Sales and Rentals

  1. New to Our Catalog
  2. Audio
  3. Cameras
  4. Decks and Storage
  5. Display
  6. HD Gear
  7. Lenses
  8. Lighting and Grip
  9. Matteboxes and Filters
  10. Non-Linear Editing
  11. PAL Equipment
  12. Power
  13. Printers
  14. Production Gear
  15. Routers and Servers
  16. Used Equipment for Sale

An Unwavering Commitment

Since 1990, Rule Broadcast Systems has provided production companies, broadcast and cable networks, and independent producers with the video and audio equipment they need for their most critical projects. Rule's stellar reputation reflects the expertise of our staff; our comprehensive service, which extends from equipment-related production planning through installation and tech support; and the quality and capabilities of the professional-grade equipment we rent and sell.

With more than 25 years of experience in addressing the dynamics and logistics of film and video production, founder John Rule has built the company to reflect an unwavering commitment to match each customer with the most appropriate tools for the job. Rule customers benefit from:

  • A wide inventory of new equipment for rental
  • A broad range of professional equipment for purchase
  • The professional guidance needed to ensure that you choose the right equipment for your project, and understand how to use it well

We keep our customers by keeping them happy. We are guided by Rule's Rules, which express our core values of service and professionalism.

"A video production challenge can be addressed in any number of ways, using virtually infinite combinations of technology. We're here to help our customers evaluate those options, and to select not only the right equipment, but also the business arrangement - either renting or buying - that best meets their needs."

-John Rule, President John Rule