Evolution of the Canon 5D Mark IV (LIVE STREAMING ON FB!)

Join RBC Equipment Manager, Adam Van Voorhis, who will discuss the evolution of the Canon 5D and the benefits of the Mark IV, now capable of 4K capture. Adam will compare the Mark IV to the Canon EOS 1D-C for a 4K comparison, and highlight key features of the 5D Mark IV, including great low-light performance with the 30.4 Megapixel full-frame sensor, improved auto focus with the Dual Pixel CMOS AF, and the DIGIC 6+ Image Processor.

Click here to RSVP.  This event is free with breakfast. Can’t make it in person? We’ll be live streaming this Learning Lab on our Facebook page starting at 10:10am EST. For those joining us in person, please sign-in for a 20% discount on your next Canon 5D Mark IV rental (good through March 31, 2017).

Interesteos-5d-mark-iv-ef-24-105mm-3q-675x450ed in buying or renting the 5D Mark IV or other Canon products? Click here to email us or call 800-rule-com.

Missed a Learning Lab? Watch here!

PARKING FOR RBC EVENTS:

If our parking lot at 395 Western Avenue is full, please park at the Brighton Mills parking lot at 360 Western Avenue, Brighton. Please be sure to RSVP so we can forward the parking pass for your dashboard if you park in this overflow lot, or click on RBC PARKING PASS to print your own. Thanks.

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The Evolution of the Canon 5D Mark IV

Oh, the things you can do with this camera…

I know I’m not the only one looking forward to our upcoming Learning Lab: Evolution of the Canon 5D Mark IV with Adam Van Voorhis on Wednesday, January 25th. This revolutionary camera has become a staple with filmmakers since the release of the EOS 5D Mark II in 2008.

It was the first camera of its kind to provide high-quality video in DSLR format. Since then, Canon has made significant strides with the 5D line by adding high speed 4K video, a DIGIC 6+ Image processor, as well as dual pixel auto focus, previously only seen on the higher-end EOS cameras.

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The current 5D Mark IV also runs on the affordable compact flash media and is one of the best low-light still cameras on the market. Now in-stock and for sale at Rule Boston Camera. Call or email our sales department today for a personalized demo: sales@rule.com or 800-rule-com.

Click here for rental details.
Click here for sales details.

-Michael Kalish, Inside Sales, kalish@rule.com

TOUCH & TRY FIRST LOOK TOUR: Introduction to the Panasonic LUMIX GH5

Join Panasonic’s Jack Salamanchuk for a first look at the new Panasonic LUMIX GH5. Jack will demo the GH5’s photo and video capabilities, including 4K 60p / 50p UHD, smooth, video recording without a time limit and 4:2:2 10-bit 4K 30p / 25p internal video recording as well as outputting.

Click here to RSVP.  This event is free.

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Interested in pre-ordering the GH5? Click here to email Sales or call 800-rule-com. Coming this Spring to Rentals!

Missed a Learning Lab? Watch here!

PARKING FOR RBC EVENTS:

If our parking lot at 395 Western Avenue is full, please park at the Brighton Mills parking lot at 360 Western Avenue, Brighton. Please be sure to RSVP so we can forward the parking pass for your dashboard if you park in this overflow lot, or click on RBC PARKING PASS to print your own. Thanks.

An Introduction to the New MōVI Pro (LIVE STREAMING ON FB!)

Join RBC MōVI Tech, Dylan Law, for an overview of the many features of the new MōVI  Pro including: hot swappable batteries, integrated fuel gauge, screen/power indicator, 180 degree roll, Toad in the Hole quick release system, changes to the MōVI Ring, MIMIC, MōVI  Controller and Tilt Stage Unit, and Tuning, with improvements to internal wiring for weather protection, faster boot time, built-in stand and more. Read Dylan’s blog post for a look at some of his favorite features.

Click here to RSVP.  This event is free with breakfast.  Can’t make it in person? We’ll be live streaming this Learning Lab on our Facebook page starting at 10:10am EST. For those joining us in person, please sign-in for a 20% discount on your next MōVI Pro rental (good through March 31, 2017).

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Interested in buying or renting the MōVI Pro or other Freefly motion tools? Click here to email us or call 800-rule-com.

Missed a Learning Lab? Watch here!

PARKING FOR RBC EVENTS:

If our parking lot at 395 Western Avenue is full, please park at the Brighton Mills parking lot at 360 Western Avenue, Brighton. Please be sure to RSVP so we can forward the parking pass for your dashboard if you park in this overflow lot, or click on RBC PARKING PASS to print your own. Thanks.

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Save with Canon Rebates and Special Offers Through March 31, 2017

Rebates…rebates…rebates!  It’s that time of year again when Canon announces tremendous savings in the world of digital cinema cameras. While some things change, others… stay the same. Beginning earlier this month, and now extended to March 31, 2017, you’ll find significant savings when you buy a C300 Mark II, as well as a C100, and C100 Mark II.  

We were also pleasantly surprised to see the return of the $300 instant rebate for the Cinema Prime Lenses. What’s really exciting is the wide range of rebates for the Pro Camcorder line, including the XF305, XF300, as well as the XF205, and XF200. 

Click here for a summary of Canon deals, and I would definitely encourage you to pick up the phone and chat with anyone on our sales team, myself included. We’re happy to help with the right gear for your next project.

Michael Kalish, Inside Sales, kalish@rule.com

Built-in Tools with the Flanders AM250 Monitor

Join RBC Engineer, Alex Enman, for a look under the hood of the Flanders Scientific AM250 monitor, an affordable, professional OLED reference monitor designed specifically for color critical applications. Among its features, the AM250 has the ability to hold Calibration LUTs for maximum accuracy, and includes intuitive color management tools (False Color and Log Monitoring Modes) with built-in scopes and measurement capabilities. Alex will also touch on the importance of monitor calibration and what to consider when building LUTs.

Click here to RSVP.  This event is free.

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Interested in renting the Flanders AM250? Click here to email us or call 800-rule-com.

Missed a Learning Lab? Watch here!

PARKING FOR RBC EVENTS:

If our parking lot at 395 Western Avenue is full, please park at the Brighton Mills parking lot at 360 Western Avenue, Brighton. Please be sure to RSVP so we can forward the parking pass for your dashboard if you park in this overflow lot, or click on RBC PARKING PASS to print your own. Thanks.

First Look at the Canon C700 – 10am and 2pm Sessions

Join Canon’s Ryan Snyder and Paul Hawxhurst for a first look at the new EOS C700 Super 35 format camera designed for a variety of shooting scenarios. 

Choose a morning (10am-12n) or afternoon (2-4pm) session for an overview of the many features of Canon’s new flagship camera including:

• Both internal 4K ProRes and XF-AVC recording

• Capable of recording 4.5K up to 100fps and 4K up to 120fps, both uncompressed RAW, with the optional Codex CDX-36150 recorder

• Available in both Cinema Lock EF and PL versions

• Dynamic range of 15 stops

• Dual Pixel CMOS AF

• Global shutter model estimated 2nd half 2017

Click here to RSVP.  This event is free.

Interested in buying or renting the C700? Click here to email us or call 800-rule-com.

Missed a Learning Lab? Watch here!

PARKING FOR RBC EVENTS:

If our parking lot at 395 Western Avenue is full, please park at the Brighton Mills parking lot at 360 Western Avenue, Brighton. Please be sure to RSVP so we can forward the parking pass for your dashboard if you park in this overflow lot, or click on RBC PARKING PASS to print your own. Thanks.

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MōVI Pro: Boston, You Ready?

Just when you thought that Freefly Systems had changed the stabilization game with the M15 — making a must-have, on-set production tool — they go out and do it again. Not just a major firmware update, new accessories, another type of handle, or iOS support, but all of this and an entire new system called the MōVI Pro!

The team at Freefly went all in with the Pro and developed what I and other MōVI owners/operators have always wanted. A few weeks ago, Freefly held a launch party at their headquarters, and I was lucky enough to attend. The minute I walked into the warehouse, I couldn’t wipe the smile from my face. MōVI Pro, Alta 6 and 8, Jibs, Tero, XL, Mimic, Food, Awesome People, and Craft Beer. It was a great time!

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Immediately, I had to try-out the Pro and see what the deal was. I got my hands on a Pro with a RED Epic build consisting of focus and iris motors, wireless video, and a Canon CN-E lens. This is a pretty standard build when it comes to MōVI work, especially in Boston. It felt great, looked elegant, and responded with incredible accuracy. Let me explain a few new details that really make me geek out over the new MōVI Pro.

New Ring: I have always been a huge fan of the MōVI Ring, and I
moviproffevent_0262always make sure that it’s ready to go with me on any job I’m on. Now, the Pro is integrated natively with the new style ring and it has FEET. How many times when on set have you thought, “I wish I could just put this thing down for 5 minutes?” Now you can do just that, and it opens up a new style of shooting as well. I know it may sound trivial, but it really is a huge factor in my opinion.

 

Power Base: Yes, please! D-Taps for accessory power as well as camera power is the real “game changer.” Now, no need for an onboard battery to power your Epic or Mini. Power your focus/iris/zoom motors straight from the base. Future MōVI builds will look so much more elegant, and camera assistants will love the power integration when setting up for the job at hand.

New Batteries: Enough said – hot swappable batteries with a 22.5v 1.8Ah rating are a dream come true. Let’s not forget they have battery life indicators on them. Big thanks!

Control Screen: We now have the ability to tune and adjust the MōVI Pro directly on location with no need of a tablet or computer. Before I forget, iOS users rejoice! You can now run the app on your device.

moviproffevent_0257New Mimic: Beautiful design and capabilities. MōVI control options will make this a must-have for your camera assistant.

RED RCP: MōVI and RED builds have become even better. Directly from your Mimic controller, you can now adjust camera settings when the operator is doing their job. Say what?!

Clamps and Mounts: It really is all about the little things. Now, with the new Pop-N-Lock system you can easily mount all your accessories that the job calls for. No more Velcro and Bongo Ties. After building many MōVI setups, this really excites me — just from an aesthetic view.

New Design: Hidden cables, dual pan bar, slightly taller cage, and enclosed motors. These new changes are bringing better and stronger stabilization to all operators.

As an operator, moving from an M15 (even M5) to the Pro will be a dream, and I see no major challenges (only sighs of relief). I still can’t get over the integrated control with RED cameras. This makes productions with this set up so much more streamlined and efficient. Let your operator get the shots that present themselves with literally no down time. I hope for a future update from Freefly that opens this technology up to other camera manufacturers. As an M15 and ARRI Mini user, my fingers are crossed.

Tabb and the crew at Freefly Systems really did an amazing job with their new product launch — from the brilliant and always exciting marketing (one of my favorite Instagram accounts), to their forward-thinking technology, and their ability to change the way we can achieve new shots — they are also gracious hosts (Sumerian Brewery is amazing). I thank you very much (yes, I’m a fan boy).

Interested in buying or renting the MōVI Pro or other Freefly motion tools? Click here to email us or call 800-rule-com.

Dylan Law, MōVI Tech and QC/Logistics, law@rule.com moviproffevent_0245

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Nick’s Holiday Picks – The GoPro HERO 5

Each week through mid-December, I’ll pick a gift option for the technically-inclined on your holiday gift lists.

This week, my first pick is the GoPro HERO 5, available in our Production Outfitters expendables store.  The HERO 5 is the next exciting step for GoPro’s product line, and it comes with some great upgrades from the HERO 4 Black.

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First and foremost, it’s waterproof without a housing (up to 33ft). With some new Video Stabilization and some RAW Photo capability the Hero 5 is starting to add some additional support to their already feature packed product line. GoPro is still the name of the game when it comes to action sports cameras and the HERO 5 continues that tradition.

Take a look on our giant “holiday candle” for next week’s pick.

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Get in touch with any questions. Thanks.

Nick Giannino, Rentals + Expendables, giannino@rule.com

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Now Taking Pre-Orders – Buy the Freefly MoVI Pro at Rule Boston Camera

We’re now taking pre-orders for the latest in Freefly’s line of camera movement systems. Introducing the new MōVi Pro — their most powerful, versatile, smart and reliable digital handheld stabilizer yet!

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Freefly plans to start shipping mid-November. Each MōVi Pro system will include the MōVi Pro, the MIMIC, 2x MōVi Pro battery packs & more to get you started right out of the box! To place your pre-order with a $200 deposit (non-refundable, but transferrable), contact Michael Kalish at sales@rule.com or 800-rule-com. Be sure to watch the intro video at https://vimeo.com/188601738. And click here for the MōVi Pro sales price, description, specs and features.

Interested in trying before buying? The MōVi Pro is coming soon to Rentals. Click here for rental rate and details or contact rentals at answers@rule.com or 800-rule.com

RBC’s Dylan Law flew to Freefly HQ in Washington for their MōVi Pro launch party. Stay tuned for his upcoming blog post with all the technical and creative details.

-Haley Parizo, Sales Operations Manager, parizo@rule.com