About Us

Who We Are

After merging in Spring 2008, Rule Broadcast Systems and Boston Camera Rental Company became Rule Boston Camera.  With a combined 44 years of experience in sales and rentals of professional film and video equipment, Rule Boston Camera has provided individuals, networks, corporations and students with the professional equipment, services and support they need for their most critical projects. 

Rule Boston Camera's stellar reputation reflects the diverse knowledge and experience of our staff along with our expansive inventory and comprehensive services.

The Sales Department provides an extensive line of production and post-production equipment for sale from leading manufacturers, while offering its customers an industry-leading loaner policy and a 5% rental credit with any purchase of new Sony or Panasonic cameras, decks or display products. In addition, the Sales Staff employs a consultative approach by using its broad knowledge of products and processes to recommend equipment targeted to solving each customer's particular set of circumstances.

The Rental Department offers access to the latest technology in film, video and digital cameras, accessories, production and post-production equipment, communication systems, lighting and grip gear, audio equipment and more.  The Rentals Staff participates in regular training sessions to broaden their knowledge of all new and upgraded equipment, and the team is well-versed in offering solutions for all your production and post-production needs.

The Engineering Department researches the latest equipment and technology in order to support the broad range of quality equipment for Rent or Sale.  Engineers receive regular training in order to advance their high-quality standards for technical maintenance and support, offering phone and on-site support for customers as needed.

The Engineering Services Department consults, designs, builds and supports fixed installations of studio equipment and post-production suites for a wide variety of customers such as schools, universities, local government, cable, broadcast, production and post-production companies.

Adding Value

Each department operates both independently and collaboratively in its efforts to add value to our customers’ experience -- whether you are renting, buying, building or integrating.  Sales capitalizes on the product knowledge gleaned from thousands of Rental jobs each year, which helps the Sales Team understand which products perform well in the world of live production and deadline-driven post-production. This type of crucial information cannot be extracted from manufacturer's cut sheets and adds real perspective to matching the right product to the right circumstance.  Rentals supplies access to its equipment inventory for both Sales and Engineering Services Departments as needed based on their individual sales and project needs.  Engineering Services works with both Sales and Rental Departments by assisting with the technical design of a production system or media workflow, making recommendations and offering guidance.  Engineering supports all departments by sharing its knowledge and experience culled from its extensive research, testing and volumes of technical support.

Our History


Established in 1990, founder John Rule built the company with a deep-rooted philosophical devotion to the informed use of technology in the service of art.  

In the equipment business since 1980, John is a self-proclaimed “technophile”, devoted to an obsessively-maintained rental inventory and world-class service.

Boston Camera

Established in 1982, Boston Camera Rental Company grew to be one of the largest camera rental companies on the East Coast, and the unofficial hub of the motion picture and television arts production community.  Boston Camera was a steady supplier of equipment to various Hollywood productions shooting in and around the Boston area.

Both companies share a connection to John Rule who served as a founding vice president at Boston Camera before starting his own company in 1990.

Rule Boston Camera 

Together the company is committed to providing proven quality equipment, the most current technology, the broadest possible range of knowledge and experience and the best level of customer satisfaction under one roof.

Our Mission

Our commitment to customers is represented by following Rule's Rules, which express our core values of service and professionalism.