10/27/2017

Now Renting the RED EPIC-W Helium 8K

Now renting, the RED EPIC-W Helium 8K with these key features: HELIUM 35.4 Megapixel CMOS 8K 2.4:1 resolution up to 30 fps 16.5+ stops of dynamic range 275 MB/s data speeds REDCODE RAW + Apple ProRes or Avid DNxHR/HD Click here for Rentals or call us at 800-rule-com for details.
10/06/2017

Buy or Rent the GoPro HERO6

Stop by our GoPro display in Production Outfitters! We are selling (and renting) the all new GoPro HERO6 camera.  Retailing for $499.99, the HERO6 Black is compatible with all GoPro mounting accessories. This new addition to the GoPro family boasts real image stabilization and an all new GP1 processor. The Hero6 is capable of 240fps […]
08/21/2017

Quasar LED Lighting Tools to Rent or Buy

Quasar: one of over a thousand known extragalactic objects, starlike in appearance and having spectra with characteristically large redshifts, that are thought to be the most distant and most luminous objects in the universe. Unfortunately, we don’t have “the most luminous objects in the universe” in our inventory but we do have a fleet of Quasar […]
08/14/2017

The Angenieux EZ-1: Affordable and Flexible Cine Zoom

The Angenieux EZ-1 30-90mm T2 Super35 zoom lens is one of a handful of lenses in the quickly expanding category of affordable cine-zooms. For a long time, cinema zooms were always two things: heavy and expensive. In the past year or so, we have seen manufacturers innovate and release a new group of lightweight cinema […]
07/13/2017

Rule Boston Camera Summer Used Gear Sale!

Check out our eBay store or email Adam directly (adam@rule.com) for hot, hot deals on used cameras, lenses, and accessories! Current headliners: Canon C300 (Mark I EF Mount) Sony HXR NX5 Camcorders Canon 24-70 Mark II Lenses Redrock Micro Remote Wireless Follow Focus Looking for something else? Just ask Adam. We might have it!
06/26/2017

Professional Video Production Cases, USED, For Sale

WE’VE GOT USED PRODUCTION CASES FOR SALE! Stop by the Production Outfitters Store for a look at our large inventory of big and small cases from top manufacturers A&J, Pelican and Thermodyne. Condition varies by case, bargain-priced, all sales are final. Stop by for a look. Questions? Contact adam@rule.com, but Adam encourages you to stop […]
06/07/2017

Now Taking Orders for the Canon EOS C200 Digital Cinema Camera

Coming Soon to Rentals and Now Taking orders for Sales! The Canon EOS C200 Digital Cinema Camera is the latest “ready-to-go” production camera from Canon that delivers outstanding image quality, performance and versatility, making it ideal for film, documentary and television production, corporate and event photography, and newsgathering. Features include: • 8.85 Megapixel Super 35mm 16:9 CMOS sensor […]
06/02/2017

NOW TAKING PRE-ORDERS for the NEW Panasonic AU-EVA1 Compact Cinema Camera

Panasonic announced it’s new AU-EVA1 Compact Cinema Camera at Cine Gear, and we’re pretty excited about it.  In fact, we’re taking pre-orders in sales with a $500 non-refundable (but, transferrable) deposit to get a space in line! Contact sales@rule.com or contact 800-rule-com (Mon-Fri) for details. Delivery expected this Fall, and we’ll be adding it to our Rental inventory […]
05/26/2017

ARRI Announces New Lightweight Matte Box LMB-4x5

At long last ARRI weds the popular LMB-25 with the studio functionality of the MB-19 in the new LMB 4×5.  No longer must we double up on studio and lightweight boxes on the same job as the 4×5 can fill both roles.    The swing away and tilt module is my favorite new option!   […]
03/31/2017

Quality Control

Every day, the engineers and Quality Control technicians here at RBC, check, reset, clean, test, calibrate and otherwise ensure that our equipment is ready for the next shoot. Engineer, Jeff Dickerson, recently checked in the ARRI 60mm Macro Lens PL mount. Both front and rear elements got a detailed inspection and cleaning for dust, scuffs and scratches that […]