Posted on

Buy or Rent the GoPro HERO6

Stop by our GoPro display in Production Outfitters! We are selling (and renting) the all new GoPro HERO6 camera. 

Retailing for $499.99, the HERO6 Black is compatible with all GoPro mounting accessories.

This new addition to the GoPro family boasts real image stabilization and an all new GP1 processor. The Hero6 is capable of 240fps at 1080p image quality or 4k up to 60fps making it ideal for slow-mo action. Click here to watch #GoProHERO6 action. 

Contact us for more details: answers@rule.com or 800-rule-com.

–Haley Parizo, Sales Operations Manager

LEARNING LAB: Canon C200 Digital Cinema Camera with Ryan Snyder and Paul Hawxhurst

PLEASE NOTE: THIS LEARNING LAB WILL NOT BE LIVE STREAMED! WE HOPE YOU WILL JOIN US IN PERSON!

Join Ryan Snyder and Paul Hawxhurst for an overview of the Canon EOS C200, the latest “ready-to-go” production camera from Canon, delivering outstanding image quality, performance and versatility, and making it ideal for film, documentary and television production, corporate and event photography, and newsgathering.

Ryan and Paul will also cover the many features of the C200, including:

  • Internal 4K UHD and Full HD Recording in MP4
  • Internal 4K RAW recording with New Cinema RAW Light
  • Dual Pixel CMOS AF Technology with LCD Touch Panel
  • HDR Viewing and ACES 1.0 support
  • Built-in WiFi and LAN for camera control and FTP

10am-12n • FREE with Breakfast  • Click here to RSVP and here for the C200 event flyer.

The C200 is Coming Soon to Rentals, and Sales is currently taking pre-orders. Contact us at answers@rule.com or 800-rule-com for details.

Click here to watch our new IN THE SHOWROOM video series featuring the latest in production and post-production equipment and technology.

PARKING FOR RBC EVENTS:

If our parking lot at 395 Western Avenue is full, please park at the Brighton Mills parking lot at 360 Western Avenue, Brighton. Please be sure to RSVP so we can forward the parking pass for your dashboard if you park in this overflow lot, or click on RBC PARKING PASS to print your own. Thanks!

LEARNING LAB: The Latest in Lighting from Zylight and Aladdin (LIVE STREAMING ON FB!)

Join James Suit and Bob Jones for a look at the latest in lighting from Zylight and Aladdin, including the FXLion lithium ion batteries, chargers, and high power lithium packs, the Rayzr 7, a new series of 7” LED Fresnels with 4 different models: 300 (300W), 200 (200W) daylight and 300B (150W tungsten or daylight), and 200BM (100W tungsten or daylight) bi-color models, plus the NanGuang 400-watt CN-400, ideal for studio and location work, delivering high-quality light (95 CRI) with spot and flood operation, as well as passive cooling for silent operation. Also on hand: Zylight F8, IS3 and Aladdin EyeLite, A-LITE, BI-FLEX and BI-FOLD. 

10am-12n • FREE  • Click here to RSVP. Sign-in (or like/comment on live stream) for a 20% Rental Discount on the Zylight F8 and Aladdin BiFlex (good through August 31, 2017).

Can’t make it in person? We’ll be livestreaming this Learning Lab on our Facebook page starting at 10:10am EST! Click here to see our video library in the Learning Lab Playlist under the VIDEO tab.

Interested in renting Zylight and Aladdin products? Contact us at rentals@rule.com or 800-rule-com.

Click here to watch our new IN THE SHOWROOM video series featuring the latest in production and post-production equipment and technology.

PARKING FOR RBC EVENTS:

If our parking lot at 395 Western Avenue is full, please park at the Brighton Mills parking lot at 360 Western Avenue, Brighton. Please be sure to RSVP so we can forward the parking pass for your dashboard if you park in this overflow lot, or click on RBC PARKING PASS to print your own. Thanks!

Learning Lab: Cinema VariCam Experience + More with Panasonic (LIVE STREAMING ON FACEBOOK!)

Join Panasonic’s Gregger Jones for a discussion of NAB and Cine Gear Expo highlights and featured gear, including the latest on the Cinema VariCam experience with VariCam PURE, VariCam LT, and more.  Gregger will also have the 20-120mm Cabrio Lens from Fujinon, and Sales will be taking pre-orders for the newly-announced AU-EVA1 Compact Cinema Camera from Panasonic. Visit our blog for more details or contact us at sales@rule.com or 800-rule-com .

10am-12n • FREE  • Click here to RSVP. Sign-in for a 20% Rental Discount on the VariCam LT!

Can’t make it in person? We’ll be livestreaming this Learning Lab on our Facebook page starting at 10:10am EST! Click here to see our video library in the Learning Lab Playlist under the VIDEO tab.

Interested in buying or renting Panasonic products? Contact us at answers@rule.com or 800-rule-com.

Click here to watch our new IN THE SHOWROOM video series featuring the latest in production and post-production equipment and technology.

PARKING FOR RBC EVENTS:

If our parking lot at 395 Western Avenue is full, please park at the Brighton Mills parking lot at 360 Western Avenue, Brighton. Please be sure to RSVP so we can forward the parking pass for your dashboard if you park in this overflow lot, or click on RBC PARKING PASS to print your own. Thanks!

Posted on

Now Taking Orders for the Canon EOS C200 Digital Cinema Camera

Coming Soon to Rentals and Now Taking orders for Sales! The Canon EOS C200 Digital Cinema Camera is the latest “ready-to-go” production camera from Canon that delivers outstanding image quality, performance and versatility, making it ideal for film, documentary and television production, corporate and event photography, and newsgathering.

Features include:

• 8.85 Megapixel Super 35mm 16:9 CMOS sensor that supports 4K (DCI) recording with a maximum resolution of 4096 x 2160 pixels

• Fully compatible with new and existing Canon EF-Mount lenses

• Built-in Viewfinder with LCD Touch Panel, Camera Grip and Handle Unit

• Dual DiG!C DV 6 Image Processors

• Dual Pixel CMOS AF Technology

• Internal 4K RAW Recording with New Cinema RAW Light

• Internal 4K UHD and Full HD Recording in MP4

• Full HD 120P / 100P Slow Motion Recording

• Professional Workflow

• HDR Viewing

• ACES 1.0 Support

• Wide Range of Connectivity Options

Sales is taking orders. Contact sales@rule.com or 800-rule-com for details. We’ll be adding the C200 to our Rental inventory as soon as it’s available. Stay tuned for more details.

SOLD OUT! Capturing + Creating the Filmic Look, from Lighting to Capture to HDR Display with Alister Chapman

Alister’s Workshop is officially SOLD OUT! Thanks to all those who registered. Just a reminder to bring your ticket to the event for entry. Thanks! 

Please visit Alister Chapman’s website for details on other, upcoming workshops, training opportunities and more. 

Sony and Rule Boston Camera present an all-day workshop with Director of Photography and Cinematographer, Alister Chapman at WGBH Yawkey 4K Theater.

At this full end-to-end Lighting and Workflow Workshop for the Modern Digital Cinematographer, participants will learn:

• Light and Shadows: Using a combination of case studies and practical demonstrations, Alister will look at how different lighting techniques can dramatically alter the look of a scene.

• Lenses: What’s the difference between a prime lens and a zoom lens?  Which lenses should you consider for different types of production?

• How light levels effect the noise levels in a finished production, the all-important signal-to-noise ratio, and how to get the best results from any video camera.

• Master the difference between standard gammas, S-Log and raw: Which to use and when, and how to correctly expose S-log and raw.

• The importance of grading and post-production in modern workflows. Using footage shot from the lighting session, discover how to create different looks and styles including the blockbuster look, how to create your own Look Up Tables (LUT’s) and load them into a Sony F7, F5 or F55 camera.

• What is HDR and what do you need to do to ensure your content is ready for the HDR revolution? See how the Sony FS5 can shoot instant HDR material and learn how to use S-log or raw for high quality HDR productions, window pass-offs, running, and more.

Click here to learn more about Alister Chapman.

Thanks to WGBH for facility support with the Yawkey 4K Theater!

10am to 4pm with lunch between 12:30–1:30pm

Showroom Demo: Tube Lighting with Quasar’s Crossfade LED Kit

RBC’s Dylan Law demos our Quasar Crossfade LED Kit with 1, 2, and 4 foot tubes and plug adapters ideal for tight and hard-to-light spaces. Versatile, low-profile, energy-efficient and affordable, these LEDs are perfect for indie films, music videos and shorts.

The LED tubes are flicker-free, fit into standard Kino housings, and are dimmable/fully-adjustable with a wheel at the end of each unit to scroll to the desired color temperature setting from 2000K to 600K.

Stop by for a look! 12:00 to 1:00pm • FREE  • Click here to RSVP.

Interested in renting the Quasar Crossfade LED Kit? Contact us at rentals@rule.com or 800-rule-com.

Click here to watch our new IN THE SHOWROOM video series featuring the latest in production and post-production equipment and technology.

PARKING FOR RBC EVENTS:

If our parking lot at 395 Western Avenue is full, please park at the Brighton Mills parking lot at 360 Western Avenue, Brighton. Please be sure to RSVP so we can forward the parking pass for your dashboard if you park in this overflow lot, or click on RBC PARKING PASS to print your own. Thanks!

Showroom Demo: Next Generation Recoil Rig + More with Zacuto

Stop by the Showroom with Zacuto’s Kim Hutchinson who will demo the latest tools from Zacuto including the Next Generation Recoil Rig with trigger grip, designed for optimal balance and comfort with reinvented VCT style baseplate for use with a variety of cameras from mirrorless to larger-format digital cinema cameras. Also featured will be the Gratical EVF, Tornado Grip and Marauder paired with:

•  Zacuto Complete Recoil Next Generation Kit for Canon C300 MK II + Canon 18-80mm with Gratical EVF + Tornado Grip

•  Zacuto Recoil for Sony FS7 II + Zeiss 21-100 with Gratical EVF + Tornado Grip

•  Zacuto Marauder + EVF for the Canon 5D Mark IV + 24-70mm

1:00-3:00pm • FREE  • Click here to RSVP.

ASK US ABOUT OUR SPECIAL “SHOW BUNDLES” AVAILABLE TO BUY:

Complete C300 MKII + Zacuto Recoil V2 Cine Bundle: Canon C300 MKII, Zacuto C300 MKII EVF Recoil Rig, Canon BP-A60 x 2, SanDisk 128GB Extreme PRO CFast 2.0 Memory Card x 2, Digital Video Organizer Bag

Complete C300 MKII + Zacuto Gratical HD Cine Bundle: Canon C300 MKII, Zacuto C300 MKII Gratical HD Bundle, Canon BP-A60 x 2, SanDisk 128GB Extreme PRO CFast 2.0 Memory Card x 2, Digital Video Organizer Bag

Complete C300 MKII + Zacuto Gratical Eye Cine Bundle: Canon C300 MKII, Zacuto C300 MKII Gratical Eye Bundle, Canon BP-A60 x 2, SanDisk 128GB Extreme PRO CFast 2.0 Memory Card x 2, Digital Video Organizer Bag

Complete Sony FS7II + Zacuto Recoil Cine Bundle: Sony PXW-FS7II, Sony FS7 Recoil, Sony BPU 60 Batteries x 2, Sony 64GB XQD G Series Memory Card x 2, Porta Brace RIG-FS7XT Carrying Case

Complete Sony FS7II + Zacuto Gratical HD Cine Bundle: Sony PXW-FS7II, Sony FS7 Gratical HD Bundle, Sony BPU 60 Batteries x 2, Sony 64GB XQD G Series, Memory Card x 2, Porta Brace RIG-FS7XT Carrying Case

Complete Sony FS7II + Zacuto Gratical Eye Cine Bundle: Sony PXW-FS7II, Zacuto Gratical Eye Bundle for Sony FS7, Canon BP-A60 Batteries x 2, Sony 64GB XQD G Series Memory Card x 2, Porta Brace RIG-FS7XT Carrying Case
Canon 5D MKIV + Maurauder Run & Gun Kit: Canon 5D MKIV DSLR Camera, Zacuto Marauder Foldable Camera Rig, Canon LP-E69 Batteries x 2, SanDisk 64GB Extreme Pro Compact Flash Memory Card x 2, CB35 Stryker Camera Bag
Interested in buying these or other Zacuto products? Contact us at answers@rule.com or 800-rule-com. 
Click here to watch our new IN THE SHOWROOM video series featuring the latest in production and post-production equipment and technology. 

PARKING FOR RBC EVENTS:

If our parking lot at 395 Western Avenue is full, please park at the Brighton Mills parking lot at 360 Western Avenue, Brighton. Please be sure to RSVP so we can forward the parking pass for your dashboard if you park in this overflow lot, or click on RBC PARKING PASS to print your own. Thanks!

Learning Lab: Post-NAB Highlights from VITEC with Gary Adcock (LIVESTREAM ON FB!)

Join Producer, Director, Cinematographer and VITEC Ambassador, Gary Adcock, for a post-NAB round-up where he’ll share the latest VITEC product announcements and new technology. Gary will have on-hand these newly-featured lights from Litepanels:

Astra 3X with an impressive output that rates among the highest of LED panels. It is now 50% brighter than the Astra EP and 3 times brighter than the original 1×1. This higher intensity results in a longer throw and illuminates a wider area, allowing the panel to compete with strong exterior light sources or illuminate a large area effectively with just a single fixture.

Sola 4+ draws a small fraction of the power of conventional Fresnel fixtures is now 120% brighter than the previous version, and like the rest of the Sola Series, it provides Litepanels’ famous full-spectrum quality light.

Sola 6+ (daylight-balanced) provides the controllability and light-shaping properties inherent in a Fresnel light, with the advantages of LED technology including DMX-controllability. The Sola 6+ draws a small fraction of the power of conventional Fresnel fixtures, is now 50% brighter than the previous version, and like the rest of the Sola Series, it provides Litepanels’ famous full-spectrum quality light.

10am-12n • FREE  • Click here to RSVP.

Can’t make it in person? We’ll be livestreaming this Learning Lab on our Facebook page starting at 10:10am EST! Click here to see our video library in the Learning Lab Playlist under the VIDEO tab.

Interested in our VITEC / Litepanels products? Contact us at answers@rule.com or 800-rule-com.

Click here to watch our new IN THE SHOWROOM video series featuring the latest in production and post-production equipment and technology.

PARKING FOR RBC EVENTS:

If our parking lot at 395 Western Avenue is full, please park at the Brighton Mills parking lot at 360 Western Avenue, Brighton. Please be sure to RSVP so we can forward the parking pass for your dashboard if you park in this overflow lot, or click on RBC PARKING PASS to print your own. Thanks!

LEARNING LAB: Shooting + Posting with Green Screen (LIVESTREAMING ON FB!)

Mike Hennessey, Producer/Director and DP at Resonate Video, and RBC Engineer, Alex Enman, tag team a presentation on the in’s and out’s of working with a portable green screen backdrop. Mike will cover tips and techniques for shooting with green screen on location, and Alex will discuss what’s involved in post-production, including color-grading.

10am-12n with Breakfast • FREE

Click here to RSVP. Can’t make it in person? We’ll be livestreaming this Learning Lab on our Facebook page starting at 10:10am EST! Click here to see our video library in the Learning Lab Playlist under the VIDEO tab.

Interested in buying or renting a portable green screen or other production and post-production products? Contact us at answers@rule.com or 800-rule-com or check our website sales and rental pages for product details.

Click here to watch our new IN THE SHOWROOM video series featuring the latest in production and post-production equipment and technology.

PARKING FOR RBC EVENTS:

If our parking lot at 395 Western Avenue is full, please park at the Brighton Mills parking lot at 360 Western Avenue, Brighton. Please be sure to RSVP so we can forward the parking pass for your dashboard if you park in this overflow lot, or click on RBC PARKING PASS to print your own. Thanks!

SHOWROOM DEMO: An Intro to the New Sony FS7 II

Join RBC Engineer, Tim Coughlan, for an introduction to the new FS7 II from Sony.

Tim will cover the many features of this versatile 4K Super35 digital cinema camera, including Electronic Variable ND filter, Lever Lock type E-Mount with locking collar, improved ergonomics, and the 18-110mm servo zoom lens. 

12n to 1pm in the Showroom

Click here to RSVP • FREE

Interested in buying or renting this or other Sony products? Contact us at answers@rule.com or 800-rule-com or check our website sales and rental pages for product details.

Click here to watch our new IN THE SHOWROOM video series featuring the latest in production and post-production equipment and technology.

PARKING FOR RBC EVENTS:

If our parking lot at 395 Western Avenue is full, please park at the Brighton Mills parking lot at 360 Western Avenue, Brighton. Please be sure to RSVP so we can forward the parking pass for your dashboard if you park in this overflow lot, or click on RBC PARKING PASS to print your own. Thanks!

Posted on

Quality Control

Every day, the engineers and Quality Control technicians here at RBC, check, reset, clean, test, calibrate and otherwise ensure that our equipment is ready for the next shoot.

Engineer, Jeff Dickerson, recently checked in the ARRI 60mm Macro Lens PL mount. Both front and rear elements got a detailed inspection and cleaning for dust, scuffs and scratches that get logged (if found) for future reference. He also tested the iris and focus rings to make sure they were turning smoothly and that the iris blades open and close correctly. The body of the lens was checked for scratches and dents in the metal that could cause issues, and to wrap it up, he checked to be sure that all of the screws on the lens and PL mount are accounted for and as tight as they need to be before putting the lens back in rotation. 

With the 60mm macro lens, a rear element scratch is alway a scary thing. The rear element is responsible for focusing the entire image onto the film plane (or sensor in the 21st century), so a scratch to this piece of glass will almost certainly show up in an image if damaged. Fortunately for this one, the scratch is on the perimeter of the glass, outside of the sensor’s view which does not affect image quality and flaring. 

LEARNING LAB: 4K, UHD, HDR, RAW: Decode the Buzzwords & Increase Your Impact (WATCH LIVE STREAM!)

Join Bernie Mitchell of Silver Platter Productions for an explanation of 4K, UHD, HDR and RAW from a production workflow perspective, including acquisition, post, and deliverables (even if you are currently delivering in HD).

Bernie will focus on the benefits you’ll experience as producer, shooter, editor and the extra value to your clients.

You’ll also have an opportunity to demo the newest Panasonic 4K cameras, including the VariCam LT, DVX200 and the brand new UX Series 4K cameras, the UX90 and UX180.

Click here to RSVP. This event is free with breakfast. Can’t make it in person? We’ll be live streaming this Learning Lab on our Facebook page starting at 10:10am EST. 

panasonicvaricamlt_slantef_high

Interested in buying or renting Panasonic products? Contact us at answers@rule.com or 800-rule-com or check our website sales and rental pages for product details.

Click here to watch our new IN THE SHOWROOM video series featuring the latest in production and post-production equipment and technology.

 

LEARNING LAB: Why Buy a Professional Monitor When A Consumer Monitor Looks So Good? (WATCH LIVE STREAM!)

Join Gary Mandle, Senior Product Manager, Production Displays, for an overview of Sony’s professional monitor and display systems. Gary will discuss the value of using a professional monitor for a variety of purposes (on location, in the edit suite, etc.) and why using that $247.99 LCD from a big box store is a bad idea. 

Gary will also make it easier to select the best monitor/display with your project in mind by answering these key questions:

• Why is a professional-grade LCD the right choice, even for the price-conscious?

• What makes a PVM OLED monitor different and, potentially, a better option than an LCD monitor?

• What’s so special about the BVM OLED, anyway?

• Why is calibration so important?

Click here to RSVP.  This event is free with breakfast. Can’t make it in person? We’ll be live streaming this Learning Lab on our Facebook page starting at 10:10am EST. 

ABOUT GARY MANDLE, Senior Product Manager, Sony Electronics, Inc.:

Gary has worked within Sony’s Professional Solutions Group for over 30 years in the development of new display technologies. These include CRT, SXRD (LCOS), LCD, and OLED products for use in professional applications such as video and post production. Gary was also the lead engineer with the implantation of Sony’s digital cinema system and the introduction of 4K projection. His current focus is on Sony’s OLED technologies which are used in the Sony BVM and PVM monitor models. Other areas of work include the design of camera image stabilization systems (called Steadyshot and used in most of the Sony camera models) and CCD sensor development where he holds multiple patents. Memberships include SMPTE, CIE, IEEE, SID and OSA.

Interested in buying or renting Sony professional monitors or other Sony products? Contact us by email or call 800-rule-com.

Click here to watch our new IN THE SHOWROOM video series featuring the latest in production and post-production equipment and technology.

PARKING FOR RBC EVENTS:

If our parking lot at 395 Western Avenue is full, please park at the Brighton Mills parking lot at 360 Western Avenue, Brighton. Please be sure to RSVP so we can forward the parking pass for your dashboard if you park in this overflow lot, or click on RBC PARKING PASS to print your own. Thanks.

SHOWROOM DEMO with the New Fujinon MK18-55mm T2.9 Cine E-Mount Lens

Fujinon stops by the RBC Showroom with the new MK18-55mm T2.9 Cine E-Mount Zoom lens (parfocal, no breathing, 2.2 lbs and 4K under $4k!). Join us for a free demo anytime between 10:30am-2:30pm and learn about the many features of this new lens, including:

• High optical performance and T2.9 across the entire zoom range

• Suppresses focus shifts and optical axis shifts while zooming as well as lens breathing by using optical and mechanical designs, not electronic controls

• Fully manual operation with 3 mechanical lens rings, 200º focus rotation, 0.8M gear pitch and seamless iris

• 980g compact, lightweight body thanks to Super 35mm sensor compatibility and dedicated E-mount design

Click here to RSVP.  This event is free.

This lens will be coming soon to Rule Rentals and is available to buy from Rule Sales. Click here to email us or call 800-rule-com.

Watch our new IN THE SHOWROOM video series for a look at the latest equipment + technology available to buy or rent here at Rule Boston Camera.

PARKING FOR RBC EVENTS:

If our parking lot at 395 Western Avenue is full, please park at the Brighton Mills parking lot at 360 Western Avenue, Brighton. Please be sure to RSVP so we can forward the parking pass for your dashboard if you park in this overflow lot, or click on RBC PARKING PASS to print your own. Thanks.

Posted on

Freefly MoVI Pro Time-lapse Build on Video

Watch the latest video in our IN THE SHOWROOM series with RBC MoVI Tech, Dylan Law, who has some fun with a time-lapse build for the Freefly MoVI Pro, with RED WEAPON digital cinema camera, Zeiss Standard Prime lens and the Teradek Bolt.

Stay tuned to our social media channels (follow us on Facebook, InstagramTwitterGoogle+, LinkedIn, Vimeo  and Pinterest) for the latest news + events including more with the MoVI Pro.

Need to buy or rent this or other Freefly motion tools? We’d love to help! Contact us at answers@rule.com or 800-rule-com.

Posted on

CASH REBATES Available for the Panasonic Varicam LT!

The only thing more exciting than the recent Patriots Super Bowl victory, is the announcement of CASH REBATES for the Panasonic Varicam LT 4K Cinema Camera! Between now and March 31, 2017, Panasonic is offering two rebates on the VariCam LT 4K cinema camcorder — a $4,500 cash rebate on a camera package purchase or a $2,500 cash rebate on a body-only purchase. Powered by the same Super 35mm 4K native imager as the full-size VariCam 35, the VariCam LT cinema camcorder offers a lighter, smaller form factor. Ideal for handheld shooting, it’s also a cinch to mount on gimbals, cranes, and drones.

pan-varicamlt-pro-1-600x600

Thanks to the imagers’ 14+ stops of dynamic range, you can capture breathtaking, cinematic HDR images in up to 60p in 4K and up to 240p in 2K. Only the VariCam boasts dual native ISOs, letting you shoot ISO 5000 to capture Magic Hour or candlelight scenes; all without any loss of dynamic range, resolution, or color. Save time and money with fewer lights for quick set-ups.

There has never been a better time to own this incredible camera…. contact us today to order yours!  

Click here to learn about our VariCam LT-Pro Package.  And here to learn about our VariCam LT-ProEX-B512 Package. Interested in trying before buying? Click here for information on renting the VariCam LT.

Michael Kalish, Inside Sales, kalish@rule.com

*SOLD OUT* Studio Lighting Set-ups at Studio 16 with DPs Matt Workman + Harvey Burrell

SOLD OUT, but don’t despair!

This “On The Road” Learning Lab at Studio 16 with DPs Matt Workman (Cinematography Database) and Harvey Burrell (Windy Films) is officially SOLD OUT. Tune into Matt’s Cinematography Database YouTube Channel afterwards (stay tuned for “when” — Matt’s moving this week) for the video version showing various studio lighting set-ups with the ARRI L10C, S60-C with Chimera Softbox, SkyPanel and 1K. You’ll learn how to:

  • Match/balance against window light
  • Create soft beauty lighting
  • Light for high-end, table-top shoots
  • Compare the new ARRI L10C with the more traditional ARRI Fresnel 1K

Interested in buying or renting ARRI or other lighting products? Click here to email us or call 800-rule-com.

For all those who RSVP’d before we sold out, you will have received parking and public transportation details.  If not, email us at events@rule.com. Thanks.

Watch our new IN THE SHOWROOM videos for the latest in new and featured gear.

Evolution of the Canon 5D Mark IV (LIVE STREAMING ON FB!)

Join RBC Equipment Manager, Adam Van Voorhis, who will discuss the evolution of the Canon 5D and the benefits of the Mark IV, now capable of 4K capture. Adam will compare the Mark IV to the Canon EOS 1D-C for a 4K comparison, and highlight key features of the 5D Mark IV, including great low-light performance with the 30.4 Megapixel full-frame sensor, improved auto focus with the Dual Pixel CMOS AF, and the DIGIC 6+ Image Processor.

Click here to RSVP.  This event is free with breakfast. Can’t make it in person? We’ll be live streaming this Learning Lab on our Facebook page starting at 10:10am EST. For those joining us in person, please sign-in for a 20% discount on your next Canon 5D Mark IV rental (good through March 31, 2017).

Interesteos-5d-mark-iv-ef-24-105mm-3q-675x450ed in buying or renting the 5D Mark IV or other Canon products? Click here to email us or call 800-rule-com.

Missed a Learning Lab? Watch here!

PARKING FOR RBC EVENTS:

If our parking lot at 395 Western Avenue is full, please park at the Brighton Mills parking lot at 360 Western Avenue, Brighton. Please be sure to RSVP so we can forward the parking pass for your dashboard if you park in this overflow lot, or click on RBC PARKING PASS to print your own. Thanks.

Posted on

The Evolution of the Canon 5D Mark IV

Oh, the things you can do with this camera…

I know I’m not the only one looking forward to our upcoming Learning Lab: Evolution of the Canon 5D Mark IV with Adam Van Voorhis on Wednesday, January 25th. This revolutionary camera has become a staple with filmmakers since the release of the EOS 5D Mark II in 2008.

It was the first camera of its kind to provide high-quality video in DSLR format. Since then, Canon has made significant strides with the 5D line by adding high speed 4K video, a DIGIC 6+ Image processor, as well as dual pixel auto focus, previously only seen on the higher-end EOS cameras.

canon-5d-mark-iv

 

The current 5D Mark IV also runs on the affordable compact flash media and is one of the best low-light still cameras on the market. Now in-stock and for sale at Rule Boston Camera. Call or email our sales department today for a personalized demo: sales@rule.com or 800-rule-com.

Click here for rental details.
Click here for sales details.

-Michael Kalish, Inside Sales, kalish@rule.com