04/23/2018

Winner Announced - THE GODFATHERS OF HARDCORE Contest

UPDATE: CONGRATS TO WINNER JAMES KOSCHELLA WHO WON 2 IFFBOSTON PASSES, OFFICIAL GODFATHERS OF HARDCORE MOVIE POSTER, AND A RARE VINYL SET! ANSWERS ADDED TO QUESTIONS BELOW. Enter to win 2 Independent Film Festival of Boston Passes (good for all screenings from April 25th to May 2nd), and see the Massachusetts premiere of THE GODFATHERS OF HARD […]
03/30/2018

Calibrating Our Monitors, And Yours, Too

We just finished calibrating and updating the firmware on all of our Sony OLED monitors in the rental inventory — specifically the PVM-A170s and A250. In addition to having a refreshed calibration sticker, they are all on the new 2.0 firmware which adds a few things, most notably the False Color and  Sync-Free split screen. This means […]
03/30/2018

Zoom Through April Lens Special

Take advantage of our lens specials all month long from April 1st to 30th! Rent one of the Canon or Zeiss lenses below and get the other one FREE! Or take 30% off the Angenieux EZ-1 or Zeiss 21-100mm Lightweight Zoom Lens. Email Rentals or call us at 800-rule-com to book your lens deal, and click here for […]
03/29/2018

Updated Rental Catalog with the Latest Equipment for Rent

Newly updated for April, the Rentals Catalog is now available for a quick look at the majority of equipment in our rental inventory. Download the catalog to search, check pricing (call us for multi-day rates!), or print. We’re constantly adding new gear like the Sigma FF High Speed Cinema Lenses (available in focal lengths of 20, 24, […]
03/29/2018

Squeaky Clean with Pancro Professional Lens Cleaner

Haley’s Production Outfitters expendables pick of the week is the Pancro Professional Lens Cleaner in a 4 oz. spray bottle (travel size!). A great overall lens cleaner, it’s perfect for removing smudges, it doesn’t streak or leave a residue, and it dries fast. Pick up a few next time you stop by and add a bottle to your camera […]
03/20/2018

Spring Cleaning Leads to More Used Equipment Offerings

We have a variety of used equipment offerings now available as we start our spring cleaning, with more to come as it warms up outside! First up is a Canon 15.5-47mm Zoom Lens in PL Mount. A fast modern cine zoom lens for an amazingly low price. Next, is a dozen Chrosziel matteboxes in all […]
03/12/2018

CLOSED FOR NOR'EASTER TUESDAY, MARCH 13th

The next nor’easter is coming at us (again) tonight through Tuesday night with blizzard conditions and lots of snow. While we’re optimists at heart, we also like to keep everyone safe, so we’ll be CLOSED ON TUESDAY, MARCH 13th. Rentals will be checking email at rentals@rule.com.
02/27/2018

The Sigma FF High Speed Cine Primes Do Not Disappoint

I geek out as much as the next guy when it comes to lenses, so you could imagine my excitement when a set of Sigma FF High Speed Cine Primes rolled through our doors recently. I had heard very little about these lenses before seeing them in person and couldn’t wait to see what they […]
01/25/2018

New in Rentals: Compact Sigma Cine Prime Lenses

New in Rentals, the compact Sigma Cine primes with full frame coverage and high speed aperture ~ T1.5 (20, 24, 35, 50, 85mm) and T2.0 (14, 135mm) have arrived. Excellent resolution and ready for 8K, the well-crafted cine design offers smooth focus with minimal distortion or breathing. The nine blade iris makes for a soft […]