue is full, please park at the Brighton Mills parking lot at 360 Western Avenue, Brighton. Please be sure to RSVP so we can forward the parking pass for your dashboard if you park in this overflow lot, or click on RBC PARKING PASS to print your own. Thanks.

SOLD OUT! Shooting with Drones (LIVE STREAMING ON FB!)

WE HAVE OFFICIALLY REACHED CAPACITY FOR THIS EVENT, BUT DON’T DESPAIR! YOU CAN TUNE INTO OUR LIVE STREAM ON FACEBOOK STARTING AT 10:10am (and available afterwards).

Will Barnes of Prevailing Aerials will share his experience as a professional drone pilot on what it takes to ensure a safe and successful aerial shoot with the Aerigon MK II and the Inspire 1 Raw drones. Barnes will cover tech scout, flight parameters, locations, permissions and approvals all the way through to production for a comprehensive overview of what’s involved in capturing and delivering highly technical shots from intimate to epic.

aerigonfb

Can’t make it in person? We’ll be live streaming this Learning Lab on our Facebook page starting at 10:10am EST. 

Click here to watch our new IN THE SHOWROOM video series featuring the latest in production and post-production equipment and technology with our in-house specialists.